Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
https://ueberbrands.com
Gesamtlänge aller Episoden: 17 hours 50 minutes
The joy and challenge of purveying better products and better lives – Interview with Dilhan Fernando, CEO Dilmah Tea
Dilmah Tea is the pioneer you might not have heard about when it comes to fairer trade practices, implementing sustainable operating processes, educating consumers and to being founded on the belief that purveying a superior product needs to go hand-in-hand with helping to create a better socio-economical and natural environment. Listen to our interview with its CEO. Continue reading →
S’well – From empty bottle to meaningful fashion accessory – Interview with Sarah Kauss, Founder and Chairwoman
S'well brand founder Sarah Kauss explains how she transformed water bottles into becoming meaningful and must-have fashion accessories and her vision for the brand's future. In this interview, you will hear many of the principles of Ueber-Branding and how they are being applied. Continue reading →
How ‘Slightly Fu**ed-Up’ motivates people to buy into- and work at Freitag – interview with Oliver Brunschwiler, ‘Lead Link’
In the land of bags, 'Freitag' stands for 'messenger', 'made in Switzerland from recycled truck tarp', 'designed by the bros', and ... "slightly fucked up," as 'Lead Link' tells us . And he is not only talking about the bags, but also about the brand and company culture, as you will hear in our interview with Oliver Brunschwiler. Continue reading →
How an Ueber-Brand responds in times of crisis – Alison Cayne, Haven’s Kitchen
Alison Cayne, founder of havens Kitchen, shares how she navigates through this crisis, setting her organization, business and brand up to not only survive but thrive, where possible. And she does so in her own humble, ethical but efficient and entrepreneurial way. Continue reading →
Haven’s Kitchen: About Sharing Life Skills and Sauces – Alison Cayne, Founder
Alison Cayne, Founder of Haven's Kitchen, a cooking school and packaged food purveyor in New York tells us how her brand is made for 'hustlers' like her. This story is about a purpose-led and disciplined approach to brand- and business building, sans the 'unicorn' glazing. Continue reading →
FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO
Felix Ahlers, CEO of European frozen foods company FRoSTA tells us how he evolved and elevated the mission of the industrial food processor to: "Preparing meals the way grandma would" - using only natural ingredients and no synthetic additives. He shares lessons learned along the way that traditional manufacturers struggling to adjust to peoples' desires for a wholesome lifestyle and a healthy environment should learn from. Continue reading →
Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I
Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves. Platform businesses are all about participation and should be about positive relationships - desirable ingredients for strong brand equity. However, many platform brands are not used because we like or respect them...
TerraCycle: How To Brand Waste – Tom Szaky, CEO and Co-Founder explains
TerraCycle founder and CEO Tom Szaky tells us about how he is pushing "Eliminating the Idea of Waste" and his brand to the top of mind of consumers and packaged goods manufacturers alike. Without spending a dollar on advertising but by expending lots of energy and creativity against a vision he wants us to share. Continue reading →
Trust and a shared Truth are key to Airbnb’s Success – Douglas Atkin, ex-Global Head of Community explains
Airbnb's former Global Head of Community - Douglas Atkin - tells us about how he helped the platform find a purpose and the central role it- and engineering social Trust have played in making Airbnb an Ueber-Brand. Among many other insights. Enjoy! Continue reading →
Purpose and Promotion Don’t Mix Well – Ben & Jerry’s Global Social Mission Officer Dave Rapaport explains
Ben & Jerry's Global Social Social Mission Officer Dave Rapaport tells us what it takes to be an authentic, purpose-led but profitable brand. Hints: Do not mix purpose and promotion - in a marketing kind of way - and stand up to be counted... when it really counts. Continue reading →