Ueber-Brands

Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)

https://ueberbrands.com

Eine durchschnittliche Folge dieses Podcasts dauert 33m. Bisher sind 28 Folge(n) erschienen. Alle 1 Monate erscheint eine Folge dieses Podcasts
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Haven’s Kitchen: About Sharing Life Skills and Sauces – Alison Cayne, Founder


Alison Cayne, Founder of Haven's Kitchen, a cooking school and packaged food purveyor in New York tells us how her brand is made for 'hustlers' like her. This story is about a purpose-led and disciplined approach to brand- and business building, sans the 'unicorn' glazing. Continue reading →


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 2019-11-19  n/a
 
 

FRoSTA: Putting your Money Where Your Mission Is – Felix Ahlers, CEO and his food brand make-over story


Felix Ahlers, CEO of European frozen foods company FRoSTA tells us how he fundamentally changed the mission of the industrial food processor and converted to "preparing meals the way grandma would," using only natural ingredients and no synthetic additives. Felix shares lessons that traditional manufacturers struggling to adjust to peoples' desires for a wholesome lifestyle and a healthy environment should listen to. Continue reading →


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 2019-08-22  n/a
 
 

Why Platform Businesses Should be Ueber-Brands – A discussion with Erich Joachimsthaler – Part I


Traditional firms feel the heat from the exploding businesses of platforms and look to become one themselves. Platform businesses are all about participation and should be about positive relationships - desirable ingredients for strong brand equity. However, many platform brands are not used because we like or respect them...


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 2019-06-23  n/a
 
 

TerraCycle: How to Brand a Platform Business – Tom Szaky, CEO and Co-Founder explains


TerraCycle founder and CEO Tom Szaky tells us about how he is pushing "Eliminating the Idea of Waste" and his brand to the top of mind of consumers and packaged goods manufacturers alike. Without spending a dollar on advertising but by expending lots of energy and creativity against a vision he wants us to share. Continue reading →


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 2019-06-03  n/a
 
 

Trust and a shared Truth are key to Airbnb’s Success – Douglas Atkin, ex-Global Head of Community explains


Airbnb's former Global Head of Community - Douglas Atkin - tells us about how he helped the platform find a purpose and the central role it- and engineering social Trust have played in making Airbnb an Ueber-Brand. Among many other insights. Enjoy! Continue reading →


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 2019-05-12  n/a
 
 

Purpose and Promotion Don’t Mix Well – Ben & Jerry’s Global Social Mission Officer Dave Rappaport explains


Ben n Jerrys Global Social Social Mission Officer Dave Rapaport tells us what it takes to be an authentic purpose-led but profitable brand. Hints: Do not mix purpose and promotion - in a marketing kind of way - and stand up to be counted... when it really counts. Continue reading →


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 2019-03-25  n/a
 
 

Ueber-Branding Social Enterprise? – JP interviewed by Impact Boom


UEBER-BRANDING SOCIAL ENTERPRISES? - Absolutely! If people are not aware of Social enterprises and their causes, then their possible impact remains limited. Using the 'Ueber-Branding' approach makes particular sense, since social enterprise comes with a desirable element in their DNA which other companies often lack: A higher purpose. Hear more on the subject in this interview. Continue reading →


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 2019-03-21  n/a
 
 

Humbly Served and Successful – RXBAR Co-Founder Peter Rahal tells the story


An interview with Prestige brand creator extraordinaire Ramdane Touhami. He is the mind and myth-maker behind brands like Cire Trudon and L'Officine Universelle Buly. You will also find plenty of background materials in this podcast note. Continue reading →


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 2019-02-20  n/a
 
 

Master Myth Maker – Interview with Ramdane Touhami, mind behind Buly and other exquisite brand (re-)creations


An interview with Prestige brand creator extraordinaire Ramdane Touhami. He is the mind and myth-maker behind brands like Cire Trudon and L'Officine Universelle Buly. You will also find plenty of background materials in this podcast note. Continue reading →


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 2018-09-26  n/a
 
 
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 2018-04-24  32m
 
 
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