Conversations with brand builders who seduce, rather than sell, add myth to the material and let their brands shine - we call them Ueber-Brands. Go to www.ueberbrands.com for rich podcast notes, pictures, further reading and for our blog. We appreciate comments and (good) ratings ;-)
https://ueberbrands.com
Gesamtlänge aller Episoden: 17 hours 50 minutes
Ueber-Branding Social Enterprise? – JP interviewed by Impact Boom
UEBER-BRANDING SOCIAL ENTERPRISES? - Absolutely! If people are not aware of social enterprises and their causes, then their possible impact remains limited. Using the 'Ueber-Branding' approach makes particular sense, since social enterprise comes with a desirable element in their DNA which other companies often lack: A higher purpose. Hear more on the subject in this interview. Continue reading →
Humbly Served and Successful – RXBAR Co-Founder Peter Rahal tells the story
Peter Rahal, co-founder of RXBAR tells us how the nutrition bar made its swift ascent from idea to a brand so appealing that Kellogg had to buy it for $600 million four years later. Continue reading →
Master Myth Maker – Ramdane Touhami, mind behind Buly and other exquisite Brands
An interview with Prestige brand creator extraordinaire Ramdane Touhami. He is the mind and myth-maker behind brands like Cire Trudon and L'Officine Universelle Buly. You will also find plenty of background materials in this podcast note. Continue reading →
B2B Beyond The Material – Interview with Mohawk Fine Papers’ Creative Director Christopher Harrold
Can the Ueber-Brand principles be applied to B2B brands to elevate them in the minds of professional buyers and make them 'priceless' - or at least less dependent on pricing? The short answer is "Absolutely, Yes!" But, we know, people are hungry for examples, so we talked with Christopher Harrold, Creative Director at Mohawk how this fine paper maker is not only surviving but thriving in an increasingly digital world. Continue reading →
Taking Brands and People Üeber – JP interviewed by getAbstract co-founder Patrick Brigger
Can Ueber-Branding be applied to any industry and brand... and people? How do Ueber-Brands elevate themselves above the rest? How do they attract people? - Not only as buyers but as employees? ... These are just some of the questions Patrick Brigger asked me in this interview. Continue reading →
A Brand Built On ‘Less’? – Interview with Brandless co-founder Tina Sharkey
‘Brandless’ is the only ‘brand’ you can buy at the eponymous e-grocer that carries the same name. As co-founder Tina Sharkey explains, young ‘Brandless’ is not about the absence of identity or meaning and being a brand in that sense. … Continue reading →
Making Slow Fashion Grow – Interview with Raleigh Denim Workshop co-founder Victor Lytvinenko
Victor and his wife Sarah are in love with making jeans the old, slow way in their Raleigh Denim Workshop. They sewed them themselves and proudly signed every pair when they started out in 2007. But in the meantime, they … Continue reading →
Cadillac – Resuscitation without Nostalgia nor Provocation? – Interview with Uwe Ellinghaus, CMO
Uwe Ellinghaus is CMO of Cadillac and on a mission to revive this icon of American luxury. But rather than starting with automobiles, his vision of Cadillac is one of “an experience that young people associate with modern luxury, … of a brand that … Continue reading →
Burt’s Bees – Mission, Myth and a Buzzing Business – Interview with Jim Geikie, General Manager
Yes, Burt really existed. The wild-bearded man on the brand’s logo was a documentary photographer turned beekeeper after moving from Manhattan to Maine. He left behind the trappings of a rather privileged upbringing to live in a converted turkey coop in the backwoods (where he … Continue reading →
Profit and/or Purpose? – Interview with Venture Capitalist and Social Activist David Batstone
David Batstone is not one to be easily typecast. As you learn more about David you might get a bit perplexed not only by the uncounted, very public projects in which he plays a leading role or the multitude of positions he holds but … Continue reading →