What's the Secret?

It’s the first episode of Season Two! Today, Tom talks about the M.I.L.K. It Method. For entrepreneurs who are still establishing their business or who want to grow their current online business, you can use this method two ways: to identify what you need to create and sell, or to find the best way to attack your idea. Once you know and understand how the M.I.L.K It Method works, you’ll have a clear plan of action...

In the previous episode, Tom shared the M.I.L.K It method and how it can help you and your business. Today, Tom digs into step one: market. He explains the “hungry crowd” mindset, different strategies for marketing your ideas, and provides a worksheet to profile your ideal customer. You have to know your market before you start a business. Tune in and learn how to get into their minds today...

In this episode, Tom talks to Brian Kurtz, a serial direct marketer who now runs Titans Marketing. Brian shares how to ‘play the long game’ in direct marketing, his experience with Boardroom and how it led him to where he is today, and a few techniques to appreciate your audience. You have to show people you value them in order for them to value you. Tune in and learn how to connect with your customers...

Are you ready for step two of the M.I.L.K. It method? In this episode, Tom digs into cultivating your idea. You’ll hear how to create an audience and find out what they need. Tom also shares how to determine what the market is already buying so you can create a product that sells itself without reinventing the wheel. Plus, when you tune in, you’ll get some great tips for checking out the competition so you can learn from what they’re doing...

How does charging more for your program sound? In this episode, Tom welcomes special guest Tom Matzen, who shares the secrets of his five-step path to success. Tom Matzen is a bestselling author and international speaker who has coached his clients into generating more than one hundred million dollars in sales. If you want to make more money, have more impact, and guarantee results from your big-ticket items, you can’t afford to miss this episode...

It’s time for step 3 of Tom’s 4-step M.I.L.K. It method: Launch. This is the step that will help you start generating cash, and fast. You’ll learn the best ways to sell your products, take payments, and deliver your orders as efficiently as possible -- even if you aren’t tech-savvy. Tom even has a special offer for listeners for his favorite platform. Cash likes speed, so don’t hesitate!

“Sell your product before you create it...

Shannon McCaffery is a marketing expert with over 13 years’ experience helping entrepreneurs launch their products. From determining your ideal client to rallying your raving fans, Shannon’s reveals her 7 steps to launch success. Get ready to take notes with this can’t-miss episode!

“You have to build in a transformation. Most people are buying to solve a problem they have...

Join Tom Gaddis (What’s the Secret) as he breaks down the steps to grow your business. This is a continuation of our look at the four-step process of the M.I.L.K. It Method that shows how to turn your ideas, skill, knowledge, or product into a huge cash cow...

A lot of people miss the fact that they can adapt many things from your previous jobs into your current business. Join Tom Gaddis and Vance Morris as they dive deeper into the Ka-Ching! step of the M.I.L.K. It Method. Vance is the author of Systematic Magic: 7 Magic Keys to Disnify Any Business. He has shared the stage with Dan Kennedy, Steve Spurrier, Lou Ferrigno, Joe Theismann, Lee Cockerell, Dave Dee, Penn Jillette and many of the world’s premier entrepreneurs...