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38:30 best practices around keeping
34:05 best quotes I've ever heard
43:13 some best practices around these

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28:59 Friday, Saturday, Sunday.
28:59 Because Friday, Saturday,
32:25 titles, find the best moments,

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16:32 and when they function best. So

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18:01 really the best place to go.

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32:45 where they're just finding deals
41:40 underserved communities, black
32:58 founders, black founders, things

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07:33 strategy for finishing 2021
06:43 we wind down 2021, our primary
08:48 year 2021 clock, my goals are

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40:39 Friday for eight hours. But what
04:03 leadership. Caterina, his best
12:12 present the best information for

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16:26 right? Like I'm black here why
23:09 say that the best artists create
23:12 their best work in times of

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06:01 the best selling author of
10:38 best fit. And the opportunity
40:42 to deliver our best work and

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01:33 choice, and making the best
12:07 choice, and making the best
48:53 with yourself about the best way

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31:45 behaviors weren't the best. And
08:00 to the best outcome. Third thing
04:58 The best part is, it's 100% free

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22:21 looked like the black Che
23:37 best pitch they've ever heard.
38:18 What's the best medium to

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39:24 It's Friday at 530. I haven't
45:03 my Friday, I'm gonna be like,
24:02 the spring of 2021. So talk to

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34:38 don't have your best interest,
31:03 years. I didn't realize my best
31:20 anybody was my best friend. So

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09:00 other black guy and black and
03:01 resources to black
34:54 underserved communities, black

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10:43 something about like, black
45:14 black communities look at
05:20 communities, but black and brown

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07:13 Ed Sullivan, which was Friday
26:35 impression, do your best
04:04 2020 best Book Awards for

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05:10 on special events, plus deals
28:14 2021, you were seeing
33:51 they're really not the best,

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01:29 turned into black and white
15:48 turned into black and white
23:47 888. Because this is the best

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32:55 properties, finding more deals.
33:16 finding new deals. I also don't
32:58 deals, no one can replace me, on

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1:00:05 best chief is the best Sheriff
03:55 in 2017. In his 2021 book,
1:00:10 best. This is the best that. And

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09:57 best result or a particular
03:56 our recording. We did the best
03:59 best we could. But I gotta tell

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06:20 Black MBA Association
09:58 National Black MBA. Association
13:05 National Black MBA Association

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12:17 best leader. You know, we talk
31:27 them solid, will be your best
12:15 Best boss and all that I'd love

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12:27 got three deals the day prior,
35:13 deals with this. And so I'll
50:47 the total number of deals that

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50:36 themselves, or the best way that
50:36 out the best way that they feed
52:32 He may be the best typer ever. I

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12:49 2021, compared to when you
03:46 like what three to five deals a
08:28 like, Hey, this is the best

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17:08 especially in 2021, to actually
26:28 best example would be somebody
15:07 the best example around that I

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00:45 Hank 2021 is a
19:25 buyers. That's 36 deals, you can
14:28 Friday, my dad comes over and we

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45:12 And if you're both caring about each other's needs emotionally then there's conversations those relations. It's build strong and and I think we don't spend enough time helping children or younger people nurture that human connection. Also if you think about covid that has also created this huge distance between people where we're not. Truly understanding each other and but we're communicating on camera we know that the the emotional cues and signals the body language is different on the camera. We can't see what's going on people's hands their feet parts of their expression. What's going on behind them. So yeah I think I think thinking now where we are 2021 a new need to help people reconnect themselves and and themselves I guess if you've spent eighteen twenty months living fairly isolated working from home then you've got your own emotional needs.
04:33 Oh my gosh. Do you know what? I think the first thing I did now let's imagine I'm on the third floor of my hotel room and I'm asleep and we can hear what sounds like a storm outside now I've already been up for breakfast I've gone back for a kip you know, but. We knew that it was a beautiful day so we can't work out why it sounds like there's a storm outside we can hear this gushing water and it sounds like torrential rain. So Stewart gets up and he pulls the curtain back. And he immediately says. Um I think you'd better, come and look at this and I could tell from his voice that something was wrong. So I shot out of bed and I saw looked out the window and saw that we were surrounded by water now this is the key thing Joe the first thing I did was I went. Wow and I grabbed my video camera now I really battle with that because I grabbed my video camera and I started pointing it out the window trying to capture this amazing and scary and. And exciting thing and all of these emotions came up and then I tried to justify having a video camera in my hands by saying I'm recording this in case, the owner of the dive sentence needs this as evidence for his insurance or whatever and as i. As I kind of came to within split seconds my thought then was who can I help who needs help and I was really embarrassed that that wasn't the first thought that my first thought was wow this is incredible I've got to capture it on camera actually it wasn't until. More than 10 years later that I created my own analysis that captures these things that I understand my main driving force is this ability to see awe and wonder in nearly everything and it's kind of justified it for me. Should I have thought of who I can help first know what we have to do is we have to understand who we truly are and we have to be at peace with that. So if my first action was to grab a video camera and tape it just accept that your second. Um, reaction was to to wonder if anyone needed help that's good. That's good enough to be second best. So I stopped beating myself up as soon as I understood what that was all about and it it really did take me to design this analysis tool to be able to forgive myself for that.

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1:05:02 Yeah, um, giant. So probably the best way is Linkedin if people are on linkedin um, you know I'm looking at Linkedin every day. Ah so it's ian chapman it's 2 eyes in with 2 eyes I a I n chapman. Um.
1:04:05 But thank you ian the title of this episode was to talk to listen and to learn. We've talked I've listened and I've learned so for me I think the objective of this session has been Met. So it's been absolutely fantastic. Having conversation with you. We could have or we. Over the hour. We could have gone on for another hour I'm sure very easily and maybe we'll catch up for a coffee at another time. So how can people get in touch with you. Some of our listeners if they want to connect with you find out more about what you're doing. Maybe they need some inspiration for their own staff Networks or or webinar series. What's the best way to to.
59:52 I think so and again you know, um, you know the the lady who said it I mean I I'm useless at guessing ages. You know she wasn't um, you know I would class her as quite a young person. Um, and I'm thinking how many. Young people do I know who would say now if anybody you know, whatever age you are whatever gender you are whatever background you've got and if you want to come with me I'll show you and I was like that is so impressive. And and again, that's on the back of our multicultural network set this session up and it's just inspiring you know and I think that's what you know makes you know I'm you know I'm inspired by people you know and and and that's what I quite often joke to people that I've got the best. Job. Ah aon where I work you know I ah do a lot presentations and I say I've got the best job at aon might not be the highest paid job and it might not be um, can have the most rewarded job. But the reward is what I get in inside. Um. You know and I'm surrounded by great people that give me that reward you know it might not be in my bank account at the end of the month and I I get paid. Yes, obviously. but but you know um you know I don't I don't have targets so I don't get.

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04:31 it's just been life changing it gave me such a best understanding of myself and my capabilities and.
1:02:54 And it was in the nightclub it's about two years ago, it was in Manchester actually and there was a big queue of women and and I got stuck in this queue and it was just the best.

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54:01 Yeah, yeah, that ah, but but again there was little little reception on why can't we celebrate black art black culture. It doesn't need to be a statue of a person I think maybe we've moved on to society. We don't need to. We don't need to glorify people on statues so much anymore. But glorify.
53:05 And he has obviously exceeded that programming because he is relatively wealthy has a sustainable business that that he may not have had had he been black had he been disabled had he been gay so to try and to try to persuade people that privilege is not about what the the structures you've had.
54:19 The cultures of the civilizations and and I said how how do you think it feels if you're a black or a brown person walking down the street and all you see are colonial ancestors or or colonial messages or or celebration of whiteness again that that's a kind of a yes exactly? yes.

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30:37 Black women in their 30s are.
45:30 walk through this journey together of learning how to get the best out of this.
38:24 Am which provides it's a global effect framework to help us drive towards and strive towards best practice.

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59:24 Fantastic! Thank you so much. So Marcus tell us how people can get hold of you. Um, where's the best place to do that.
27:59 And because what we were looking for There was the common ground. We weren't turning up defending our empire or defending our dogma and and you know I think far far too. Little attention is focused on diversity equity and inclusion. Not fan of equality I am a fan of equity. It needs to be fair, the equality piece I think is a distraction and what I think is really important is that we um draw the best out of people and allow them to do their best work every day. That means when they come they give massive Discretionary effort.
41:01 There is definitely an element of that but very often they turn up and they become the Hero closer Jo. Let me show you how a real sell salesperson does it and they puff up their chest and they diminish the ah the salesperson they undermine them. Um, so hire. The best people get the best out of them. Make sure they have the tools and resources they need to do their best work every day that doesn't mean being seduced by the technology spaghetti and shiny object syndrome of buying lots of tech. What's the minimum level of technology. You need to do your best work. What are the systems and processes you need to underpin. What you do so that you're free to do your best work and focus on the stuff that matters the most. The fourth 1 is to act as and the point guard. Ah, your job is to protect them from acts of idiocy from your senior leadership and yourself and and help them clear roadblocks. They can't clear on their own and the fifth fifth is to give them a voice. It's to manage inclusively now if every manager's job description was started with those five points and they were measured compensated and rewarded for it. Then the emphasis would be away from training to learning the emphasis would be a way from telling to coaching and you would allow people to fail fast fail early fail often and you don't punish failure which again your persecutor managers. Do. Ah, what you do is you punish hiding it. You keep a failure log everybody writes there's failures in the failure log and on a regular basis you work out. Well right? How do we fix that and stop it from happening again. But that just doesn't happen in most organizations. Why. Because of ego and attachment holding on to what they thought made them successful and you only have to look at the demise of blockbuster and Nokia um, and the rise of yeah and wherever you look. It's that more than not.

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18:49 somehow somehow seems the second best. I'm hiring for diversity, not for the best person by have to hire someone who's different. They won't be as good. You are almost pre-biasing this person to be
56:21 are trying to do the best they can. So to make them feel bad about themselves, we'll just set up with more of them and us.
43:41 not it's not black and white. Is this is lovely ambiguity about life. So yeah, so I think the schools could help us not be to be better at understanding one another if they taught debating

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40:14 2021, what is called the
32:20 in your shares best over time.

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03:49 deals that support steward
19:03 capital deals, are they looking
18:05 think that good deals are hard

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12:24 the best thing since sliced

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12:24 the best thing since sliced

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36:04 and distributing the best
34:46 farmers get the best, most
40:25 creating the best product and

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53:26 understand outcomes under best
10:34 who is best to steward the

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02:28 plan on the best type of debt

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16:33 the best solution.
22:20 trademarks at any time. The best
29:55 always best to search before you

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00:42 not be the best financing

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02:37 financing deals. If you are not
46:57 financing deals also carry a lot
52:15 best that probably a three-month

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00:15 of the best things that I was
11:27 best things that I was told was,
22:40 can help in making the best d

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10:50 best? What is really your area

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04:29 attract better deals in the
01:21 that bootstrapping is the best

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11:19 best career opportunity for an
22:53 It's one of your best seller,
24:12 going to be the best on the

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22:10 Again, there's best practices
10:01 also, the best packaging in the
13:30 lot of best practices about how

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01:37 opinion, the best learning tool
35:08 the end is, I think, the best

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03:48 the best indicator of possible

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05:42 like Best Buy, and IBM and

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05:58 trenches of doing these deals.
44:10 deals are trying to find
06:20 I've seen over 3,000 deals come

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39:26 does those sorts of deals
35:17 but these aren't just cold deals
35:22 are deals that are assessed and

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28:58 watch his deals that come
29:02 different deals, deal by deal,
29:07 and they can review those deals,

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12:31 the best and only option to your

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16:58 best user experience for the
27:31 And we also, our best projects
39:10 when you think about the best

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07:30 best friends that it didn't
30:20 best examples that I've thought
02:23 really giving us the best, like

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1:15:47 like black, one black or white
1:27:48 And then I do a Friday
42:51 our brain deals with our ability

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03:05 lead by the best exam best of
1:11:16 ourselves and being the best
01:20 their best there is no parent

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17:37 doing again, not the best
31:14 best thing I've ever heard.
15:15 the best, but decent. And all

[transcript]

04:52 residential Monday to Friday and
06:03 Friday being so empowered, like,
11:27 best friend had gone missing.

[transcript]

1:07:59 he deals with a lot with me. But
13:01 he wasn't giving me black eyes,
19:13 have a black guy. So I didn't

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38:05 Friday, I still find you know,
39:45 was my best, best advocate. I
06:12 my first international best

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06:40 around 1030 from Nick's best
37:34 know, they're the best guys.
52:36 knows what's best for you. Don't

[transcript]

42:46 started sharing with our best
15:15 are best friends. And she's like
23:36 the very best sperms and then

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1:07:59 calm is the best place I got all

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11:56 happens. The best thing about
59:45 Yeah, that's the best. That's
1:04:11 know, the best human whatever.

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1:14:48 black and white thrown up
27:24 best friend. And everything
45:09 significant other my best

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00:51 podcast, the best way you can
1:03:15 being just the best person you
1:12:35 be our best selves to be that

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1:07:30 the summer time of 2021, I am in
10:21 best outcome. That's not always
10:25 the best outcome for every

[transcript]

11:00 this best friend. And we've
24:34 quote unquote, the best on or
1:02:06 the best ways you can do so is

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05:26 July of 2021. So I started my
26:42 know, maybe it's best that you
44:41 things that are best for you.

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1:23:04 days, it's now Friday. And I've
1:23:13 the best way I can explain it

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41:42 Friday, they gave me a
35:08 my best explanation. The lungs
27:34 even from here. His best friend

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53:23 best filter. And by best filter,
40:54 whatever word works best for
1:03:06 Instagram right now is the best

[transcript]

10:09 black and white, stop drinking
08:57 this best friend of my
29:52 of the best things is like

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31:36 back, you know 2021 and the
03:58 football or primary to best
20:31 neck, and we're best friends

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01:16 best way you can show your
05:32 pacifier is the best way to
39:21 best support you? And this is

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54:59 wasn't the best idea. Because
01:15 episodes, the best way that you
53:48 And I would say the best thing

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1:03:28 The best place?
02:19 author of the best selling book,
1:03:30 Melissa? The best place would be

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1:00:56 picture, it's in black and
44:39 lost I've lost best friends.
00:09 just do your best to get past

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30:20 to her? So I bought this black
18:23 Best pie I've ever tasted, who
44:51 colleges and one of the best

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38:13 always black and white as that,
29:45 this was for the best for them.
34:16 for the best and can be done in

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35:39 black gaffers tape, and cover up
44:47 Yeah, it's it's the best boom
50:13 this probably isn't the best for

[transcript]

01:18 think Friday. So those are
15:07 it's it's kind of a black box
08:48 was the best chance to feel

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02:02 Friday the eighth. We will be
35:22 the best audio. Best thing we
43:49 are wondering what's the best

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11:30 best practices we have learned
44:58 what's the best way to
07:09 smartest and best way we were

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16:28 Black Lives Matter movement
24:12 the best, the first, the best or
31:24 no advocate for the Black Lives

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07:04 podcast movement 2021 happened
38:46 next Friday will come Oh yes.
37:45 talking about black history,

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46:27 these exclusive deals, getting
12:32 movement 2021 promo and talking
29:57 the next day on Friday. One that

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48:31 this is probably the best
37:09 best version of audacity to use
07:51 you. But do your best to build

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26:12 offering exclusive deals I
07:52 listen to a podcast in 2021. I
1:02:39 and pod fast and black pod fast

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05:31 lot of these deals like with Joe
13:28 podcasts. Oh, my goodness, best
46:20 amazing. He's making the best

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16:56 best not to pay attention, but
36:59 your best to not pay attention

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00:09 like for like, best long
18:26 Let for like best long
25:31 the best strategy to apply

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23:48 got the email Friday, about how

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29:38 some best practices in the
34:02 through like best practices for
00:09 best way to look at your ratings

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25:17 we were trying to make deals. So
10:20 best we could and remained
09:59 my best friends in the whole

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05:55 it's probably the best decision
34:32 those are great. Best Practices.
34:38 Are there other best practices

[transcript]

21:29 Friday, April 16, you'll be able
21:14 getting a lot of deals done on
25:06 you can set deals on your terms.

[transcript]

00:28 husband he's a best selling
07:45 best support i've gotten has
30:22 podcasters, one of the best

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19:35 done these exclusive deals. If
35:55 modifying some of the best
40:21 best for your audience, maybe

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04:42 whether it's like book deals or
18:04 do? Are there any best practices
17:07 best ones and cut them down or,

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26:30 you know, Friday, Monday,
15:35 episode on Friday, I probably
23:00 hopefully Friday, by the time

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15:38 implementing the best things
16:58 were deciding how to best
05:16 we're doing our best. And then

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02:51 podcast in 2021 was the most
46:43 step guide for 2021 from our
46:51 sticking around being the best

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03:02 the best. I think
53:22 that's probably the best
05:08 clubhouse on a from black pod

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36:16 published on Friday, whatever
14:39 He's like, Oh, I do this Friday
40:51 podcasting and 2021. And when

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03:37 podcast movement 2021, I
49:21 our first episode of 2021.
42:09 Yeah, so will 2021 be the

[transcript]

00:51 first episode in 2021. All
00:48 we see you next Friday for the
25:24 white supremacists on and Black

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35:01 2021.
15:37 deals, the Spotify ones are
27:40 I think 2021 is just going to

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20:07 just saying that's our best
24:51 best information that we can.
24:54 accuracy and the best interest

[transcript]

01:55 which is the best one.
42:22 because they're like, the best,
1:01:32 best place to connect with you?

[transcript]

54:30 on Friday podcast and anytime
56:02 do on a Friday night, like
36:48 2021 look like for podcasting.

[transcript]

35:28 to do deals with a podcaster and

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01:19 platforms? Best way to spread
01:30 newsletter? What's the best way
01:39 Best way to share your

[transcript]

16:13 up after Friday, after Friday.
15:26 Friday. Wait, Wait,
00:09 phone. And it's arrived Friday.

[transcript]

14:29 deals
17:40 deals.
21:04 deals.

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43:22 one of the best ways that you

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01:25 best recording quality for your
43:52 and you're getting the best
29:03 build a secret. That's the best

[transcript]

11:31 batch production of your podcast episodes. So anytime that you are producing an episode, there's so much involved there's so many moving pieces that need to happen in a specific order in order for you to create that episode. So you have to start with generating ideas, then you have to Create Outlines or scripts. If you have a scripted podcast, you have to line up interviews, you need to record the episode you need to edit it, you need to upload it you need to schedule it. All of those things take time. What takes even more time. If you do Every single episode by itself, but let's say instead that you scheduled all the interviews that you needed for the entire month, in one week, maybe you had two recorded on Tuesday and two recorded on Thursday. You now have four episodes to start working with that Saturday, you create the outlines for the rest of the episode, you record the narration, put it with your intro in your outro music and you export it, you output it to your podcast host. And now you schedule it out. you've just done a month of content in one week. So if you're looking to optimize and streamline your workflow even more beyond templates, the next best thing to do is to batch your episodes.
10:17 You may think that the best strategy is to put your entire episode up on a social media platform. But actually you want to create teaser content and teaser content gives them a little sound bite, just a little snippet that wets their appetite to want to go listen to the rest of the episode wherever they listen on Apple podcasts or Spotify or what have you. So we're going to talk about what three things are included in every good social media post, the first thing that you need is a visual element. Right? So people are scrolling, they're reading whatever, if you post a picture that causes them to stop, and the idea is that they stopped, they listen, they read, they engage, and the picture of visual element helps them do that. So this can be a graphic, it could be a headshot of your guest. It could be an audiogram The second thing that you need is a good hook. Think about what can I say to make Someone want to continue listening to go check out the full episode. It could be a crazy stat, it could be a really good quote, it can be a couple of bullet points that summarize the high points of the episode, whatever that thing is, put that in the caption to help encourage people to go check out the full episode. And finally a link, you want to include a direct link to that specific podcast episode in your post. If you nail all three of these elements, you'll not only intrigue, new listeners, you'll also encourage existing subscribers to share your posts as well.
07:47 The show notes is the section of your podcast episode that allows you to engage your listeners provides some next steps for those that are ready to take action on what they just listened to. And also persuade someone new to listen To the episode, the number one best practice is to use formatting. Alright, a majority of podcast players like Apple podcasts, Google podcasts, overcast, they support HTML formatting. That means you could put paragraph breaks bullet points, embed links, all the stuff that you need to do to make your show notes look nice, because when your show notes are properly formatted, when it's easy to navigate within your episode description, it makes it easier for your listeners to find what they're looking for. Right, instead of combing through several paragraphs of information, they can just zip down to the list of links that you mentioned, and click on the one that they're looking for. Because remember, when someone goes to your shownotes, your episode description, they're going for a number of reasons. First reason they heard you mentioned something in the podcast and they want to find the link. They want to learn more. They want to buy that product that you recommended. They are looking for a particular piece of information, and they're gonna take action on that. The other reason somebody goes to shownotes your episode description is they're not sure that they want to devote the 30 minutes, 40 minutes hour to listening to the full episode. And so they see the title is interesting. They're curious, they want to learn more, and they go to your show notes to to see some amplifying information to see, is this something that I really want to listen to?

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02:32 Yeah, they do three, Monday, Wednesday, Friday,
02:34 Monday, Wednesday, Friday, 15 minutes on the button. Every episode is 15 minutes on the button, the little cool stopwatch thing that they kick off their podcast with. You can hear the stopwatch start and then at the end that comes in at the end they click it. It's pretty amazing how they get them edited down to 15 minutes. And they talk about everything a lot of stuff in the tech space a lot of stuff in the business space. It's fun it Do they have a way to do like a free trial album. I can't remember if I was able to listen to a free trial before I had to pay the $5
37:19 So at the end of the day, you know, our goal with Buzzsprout is always provide the best premium podcast hosting solution available. And we know that there are other options for hosting podcasts, and some of them don't charge as much and some don't charge any. And we try to provide a much better experience with what we're doing with Buzzsprout. And the idea of hosting your podcast there for some people is a very easy decision because they have the income to be able to buy a Buzzsprout plan and get all the benefits of using a premium podcast host versus having to go with a less expensive or free option. But what we're trying to do is make it more and more accessible. So even if you don't have the disposable income to be able to spend on a passion project or a side hobby or something Like that, there are now ways built into Buzzsprout, to be able to cover the cost of your hosting and possibly equipment and more. So I'm really excited about it, whether support the show link is the right way for you to step into it, or affiliate marketing or sponsorships, that's all built into your Buzzsprout account. Now, that doesn't mean that you have to do any of it. Again, if you no budget wise, it's it's not a stretch for you to buy your own equipment, and to pay for your hosting and you just love doing it. And you've got other goals. We're not pushing you to monetize. But there are a lot of people that out of necessity or because it is one of their goals to have their podcasting goals align more with some monetization options, that we're super excited to be able to offer this to everyone. And it's super simple, just like everything that we do in Buzzsprout we try to keep it really easy and not just make it easy for you to start but scalable as well. So you might just start you know today with the support the show link and then a couple months from now, you might say hey, I'm gonna try an affiliate thing and and you make a few bucks out of that and then you say, Hey, I'm going to pick one of these popcorn sponsors and you know, they can go even beyond that, you know, to the point where you're doing deals, or people are, you know, inbound deals, people are contacting you or you're contacting people outside of popcorn or the other marketplaces that we've linked to. And the tools still support that again. So you can always the ad sponsor tool that's in Buzzsprout. It doesn't have to be somebody that you find through popcorn, it can be somebody find anywhere. So we're excited. We're going to keep revising it. We want to hear your feedback, but we hope it's a super valuable tool to those who are interested in monetization of what they're doing with their podcast.

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17:39 Yeah, I agree. Spotify has one of their keys to success has been their ability to push new content. And again, traditionally, music content in front of listeners, right. I've had that same user experience that Alban talks about. Again, I'm not on Spotify, but I do hear what people talk about specifically Spotify Premium subscribers. say that all the time, Spotify is recommending great new music for integrate new artists, great new songs, whatever, it's what they love about it. I think it's interesting how that kind of, you know, Pandora came out with that being their differentiator, and I'm saying that we're using the genome project and we're going to figure out the best songs that you're gonna like the news, things that you haven't heard. And then Spotify kind of came on the scene and kind of overtook them very quickly, and started doing a much better job of doing that. So for them to to apply some of that same technology to podcasts makes a lot of sense. I also think there's a there's a parallel with what the like YouTube's success and YouTube's ability to do that, and we call this like in the content world is called discoverability. Right? Like how can technology or machine learning help with discoverability of new content that you'd be interested in? YouTube has done a fantastic job I mean, to the point where it's like a lot of people now are like concerned about it like they bring like we talked was it last episode we talked about rabbit hole podcast.
16:10 Well, one of the big positives is Spotify is really, really good at surfacing new music. And I'm always jealous because I'm on Apple Music. And my friends that are on Spotify are constantly sending me like, hey, check out this playlist, hey, check out this music. And I'm like, Spotify is definitely surfacing. Better stuff for you, then Apple is surfacing for me as far as like just algorithmically figuring out stuff I like. And this seems like Spotify stepping is going you know, step in that direction, saying, hey, let's just talk about what the best shows are. And so I'm guessing this isn't just some raw numbers. Hey, this podcast you know, Joe Rogan will always be number one in This American Life will always be number two, that they're doing more than just that it's including other statistic to kind of keep it, you know, a fresh listing. So that's pretty cool. And I love like the filtering by countries. I remember, this is an older one. But I remember when I was on Spotify music, just flipping around, I'd go see what was like, you know, what's the top hip hop in the UK? You know it I remember finding different artists that I probably wouldn't have been exposed to in the States. And so it's kind of a cool thing to just flip around and see what's going on in other countries what podcasts are trending and you can be a trendsetter here in the States, if you start telling people about what's the hot new podcasts coming out of Sweden before it's here?

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20:12 Okay, this is one of those deals where you can't go over. You have to be under prices right style
11:59 I definitely agree with That Personally, I've noticed I've used transcripts quite a bit to share podcasts with people. So I can think of quite a few times I listen to this show called conversations with Tyler. And I will go and find pieces of it that I'm like that was a really good part of the conversation. And actually just copy it and share that on Twitter. And I'm sharing that transcript or image of the part of the transcript and then with the episode itself. And it's just a nice way to be able to share a specific piece and kind of give people like, Hey, here's a little taste of what you would get, and why they really would like it. I think that performed pretty well. And then sometimes the audio quality just isn't the best. And so the audio quality isn't the best for a podcast. It's really nice to be able to go read through a transcript, especially if it's a guest, you really want to kind of digest what they're saying, and maybe the audio may not have been working for you for whatever reason.
32:02 n't the one that does the best job, I think of integrating it into their listening experiences overcast, because it's just the you just swipe twice on the screen, and you can get to the chapter marker menu, Apple podcasts supports chapter markers. You just have to scroll down when you're listening. And you'll go past the show notes. And there's a chapter marker section. I don't believe that Spotify supports them. Surprise, surprise, can't listen to us on Spotify. But I'm pretty sure that most of the major podcast apps that pull their shows from Apple podcasts now support chapter mark

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01:39 So there's a new? Well, it's actually not a new company, but a pivot from an existing company to this new app called pod hero, which is trying to, at least on the surface, seem like it's bridging the gap between luminary, which is an app that's trying to be the Netflix of podcasts where you pay for a subscription, you get exclusive content, trying to bridge the gap between that and Patreon, where it's like purely listener supported. But you have to do a lot of extra work to make that happen. So they they walked through this, they're approaching a medium article that I'll link in the show notes. But it just, it raises the question yet again. podcasters trying to either supplement the costs of putting their podcasts together, or trying to make a little side hustle out of it. What's the best way to do that? And is asking your podcast listeners to directly support your podcast content, a viable option?
14:35 I didn't actually make the connection between Pandora and Sirius. So that's interesting that you said that cap, but you know, my read on it is this Joe Rogan deal? I don't know. I mean, I don't know how much this has actually been affected. Obviously, these talks would have had to been in place for months before, but there is a bit of me that kind of wonders if some of these deals kind of happened a little bit. faster because of Joe Rogan moving to Spotify kind of came out of the blue shop Spotify as stock price up and got everyone kind of opening their eyes to maybe Spotify actually could pull this whole ecosystem together into their own house. And so it makes me think like then, you know, it was like right after that we heard Amazon rumors it was right after that we heard now this deal, Sirius XM seems to be taking podcasting more seriously. And then the next day. Spotify is like, Oh, yeah, we've got another deal. So not only do we have a deal to do podcasts with the Obamas we have a deal with Joe Rogan. we've acquired gimlet and we've acquired the ringer. We've also got one of the biggest celebrities in American culture now joining in starting her own podcast.
44:25 Yep. So we'll definitely keep keep you guys in the loop on industry news that we think is relevant. And, as always, you know, our biggest goal is to help you be successful with your show. And so when we talk about this stuff, it's not to scare you. It's not to, you know, be sensational about something. But it's just to make sure that you're well informed so you can make decisions about your show that benefit the long term health and growth and success of what you're trying to build. That's what's most important to us. Well, that does it for this episode of Buzzcast. thank you as always for tuning in. And listening to us talk about podcasting. If you want to be a part of a community of other podcasters that are trying to help each other and sharing tips and strategies and valuable insights and encouragement, the best way to do that is to join our Facebook group, the Buzzsprout podcast community. It's a fantastic place to get all of your questions answered, and to celebrate your successes and get any support that you need. That does it for this week, and we'll catch in the next one.

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13:36 absolutely so the professional use only podcast is to black women lawyers discussing the highs and lows of being professional women in today's corporate America. Awesome. Very
02:16 It's kind of remarkable to me now I'm thinking you just said that I'm like, Whoa, it's been like over two months since we've been in the same room. Like, it's just it will be it'll be like 2021 before we record again in the same room, but uh, yeah, it's nice to see you guys over here via squad cast and record this episode.
45:17 You know, as we talked about the different ways that all of these companies are engaging with podcasts, I'm noticing all the Google Play Music is going to be is being moved into YouTube Music. And it kind of made me think about, you know, so much podcasting, quote, unquote, podcasting is on YouTube. You know, the original reasons why we launched five minute Mondays, which is now Podcasting Q&A, was to ourselves experiment about what's the best way to a podcast content on YouTube. And so I thought maybe we could do a bit of like a after action report and maybe Travis you could speak a little bit to how we have taken this content. That was a Originally for podcasting, and are using it on YouTube, and what we think our best way to do that is,

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33:22 Yeah, we built transcripts into Buzzsprout. The reason transcripts are helpful is you can take your audio content that you work so hard to make and turn it into a blog post or use it for search engine optimization and that kind of stuff. But to me recently raised their prices, so it became less ideal to use that service. So then we rolled out our own. And we were using we had our own transcripts built up, and we're offering it as a free feature for people to test out. But it wasn't as accurate as some of the other machine transcribes. So Kevin, why don't you catch us up on what the latest iteration of Buzzsprout transcripts is? And why we think in the long run, this is going to be the best solution for for podcasters.
18:51 Yeah, and that is the only way that this deal makes sense for Spotify. I think it's good to go back to Kevin's example with Howard Stern and serious XM, that when he signed that deal, the whole thing that was in it for Sirius was, hey, nobody really is doing this whole listening to, you know, online, whatever, satellite radio. But maybe if we bring the million people which is about what it was, who listened to Howard Stern every day and make them buy his extra hardware and set this up and get a subscription, then maybe we'll start having a viable business model, because we will bring all that together. And after they did that was when I think they merged with XM. And then they had one single platform. Spotify wants to do that they're not buying Joe Rogan for hundreds of millions of dollars because they think, hey, the 11 million downloads he gets are going to make us so much money in ads that we actually will make it on this deal. It's not a they're not doing that. They're saying we're going to move the 11 million people that listen to Joe every month. off of another platform, onto Spotify. And then when this deal runs out and for, you know, in four years or whatever it will be, they will still be here. And if Joe moves back to his old host and his old feed, even then when he's doing that, it will, they will still stay on Spotify. And then they will have the ability to run dynamic ads around the podcast. And you know, that way they're able to bring everything together. Yeah. So the way it makes sense for them is if their goal is to try to win and try to win so that they can be the middleman brokering all the ad deals in the podcasting space, and all the content in the podcasting space.
03:17 Yeah. So I think it's good just to lay out the exactly what we know about the deal so far. So Joe Rogan came out said podcast is moving to Spotify. September by September, they're gonna have the entire 11 year backlog of episodes. That's all gonna be on Spotify. And then by the end of the year, so sometime a little bit before 2021, the show and the video so everything on YouTube will be exclusive to Spotify. And that's a pretty big deal. We're talking millions of views on YouTube millions of downloads per episode. Joe Rogan experience is considered by many to be The number one podcast in the world, maybe not everyone's favorite podcast in the world, but it's definitely the largest, he has the most downloads per episode. So it's a really big win for Spotify to be able to do that. This is coming from somebody who, for years said, you know, it's all smoke and mirrors over there, Spotify, you don't make enough money when you stream with them. And the deal that at least the details of the deal that we've seen, make it like you make a ton of money and you move to Spotify. If you're Joe Rogan. It's a multiple year licensing deal. So Spotify is not buying the Joe Rogan experience. They're just going to be the exclusive provider of the show for multiple years. We don't know how many multiple years so it's more like when Netflix licenses friends than when they create their own show or buy a show. That money side of it is somewhere north of 100 million dollars. I saw the Wall Street Journal posted. And then I've seen another source that said, it's probably going to be closer to 200 million by the time that it all pans out. So it's a lot of money. And it definitely signaling a huge change for the podcasting industry.

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18:19 Yeah. And I know for me, whenever I've done guest podcasts, I always, at least try and get a sense of the general topic, right? I never like I never like to go in blind. Because as a guest, I want to make sure that I can be the best guest that I possibly can. And so I think that that's spot on with just like a really good approach is be as prepared as you can. But then don't feel like you have to stick to your talking points or your script that you've created. You really still want to be conversational as well.
36:57 Well and the other thing that is great about those cites is that the prices are more stable than on Amazon because often what happens with Amazon is let's say that they typically ship road PSA1 boom arms from their warehouse for the MSRP of 99 bucks. If they run out and it's only resellers, you'll see the price go up, it won't be $99 anymore. Now it's $119 $125 $135 to buy that same boom arm on Amazon, but because you're buying it from some reseller, they can charge whatever they want. I think we're seeing this with the webcam industry right now, if you buy a webcam on Amazon, they're just exorbitantly expensive. And so going to these other websites, you're not going to run into that issue, it's going to be the normal price. And so you can be confident that's the best price for the gear that you're trying to get.
06:06 So the first thing we wanted to talk about was actually just revisit something that we talked about in the last episode, which was the new magic mastering feature that we put a lot of work into, to really make it as easy and amazing as possible. And to this point, since we launched it, we have over 1000 hours of audio processed using magic mastering. Hundreds of people are using it now for their podcast. And so we've been really encouraged by the adoption and the feedback that we're getting. I just want to read a couple posts that we've seen here in the Facebook group, talking about it, the first one from Carrie and Reed Brown. Who said, has anyone checked out the new magic mastering feature? If you haven't, you must try it out. I just uploaded an episode with very blatant volume discrepancies. I'm loud and the guest is low. I put it through magic bass string and voila, the loving love And loudness is fixed. I'm super excited about this new tool, and lots of other comments and posts like that. So it's been cool to see. Not only do you guys like it, but you really, really like it. And so Kevin, I wanted to throw it to you as someone who was really integral in rolling this feature out, like what are some best practices for people as you're using it to really get the full potential of the feature? And then just some common things that we're seeing that are kind of like some low hanging fruit for people to really take full advantage of it.

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00:47 Friday
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43:21 biggest hope for 2021
41:55 balance in 2021, before the

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18:33 And they use that, does this threaten an open ecosystem for podcasting because Spotify essentially a binding audience? But you also said, do we actually have an open ecosystem to defend it this this whole buying podcast shows, is this an inflection point for podcasting? And you think we'll see more of these platform deals? Oh, I think it's very interesting. And I think certainly if you take Joe Rogan, which is the biggest podcast in the world, by any of the data that I've seen, Joe himself talks about 190 million downloads per month. I'm not quite sure what that figure really is. But nevertheless, if you look, you know, again, let's have a look in in Canada. one out of five of every podcast listener in Canada has listened to the Joe Rogan experience at least once, which is a massive number. So if you were to take all of Canada and put every single person who's listened to the Joe Rogan experience into a city you will get a city as big as as Vancouver, you know, it's a it's a tremendously popular thing. So if a lot of people follow Joe Rogan over from their current podcast app into Spotify, then Spotify will be you know, very, very pleased they can serve ads against those people. They can hope for They sign them up for a subscription because I think it's worthwhile pointing out Joe Rogan will still be free. But you will need to sign up for an account. But it's still free to to have a listen on Spotify, you'll just get ads on there instead. So I think, from that point of view, that's going to be really interesting. It's going to be interesting seeing how many people stick with him. You know, if you've been watching him on YouTube, you won't be able to anymore. If you've been listening on the apple podcast app, you won't be able to anymore. And so how many people will stop listening to that podcast? And what will that mean to the, you know, to that particular show? I don't know. But, you know, it's it's certainly interesting times, and it's certainly not the first as well. Spotify has jumped in and used a bunch of these tools in the past, to grab as many interesting podcasts as they possibly can. So all of podcasts stuff a lot from gimlet is now produced exclusively for Spotify. last podcast on the left is, I believe another one, you know, and so on and so forth. So my suspicion is that we'll see rather a lot more than that. I'm don't know whether Apple will follow my thoughts around Apple is that actually, if Apple were being clever, they would start being friends to podcasters by allowing podcasters to sell podcasts through the Apple Store. Which would be really interesting, because if the only place where I could buy this particular podcast that I really liked, was through Apple podcasts, then that would be you know, just as powerful if not possibly more powerful than Spotify is current, you know, activities. So, you know, we'll wait to see what happens there. I guess

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03:11 You know, the best, the greenest
12:13 which are the best places to go
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20:24 we have every Friday, a Friday
21:25 on that Friday. Yeah,
21:55 Friday presentation, there was

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07:29 Six St Chad's place was the bar that we actually opened ourselves, next door to our bricks and offices when there really, as I said, when we moved there, there really wasn't a lot around there. There was an amazing with a bar called Smithies, which has been in King's Cross forever. Yeah. But it wasn't really big enough to, you know, for 100 of us to descend on a Friday night. So we basically created our own bar out of an old train shed. And yeah, ended up being actually quite successful. We sold it when we moved to Brixton, we spoke but it's now a Meatliquor, which is just a bit depressing.

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24:16 I think it's kind of small and focused. I always think that works the best, you know, kind of Who do you? Who are the people that are really important to you which jobs or potential jobs are even might not be right now? Jobs, it could be actually which sectors are really important to you now and where you're going and really hone in on and the people you start getting close to?
23:11 Yeah, I think. I think it's sort of some, some people this may sort of jolt them into a crikey, we need to, you know, re redo our strategy and start, you start doing some panic, panicky, crazy things, you know, the best thing you can do is stick to your strategy right now. And, you know, be just commit to it and see it through. That's not you know, I think that stuff's just important. Don't Don't go off piste. You know,

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14:56 Yeah, stuff that's on their phone is easy, but it was the iPhone. With a touchscreen and with the always on internet connection, you know those two innovations together, that changed the demographic of people who would use Internet services to the point where they didn't even realise they were doing it. Around the same time, I noticed that lots of people who worked for the local authorities who were my clients were walking into meeting rooms with iPads, they would never have walked in there with a laptop with a clunky old keyboard, they'd have had a notebook, but the iPad changed it, you know, became a different sort of business tool. And again, it changed the demographic of people who use it. So actually, even if I've been the best business person in the world and the best techie in the world, when I created that online forum tool back in 1990, it wouldn't have succeeded the way Facebook I'm dead because the connectivity wasn't there. The End User consumer devices weren't there the familiarity wasn't so you know, seems have their right time.

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24:55 Well, it would be remiss of me not to mention the Black Lives Matter campaign that's been going on globally. I think this is less focused on an architect's practice or practice building their brand. But I think it's something that a lot of practices have spoken to. So, this has been a really interesting time and a big, obviously we've seen some horrible events that have been catalysts for social change on a global scale, just incredible. But I have to say something that I've loved about the Black Lives Matter campaign is after the protests campaign, and after sort of our Black Tuesday, back in June, it was the sort of idea that this is a movement, not a moment. And I think that in itself, carrying on the work that needs to be done, has been incredible. So I've really admired that.
26:26 Yes. And that's kind of, I think conversations from there have continued through and maybe even been amplified by the Black Lives Matter movement of this time. So that's been really, really interesting. And I've been so interested to see how practices have responded and who's come out and said, you know, that they support the movement and also those who haven't, like that's been quite interesting as well. Yeah. And some other campaigns that I've really enjoyed are those from studios showing how they're working at home. I think this is a beautiful, very humanising way to share how your studio has adapted and what I know Stanton Williams did a beautiful series on their Instagram stories. Yes, Stanton Williams at home. I thought that was really lovely. Definitely.

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17:33 Absolutely. It comes down to being strategic and integrating business strategy, business development, marketing. And also another part which people don't tend to think about, in terms of marketing is attracting talent. So, like I said, if you're a consultant, then your primary asset is your staff and well known companies who spend most of thier time just trying to get the best people in and make sure they don't want to leave. Because and then they let them directly and they let them do do their thing once they're in and get the best deal and let them do their thing. and that's you know what a good consultancy is based on. So I find it amazing actually, when people seem to think of marketing as just about being client facing No, and not realising that actually, we're always marketing to people who might want to come and work with us. And in terms of certainly thinking about it as a young architect myself and talking to other younger people they're looking at what people are putting what companies what firms are putting out there with a critical eye of who they might want to work with in future.
18:43 There is a whole growing kind of groundswell around employer brand employer branding, and just kind of understanding more about what you're saying to talent and future talent because as you say, you have to be putting out the right messages that really connect with people and resonate with people if you want them to join you. And also if you want your people to stay. So there is this whole kind of area that is definitely growing in importance and internal communications as well. And I think for practices, it's gonna it's going to become more and more important, especially as there's less and less talent out there to kind of choose from, and you want the best.
32:01 Absolutely, I think the best I mean, especially people dealing with redundancy, it sounds a bit weird. But AirBNB, their CEO, I mean, he wrote like an open letter, which was, we are having to let people go, and they put in the whole support packages, you know, they had literally thought, you know, community, this is how we're going to help you, you know, this is how we made the decision making process, they were open and transparent about it. And they sent that letter internally and externally. And it was just, it was a really well thought through message. And they thought through how we actually support those people who are going and it was like, 25% of their staff were being let go. But yeah, we're going to use our HR teams and everyone to help you find new jobs and to train you up. And so it was all there as in we're gonna do what we can because you're still part of our community and our family. And it was just Yeah, I was just amazing. I saw you'd thought of it. But I guess as well, they probably got the resource to do that, admittedly.

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26:23 I guess I say, it's gonna be so competitive going forward that everyone's gonna need to put, I mean, realistic quotes out, but I think you're right, early engagement has got to be the way to get the best solution.
15:40 And well, I think, you know, informal communication is, you know, it's got to be the likes of Zoom and Microsoft Teams. And, you know, these are these are tools that I'll be honest, we never used in this industry before. But you know, my, my background is tech and digital. So I was very used to, meeting with people virtually dealing with people You know, sometimes all across the world across Europe, you know, in different time zones and it's just not a way that we're used to working in construction. But you know, needs must so we've all had to get used to, video calls and spending a huge amount of time on Zoom every single day. And, you know, that's internally that's been with our clients. That been with our teams are on site. And you know, I was explaining to you earlier we have our black hats meeting on Zoom now every Thursday, and sites all across London, are dialled in so that we can be kept up today and and also the flexibility means that the whole leadership team can dial in and listen once a week to exactly what's going on on site. And that that's that that's really, really powerful.

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24:17 I've got my final two questions for you. So, at the moment during lockdown, has there been any kind of standout marketing campaign when you've gone? I love that it's the best thing I've seen
13:18 Yeah. And, and there is so much power in it too, not to use that word in terms of, it's and a lot of our teams and the people I've been talking to, in our business, have reached back to us and said, we really want to do this because they see the need to do it, because it's the way that they can communicate with their clients. And they've seen it, their clients doing it as well. So it's been a long time coming, and I'm really pleased it's happened. It's a shame it's happened because of a pandemic, but our teams are really starting to engage well on it. And you know, we started out brilliant programmes and things like that to help people almost internal gamification who can do the best job but, really