48:22 Black. Gallerist, it's gotta be black. Oh, I grew up with a mom who were all black in Arizona, and she got teased about it mercilessly. And I was lucky enough that I moved to a big city where everyone else wore black, but, yeah, always black.
40:25 Yes. And, I I think you're you're you're there. And, you know, what I've what I've what I've heard, you know, in the in the sort of, like, time we'd be been talking is, you know, just it's always process improvements, always innovative, always, like, being aware of the scene you're in and, you know, trying to just make the best of what you have going on and really refining it. That's that's important. That's what I'm hearing.
31:07 You you were mentioning, you know, maybe, artists that weren't the most, you know, tech savvy or having the best sort of way to position their stuff online. Speak on the importance of of marketing because I even encountered that in doing this like it may be great interviews and so on, but somehow it might not meet the folks that it's supposed to meet. But then other times, it somehow gets me connected to you, and I'm like, oh, wow. How did that happen? So so speak a bit about that.