06:30 Yeah. No. Thank you for having me. I'm looking forward to it. And, look, as you said, I'm the founder of POSITIVE, and we focus in a number of areas, but actually one of them has become all dominating in in the last couple of years.
41:03 No. Because a lot of them are just making it up as they go along, particularly the numbers as well. And, I mean, and again, one one vendor, I will will not name them because they would definitely sue me, is, last week in the morning
08:35 solving. It definitely is more awareness, and that that is more awareness at all levels as well. So it's more awareness at the consumer level, so the large enterprise buying lots of things. There's also more awareness at the vendor level and the provider level because the problem we've got is when I talk about the unit of consumption is most of the carbon metrics people have had for the last few years, they've kind of been a little bit of nonsense. We're not really calculating things accurately.