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39:04 I think it's one of the places where the business sort of industry can go that generally industry has made like very big strides in enabling Kind of day to day data driven decision making, that we've done a lot about, you know, how do we get data in front of in front of people around the business? How do we get it to them quickly? How when I am making a decision as a sales rep, and who do I call today, or a marketing manager, you know, which campaigns do I focus on? How do I how do I do that? Like, how do I make that decision? And I think we've made a lot of progress in that. In that front, one of the places where I think we now as an industry can sort of start to turn and focus more on is, businesses aren't driven by these daily optimizations and businesses don't win because they made the right daily optimizations, it certainly helps. But the big bets are often the things that determine the winners, like Jeff Bezos has this line, that in business, you want to swing for the fences, because unlike in baseball, where the best you can do on a single Swing, swing score for runs, and business, if you if you, you know, take the right swing, you can try thousand runs, like there's such a long tail of positive outcomes from from decisions, that it's worth it to take some big bets and make these big bets, because the outcomes of those can be sort of way better than any kind of like small optimization. And I think that, that we haven't really had data technologies, it's focusing on people figuring out how to make those big bets. There's a lot of like exploratory work that analysts do to really try to understand like, what is the big bet that we should make? And I think that's, that's one of the places that that I'm excited for folks to be able to go next is not just all right, we are data driven, because we have dashboards, we are data driven, because everybody's able to look at a chart every day, but how do we become data driven about the big bets? How do we become and that that I think, is really, how do we enable data analysts to data scientists, to to answer questions more quickly to be able to explore which big bets work out like, ultimately, the way that I think he went on making big bets is by being able to make more of them, making them smarter. And so the way I think you can do that is basically like, more quickly research these problems and understand what might happen if you make these changes. And those are the things that a dashboard will tell you. Those are the things like in depth analysis will tell you. And so I you know, as an industry, I think that's that's a lot. One of the places we can go next is not just enabling again, the the how do we optimize small things, but how do we how do we like uncover the really big opportunities