Speaker 1: Hi there, I'm Bob Pittman, Chairman and CEO of iHeartMedia.
Speaker 1: I'm excited to announce a brand new season of my podcast,
Speaker 1: Math and Magic Stories from the Frontiers of Marketing. It's
Speaker 1: coming on March thirtieth. If you've ever wondered what it
Speaker 1: takes to build a competitive brand from the ground up,
Speaker 1: You've come to the right place. I got my start
Speaker 1: in radio, went on to build MTV, have spent my
Speaker 1: life innovating and leading at companies like Aol, Time, Warner,
Speaker 1: America Online, Six Flag, Steam Parks, Cossa, Dragons, Tequila, and
Speaker 1: now full circle back to my first love, all things
Speaker 1: audio at iHeartMedia. But even with decades of leadership experience,
Speaker 1: I never assume I know everything. This podcast is my
Speaker 1: opportunity to learn from others and positions like mine and
Speaker 1: to let you in on their secrets. People who make
Speaker 1: big decisions with big consequences every day, like founder and
Speaker 1: CEO of Boom Supersonic Lake Seul, who didn't let them,
Speaker 1: they say, or stop him from resurrecting the dream of
Speaker 1: profitable supersonic aviation. Doesn't matter what you've already done. What
Speaker 1: matters more is what you can learn to do Goop
Speaker 1: founder and CEO Gwyneth Paltrow, who found the courage to
Speaker 1: unleash her business brain despite a list success in another field.
Speaker 1: So many people when I started were like, what the
Speaker 1: hell is she doing? Like she has this good day job,
Speaker 1: Like what is this? And Alan Grubman, beloved entertainment lawyer
Speaker 1: and long time trusted adviser to Bruce Springsteen, Madonna, and me,
Speaker 1: the best deals ever made are the deals where both
Speaker 1: parties walk away that one hundred percent happy. We're also
Speaker 1: hearing from Media Magnet Paris, Hilton, Radio Hall of Fame
Speaker 1: inductee Angela Yee, and many more. Through all my conversations,
Speaker 1: I'll be probing my guests for their use of what
Speaker 1: I believe are the two essential ingredients to success in
Speaker 1: business and marketing, the math and the magic. That's the
Speaker 1: analytics paired with the creative spark. And when those two
Speaker 1: things come together at the right moment, that's when things
Speaker 1: are magical. Listen to the new season of Math and
Speaker 1: Magic stories from the Frontiers and Marketing starting March thirtieth
Speaker 1: on our very own iHeartRadio, app, Apple Podcast, or wherever
Speaker 1: you get your podcast