Speaker 1: Twenty sixteen. I'm experiencing the most success I've ever had
Speaker 1: in my life. But I'm realizing I'm becoming exactly what
Speaker 1: I hated you. I'm about to ruin my family the
Speaker 1: way I saw my pops ing each family. I was
Speaker 1: getting caught up in the characterture of Charlamagne and ain't
Speaker 1: who Leonard is.
Speaker 2: What moment was it, though, when you were at the
Speaker 2: height that made you say, all right, I might need
Speaker 2: to see what's going on?
Speaker 3: Ball off my wife.
Speaker 1: I'm out in the LA doing some shit I ain't
Speaker 1: got no business doing. And I remember her just saying
Speaker 1: to me, what are you doing? I'm like, I'm just
Speaker 1: in the hotel whatever. She was like, no, what are
Speaker 1: you doing?
Speaker 2: Wow?
Speaker 1: She feeling and not even about that moment. She said,
Speaker 1: what are you doing with your life? You're about to
Speaker 1: fuck around and lose your family. You're about to fuck
Speaker 1: around and lose everything. And they'd be like, yo, PC
Speaker 1: to god, let me tell y'all something. Calling out rappers
Speaker 1: that brings you some smoke, you're definitely gonna.
Speaker 3: Hit his ceiling.
Speaker 1: Calling out politicians is a way different ball games. I
Speaker 1: ain't talking about no entertainers. I'm talking about real life.
Speaker 1: I tell you a story. It's like, yo, I remember
Speaker 1: one time my little I got on the phone and
Speaker 1: one of them said, what is going on? I got
Speaker 1: the opportunity to be part of the press junkie. I'm
Speaker 1: just sitting there like, I don't know what all these
Speaker 1: people talk about. I don't know if I'm ever gonna
Speaker 1: get a chance to talk to the Minister ever again.
Speaker 1: I got questions about light Man. I was the first
Speaker 1: person boom. I hit it with two questions about light Man,
Speaker 1: and he gave these really thought provoking answers. When he goes,
Speaker 1: don't ask me any more questions. I'm gonna talk to you.
Speaker 3: Later.
Speaker 1: People always ask me what's the key to success. I
Speaker 1: always say, God, black women, and therapy. You gotta have
Speaker 1: a queen on your side. When me say, nothing makes
Speaker 1: a man feel better than a woman. Man queen with
Speaker 1: a crown, that'd be down for whatever.
Speaker 2: Welcome to us up there podcast. Another episode of the
Speaker 2: fast Grown podcast in the world. The vibration is high today.
Speaker 2: We got somebody who I studied along time. Man. I
Speaker 2: call this dude the gold of the market. He's been
Speaker 2: able to put points up a lot of y'all been
Speaker 2: able to get to the game and get in the
Speaker 2: ring and get to the bench. But this dude, he'll
Speaker 2: been putting points up, and now we see him putting
Speaker 2: more systs up than everybody. Today we got Charlamagne and God,
Speaker 2: how's it going, my loan?
Speaker 3: What's up? My brother?
Speaker 4: Man?
Speaker 2: Lovely lovely?
Speaker 1: It is the privilege and the honor to be on
Speaker 1: it It's Up There podcast. I've been watching this It's
Speaker 1: Up There podcast for a minute. I love the free
Speaker 1: jewelry you give out to the marketplace at all times.
Speaker 1: This is definitely a show. I look forward to having
Speaker 1: the conversation.
Speaker 2: And I appreciate it, man, And you've you've amplified me,
Speaker 2: You've helped me. You've been a shoulder I can lean on.
Speaker 2: And I want the youngsters to know, like we lighting
Speaker 2: away with these conversations. These conversations mean so much to
Speaker 2: me and so much to the market And that's why
Speaker 2: I'm proud that sometimes, like even last night, you just
Speaker 2: hit me like, Bro, you got me inspired to have
Speaker 2: these kind of conversations that means so much to me,
Speaker 2: because that's what I really do it for. I'm like, bro,
Speaker 2: put that twenty three back on with that twenty don't
Speaker 2: you know see you know they think you got the
Speaker 2: forty five and put that twenty three back on.
Speaker 1: You know, Louis be hitting me and Loon and be like,
Speaker 1: you know, man, there's so much misinformation out here. There's
Speaker 1: so much people out here giving bad game, you know.
Speaker 1: And I was like, damn, I never to be honest
Speaker 1: with y'all, be paying no attention, right, But then when
Speaker 1: I do pay attention, I do tap it.
Speaker 3: I'm like, oh looing right, because everybody out.
Speaker 1: Here just saying anything, and these people that don't know
Speaker 1: any better that's on the come up, they eating it up.
Speaker 1: Like I don't have no problem giving game the people
Speaker 1: that's around me. You know, if you listen to Replace
Speaker 1: Club or brilliing it this, you might get some jewels
Speaker 1: here and there. But I never thought about like just
Speaker 1: sitting down and like just really explaining the business side
Speaker 1: and then because.
Speaker 2: That's what we need. Like and even when I told
Speaker 2: y'all yesterday on Brilliant Idiots, when I was just telling
Speaker 2: shows like bro, this is literally all some of these
Speaker 2: guys got, you see what I mean? Like they are
Speaker 2: literally at home crafting their destiny based off these conversations,
Speaker 2: and so if we allow a lot of the lines
Speaker 2: that live in the marketplace, we're effectively setting our counterparts
Speaker 2: up for failure because they're going to chase something that's
Speaker 2: not really there. Right, And I think it's important that
Speaker 2: we had a conversation. I want to dive right in.
Speaker 2: Were coming in hot Man. Yesterday we spoke about Billboard.
Speaker 2: We spoke about them releasing a press release saying that
Speaker 2: no rap or hip hop's song was it platinum.
Speaker 1: No rap album or hip hop song has hit number
Speaker 1: one in twenty twenty three. That's the first time that's
Speaker 1: happened in thirty years.
Speaker 2: Wow. And we kind of touched on it on Idiots,
Speaker 2: but I want to build on it a little more.
Speaker 2: It's so crazy because without us even reading it, we
Speaker 2: both were spot on. You was like, Yo, the afrobeat
Speaker 2: thing is the low vibration in the rap music is
Speaker 2: just starting to turn people off. And I'm saying, yo,
Speaker 2: I think the algorithm with the TikTok has stopped allowing
Speaker 2: for those stars to be overnight stars. They sending you
Speaker 2: back in the kitchen, right, And let's build on that
Speaker 2: a little bit more.
Speaker 4: Chasing algorithm.
Speaker 1: Yeah, I mean, I love this conversation because it applies
Speaker 1: to just more than music, man, it applies to that
Speaker 1: next generation of media personality. I feel like everybody is
Speaker 1: chasing an algorithm instead of attempting to be the algorithm. Right,
Speaker 1: And the way that you be the algorithm is by
Speaker 1: focusing on intent over content.
Speaker 3: You know. That's something that my guy in Paris always says.
Speaker 1: He said, people forgot about an intent and they just
Speaker 1: focused on content. For me coming up, you know, in
Speaker 1: South Carolina, all I ever wanted to do was put
Speaker 1: the best content out there. Like I just wanted to
Speaker 1: be a great radio personality. That's all I wanted to do.
Speaker 1: I was learning from the people that were in position
Speaker 1: at the time, you know what I mean. So as
Speaker 1: I was finding my own way of doing things, finding
Speaker 1: my own style, you know, you could hear elements of
Speaker 1: you know, the Howard Sterns or the Wendy Williams or
Speaker 1: the Angie Martinez, like these people that I was paying
Speaker 1: attention to just by listening to online at the time.
Speaker 3: But I wasn't me yet, yes, you know what I mean.
Speaker 1: But even with that, I was still trying to produce
Speaker 1: great content because I want they were the bar For me,
Speaker 1: I listened to their interviews and I'm like, I want to.
Speaker 2: Do that, and then you gonna copy anyone copy the
Speaker 2: bar copy. That's what confuses me because without us speaking,
Speaker 2: they don't have the bar to copy.
Speaker 4: They now copy what's available.
Speaker 1: Well, I think I agree with I agree with that,
Speaker 1: but I think they are copying the bar, but they're
Speaker 1: not really digging into what the bar may be doing.
Speaker 3: That see things on the surface. I got caught up
Speaker 3: into that.
Speaker 1: Like when they out here these publications calling me to
Speaker 1: hip hop Howard Stern. I didn't even stop to think, well,
Speaker 1: what part of Howard do they like? You know that
Speaker 1: they see in me exactly?
Speaker 3: You know what I mean?
Speaker 1: For me, it was just like, Okay, i'm gonna do
Speaker 1: double I'm gonna do I'm gonna do the perverted ship,
Speaker 1: I'm gonna have pawn stars in here, I'm gonna be
Speaker 1: sniffing chairs, I'm gonna be doing all of that. That
Speaker 1: wild crazy shit. That boy human, right, that low vibracio
Speaker 1: frat boy human. That goes back to what I'm talking
Speaker 1: about when we talk about these algorithms. I was chasing
Speaker 1: an algorithm instead of being an algorithm. And I think
Speaker 1: The problem with a hip hop right now is that
Speaker 1: everybody's chasing the algorithm. Everybody wants to go viral, but
Speaker 1: nobody's thinking about building something that actually has value exactly.
Speaker 2: And I think we get it confused. I've always told
Speaker 2: everybody that listens to me, they know this, but I
Speaker 2: always say, our job when we are putting out clips
Speaker 2: and when we're using YouTube or any of these social
Speaker 2: media platforms that we have no control over, we use
Speaker 2: those as a billboard like you say, or as a
Speaker 2: commercial like I say. So. In business, your whole objective
Speaker 2: is to be able to scale. To scale, you need
Speaker 2: to be able to forecasts. To forecasts, you need concrete information.
Speaker 2: There's no way to have concrete information from something like
Speaker 2: a YouTube or TikTok or Facebook. Sometimes they criticize you
Speaker 2: for corporate hustling. Instead of I don't know what, they
Speaker 2: call it something else, which I will get into it.
Speaker 2: I believe the corporate hustle allows you to forecast and
Speaker 2: scale of business. I think these youngsters have been confused.
Speaker 2: They really believe that strategic partnership is not as valuable
Speaker 2: as it truly is in the market.
Speaker 1: That's a fact, loan, and they're abandoning. They're abandoning traditional
Speaker 1: institutions for example, YouTube, TikTok, social media. You need all
Speaker 1: of that as an artist, But guess what else you need?
Speaker 1: You need radio exactly, you know what I mean?
Speaker 3: Like, and I get it.
Speaker 2: You know.
Speaker 1: I even at times thought to myself like, damn, radio
Speaker 1: isn't important as it used to be, you know, because
Speaker 1: I feel like, you know, this is what I say
Speaker 1: in radio. When I'm in my corporate meetings, I always say, look,
Speaker 1: radio will never lead in anything ever again. Right, Because
Speaker 1: when it comes to personality, people go to podcasts. When
Speaker 1: it comes to music, people go to screaming services. When
Speaker 1: it comes to live events, people go to festivals. Right,
Speaker 1: are these experiences like marriage? Your Blige does her festival,
Speaker 1: the Roofs does do their picnic. When it comes to news,
Speaker 1: social media is always going to break news, right, But
Speaker 1: radio can be the greatest compliment, the greatest amplifier for
Speaker 1: all of those things. So when you look at these
Speaker 1: artists not charting, you know, number one on Billboard. Yeah,
Speaker 1: they may have the TikTok thing going viral, they may
Speaker 1: have all the social media followers, but that song is
Speaker 1: only going to go as far as the algorithm allows
Speaker 1: it to. And those fans online are so fickle. They
Speaker 1: might be on a song today and then be onto
Speaker 1: something else.
Speaker 3: The next day.
Speaker 1: But what this radio do. Radio will take that song
Speaker 1: and beat it in your hand. They will beat it
Speaker 1: in your head every day on the hour. So now
Speaker 1: you're not just you know, getting listened to by fickle
Speaker 1: fans online.
Speaker 3: You actually human raiding becoming a habit to people.
Speaker 1: People waking up in the morning or driving in the afternoon,
Speaker 1: they constantly hearing this record. They it programs you to
Speaker 1: actually like this record, and that's why it's called programming.
Speaker 1: So what happens with that, Now you need the artist
Speaker 1: to start making the So that's why labels have to
Speaker 1: do their job right, because labels are so busy chasing
Speaker 1: the algorithm, they're just trying to break a song instead
Speaker 1: of trying to build an artist.
Speaker 3: You sit down, you take that artist.
Speaker 1: And you sit them down and you get them you know,
Speaker 1: media training, right, You get them ready to go make
Speaker 1: these rounds through radio. Not only that these shows that
Speaker 1: radio be doing, like these concerts, Yo, you make sure
Speaker 1: that they're on these shows.
Speaker 3: Now you might have to you might have to do
Speaker 3: that for free.
Speaker 1: Right, But what does it matter, because all that's gonna
Speaker 1: do is make everything else go up.
Speaker 2: Exactly.
Speaker 1: Them numbers that you're getting paid on that festival stage,
Speaker 1: those gonna go up. It's gonna make your streams go up,
Speaker 1: you know what I mean. So it's just like you
Speaker 1: should do it all exactly.
Speaker 3: You don't abandon anything.
Speaker 1: Don't abandon social media and the internet, but don't abandon
Speaker 1: radio and those traditional out because the building starts.
Speaker 2: Exactly because in my opinion, the infrastructure is so important,
Speaker 2: right And with radio and with certain entities, they have
Speaker 2: the infrastructure, which means like with podcasting, and I hope
Speaker 2: to some of the youngsters that look up to me
Speaker 2: help them understand what's your time partnerships look like, right,
Speaker 2: because y'all so far gone they don't even get it.
Speaker 2: They don't even understand what the fuck is Like Charlemagne
Speaker 2: and Breakfast Club in iHeart, I don't understand how that connects.
Speaker 2: But some of these other guys that do parts that
Speaker 2: kind of stand up on the mountain and beat they chest,
Speaker 2: It's like, well, damn, that seems a little bit more
Speaker 2: like what I'm doing, right, because they can't relate, So
Speaker 2: I need them to understand how important it is to
Speaker 2: connect the right dots. And we also yesterday spoke about
Speaker 2: chasing that equity play right to try to put yourself
Speaker 2: in a position to say, hey, I'm not gonna sign
Speaker 2: unless they give me equity in the company, or I'm
Speaker 2: not gonna make the deal unless they give me some
Speaker 2: sort of percentage in something that's probably unreasonable for the
Speaker 2: market at that time. What do you say to people
Speaker 2: who build they build the business that way.
Speaker 1: I think that the only way to get a business
Speaker 1: to scale is through strategic partnerships. You know, you will
Speaker 1: hit a ceiling. You definitely gonna hit a ceiling.
Speaker 3: You know.
Speaker 1: That's why I laugh at a lot of people when
Speaker 1: they have these ownership conversations. But your platform is social media.
Speaker 1: Like you if you on YouTube, you know, as much
Speaker 1: as you think you on your content, YouTube really owns
Speaker 1: your content. Because what YouTube can do is demonetize you
Speaker 1: whenever they want, and they can strike your videos whatever
Speaker 1: they want. They can suppress you whenever they want, they
Speaker 1: can take your whole page down whenever they want.
Speaker 3: And I don't understand how you know people really.
Speaker 2: And in particular they do that to y'all because people
Speaker 2: that's on the radio. They feel as though they can
Speaker 2: have those conversations with radio. Personality is about ownership, and
Speaker 2: they operate on YouTube. It's a strange. Yeah, it's a
Speaker 2: very strange thing. And then I say to myself, all right,
Speaker 2: you operate on YouTube at some point, because I've seen
Speaker 2: this happen in other markets.
Speaker 4: The reason why I don't operate.
Speaker 2: On YouTube is because I lost a YouTube channel, so
Speaker 2: I know what it's like to have built that up
Speaker 2: and they snatch it.
Speaker 4: And you say, oh, that's income, that's just lost in
Speaker 4: the blink of an eye.
Speaker 2: But I think a lot of people, what I see
Speaker 2: them doing that in that space is trying to build
Speaker 2: something that's not sustainable.
Speaker 1: Yeah, because you're not like all of those people that's
Speaker 1: in that space. You're you might feel like you're competing
Speaker 1: with me or you know, competing with Breakfast Club in
Speaker 1: that space. But yo, that's just one lane that we're like.
Speaker 1: Breakfast Club is a show that we wake up every day.
Speaker 1: We come on six am to ten am. We got
Speaker 1: eight million monthly listeners. That's just the radio. We take
Speaker 1: the content from here and meet people where they are.
Speaker 1: Remember back in the day, they would say if you
Speaker 1: build it, they will come. It's like no nowadays, you
Speaker 1: got to build it and meet people where they are.
Speaker 1: So we put our content on YouTube, we put our
Speaker 1: content on social media. We put our content out as
Speaker 1: a daily podcast. Like our podcast gets fifteen to twenty
Speaker 1: million downloads a month for anybody that really does the
Speaker 1: research like you loan. Yes, you can go look it
Speaker 1: up and you can see even though it's a cheat
Speaker 1: cold because we're not really a podcast, Breakfast Club is
Speaker 1: the number one urban Black podcast period and like like
Speaker 1: top twenty period in the world, you know, I mean,
Speaker 1: so it's like all of those different lanes you are in,
Speaker 1: so you can't get gassed up if your YouTube page,
Speaker 1: you know this top this year has board and Breakfast Club.
Speaker 1: You can't get gassed up if your podcast this week
Speaker 1: is rated high and Breakfast Club because we're in all
Speaker 1: of those different lanes. And the only thing I ever
Speaker 1: try to tell folks that's on YouTube is, like we
Speaker 1: talked about earlier, treat YouTube like a digital billboard. Treat
Speaker 1: YouTube like a distribution platform for your content, but make
Speaker 1: sure this content is meeting people where they are in
Speaker 1: all of these different facets.
Speaker 2: So then that's how you have true value when you're everywhere,
Speaker 2: and you have value when you only have value on
Speaker 2: one of these social media platforms or even all of them,
Speaker 2: because they can change. You have to have catalog and
Speaker 2: really valuable assets in regards to content and.
Speaker 1: Be a habit, right, Like that's the thing. I don't
Speaker 1: know if I've yet to see. No, there's a few
Speaker 1: podcasts I think I definitely liver habits for people like
Speaker 1: I got my I got habits. When it comes to
Speaker 1: podcast there's certain podcasts I'm gonna always check out, you know.
Speaker 1: But that's what radio has been for years. Like think
Speaker 1: about how long your parents listen to Tom Join. We
Speaker 1: think about Doug Banks and all of them back in
Speaker 1: the day. I think about how long Howard Stern was
Speaker 1: on to rest your radio now even satellite radio, and
Speaker 1: he showed his true value because he made people go
Speaker 1: from to restual radio to satellite radio.
Speaker 3: So it's the same thing with Breath. We've been on
Speaker 3: for thirteen years.
Speaker 2: My god, you know what I mean.
Speaker 1: Thirteen years? Like this isn't some flash in the plan.
Speaker 1: This is fly by night thing. So one of the
Speaker 1: reasons I'm even here to have these conversations because I
Speaker 1: want to show the next generation how to have that
Speaker 1: type of long jay and create real value, real value.
Speaker 1: Forget going viral. Let's create real value.
Speaker 2: Man.
Speaker 4: That's that's it. That's a shirt, right, that's literally a shirt.
Speaker 2: Now. Here's Here's what I always tell my people too,
Speaker 2: is we use social media, we use YouTube, all these
Speaker 2: things to identify our customers. At some point we have
Speaker 2: to identify the difference between a viewer and a customer
Speaker 2: because everyone is there that's looking, ain't there to spend
Speaker 2: money or consume, right, Some of these people are literally
Speaker 2: there just because of the mess or something that's had.
Speaker 1: People love train wrecks, we love car crashes, you know,
Speaker 1: and it's a lot of mess out here. And you
Speaker 1: speaking to the guy who used to call themselves the
Speaker 1: professional slang spit that have you hit a shit talking?
Speaker 3: No, none of y'all know mess like I know mess.
Speaker 2: You know what I mean.
Speaker 3: I done been in a lot of mess, you know.
Speaker 1: And the mess brings attention, But the mess don't bring
Speaker 1: the money. Yes, that's what people don't realize. For as
Speaker 1: much attention. When I tell folks this all the time,
Speaker 1: when I was you know, the shock jock Charlamagne, Yeah,
Speaker 1: I brought a lot of attention, you know what I mean,
Speaker 1: But it didn't necessarily translate in in the dollars in
Speaker 1: ratings R exactly. But what people don't realize is even
Speaker 1: through that, there was something I always told people, righteousness
Speaker 1: in ratchetness. You gotta have the perfect balance. So you
Speaker 1: might see a messy ass interview one day, but then
Speaker 1: you're gonna.
Speaker 3: See Dick Gregory, you know what I'm saying.
Speaker 1: You might see you know, somebody from Love and Hip
Speaker 1: hop or poem start here, but then you're gonna see Fara.
Speaker 3: Con up here. Well.
Speaker 1: And that was all purposely done because I always understood
Speaker 1: you got to put the medicine inside the candy.
Speaker 2: And that let's get there. Because to me, I truly
Speaker 2: believe that Breakfast Club was influential in what podcasting is
Speaker 2: for the urban market, Like even just from the interview style,
Speaker 2: the perspectives, the questions, the line of questioning, the way
Speaker 2: you uploaded like it's you guys made it friendly for
Speaker 2: us to have those kind of conversations. Then of course
Speaker 2: we got Vlad was out there, a couple of people
Speaker 2: was out there doing it, but Breakfast Club in particular
Speaker 2: was the first time that a lot of youngster saw
Speaker 2: a Fhara Khn come to such a big platform, and
Speaker 2: you welcome a doctor Umar, you welcome a Dick Gregory
Speaker 2: at the same time juggling with those other people, and
Speaker 2: in my opinion, that created that value that I continue
Speaker 2: to talk about. Breakfast club warrants a certain amount of
Speaker 2: real market share, not the fake market share, real market
Speaker 2: And I'm getting tired of like people operating in this
Speaker 2: fake space and leveraging that bro that's starting up, like
Speaker 2: because me, I'm looking at say, yo, that's not real.
Speaker 2: Yo yo, y'all, y'all think that's real. What he's doing
Speaker 2: is not that's what is that? And when you ask
Speaker 2: those questions like me and showed yesterday, would act it's
Speaker 2: like I'm trying to identify what he sees, like what
Speaker 2: what do you see there? Right? And he just tells
Speaker 2: me it's funny and he gives me a joke about
Speaker 2: maybe I am gay, and I say, damn when I
Speaker 2: got home last night, that really hit me, like nah,
Speaker 2: that wasn't it right?
Speaker 3: But in entertainment has its place, it does you know?
Speaker 1: Entertainment has his place. It's two things I would say
Speaker 1: to that I would say, from the business perspective, you
Speaker 1: know that was a conscious decision for us to record
Speaker 1: our interviews and uploading the way that we did, because
Speaker 1: prior to that, you know, I was doing that on
Speaker 1: my various journey through radio.
Speaker 2: I did.
Speaker 1: Who understood all of us did at one point because
Speaker 1: it was when I was on a hundred point three
Speaker 1: to beat in Philly. I was recording all my interviews,
Speaker 1: but whether they were audio or video, because you got
Speaker 1: to think I was going viral back in South Carolina.
Speaker 1: You know what I'm saying. When I had Buffy the
Speaker 1: Body in the studio crazy and that was just audio.
Speaker 1: When T Pain, you know, when I told T Pain
Speaker 1: he couldn't sing live on the radio, that was just audio.
Speaker 3: But back in the day we had all.
Speaker 1: Hip hop dot com, we had sah dot Com, all
Speaker 1: hip hop il seed in the rumor report. That's the
Speaker 1: kind of stuff he would post. Like I remember bun
Speaker 1: b bun Bee came the came to my show back
Speaker 1: in South Carolina. He gave us Pimpsey release date. All
Speaker 1: of those three moments I named went crazy viral to
Speaker 1: the point Lad was putting out these beef mixtapes and
Speaker 1: he put he put the Buffy the Body one on
Speaker 1: one of his beef mixtapes.
Speaker 3: So back then that that's what we considered national exposure,
Speaker 3: considered viral Envy.
Speaker 1: I used to see Envy's interviews when he used to
Speaker 1: be on Shade forty five. He would record interviews every
Speaker 1: now and then put him up. Angelie when she was
Speaker 1: on lip Service, she would record her interviews and put
Speaker 1: them up. From when we all came together as a collective,
Speaker 1: I'm like, no brain because because we didn't have no
Speaker 1: marketing budget, my heart ain't wasn't doing billboards and all
Speaker 1: of that.
Speaker 2: For us.
Speaker 3: We was.
Speaker 1: We was a little niggas that could, Like not the
Speaker 1: little engine a little we were. We were the little
Speaker 1: niggas that could. We were just if this, if this
Speaker 1: didn't worked, it, that's right. If this three don't work,
Speaker 1: we don't know what we're gonna end up doing with
Speaker 1: this station. So we all came together. The first thing
Speaker 1: we ever did, we did a viral. We did a
Speaker 1: sketch together, and the sketch was about whose show is it?
Speaker 1: And and he was like, this is my show, of course,
Speaker 1: and he was running down his resume. I'm like, no,
Speaker 1: this is my show, of course, I'm running down my
Speaker 1: resume and we were like, no, this is my show.
Speaker 1: Of course, she running down her resume. And then it
Speaker 1: ended with us just arguing and fighting and trying to
Speaker 1: decide what we're gonna sit. And I remember we put
Speaker 1: that out and man, that shit did like six hundred thousand,
Speaker 1: seven hundred thousand views in a couple of days, and
Speaker 1: we was like, oh, okay.
Speaker 4: So go back.
Speaker 2: Who was doing that type of thing then nobody, nobody,
Speaker 2: That's what I'm saying. Back then that was this was
Speaker 2: two thousand oh that helped shape the market. Like I'm
Speaker 2: telling you, like the way that these convers sations and
Speaker 2: then vlag come in with his click clippy type of
Speaker 2: thing that presented a whole thing. But you guys, just
Speaker 2: conversation wise, I feel as though it laid a real foundation.
Speaker 2: That's what it should sound like when it's a classic interview.
Speaker 2: And let me go back to the corporate hustling thing,
Speaker 2: because I think when I.
Speaker 1: Want to say one thing about that, I never thought
Speaker 1: about it. But yeah, because before that it would always
Speaker 1: be one person and one person. Now you got three
Speaker 1: people having a conversation with one person. Yes, you can
Speaker 1: get so much out because I might ask something that
Speaker 1: view don't ask, and you might ask something that you
Speaker 1: don't ask. So when you got three people together having
Speaker 1: a conversation with one person, you're able to get a
Speaker 1: much fuller interview. And that's something I never even thought about,
Speaker 1: because even the people that I named, they were one
Speaker 1: man band.
Speaker 2: One man band, yeah, so the one woman yeah. So
Speaker 2: the podcast market literally, I believe that almost everybody doing
Speaker 2: podcasts right now came off Breakfast Club. I'm now they
Speaker 2: you know, as far as that saw that, those interviews
Speaker 2: with Jay and Farah Khan, they literally drew something from that,
Speaker 2: at least I know I did, you know, so most people.
Speaker 2: But back to that corporate hustling thing and speaking about
Speaker 2: the Breakfast Club interviews, what I think happened is because
Speaker 2: a lot of people in the market, and we'll get
Speaker 2: to some of them in a second, but some of
Speaker 2: those guys are lean on the fact that you're corporate
Speaker 2: hustling aside with iHeart, I think that.
Speaker 4: That Dame Dash interview, I think that sent.
Speaker 2: Although the message was pure and it was a good message,
Speaker 2: I think it sent a level of confusion through the market.
Speaker 3: I agree.
Speaker 2: I think that it kind of put people in a
Speaker 2: position not to understand that you can do this one hand.
Speaker 4: Washed the other botha washed the face, you know.
Speaker 2: And I think some people who say your name with
Speaker 2: the corporate tag attached to it, I think they lean
Speaker 2: on those kind of moments which Dame Dash came in
Speaker 2: and said certain things and certain things might have happened.
Speaker 2: What do you what do you think about that Dame
Speaker 2: Dash interview and what that may have done to the
Speaker 2: market of misinformation.
Speaker 1: I love the Dame Dash conversation. I think the essence
Speaker 1: of what he said is true. You know, you do
Speaker 1: want ownership, like you know, you should have ownership in
Speaker 1: something I don't believe and necessarily belittling the employees, you know,
Speaker 1: because we all got to start somewhere. And if you're
Speaker 1: a boss who you got to have people that work, right,
Speaker 1: it's like to work with you instead.
Speaker 3: Of for you.
Speaker 4: It's a collaborative vest.
Speaker 1: So if you got people that work with you, if
Speaker 1: they feel like, you know, you have that mentality like
Speaker 1: you're looking down on them, or you think that they
Speaker 1: you know, let's dance, they may not want to ride
Speaker 1: for you as hard. But I think we gotta we
Speaker 1: gotta take a step back when we have these conversations
Speaker 1: about ownership because you know, jay Z I pointed this
Speaker 1: interview that jay Z did with Kevin Hart on Heart
Speaker 1: for Heart, because I think he broke it down so simply.
Speaker 1: Some people are so happy having ownership of one hundred
Speaker 1: percent of nothing. So would you rather have one hundred
Speaker 1: percent ownership of a company that makes, you know, let's
Speaker 1: just say one hundred thousand dollars a year, so that's
Speaker 1: your one hundred thousand, or would you rather have you know,
Speaker 1: ten percent, twenty percent, thirty percent, fifty one percent ownership
Speaker 1: of a company that's making multimillion dollars a year like
Speaker 1: you do the math, like I can. That equity can
Speaker 1: still go to my kids, you know what I'm saying.
Speaker 1: And at the end of the day, it's all about
Speaker 1: the capital. So there's plenty of things that I have
Speaker 1: equity in. Everything ain't fifty one percent equity. Black effect
Speaker 1: is fifty one percent equity with my heart. But some
Speaker 1: things are ten percent, somethings of twenty percent. You know,
Speaker 1: when I do a TV show, it might be fifteen percent.
Speaker 1: But all I need is the capital. Except when you
Speaker 1: get that capital, that real capital, now I can go
Speaker 1: out here and execute some things and straight out of
Speaker 1: my pockets, you know, by the way, which I do
Speaker 1: all the time.
Speaker 3: Like you know, there's plenty of investments that I use.
Speaker 1: My capital right to launch right right right, and I
Speaker 1: do that because of the money I make through.
Speaker 2: That's strategic. It allows you, it allows you to do so.
Speaker 2: And I also want to be clear to the youngsters
Speaker 2: that my partnership with Charlemagne, they didn't try to own
Speaker 2: my shit.
Speaker 3: Never.
Speaker 2: They didn't try to play me or do no sucker shit.
Speaker 2: They fuck with me and say, lone, we really enjoy
Speaker 2: your content. We want to amplify, be partners with you.
Speaker 2: This is what we can do if we know you're
Speaker 2: gonna do what you do, and here we are.
Speaker 1: My face card is always clean when it comes to
Speaker 1: business because I'm always treat people the way that I
Speaker 1: want to be treats. I'm not gonna ever try to
Speaker 1: own it. It's up there, Ip, That's not why it's
Speaker 1: up there. It was already an existing entity. The only
Speaker 1: thing I want to do is be able to bring
Speaker 1: this machine next with loon plug loon up to this
Speaker 1: machine and let's see how big this situation.
Speaker 2: That's what I'm saying can get yeah, bro, And that's
Speaker 2: love because I'm telling the youngsters don't know that. And
Speaker 2: when they say corporate hustling, they don't know that you're
Speaker 2: reaching reaching in like that because there's a lot of
Speaker 2: people in the market that's successful today that went through
Speaker 2: you to get established, but they won't say it. So
Speaker 2: the youngsters still don't have the identity factor to know
Speaker 2: how did he get to that ten, How did he
Speaker 2: get there? What happened? How did he build that? I
Speaker 2: know he says what he makes, but why and how?
Speaker 2: And they forget the part, Well, he hooked up with
Speaker 2: Charlemagne for a minute, they ran some numbers up, got
Speaker 2: the machine behind it, and then it placed him established
Speaker 2: in the market. And that's the part that a lot
Speaker 2: of young podcasters are forgetting. You must get established in
Speaker 2: the mark. Got to get established for you can warn
Speaker 2: any money.
Speaker 1: I've always been intentional little about using my platforms and
Speaker 1: power other people. You know, my homeboy man Djfrostydjfrosty dot com,
Speaker 1: He'll tell you. When I got on with Wendy, I
Speaker 1: thought I had to bring the whole South Carolina with me,
Speaker 1: Like that was my whole mindset, Like yo South Carolina.
Speaker 1: We're trying to break somebody in this hip hop game,
Speaker 1: you know, So I'm gonna use this platform to try
Speaker 1: to put everybody in position.
Speaker 3: Frosty will always also tell you.
Speaker 1: When I got on Breakfast Club, I said, frost I'm
Speaker 1: gonna do something that I never ever did before. I'm
Speaker 1: gonna tell you something that I never ever said before.
Speaker 1: I said, I'm gonna be all about me. I said,
Speaker 1: the reason I'm gonna be all about me is because
Speaker 1: I can't properly help anybody or assist anybody until I
Speaker 1: get in position. My boy, my man, Frosty will tell
Speaker 1: you that right now. It's been my partner for damn it,
Speaker 1: for over twenty years. Frosty will tell you that right now.
Speaker 1: That's what I said. That was my mindset, because a
Speaker 1: lot of times we don't realize we can't get farther alone.
Speaker 2: Yes, you know when.
Speaker 1: You're trying to bring everybody in with you. You know
Speaker 1: how it is when you try to get into a
Speaker 1: party with twenty thirty people.
Speaker 2: Yes, you know what I mean.
Speaker 1: But I've got into plenty of parties by myself.
Speaker 4: You see how I roll.
Speaker 2: That's what I understand that right my whole thing is like, Bro,
Speaker 2: I'm really on the mission. I don't need all my
Speaker 2: homeboys with me, none of that, because they gonna they're
Speaker 2: gonna blur my vis.
Speaker 3: That's right.
Speaker 2: I need to be clear minded. I need to be focused, right.
Speaker 2: I don't need to be talking when I need to
Speaker 2: be studying. You know. I need to really be on
Speaker 2: this because I know for a fact people are listening.
Speaker 2: I know this for one hundred percent fact, and it's
Speaker 2: changing things. I know people are saying, yo, I said
Speaker 2: my son down the listener, that what you said about that?
Speaker 1: You know?
Speaker 2: And I'm like, yo, they lit So I'm taking that
Speaker 2: shit serious, knowing that this is all they got because I.
Speaker 4: Can't touch everybody, that's right.
Speaker 2: I cannot go to every hood and to every city
Speaker 2: and have a seminar every I can't do that.
Speaker 4: But what I can do is be intentional with our conversations.
Speaker 2: Absolutely, and I think if we live there, man, we
Speaker 2: can we can, we can go far. I want to
Speaker 2: talk to about your confidence. What's responsible for your confidence?
Speaker 3: Monks? Going to South Carolina?
Speaker 1: You know, growing up in a place where nobody bit
Speaker 1: their tongue, where regardless of what was in people's pockets.
Speaker 1: Regardless of what people's financial situation was. Everybody walked in
Speaker 1: the room like they were somebody, and nobody treated anybody,
Speaker 1: you know, differently because of what they had, you know,
Speaker 1: like that whole mentale I got where I treat the
Speaker 1: custody and like the CEO. You know, I get that
Speaker 1: from growing up in a small country town because you
Speaker 1: don't know who's who.
Speaker 3: And I remember my dad, me and my dad riding around.
Speaker 1: My dad pointed at this dude one day and my
Speaker 1: dad said, you see that man right there. It was
Speaker 1: this white dude. He's just regular looking white dude. Saime,
Speaker 1: that's the richest man in most corn And I was like,
Speaker 1: for real, because you know, my idea wealth is the jewelry,
Speaker 1: the design and clothes. Ain't everything else the flying car.
Speaker 3: I'm like him.
Speaker 1: He was like yeah, he was like, you know, black people,
Speaker 1: we like to wear all money, you know what I mean.
Speaker 1: We like to show, we like to we like to
Speaker 1: show like we we like to look like we have
Speaker 1: money instead of just actually happened.
Speaker 3: And I was like, damn.
Speaker 1: So my mentality was especially growing up the way I
Speaker 1: grew up. You know, I sold a little bit of
Speaker 1: drugs I was a quarterspoon guy, right, you know seven grams. Right,
Speaker 1: We're supposed to make one hundred dollars off every gram,
Speaker 1: but you know that don't have what happened? You're gonna
Speaker 1: spend two fifty and make about five hundred.
Speaker 3: Yes, you know what I mean.
Speaker 1: But I never was the richest person, right, But all
Speaker 1: my people around me was really big, big, big, big,
Speaker 1: big dope boys. The only thing I couldn't do was
Speaker 1: be the funny guy. You know what I'm saying. The
Speaker 1: only thing I could do was be the guy that
Speaker 1: read everything. You know. That's the only thing I could do.
Speaker 1: So my confidence was always Okay. I know I'm around
Speaker 1: people that may be more financially well off than me,
Speaker 1: but I'm me, Like what God gave me is me
Speaker 1: and it ain't on me.
Speaker 4: But how did you? How did you?
Speaker 2: Because I'm even going through that now where it's like, yo, bro,
Speaker 2: I know what's up with me. I know what it is,
Speaker 2: I know who I am. But still sometimes this shit
Speaker 2: is getting big where it's like I what WHOA?
Speaker 1: Well, I'm gonna add something else on too. Knowledge yourself? Right.
Speaker 1: Growing up, my dad giving me first book he gave
Speaker 1: me was autobiography of Malcolm X. Reading that and then
Speaker 1: that leading me into reading Message to the Black Man
Speaker 1: by the Honorable Elijah Muhammad, and then you know, reading
Speaker 1: From Niggas to Gods by a Kill Like all of
Speaker 1: these books just you know, really instilled in me that
Speaker 1: you him black king, black men are special, Black and
Speaker 1: black people are special, the black man is God like.
Speaker 1: That was really my mindset. And so that's another thing
Speaker 1: that gave me confidence. But to what you just said,
Speaker 1: I've never felt like I'm bigger than nobody, you know,
Speaker 1: I've never felt that way ever in my life. I've
Speaker 1: never I've never had a struggle with being humble. In
Speaker 1: the times my ego did get the best of me,
Speaker 1: I was fully aware that my ego was getting the
Speaker 1: best of me. And those are the moments that I
Speaker 1: couldn't sleep at night. Like everybody talk about, Oh you
Speaker 1: know why Charlemagne all he talks about is mental health
Speaker 1: and therapy. I started going to therapy in twenty and sixteen,
Speaker 1: you know, because of exactly what you're talking about. I
Speaker 1: started going to therapy at the height of successful things too,
Speaker 1: because I've always dealt with like anxiety, panic attacks. I've
Speaker 1: always dealt with like bounce of depression. Didn't even know
Speaker 1: what they were, you know, growing up in the hoods,
Speaker 1: you just think you pussy, Yes.
Speaker 3: You know what I mean.
Speaker 1: So if I'm like, I'm around this environment where people
Speaker 1: got guns and it's violence and people are hustling, like,
Speaker 1: of course I'm would be naturally paranoid. But if you
Speaker 1: think that you got to go have to run from
Speaker 1: the cops in the next five minutes, of course you're
Speaker 1: gonna be naturally paranoid. But as I got older, I
Speaker 1: started realizing, like, yo, this ain't just normal, you know, paranoia.
Speaker 1: So twenty sixteen, I'm experiencing the most success I've ever
Speaker 1: had in my life. You know, I got more money
Speaker 1: than I've ever had in my life. But I'm realizing
Speaker 1: I'm becoming exactly what I hated, meaning that I was
Speaker 1: about the roocause I've been married for like two years then,
Speaker 1: even though me and my wife we've been together twenty
Speaker 1: five years, but we had got married at twenty fourteen,
Speaker 1: and I was still out here in these streets. You know,
Speaker 1: I'm still out here running around with a bunch of
Speaker 1: other chicks in La laid up with a whole bunch
Speaker 1: of other ships. I'm still living that life, and I'm realizing, like, yo,
Speaker 1: I'm about to ruin my family the way I saw
Speaker 1: my pops oring his family. And that's something my pops
Speaker 1: would always tell me, he regretted as he got older.
Speaker 1: He would always say that to me, the thing I've
Speaker 1: really messed up on was not doing right by your mom.
Speaker 1: So I was getting caught up in the characterure of Charlamagne.
Speaker 1: That ain't who Leonard is. Right.
Speaker 2: What moment was it though, when you were at the
Speaker 2: height that made you say, all right, I might need
Speaker 2: to see about myself, like, see what's going on well,
Speaker 2: because you went on a spell for a minute where
Speaker 2: you was doing shit.
Speaker 1: Like the moment that made me really check myself was
Speaker 1: a phone call for my wife and I'm out in
Speaker 1: doing some I ain't got no business doing. And I
Speaker 1: remember her calling me, and I remember her just saying
Speaker 1: to me, what are you doing. I'm like, I'm just
Speaker 1: in the hotel whatever. She was like, no, what are
Speaker 1: you doing?
Speaker 2: Wow?
Speaker 1: Like she feel it and not even about that moment.
Speaker 1: She said, what are you doing with your life? You're
Speaker 1: about to fuck around and lose your family. You're about
Speaker 1: to fuck around and lose everything, you know what I mean,
Speaker 1: because of where you at mentally. And that was like
Speaker 1: a wake up call, like oh it. And then I
Speaker 1: remember the moment I decided to start going to therapy
Speaker 1: was I I was on vacation. I was on vacation
Speaker 1: with all my friends and family, and you know, I
Speaker 1: love going to this place called Anguilla, and I realized
Speaker 1: I was getting my head cut and I realized I
Speaker 1: was feeling something that I hadn't felt in years, loan
Speaker 1: and it was true peace, like true piece, like not
Speaker 1: a care.
Speaker 3: Not a worry in the world.
Speaker 1: Know, we strive for no anxiety. I was in the moment,
Speaker 1: like I was literally in the moment, like just I
Speaker 1: wasn't focused on what's gonna happen tomorrow, I wasn't focused
Speaker 1: on what happened yesterday.
Speaker 3: I was just in the moment.
Speaker 1: And I said to myself, like, yeah, I gotta feel
Speaker 1: like this all the time. What's gonna make me feel
Speaker 1: like this all the time? And you know the answer
Speaker 1: for me was to start going to therapy.
Speaker 2: Man, That's that's so deep, it's so layered, because when
Speaker 2: I hear you say that, the first thing pops in
Speaker 2: my mind is where would you be without your wife?
Speaker 2: Because this is how I know also that you are
Speaker 2: not one of those clout chasy or egotistical in regards
Speaker 2: to financial guys, is because you never wore your wealth.
Speaker 2: Then on top of that, at that moment, you being Charlemagne,
Speaker 2: the height of your career, you could have said, man,
Speaker 2: I reached out to Jay Z and talked to Jay
Speaker 2: Man and had a long conversation with Jay and that
Speaker 2: made me go, see about mine? It could have been
Speaker 2: anything in entertainment business, any ceo, anybody almost in this business.
Speaker 2: It was family.
Speaker 1: My wife, Man, My wife build me twenty five years.
Speaker 1: The first time I ever filt out an application at
Speaker 1: a radio station, she drove me because my license was suspended. Man,
Speaker 1: it's nineteen ninety eight. Wow, you know Charltera South Carolina's
Speaker 1: doing this? Ye come man, it's nobody better. She's my
Speaker 1: best friend, she's my business partner, you know what I mean. Like,
Speaker 1: she's the person that I know has always believed in really,
Speaker 1: Like she was writing papers about me in college, like
Speaker 1: about you know, she was interviewing me for like cause
Speaker 1: she was a communications major. So she was interviewing me
Speaker 1: in college. I go back and I read these things
Speaker 1: and I'm like, damn. And she always said, like you
Speaker 1: you predicted everything that you was going to be doing.
Speaker 3: Like you know, I I.
Speaker 1: Told her, I'm I'm gonna be in New York doing radio.
Speaker 1: This is two thousand and one. Only I been doing
Speaker 1: radio three years. Why would I believe that I was
Speaker 1: gonna be in New York doing radio? Got Randy Rope
Speaker 1: to Randy, he's from South Carolina. He used to write
Speaker 1: for Ozone magazine. He'll tell you, Randy probably got some
Speaker 1: old tapes and old interviews.
Speaker 3: I'm predicting all of this.
Speaker 2: You need.
Speaker 3: Same thing with Blad Blad Blad.
Speaker 1: What I got fired from Philly at one hundred point
Speaker 1: three to beat the day I got fired, I went
Speaker 1: to go see Vlad and I did an interview and
Speaker 1: Vlad will take. I told him I'm gonna be back
Speaker 1: in position and it's gonna be bigger than it ever was.
Speaker 1: Like He'll tell you, like na, he said he was
Speaker 1: gonna do all that. So yeah, man, People always ask
Speaker 1: me what's the key to success. I always say, God,
Speaker 1: black women and therapy. You gotta have a queen on
Speaker 1: your side, and you gotta pour into your queen and
Speaker 1: do right by us, like yo, remember when Seeley pointed
Speaker 1: that finger, Yeah, silly saying, ain't no good gonna come
Speaker 1: to you and tell you.
Speaker 3: Do right by me?
Speaker 1: Yo, my brothers, I promise you, man, if you do
Speaker 1: right by the woman that you love and the woman
Speaker 1: that loves you, you will see blessings like you've never
Speaker 1: seen before in your life. Like over the last seven years,
Speaker 1: since I committed to myself more, I'm not gonna say
Speaker 1: committed to my wife. I committed to myself. I did
Speaker 1: the work on myself, and I said, Joe, I'm going
Speaker 1: to be a changed man. I'm gonna, you know, evolve intentionally.
Speaker 1: I'm gonna do right by my wife and my family intentionally.
Speaker 1: Last seven years, I've elevated in every way. And I
Speaker 1: said just before in the pivot. But it's true, physically, mentally, spiritually, emotionally, financially.
Speaker 1: Can't nobody tell me that I'm not in the position
Speaker 1: I'm in right now because I intentionally committed to doing
Speaker 1: the work on myself and doing right by the people
Speaker 1: that truly loved me.
Speaker 2: Oh, that's so deep. That's so deep, and I think
Speaker 2: it's a lesson in that. But they need to hear
Speaker 2: us identify that because again, like you said, we just
Speaker 2: deal with it, even with me, like, I don't know
Speaker 2: what it is, what it is, right because I think
Speaker 2: you know coming from where I come from, and you.
Speaker 4: Speak about your girl.
Speaker 2: I just I was in a relationship, long term relationship,
Speaker 2: and I had to because of everything that's going on. Right,
Speaker 2: it started to affect things and for some reason, I
Speaker 2: could no longer be available in the same way, and
Speaker 2: it started to affect my relationship. And so I can
Speaker 2: identify the difference right Without that queen next to me,
Speaker 2: I can literally feel the difference. Bro, I can feel
Speaker 2: like not complete. I don't even operate with the same confidence,
Speaker 2: right because I don't have that swap, cause we would
Speaker 2: swap those ideas or I'd be like, yo, tomorrow, I
Speaker 2: gotta go see Charlotte them. You know, I'm gonna kill this,
Speaker 2: you know, and I don't have anyone else to I
Speaker 2: don't pour into anyone. I'm too afraid to pour into
Speaker 2: people because I've been disappointed so much. Right, when you
Speaker 2: pour into somebody, you become vulnerable because you put your
Speaker 2: emotions in a cup and you pour it on them.
Speaker 1: Man, when me say nothing makes a man feel better
Speaker 1: than a woman. Man queen with a crown, that'd be
Speaker 1: down for whatever. You know. You know, like there's a
Speaker 1: few things that's forever, My lady, we can make wall
Speaker 1: make babies. Back when I was nothing, you made a
Speaker 1: brother feel like he was something. We talking about confidence.
Speaker 1: That's another thing. I don't care what's going on. This
Speaker 1: is I got a beautiful black woman that love me that.
Speaker 2: When I come in with my head down, she's gonna
Speaker 2: say king man.
Speaker 1: When I come in with no haircut and that headline
Speaker 1: sitting in the middle of my I got the RoboCop
Speaker 1: with the mask off going on, and that's just sitting
Speaker 1: right there in the middle.
Speaker 3: She still got love for me.
Speaker 2: Back and bringer Like, bro, I'm just saying black men
Speaker 2: have to identify the love is not don't follow these
Speaker 2: rappers with this rap talk about sleeping all these women.
Speaker 2: It's too much energy. You know. I always say energy
Speaker 2: is deep in the inn course, So you don't want
Speaker 2: to just allow all that energy around.
Speaker 3: Man, you people.
Speaker 1: The only reason I know I was out there doing
Speaker 1: that was I was trying to feed my ego, and
Speaker 1: like the ego was like a cup with no bottom
Speaker 1: in it. So you can pour water into that cup
Speaker 1: and that water just gonna fall right through.
Speaker 3: You know what I'm saying.
Speaker 1: You got to feed your soul being committed to one woman,
Speaker 1: you know, being a great father, being a great husband,
Speaker 1: and that actually feeds you know, your soul. And you know,
Speaker 1: the coaches the coach is fucked up, right. The culture
Speaker 1: for years was all it was all about misogyny. You know,
Speaker 1: we all played a role in it. You know, it
Speaker 1: was all about patriarchy, It was all over sexualized.
Speaker 3: We all played.
Speaker 2: A role in passing that done.
Speaker 3: Yeah, that's right.
Speaker 1: We all played a role in you know, how our
Speaker 1: women got treated, you know, in society. So it's just like, yo,
Speaker 1: if I spent however many years of my life doing that,
Speaker 1: I'm gonna definitely show y'all the other way, because I.
Speaker 3: Promise you the other way it's way more fruitful, man.
Speaker 1: I mean it's funny to me when I hear people say,
Speaker 1: damn bro, like yo, you you you can't even you know,
Speaker 1: talk about how another girl looks.
Speaker 3: Yeah, I could, you know what I mean.
Speaker 1: But I'm not about to be sitting on a podcast
Speaker 1: or on the radio lusted over another woman. Not many
Speaker 1: years I ain't bass my wife doing shit like.
Speaker 2: That on.
Speaker 1: Your perception of Charlemagne Lenard goes home to this woman
Speaker 1: right here, right if she feel any kind of way
Speaker 1: about it, Come on, man, any kind of way more? Man,
Speaker 1: your brother, your brothers be having more loyalty to the
Speaker 1: men around them than they do the women. The woman
Speaker 1: that you go home to at night, sleep in the
Speaker 1: bed with, right like this supposed to be your best friend,
Speaker 1: You're not gonna give her that same respect. You're not
Speaker 1: gonna show her the same integrity that you would do
Speaker 1: your homeboy wife. Because you think your homeboy bust.
Speaker 2: Your head right, you really a cow cow Because for me,
Speaker 2: I go much further for my woman because I know
Speaker 2: how far she would go for me. Man, you know
Speaker 2: what I'm saying these dudes, if you've really been in
Speaker 2: the streets, man, you know this whole thing is built
Speaker 2: on the falsehood. Man, this shit is not now. It's
Speaker 2: some real things happening, but the people that's communicating about
Speaker 2: them ninety percent of the time are not those people
Speaker 2: in those positions. And that's just how this works. Right.
Speaker 1: And when we tell you, yeah, to your point, because
Speaker 1: we can we can put that with street shit right,
Speaker 1: people that talk about screet shit that ain't never been
Speaker 1: in the street, all people that talk about relationships that
Speaker 1: don't have no relationships, Like one of my favorite things
Speaker 1: to do long because because of you, I'm starting to
Speaker 1: pay attention a lot more. I love going on YouTube
Speaker 1: and listening to people talk about me and things that
Speaker 1: are going on and my life are going on with
Speaker 1: my people and they don't know what.
Speaker 3: The fuck they're talking about.
Speaker 1: That ship is so funny to me because they speak
Speaker 1: about it with the utmost confidence. Like I literally hear
Speaker 1: people talking about how I am at home with my wife?
Speaker 2: How the fuck you know how I am at with
Speaker 2: this ship? You know what I'm saying, What are you talking?
Speaker 2: It's like, how do you how do you know how
Speaker 2: I am at home with my wife? Like that's weird,
Speaker 2: That's that's unbelievable. Where you get that from? Like, but
Speaker 2: it's it's funny to me, and I listen and it
Speaker 2: just lets me know, like, Oh, you don't have a wife.
Speaker 1: Oh you don't have a family, So you don't understand
Speaker 1: how having kids can change a person.
Speaker 2: Or you ain't a man, you ain't the king or
Speaker 2: the castle, or you ain't to hate you not to
Speaker 2: hear you to take Yeah, that's right. A lot of
Speaker 2: times I can't talk to you little niggas because you
Speaker 2: ain't here a household. I need to talk to head
Speaker 2: the household. And a lot of times this year niggas woman.
Speaker 2: So when I go to talking about how you need
Speaker 2: to uplift your woman and stand for your home and
Speaker 2: pull into your children, y'all don't get that, cause that's
Speaker 2: your woman job for y'all.
Speaker 4: That's right, y'all passed that to the woman.
Speaker 3: That's right.
Speaker 2: You know what I'm saying. But as me and we
Speaker 2: got to start the uplift and say now I'm pouring
Speaker 2: into the children's right, I'm pouring into the house the
Speaker 2: same way she is. That ain't just your job, that's
Speaker 2: our job, especially if.
Speaker 3: You come from not having that.
Speaker 1: That's like, I love my dad to death, but my
Speaker 1: dad was not able to be there for me in
Speaker 1: the way that he even wanted to because he had
Speaker 1: his own issues. He was dealing with self disabuse issues.
Speaker 1: He tried to kill himself back in the day. He
Speaker 1: was on ten to twelve different medications. He went to
Speaker 1: therapy two and three times a week. If I would
Speaker 1: have known that when I was a kid, I would
Speaker 1: have known what I was dealing with, you know what
Speaker 1: I mean. But these are things he didn't tell me
Speaker 1: till I was a full blown adulte. He didn't tell me.
Speaker 1: He didn't tell me anything. I just said, until I
Speaker 1: was forty years old.
Speaker 2: Wow.
Speaker 1: After he read my second book, Shook One, So after
Speaker 1: you peeped it. After I talked about what I was
Speaker 1: going through. And I had a cousin who committed suicide
Speaker 1: that same that week, it was a week of things giving.
Speaker 1: I was home. He called me on the phone and
Speaker 1: told me all of those things. I remember calling my mom, like, Mom,
Speaker 1: you know you know Dad was going through all of this.
Speaker 1: She said, I thought he was just playing crazy to
Speaker 1: get a check. Wow, that's what they did, know.
Speaker 2: Yeah, they still doing that now. And that's what I'm
Speaker 2: saying in the black community, because we so financially impoverished.
Speaker 4: How do we know when she played for the check
Speaker 4: or really need to.
Speaker 3: Have it going through something? Absolutely?
Speaker 1: But then think about all the stuff we normalize. We know,
Speaker 1: like violence is normal to us, watching somebody get shot,
Speaker 1: watched somebody get their head, But you know what I mean,
Speaker 1: going up in a store holding it up at gunpoint,
Speaker 1: whatever it is, all of these things are normal. Robbing
Speaker 1: somebody for their pack, like all this stuff is Why
Speaker 1: is this shit normal to us?
Speaker 2: That's what I'm saying, and like now it's still normal
Speaker 2: for me. And I'm trying to tell myself, lone, you got,
Speaker 2: I got it. That's why I'm glad I got. I'm
Speaker 2: getting new friends. That's on different levels, right, so I
Speaker 2: can start to have different conversations even though I'm good,
Speaker 2: I'm straight, but I'm saying I get shited without people
Speaker 2: telling me, you know, like yesterday when we were when
Speaker 2: I did Breakfast Club and you over there, I'm keeping technique.
Speaker 2: I'm watching certain things. I'm saying, oh, okay, what's this?
Speaker 4: What's that?
Speaker 2: And so I understand that I gotta work on myself,
Speaker 2: you know what I'm saying. And so many people come
Speaker 2: and say Loan like shout out to test you hit
Speaker 2: me like man, you like pop? Man like yeah, she
Speaker 2: like so man, you got a gift?
Speaker 3: Man?
Speaker 2: You annoying it?
Speaker 1: Man?
Speaker 2: Your your voice?
Speaker 4: What you how you speak?
Speaker 2: And I'm just like in my brain, yo, i gotta
Speaker 2: get well versed on so many more things.
Speaker 4: It's a lot of more work.
Speaker 2: To do, and she's like, loan you good, you know,
Speaker 2: but I always feel like I gotta work and we
Speaker 2: always have work to do, right, But some people see
Speaker 2: us in our current form and we have to battle
Speaker 2: with our growth. Some people saw you in your current
Speaker 2: form back then doing all of that, and sometimes they
Speaker 2: say they missed the old Charlamagne. What do you say
Speaker 2: to people who don't understand that you are Charlemagne. There's
Speaker 2: no more old Charlemagne. That's dead. That's my past. That's
Speaker 2: what I've done. But I think, and I'll give you
Speaker 2: my opinion, you can answer. I think Charlemagne is available,
Speaker 2: and I'll look in the camera. I think Charlemagne is
Speaker 2: available to feed the coach and have these conversations. He
Speaker 2: just got to have a runway to have a conversation, right,
Speaker 2: Somebody got to ask the questions. You gotta be able
Speaker 2: to bounce these kind of topics with people in an
Speaker 2: interesting way. And I think some people think you've checked
Speaker 2: out of that side of the game. And I believe
Speaker 2: they think you used to be there with the Phara
Speaker 2: Khan type talk, with the you know, some of that
Speaker 2: kind of shit where you used to dive in. What
Speaker 2: do you say to people who take that position.
Speaker 1: I care about all of that stuff more than ever,
Speaker 1: you know what I mean. But I'll tell people too.
Speaker 1: If you want old Charlamagne, then you gotta go on
Speaker 1: YouTube to find old Charlamage. And Charlamage is gonna always
Speaker 1: constantly grow, yes, and always, you know, constantly evolve. But
Speaker 1: I like this version of me much better because truthfully,
Speaker 1: I couldn't be that version anymore if I tried.
Speaker 3: Those days are gone, like it was a moment in time.
Speaker 1: It's like when you constantly keep telling fifty cents to
Speaker 1: make get rich of DoD trying? Are you telling jay
Speaker 1: Z to make reasonable doubt? I cannot do that anymore.
Speaker 1: But I can give you for a full fall, yes,
Speaker 1: you know, because I'm at a different point in my life.
Speaker 2: Yes.
Speaker 3: And and even.
Speaker 1: When people say things like you know, I love I
Speaker 1: love when I'm online, and they'd be like, yo, PC
Speaker 1: to god, let me tell y'all something, man, you know,
Speaker 1: criticizing rappers, calling out rappers, you know, for their albums
Speaker 1: being whack or whatever that brings you some smoke, Like
Speaker 1: y'all see me in the street getting puns in.
Speaker 3: The back of the head.
Speaker 2: Are you with these niggas you will call that's right.
Speaker 2: Once they called out and I'm in the basement.
Speaker 3: I'm out there.
Speaker 1: But y'all, y'all heard about these different altercations and dust
Speaker 1: stuffs that have happened with rappers.
Speaker 3: Let me tell you something.
Speaker 1: Calling out politicians is a way way way different ballgames. Y'all,
Speaker 1: y'all have no idea. When people have no idea the
Speaker 1: things that have been halted because of things that I've
Speaker 1: said about elected officials or you know, people at corporations.
Speaker 1: And I ain't talking about no entertainment shit, right, I'm
Speaker 1: talking about real life.
Speaker 3: I'm talking about shit like home insurance.
Speaker 1: Wow, yeah, I'm talking about shit like.
Speaker 3: I'm talking about.
Speaker 2: Things that getting in a way of real real life,
Speaker 2: real life.
Speaker 3: And you know, because you know I tell you a story.
Speaker 1: It's like, yo, I remember one time things were getting
Speaker 1: I'm not gonna say what it was over, but things
Speaker 1: were getting I couldn't get home insurance on the property.
Speaker 1: I'm like, what the hell can I get home? I'm
Speaker 1: having Homshans all these years and all of a sudden,
Speaker 1: I can't get homer Sance got turned down by like
Speaker 1: ten or eleven different homersaurance companies. My lawyer got on
Speaker 1: the phone and one of them said, what is going on, Like,
Speaker 1: what's happening that you know he can't get Homer sance
Speaker 1: And first was like it was because of these comments
Speaker 1: that he made about X, Y and Z, like straight
Speaker 1: up said it. My lawyer was like, well, can you
Speaker 1: put that on pay yes please? And of course they.
Speaker 2: Couldn't yes, because that didn't get your head of cameras.
Speaker 1: So then I got the Homer showing. There was some
Speaker 1: BS Homer shows at first.
Speaker 2: Now, yeah, we got.
Speaker 1: Some better home but but folks don't realize, like the
Speaker 1: battles were fighting now, the wars were fighting.
Speaker 2: Now if you.
Speaker 4: Conquered all.
Speaker 2: But even with the rap shit, yo, bro, I hung
Speaker 2: the twenty three up in that court. I did that
Speaker 2: like I literally made the most money. And I know
Speaker 2: you don't like to talk money, but we talking money
Speaker 2: today because there's too many people.
Speaker 3: I'm doing okay, Now I'm doing okay, God talking money.
Speaker 1: My mom always said it's okay. My mom always told
Speaker 1: me to be happy to just be making a living.
Speaker 2: Yes, we're not doing that, no more, not today, not today.
Speaker 2: We're not letting them get away with that time. No
Speaker 2: more today. Were talking money today, And I know because
Speaker 2: I get paid with you, so I know it's some
Speaker 2: money available. We're talking money today. But but even even
Speaker 2: in that, in the situation where like what you're just
Speaker 2: talking about, uh, the game is called us to feed
Speaker 2: our ego, right, the game has put us in a
Speaker 2: position to do that. Now, what I do think is, oh,
Speaker 2: that's what I was gonna say. With those conversations, people
Speaker 2: need to understand that the new Charlemagne is in lackluster.
Speaker 2: Even when I hear you cop to the new Charlemagne,
Speaker 2: it's confusion in that term, because new Charlemagne would indicate
Speaker 2: to some people on the other side that maybe it
Speaker 2: lost something, right. I don't know why, but I think
Speaker 2: they feel like you know, when you say when you
Speaker 2: even cop to it, right, when you're just like, yo,
Speaker 2: I'm the new Charlemagne, I don't.
Speaker 1: I don't even know if it's new Charlamagne.
Speaker 2: That's what I'm saying. That's what I'm saying.
Speaker 3: I'm just I'm just Leonard.
Speaker 1: At the end of the day, I think what you're
Speaker 1: seeing now is more so Leonard as opposed to Charlomagne.
Speaker 1: Charlamagne is just the name that people still call me
Speaker 1: and I still answer to it. But you know, like
Speaker 1: in my mind, I'm I'm I'm on Daddy Molde all
Speaker 1: the time, you know what I mean. I'm in a
Speaker 1: husband mode all the time, I'm in I'm in busines
Speaker 1: this mold like like like all the time.
Speaker 2: Yes, And I think the youngsters need to know that
Speaker 2: the conversations are still polding, that the information is still polding, right,
Speaker 2: that you ain't lost your legs, like you can get
Speaker 2: in the mix and talk about it.
Speaker 1: I'm better And the only reason I know I'm better
Speaker 1: is because the audience grew as we all evolved. When
Speaker 1: when I started doing work on myself, when Envy you know,
Speaker 1: started transitioning, and it.
Speaker 3: Like everything evolved, the audience.
Speaker 1: The audience grew, like you're talking about Farra Con and
Speaker 1: Dick Gregory and you know, all of these different voices
Speaker 1: that we were bringing on. But then like think about
Speaker 1: the political conversations we started to have. And that goes
Speaker 1: back to something my mother told me when I was young,
Speaker 1: read things that don't pertain to you every day. So
Speaker 1: being that I used to read things that don't pertain
Speaker 1: to me, I started watching things that don't pertain to
Speaker 1: me a verse, that's right. I always had my hand
Speaker 1: in a little bit of everything. I was allway was
Speaker 1: watching CNN and watching ESPNS. You know, I was always
Speaker 1: reading the sauce, but also reading the Watchtower, you know,
Speaker 1: because my mom was a Jehovah witness. So it's like
Speaker 1: we started on the political We started getting our political
Speaker 1: bag on Breakfast Club because of my man Bacari sellers
Speaker 1: South Carolina. I know in Bacari, since I was doing
Speaker 1: radio in South Carolina using you know, the the clubs
Speaker 1: back then, drinking, having a good time. Right, So when
Speaker 1: he ran for Lieutenant governor of South Carolina, he came
Speaker 1: to Breakfast Club. Because Bacari is of an age where
Speaker 1: he understands culture. He was like, I'm gonna meet people
Speaker 1: where they are. I'm going to the breakfast club, right,
Speaker 1: And that interview did a lot for Bacari as far
Speaker 1: as that campaign. He didn't win, but what happened was
Speaker 1: Bacari started talking about how well it did for him.
Speaker 1: So then we just started opening the floodgates. The Angela
Speaker 1: ris of the world you know, started coming up here.
Speaker 1: And then you know, because of the relationships with Bacari
Speaker 1: and people like that. You know, I remember Angela Rai
Speaker 1: had Andrew Gilliam come up here later, and then the
Speaker 1: Hillary Clinton and because uh, Bernie Sanders, well, Hillary had
Speaker 1: a bunch of black women working around her, salute to
Speaker 1: Karen Sivil and they were telling her, Yo, she needs
Speaker 1: to be doing stuff like breakfast club. Bernie Sanders had
Speaker 1: a lot of black people around him. It was Nina
Speaker 1: Turner and Teslin Figureo and Simone Sanders at the time.
Speaker 1: They were all around Bernie and they at least at
Speaker 1: least test and Simone was telling him, you need.
Speaker 3: To go do breakfast club. Killer.
Speaker 1: Mike was rocking with.
Speaker 4: Him to that stuff and making sense.
Speaker 3: That's right.
Speaker 1: And and for me, just being a person who has
Speaker 1: always wanted to ask politicians certain questions.
Speaker 3: I looked forward to that.
Speaker 2: That's what I'm saying.
Speaker 1: Now, those interviews may not do five million on YouTube
Speaker 1: like A six nine or or whatever numbers they were
Speaker 1: doing Soldier Boy and all of them, But Yo, we're
Speaker 1: talking about real.
Speaker 2: World and then not even that. From a business perspective,
Speaker 2: it stretches my market share.
Speaker 3: That's what I'm saying.
Speaker 1: We give you, it gives you more market share in
Speaker 1: the real world.
Speaker 4: Yes, and here here.
Speaker 2: Here's also what I find interesting about that is not
Speaker 2: only does it give you market share, it's almost like
Speaker 2: you guys are some of the only people that can
Speaker 2: serve this same fan base like a hamburger and a salad.
Speaker 3: You know.
Speaker 2: It's like everybody's fan base won't even it'll do nothing
Speaker 2: if they go that route, knowing as they built it.
Speaker 1: That was always my mentality because I saw a long
Speaker 1: time ago how hip hop and hip hop personalities put
Speaker 1: themselves in a box. I think I'll be forty five
Speaker 1: in a couple of weeks, right, so I've hip hop's
Speaker 1: fifty years old. I've been kind of around hip hop
Speaker 1: since the inception, Like I saw the rise of it
Speaker 1: in a real way from my cousin Tied letting me
Speaker 1: hear you know, paid in full by Aericban rock him
Speaker 1: Wow in eighty eight when I was ten years old
Speaker 1: to where we are now, you know, with the culture.
Speaker 1: But I saw where hip hop was was hitting that
Speaker 1: glass ceiling. I saw when those rappers that I grew
Speaker 1: up on and I loved couldn't escape that box they
Speaker 1: were in. They still wanted to rap about the street
Speaker 1: shit and they still wanted to rap about the guns,
Speaker 1: and they still wanted to, you know, talk about the
Speaker 1: drug we know they not selling no more.
Speaker 3: They weren't telling us about where they were in their lives.
Speaker 2: Now.
Speaker 3: Man, That's why I love what jay Z is.
Speaker 1: That's why I love with knowledge that Now I've got
Speaker 1: a song called Brunch on Sundays.
Speaker 2: That's what I mean, That's what we say. That's what
Speaker 2: I'm saying.
Speaker 1: So when back then I knew, Yo, we can't stay
Speaker 1: in a box. We got to constantly bring people on
Speaker 1: this platform that may not necessarily pertain to the platform.
Speaker 1: Who says the who says Bishop TDJS can't be on.
Speaker 2: Here when I'm telling you no, he can. For y'all,
Speaker 2: everybody can't have that conversation for an hour and a
Speaker 2: half with someone without it being about rap, without it
Speaker 2: being about beef. This is the point I was making
Speaker 2: the shows is the value comes when I can build
Speaker 2: a catalog that maintains market share. If I just focus
Speaker 2: on the beef. Literally, anyone can talk about that. You
Speaker 2: can literally, in my opinion, put anyone in that space.
Speaker 2: But with y'all, again, your audience was h would receive
Speaker 2: both these meals and eat it up. Now they may
Speaker 2: not eat all the salad, right, they may go twenty
Speaker 2: five minutes in, but that twenty five minutes may spark
Speaker 2: the change to now he's an Umar fan. Now he
Speaker 2: goes down this rabbit hole looking at what the hell
Speaker 2: Dick Gregory been talking. Oh, here's another one. Oh, here's
Speaker 2: another one. This is I have discovered some of the
Speaker 2: things that have changed my perspective based on that kind
Speaker 2: of stuff. Right, y'all might do Dick Gregory. I may say,
Speaker 2: now I know Dick Gregory.
Speaker 4: But I didn't know he talked like that.
Speaker 1: That's right.
Speaker 3: And by the way, I've been doing this.
Speaker 1: The first time I ever interviewed the Honorable Minister Lewis
Speaker 1: Prior Cohn was two thousand and five. It was the
Speaker 1: ten year anniversary of the Million Man March, and I
Speaker 1: used to do youth ministry at Muhammed Mars number thirty
Speaker 1: eight in Columbia, South Carolina, and he came, you know,
Speaker 1: to announce that they were doing the ten year They
Speaker 1: were doing the ten year anniversary of the Million Man March,
Speaker 1: called the Million Man Movement, or I think it was
Speaker 1: a million Man movement of the Million March movement. I
Speaker 1: don't remember, but I'm I got the opportunity to be
Speaker 1: part of the press junkie, right, and I'm in there
Speaker 1: with my little tape record. I still got the interview somewhere,
Speaker 1: but I'm in there with my little tape recorder and
Speaker 1: I'm just sitting there like, I don't know what all
Speaker 1: these people talk about. I don't know if I'm ever
Speaker 1: gonna get a chance to talk to the minister ever again.
Speaker 1: I got questions about light Man, so I hit him
Speaker 1: with I was the first person boom.
Speaker 3: I hit him with two questions about light Man.
Speaker 1: And he gave these really thought provoking answers and he goes,
Speaker 1: don't ask me any more questions.
Speaker 3: He said, I'm.
Speaker 1: Gonna talk to you later.
Speaker 4: Just south the line of questions.
Speaker 1: And by the way, I'm like, damn, he you know,
Speaker 1: he just he just told me shut the fuck up.
Speaker 3: He trying to eat man.
Speaker 1: After that press junker was over, one of the brothers
Speaker 1: came back and got me. They took me to the
Speaker 1: minister sweep and we sat down. He said, Rick, he said,
Speaker 1: I want you to record this too, and I got
Speaker 1: that recorded as well. I had a couple more questions
Speaker 1: for him and you know. I remember him putting his
Speaker 1: hand on my knee and just saying, man, you are
Speaker 1: more than what you appear to be the other people,
Speaker 1: and you know you are here to help the next generation.
Speaker 1: I'm paraphrasing, but just to help the next generation, you know,
Speaker 1: grow and get and get to where they need to be.
Speaker 1: And he was like, you know, I want I want
Speaker 1: to pour all my wisdom into you. He said, this
Speaker 1: is O five and asked, brother, I got it on tape.
Speaker 1: I say, as brother da Mohama said, brother Damhamma, But
Speaker 1: I got it on tape, you know, and yeah, those
Speaker 1: that's where my mind was always at. I got in
Speaker 1: trouble for that in Columbia Sideline. I got in trouble
Speaker 1: because I played it on the air. And I remember,
Speaker 1: I remember my program directed at the time. He said, uh,
Speaker 1: I wouldn't have played that that that that Farah Cohn
Speaker 1: interview if I was you mind you He wasn't on
Speaker 1: this saying that it's about nobody.
Speaker 3: He wasn't talking about no community.
Speaker 1: He was just talking about life and hip hop and
Speaker 1: how to bridge the gap between hip hop and spirituality.
Speaker 1: But I guess, you know, some of the powers that
Speaker 1: be had complained, you know, complaining down there?
Speaker 2: Man, that's crazy, don't you. I just did a c
Speaker 2: I a guy and I don't know if he spind
Speaker 2: me or not. But I asked him about Phara Khan.
Speaker 2: He said, I don't know who that is. You think
Speaker 2: he's spinning me. He said he didn't know far he
Speaker 2: was in there for eight years. He was in there
Speaker 2: when the Boston bombing happened.
Speaker 3: He's only been a year.
Speaker 4: He was in there for eight years.
Speaker 2: He's not in there no more. But he was an
Speaker 2: X operator for a.
Speaker 3: I mean, listen, minister's ninety years old.
Speaker 2: But I'm saying the CIA didn't don't they have? They
Speaker 2: had an interest in in Parak Khan.
Speaker 1: I don't know if they still do. I mean back
Speaker 1: in the day. I think, if my reading serves me correctly,
Speaker 1: the Honorable Elijah Muhammad was the most surveillance person.
Speaker 3: I'm trying to get in with him.
Speaker 2: Why would you because I don't know if this is
Speaker 2: That's what I'm saying that That's why I was because
Speaker 2: I was looking at some stuff and I asked me.
Speaker 2: He was like, I don't know who that is. I
Speaker 2: know about the million man in March, but I don't
Speaker 2: know Farakhn. I just found that strange that intelligence doesn't
Speaker 2: know who Farakhn is.
Speaker 3: Maybe he got to play dumb.
Speaker 4: Yeah that's what I though. That's what I thought it was.
Speaker 2: I shout of got him like this dude was spinning me.
Speaker 2: Let's get into podcasting a little bit. What would you say,
Speaker 2: warrants uh money for a podcast?
Speaker 3: Viewership?
Speaker 1: You know when I viewership, listenership, you know, it's all
Speaker 1: about the audio. I keep trying to have that conversation
Speaker 1: with people because if you're on YouTube, and you're just
Speaker 1: on YouTube, you're not a podcast. You're a video show,
Speaker 1: yes you know what I mean. But if you're a podcast,
Speaker 1: it's all about the audio. People care about what's the
Speaker 1: numbers on that RSS feed? Yes, you know, that's where
Speaker 1: the money is. And I'm I'm in the audio business
Speaker 1: like that's why you know, people, And I don't knock you,
Speaker 1: like I said, YouTube is a digital billboard, but I'm
Speaker 1: in the audio business. Like everything I do with Black
Speaker 1: Effect podcast, we do audio. You know, I don't we know.
Speaker 1: We don't touch your at all. Yes, y'all don't. When
Speaker 1: when Drink Champs was with Black Effect, we didn't touch
Speaker 1: the drink Champs video. You know when Earn your lesion
Speaker 1: was a black effect, we didn't touch Earn your Leisure video.
Speaker 3: All the smoke. We don't touch all the smoke video.
Speaker 1: It's not we don't touch all the smoke video like
Speaker 1: we care about the audio because the audio is where
Speaker 1: the ad revenue is. I do radio, I do refaence
Speaker 1: club every morning. That's the audio bin. That's where you're
Speaker 1: pulling from. And that's what I need the youngsters to understand.
Speaker 1: When he talks about this, pay attention. Write some shit
Speaker 1: down if you need to. But this dude has.
Speaker 2: Made a lot of money in the audio game and
Speaker 2: podcast and they have been able to confuse us to
Speaker 2: think that video is podcast. It's a component of the podcast.
Speaker 2: But literally podcasting lives in the audio form.
Speaker 1: I've been doing Brilliant Idiots for ten years and I
Speaker 1: love when people say things like Brillian Nidias fell off
Speaker 1: this and that. But I'm like, damn, we do three
Speaker 1: hundred thousand listens.
Speaker 2: Every episode and I don't know, and I've watched it.
Speaker 2: I've been I remember when I was hearing and I
Speaker 2: went and looked, I'm like, fell out.
Speaker 3: How yeah? And you can go look on SoundCloud.
Speaker 1: SoundCloud has some of the numbers, like to SoundCloud you'll
Speaker 1: see like two hundred thousand, but then Spotify.
Speaker 3: Is a whole other thing and whatever else.
Speaker 1: You can listen to podcast and I'm like, damn, you know,
Speaker 1: the checks don't look like we fell.
Speaker 3: You know, we're in the audio space. But what you
Speaker 3: said is true.
Speaker 1: People get confused about the visual right or even like
Speaker 1: I see people say things like man, why why brilliant?
Speaker 2: It is?
Speaker 1: YouTube don't have a lot of subscribers. I'm like, bro,
Speaker 1: do you realize this our second YouTube page, right, like
Speaker 1: our first YouTube page, we had well over a million followers.
Speaker 2: Andrew turned to the flagrant.
Speaker 1: No, Andrew turned it into Andrew And that's because Andrew
Speaker 1: was he was he.
Speaker 2: Was kind of headed that curve right when when he
Speaker 2: was saying like and then you would this is again,
Speaker 2: this is what I'm saying about some of the assists
Speaker 2: that people may not even really add value to your name.
Speaker 2: With Shoultz, I literally saw you hand him a platform,
Speaker 2: like hand him a situation where it's like, yo, you
Speaker 2: my guy, I really rock with you. Whatever you need
Speaker 2: from me, go get your money and you and that
Speaker 2: that I'll take it to this. You guys had built
Speaker 2: up Brilliant Idiots when he had first started Flagrant, and
Speaker 2: he took Flagrant and put it on Brilliant Idiots the
Speaker 2: RS on the RSS feed and so that should even
Speaker 2: speak to how important that R S S feed is.
Speaker 1: So we did that with every podcast we launched on
Speaker 1: Loud Speaking Angelo Ride podcast. When we launched her, it
Speaker 1: was on r s S feed. Tax do On, we
Speaker 1: launched taxt On and it was on our RSS feed.
Speaker 3: Any T K.
Speaker 1: Kirkling, whoever it was that we were doing that podcast
Speaker 1: at the time, we put it on Brilliant Idiots RSS
Speaker 1: feed because we had a booming RSS feed. I mean,
Speaker 1: of course the reed does, but but they're not letting
Speaker 1: nobody get on their rspless. It's like the friend zone
Speaker 1: something like. Yes, it's all about audio.
Speaker 2: So what about the Patreon versus audio model.
Speaker 1: I don't mind the Patreon model because it's just like
Speaker 1: a subscription based model versus a open air.
Speaker 2: But it needs to be added value.
Speaker 1: Yeah, I think you should be doing something else on Patreon,
Speaker 1: getting people something else, Like I'm not gonna, you know,
Speaker 1: put a podcast out for everybody to listen to and
Speaker 1: then put that same podcast behind the Walls just because
Speaker 1: of some curse words, and you know what I mean,
Speaker 1: charge them more, Like if I'm gonna do Patreon, I'm
Speaker 1: gonna give them some whole other content, like I wouldn't
Speaker 1: even want to give people, you know what I'm doing
Speaker 1: on the regular podcast, Like let me go take them
Speaker 1: behind the scenes, let me give them something else.
Speaker 2: So he's are blueprints for the youngsters they listening, you
Speaker 2: know what I'm saying.
Speaker 1: I think one of the best blue prints to follow.
Speaker 1: I think one of the best blue prints to follow
Speaker 1: is Flagrant. And the reason I think Flagrant is one
Speaker 1: of the best blueprints to follow is because Andrew puts
Speaker 1: Flagrant out as a podcast, you know, so you can
Speaker 1: listen to it for free. But when they were doing
Speaker 1: like more edgy of content, you can go listen to
Speaker 1: it on the Patreon and they put out the video
Speaker 1: on YouTube. Once again, meet people where they are. You
Speaker 1: create this one piece of content and go wherever the
Speaker 1: people are. The thing that frustrates me sometimes is because
Speaker 1: I'm watching people trying to grow these these podcasts on
Speaker 1: YouTube hustling backwards.
Speaker 3: That's a video, it's not even a podcast of video.
Speaker 2: Shows and then look how big breakfast club is, and
Speaker 2: you know what it's like to be flagged or have
Speaker 2: shit like bro, they literally can stop what's going on,
Speaker 2: and you cannot scale a business that way.
Speaker 1: You cannot scale a business that way. What I would
Speaker 1: want to see people do is, if you are gonna
Speaker 1: start your podcast video wise, yo, every ten to fifteen minutes,
Speaker 1: you should be saying, hey, make sure you go check
Speaker 1: us out on the audio.
Speaker 2: Make sure you listen to the audios, you know, and
Speaker 2: you know what, I think. I got this trick from
Speaker 2: Andrew Tait, and I'm gonna put this out for the youngsters.
Speaker 2: This is a very slick trick that he does. So
Speaker 2: they take a long interview and they do an ad right,
Speaker 2: and it's literally this fast. My name is, my name
Speaker 2: is Andrew Tait. I represent a company called such and such.
Speaker 2: I'm there to talk to you free available to speak
Speaker 2: to you on such and such. Back and instantly go back.
Speaker 2: I'm be saying you do that, yeah, but that's what
Speaker 2: I'm saying. So I get that. I got that from them.
Speaker 2: Now is too long. What I noticed he's doing is
Speaker 2: understanding that the viewers spain is very short, so it
Speaker 2: comes in literally.
Speaker 4: For five seconds and bounces back out.
Speaker 3: It is.
Speaker 2: It's almost like it's not interrupting what's happening.
Speaker 1: Man, You're gonna reach more people with audio. You know
Speaker 1: why because people spend more time in their cars. You know,
Speaker 1: people spend more time commuting in the trains or on buses.
Speaker 1: When people working out, they throw you know, a podcast
Speaker 1: on or an audible book. I got to actually sit
Speaker 1: down and look, yes, you know what I mean.
Speaker 2: Now, even if you debate the fact that you reach
Speaker 2: more people on YouTube, because some people trying to have
Speaker 2: that debate debate, I just think the business lives in audio.
Speaker 1: I think I think the business lives in the audio,
Speaker 1: and I still think you reach more people audio wised.
Speaker 1: But by the way, what about with podcast you think
Speaker 1: with with podcasting? Absolutely? Man, Look you look at Joe Rogan.
Speaker 1: Joe Rogan was doing ten million downloads.
Speaker 3: No, I'm lying eleven.
Speaker 1: He went to spot Joe Rogan was doing one hundred
Speaker 1: million downloads a month. Yes, of people listening to his podcast. Now,
Speaker 1: there would be those times where you definitely would do
Speaker 1: absolutely absolutely, But I know for a fact I've listened
Speaker 1: and still do listen to more Joe Rogan than I've
Speaker 1: actually watched YouTube video. I don't know what if the
Speaker 1: same is for Breakfast Club. I would only assume that though,
Speaker 1: because when it comes to Breakfast Club, we.
Speaker 3: Do eight million monthly listeners.
Speaker 1: We do fifteen to twenty million downloads a month on
Speaker 1: the podcast, I can only assume people are listening to
Speaker 1: us more. And don't get me wrong, We're on BET
Speaker 1: in the morning and we're still on YouTube and social media,
Speaker 1: so I'm fully aware people are watching as well. But
Speaker 1: I don't think it's anything like being in people's ears.
Speaker 2: Man. I think, and I also think you can literally
Speaker 2: handle that like different customers. I think you can handle
Speaker 2: the video watcher a certain way and audio guy certain way.
Speaker 2: I think what's happening is people are getting lazy and
Speaker 2: trying to handle both of them the same way.
Speaker 3: I don't think that they know there's a difference, you
Speaker 3: know what I mean.
Speaker 1: I think that these brothers and these sisters are really
Speaker 1: starting these podcasts on YouTube because they think that's where
Speaker 1: they're supposed to be starting a podcast, because.
Speaker 4: Some of them don't even get audio.
Speaker 3: Some of them don't got audio.
Speaker 1: Maybe because we haven't done a good enough job, like
Speaker 1: Drink Champs isn't a massive podcast just because of.
Speaker 3: The video exactly, It's a massive podcast because of the audio.
Speaker 2: Yes, when he was and we can speak about that,
Speaker 2: when he was over on button and speaking about whatever
Speaker 2: deal he got, that was an audio deal. He was
Speaker 2: talking an audio deal that wasn't a video deal. And
Speaker 2: so again podcasters have to pay attention to it.
Speaker 1: Was an audio deal with Black Effect. I don't I
Speaker 1: think he had a video deal with Revolt maybe I think.
Speaker 2: But when he was speaking, he said I got ten
Speaker 2: million or something. I don't know if those numbers are correct,
Speaker 2: but I know he said I got a certain number
Speaker 2: and that was just for my audio, and.
Speaker 1: Yeah, yea, yeah, yeah's what we paid. We would pay
Speaker 1: just for audience, what I'm saying. And it's the same
Speaker 1: thing with anybody. You know, I don't care if it's
Speaker 1: a Joe Rogan and eighty five South show or whoever.
Speaker 3: It's two different businesses.
Speaker 1: Like your audio is one business, and those Fortune five
Speaker 1: hundred companies, they're gonna spend more money advertising on those
Speaker 1: on those platforms with big audio numbers than they are,
Speaker 1: you know, gonna spend on on video. Now, maybe one
Speaker 1: day it might change or it might just be equal.
Speaker 1: People might spend just as much on video as they
Speaker 1: do audio, or you might be able to combine them
Speaker 1: and do bundles together. Some companies are doing that now,
Speaker 1: but it's not it's not the fortune five hundred.
Speaker 3: Companies, like it's the little ones.
Speaker 1: He you can you can go, I'm not gonna knock nobody,
Speaker 1: but you can say, you can go look on on
Speaker 1: the brands that these people are advertising, and you can
Speaker 1: tell who's getting the big fortune.
Speaker 3: Five hundred joints.
Speaker 4: Yes, yes, yes, yes, And that's that's so important.
Speaker 2: Yes, yes, that's so important. Identified because what does your
Speaker 2: podcast want? Do you think more money is spent on
Speaker 2: ads for podcasts in the video space or a for
Speaker 2: podcasts in the audio space audio.
Speaker 3: That's a fact.
Speaker 2: Again, this is something else they need to know, because
Speaker 2: who is really getting ads for video Like you can
Speaker 2: warrant an AD for audio podcasts way before you can
Speaker 2: get an ad for video podcasts. In regards to numbers.
Speaker 3: I'm gonna say it's that link I sent you the
Speaker 3: other day. Okay.
Speaker 1: This was an article that Variety put podcast US ad
Speaker 1: revenue projected to hit two point three billion in twenty
Speaker 1: twenty three.
Speaker 3: Up twenty five percent.
Speaker 1: And then that's what YouTube going down. And also YouTube
Speaker 1: going this is these numbers. I'm talking about audio numbers.
Speaker 1: What I'm saying how much they're spending on audio.
Speaker 2: So they pay attention. And again that's where YouTube going down.
Speaker 2: And also YouTube just did another trick. Again, always watch industry.
Speaker 2: When YouTube does something like this, it means something's coming.
Speaker 2: So what YouTube just done is lowered the standards for monetization.
Speaker 2: So now they even make it easy for you to
Speaker 2: make money because what they're gonna end up doing is
Speaker 2: lowering how much you're being paid. So I think YouTube
Speaker 2: in the next eight months year is gonna see another
Speaker 2: dip in what they're being paid. They've already seen drastic
Speaker 2: dips in like making one hundred and fifty thousand a month.
Speaker 2: Now you make eighty thousand a month. Now it's down
Speaker 2: to fifty k a month, stays about right there for
Speaker 2: six months. Now you at twenty eight k, goes back
Speaker 2: up to thirty two. You can't scale a.
Speaker 1: Business that what's this line hold on? This is another
Speaker 1: article because it's with me and me and Loan be doing.
Speaker 1: We be sharing information, we be sharing articles. I'm gonna
Speaker 1: read this other article I sent you because I don't
Speaker 1: want to misquote nothing.
Speaker 2: Yes, sir, hold on.
Speaker 3: All right.
Speaker 1: This was a Time magazine article that talked about how
Speaker 1: a lot of people, a lot of YouTube creators are
Speaker 1: walking away, all right. That comes from a split of
Speaker 1: advertising revenue earned by creators videos, as well as other
Speaker 1: options such as direct gifting and paid descriptions. YouTube takes
Speaker 1: about thirty percent of any income from its creators. For
Speaker 1: the vast majority of creators there, cut doesn't add up
Speaker 1: to much if they're hoping to make a living ad it.
Speaker 1: A major twenty sixteen academic study suggests ninety six point
Speaker 1: five percent of YouTubers don't make enough money from AD
Speaker 1: revenue alone to break the US poverty line. In two
Speaker 1: thousand and eight, just two point eight percent of YouTube
Speaker 1: channels in the sample linked to an external fundraising platform.
Speaker 1: So what they're basically saying is people are using their
Speaker 1: YouTube channels to fundraise, to fundraise old the other thing
Speaker 1: the fundraise into the fundraise, doing other things like direct gifting,
Speaker 1: like giving people things, giveaways and Paige subscriptions, you know
Speaker 1: what I mean. So you're not making just money off
Speaker 1: ad revenue alone. You loan did you hear what I said?
Speaker 3: Yo? Ninety six.
Speaker 1: Of YouTubers don't make enough money from ad revenue alone
Speaker 1: to break the US poverty line.
Speaker 2: And think about that, and what what for me to
Speaker 2: go to one of these companies and get an AD
Speaker 2: for my podcast? For video? The numbers have to damn
Speaker 2: it be astonishing. They're not. They because they don't understand value.
Speaker 2: They don't understand really what they're looking at. So they're
Speaker 2: just looking at a hundred thousand, two hundred thousand views. Okay,
Speaker 2: we'll give you a little something to speak on it.
Speaker 2: But audio you cannot only warrant a check for ad
Speaker 2: for very for for less. You will also that AD
Speaker 2: also converts better because the listener has a different relationship
Speaker 2: than the viewer. In my opinion, again, the viewer to
Speaker 2: me is not the customer.
Speaker 3: That's right.
Speaker 2: You see what I'm saying, And that's that's what that's
Speaker 2: that's how I feel about it now. I also say
Speaker 2: this with YouTube, I think half of it is people
Speaker 2: are addicted to cloud chasing. And I don't think cloud
Speaker 2: chasing is on is just cater to one level, like
Speaker 2: you gotta be broke to cloud chase. I think you
Speaker 2: can be rich in cloud Chase. I think you can
Speaker 2: be successful in cloud Chase. You cannot understand the business
Speaker 2: and not even knowing you cloud Chase, I was.
Speaker 1: Looking for the actual number of how much more an
Speaker 1: audio ad is worse than a video ad. I assume, yeah,
Speaker 1: I understand in the conversation.
Speaker 2: But and so it's like, when I look at the
Speaker 2: cloud Chase, I'm saying, damn it, it feels like that
Speaker 2: we're more attracted the video because we'd rather be seen
Speaker 2: than heard.
Speaker 1: It's a drug. Like to sit here and act like
Speaker 1: fame is not a drug.
Speaker 3: It absolutely is.
Speaker 1: And it doesn't matter if you got one hundred thousand
Speaker 1: people listening a one thousand or one hundred. That one
Speaker 1: hundred people can gas you the fuck up. That hundred
Speaker 1: people will be in your social media comments telling you
Speaker 1: that you.
Speaker 3: The shit, You're the biggest thing in the world.
Speaker 1: Those hundred comments will go on your YouTube and tell
Speaker 1: you how much they love you and how much better
Speaker 1: you are. And this person and that person. You can't
Speaker 1: get nine people at the roost.
Speaker 2: Piggy in.
Speaker 1: Man Man Listen act is good at what he does. Lou,
Speaker 1: I mean, we we We're gonna always probably agree to
Speaker 1: disagree on that.
Speaker 3: But the brother's entertaining.
Speaker 2: Man that it means nothing to me. This crack heare
Speaker 2: is on the corner, entertained and they're running business.
Speaker 3: That's true.
Speaker 1: But I think, I think, I think what actor has
Speaker 1: done as far as turning streaming. I don't want to
Speaker 1: say he turned into a business, but he's learned how
Speaker 1: to get money from it.
Speaker 3: You know what I'm saying. He's he's been He's been able.
Speaker 1: To take what he has built on online and been
Speaker 1: able to like damn, turn it into licensing deals like
Speaker 1: he damn they got a license and deal with rum.
Speaker 4: He's doing great in regards to that.
Speaker 2: But I'm looking at it like this, yo, I don't
Speaker 2: if I got the big kitchen, like, let's cook me
Speaker 2: a five course meal, I don't want to go into
Speaker 2: big kitchen and cook the noodles.
Speaker 3: He might, he might have learned those other courses though, But.
Speaker 2: What's taking so long when you've had this audience for
Speaker 2: ten years? I mean, what you've done, Listen, I've gauged
Speaker 2: the market. Look what you've He's running alongside you Button
Speaker 2: shows Vlad like he's running alongside you guys. He's number
Speaker 2: two on the list, dude.
Speaker 3: Yeah, I'm gonna be honest with you. I don't feel
Speaker 3: like I'm running beside.
Speaker 4: That's what I'm saying. I'm saying in the in the process,
Speaker 4: he's not.
Speaker 2: I'm saying perception wise when they say I'm talking about
Speaker 2: the list, look at the list. He got you, Joe acted.
Speaker 2: They got him in these conversations, and I'm saying, Okay, what.
Speaker 3: Can I want to say something about that list real quick?
Speaker 3: Since you brought it up.
Speaker 1: Here's the thing, like, you know you got like let's say,
Speaker 1: I think it was the Hollywood Reporter. The Hollywood Reporter,
Speaker 1: they had the top thirty five most powerful people in
Speaker 1: New York.
Speaker 2: Uh.
Speaker 1: Last year, I'm on that list of course, right, and
Speaker 1: they did a profile piece on me in there. Thank
Speaker 1: thank you to the Hollywood Reporter. Then like Media Eye,
Speaker 1: Media eight had the top. And by the way, when
Speaker 1: you go look at the Hollywood Reporter list, you can
Speaker 1: pull it up yourself and look and see who's on that.
Speaker 3: Matter of fact, let's do that. Let's do that. We
Speaker 3: got time, Yeah, you got time. I'm here. This is
Speaker 3: the part I've been waiting on. Oh look, I got
Speaker 3: it right here.
Speaker 1: Look the Hollywood Reporter thirty five Most Powered People in
Speaker 1: New York Media twenty twenty two.
Speaker 2: Charlemagne you know read some of the names before that, though,
Speaker 2: Is that is this it? Nate?
Speaker 1: Oh yeah, yeah, that's that's that's the that's the CBS
Speaker 1: Morning News team.
Speaker 3: So that's Gail King.
Speaker 2: I know Gail for sure, she's power.
Speaker 3: Now who now, who's after that? Samantha B.
Speaker 2: Samantha B? You got uh people? You got the cast
Speaker 2: of the view, right, you got when you come up
Speaker 2: on Mynes. After that, you got r. R. E. Burkeoff
Speaker 2: even cole Bert.
Speaker 3: Well, listen. Ari E. Burkeoff is the CEO of Liontree.
Speaker 1: Lion Tree is a boutique investment bank of choice for
Speaker 1: media and telecommunications. I guess you got Natan Gail King. Uh,
Speaker 1: then you got me right, but charlamage to god?
Speaker 3: But who else? You got?
Speaker 1: People like uh, Agnes Chu, David Remnick and Anna Wintour
Speaker 1: on this list?
Speaker 3: You got Stephen Cobat and John Batiste.
Speaker 1: You got Rashida Jones, who's the uh you know, president
Speaker 1: of NBC ms NBC.
Speaker 3: You know what I mean? Like, you got people like that.
Speaker 4: That's power.
Speaker 3: Okay, Now there's another list. Of media. Eye. You can
Speaker 3: look that one of us. Look at Look.
Speaker 2: We're gonna make sure to put both in the on screen.
Speaker 2: We're dealing with facts and not feelings.
Speaker 1: Look up, Look up Media HEIGHTE Top one hundred News
Speaker 1: Personalities News.
Speaker 2: Yeah, personalities news media twenty twenty two.
Speaker 3: Yeah, most what is it?
Speaker 2: Is it?
Speaker 3: Media?
Speaker 1: He It's most influential in news media twenty twenty two.
Speaker 1: It's one hundred people. All you gonna see on this
Speaker 1: list is the Sean Hannity's of the World, the Bill O'Reilly's,
Speaker 1: the Henderson Cooper's, Don Lemons. Why my black ass number two?
Speaker 1: Chris Christie, Why my black ass number twenty three on
Speaker 1: this list?
Speaker 2: That's what I'm trying to tell you.
Speaker 3: This is news.
Speaker 1: I'm not a news personality I do. I'm a hip
Speaker 1: hop media personality. But they got me on this list.
Speaker 1: So now the Complex list, they got me number three.
Speaker 1: Here's the reason I don't care about none of those rankings, Loan,
Speaker 1: as long as I'm on a little bit of all
Speaker 1: of those lists, I must be doing something right right, and.
Speaker 3: Plus I don't. That's not what I do it for.
Speaker 1: It's an honor when anybody recognizes you and they what it.
Speaker 2: Is you think. I think it's a disappointment because they're
Speaker 2: adding to the infusion. Eper see, because power when we
Speaker 2: identify to again some people, all they have is the
Speaker 2: information and the driplets that's left out there. So when
Speaker 2: they are coming up with their template as to what
Speaker 2: power looks like, and you have someone at number two
Speaker 2: who hasn't really built anything, and you got the number
Speaker 2: three guy on mediaites top influence you in news? And
Speaker 2: also on what was the other one.
Speaker 1: The Hollywood Reporter top what is it most powerful people
Speaker 1: in New York Media twenty twenty two.
Speaker 2: Help me understand?
Speaker 3: Now, I get what you're saying.
Speaker 1: Because look, but here's the thing, like when you look
Speaker 1: at the Hollywood Reporter, right, And that's why when I
Speaker 1: did the Vlad TV interview, I was asking, well, what
Speaker 1: defines power? Because when you go look at the things
Speaker 1: they break down, right, they say, I'm the host of
Speaker 1: the Breakfast Club and the Gods Honest Truth, that's my
Speaker 1: talk show. We can get into that too, will we will,
Speaker 1: But it just basically breaks down a lot of different
Speaker 1: things that I do. Breakfast Club, Brilliant Idiots, TV show,
Speaker 1: multiple best selling books, a comics imprint, which which you know,
Speaker 1: that's another one scripted development. And I even do it
Speaker 1: create the part. I even do a video series for
Speaker 1: the Hollywood Reporter. So it's like, when people have these
Speaker 1: conversations about you know, what is power, I'll just be
Speaker 1: asking like, okay, well define it for me in hip hop.
Speaker 1: Because the other thing I like about these lists, it's
Speaker 1: executives on this list. It's people that actually cause shots.
Speaker 1: It's people that can actually get you in check. It's
Speaker 1: people that can put you in that position.
Speaker 2: That's the point when you have someone who is supposed
Speaker 2: to be a credible publication confusing our culture in that way.
Speaker 2: Because podcasting is an undeveloped market, that's right, it's developing,
Speaker 2: and so everyone is looking for marching orders. These young
Speaker 2: guys are developing in the dog Now Joe what Joe did,
Speaker 2: and we're going to get into him with Patron.
Speaker 4: That's a model.
Speaker 2: That's a model you have to literally it's a hard
Speaker 2: model to craft under if you don't have their fan
Speaker 2: base right. You can't start a podcast and say I
Speaker 2: don't want any audio ads, I'm gonna go all Patreon,
Speaker 2: and then it's gonna take you a while to build
Speaker 2: that up. But hey, he done whatever he's done. But
Speaker 2: for you to have made what you've made in audio,
Speaker 2: to be the person that's been influential with all these
Speaker 2: checks and these these assists and these Andrew shows and
Speaker 2: these you know, tax stones and all these other pods
Speaker 2: and different people that came through you, I think it
Speaker 2: adds to the confusion of the youngster saying, oh, well
Speaker 2: damn they got they got act At too. I don't
Speaker 2: I don't mind that though, Yeah you don't, cause you again,
Speaker 2: it's not you, It ain't you. It's the people on
Speaker 2: the other side. He's taking that and saying, well, hey,
Speaker 2: we're gonna do what act doing like, instead of saying, no,
Speaker 2: we're gonna do with Charlotte. See how Charlotte doing that
Speaker 2: breakfast club?
Speaker 1: I think I think I think you should look at
Speaker 1: everybody on that list. I think, well, how many people
Speaker 1: on complexes?
Speaker 2: Twenty Yeah, yeah, twenty foe my biggest I didn't have
Speaker 2: any issue with the Complexes.
Speaker 1: I just felt like they left a lot of people off.
Speaker 1: I felt like you should have been on it. Yeah,
Speaker 1: I felt like BLEKEV should have been on there. I
Speaker 1: felt like a DJ head and Chuck Dizzle what they're
Speaker 1: doing with homegrown radio. They should have been on there, Like,
Speaker 1: there's just a lot of people I feel like they missed. Yes,
Speaker 1: you know, but I think you should be studying everybody
Speaker 1: that's on that list. You should be looking at everybody
Speaker 1: on that list and looking at what all of those
Speaker 1: people do.
Speaker 3: The other thing I didn't, I wouldn't have done on
Speaker 3: that list.
Speaker 1: You can't put under the people that's already home on
Speaker 1: that list, right, you know, that's one of my favorite
Speaker 1: jay Z records.
Speaker 3: I'm already home.
Speaker 1: So many people are literally in the Hall of Fame already.
Speaker 1: Angie Martinez in the Hall of Fame, already, swaying the
Speaker 1: Hall of Fame already, Big Boy in the Hall of
Speaker 1: Fame already. Hell I'm in the Radio Hall of Fame,
Speaker 1: Angela in the Radio Hall. Some people you can't you know,
Speaker 1: should have been on that list, but they those are
Speaker 1: we the ogs. Like I'd rather see a list of
Speaker 1: everybody that's new in the space.
Speaker 2: I'd rather see a right list. I don't give a damn, Like,
Speaker 2: just get it right, if more than anything, because again
Speaker 2: that's what I'm always about. But the only way to
Speaker 2: get it right you got to actually base it on
Speaker 2: something other.
Speaker 4: That's what that was.
Speaker 1: The other thing that the list was like, it was
Speaker 1: it was big. Don't seem like noise even the way
Speaker 1: they were describing people, and they misuse power. So you
Speaker 1: said power and based it on noise.
Speaker 2: Because if it's power rankings, this list goes different. If
Speaker 2: it's true power, if we're really talking power, this list
Speaker 2: doesn't go like that. And we've we've we've given them
Speaker 2: enough because I don't think the list warrants that much
Speaker 2: from from us, right.
Speaker 1: I appreciate being on all the lists. Anybody that wants
Speaker 1: to salute me, I don't care. I'm twenty three on
Speaker 1: media and I'm I don't even know what I was
Speaker 1: top seven on most power people in Media in New York.
Speaker 3: I don't That's not what I do it for.
Speaker 1: But I enjoyed the conversation, right because because I like,
Speaker 1: I'm the person that likes.
Speaker 3: To debate stuff like that.
Speaker 1: I'll sit here with you and tell you Steph Curry
Speaker 1: the number two greatest players.
Speaker 3: You know what I mean. Whether you agree or now,
Speaker 3: that is my opinion.
Speaker 1: So I don't have no problem, you know, being in
Speaker 1: those those conversations. But I just I do want to say.
Speaker 1: I do like what act is built and I think that.
Speaker 4: What has he been? This is what I can't never
Speaker 4: get an answer for.
Speaker 1: I think he's built a name that ain't sh No, No,
Speaker 1: I'll tell you why. It is because so many celebrities
Speaker 1: are broke. That is true, but he's not because not yet,
Speaker 1: Because because he's been able to take that name and
Speaker 1: go get a check from spot and I can give
Speaker 1: you And by the way, the Spotify deal was slick.
Speaker 4: That was a that was a high jet.
Speaker 1: I'll tell you why the Spotify deal was slick because
Speaker 1: he didn't have no podcast. He didn't have no history,
Speaker 1: no podcast resume at all. It's not like it's just
Speaker 1: what he's Listen, this is what he's been able to do.
Speaker 1: This is what I'm saying. He's the greatest trick ever
Speaker 1: in hip hop media. He's been able to finest bags
Speaker 1: out of nothing. Because my thing is, it's not just noise.
Speaker 2: I ain't gonna say nothing nothing is too It could
Speaker 2: could come off like it's nothing happening. So there's something happening,
Speaker 2: but it's noise, not value.
Speaker 3: And I will tell you what I call that.
Speaker 1: I don't I'm like, I don't be asking about to
Speaker 1: be tell me about that deal you just signed, young man.
Speaker 2: That's what I'm saying.
Speaker 3: I want, I want to I want I want to
Speaker 3: know what.
Speaker 1: Tell me about the Rumbo situation, like I need to know,
Speaker 1: oh those plays?
Speaker 3: Because all right, so what's up with Spotify?
Speaker 2: Let's get back to the building the name, because I
Speaker 2: really want to see what people are getting from this
Speaker 2: young brother. What has he done? I really don't understand.
Speaker 2: And tell me if I'm not receiving it right and
Speaker 2: be like lone, I literally laid it out.
Speaker 4: You're just not receiving one of them for me.
Speaker 1: For me when I was because I've been knowing act
Speaker 1: for like thirteen years now. I mean I knew Act
Speaker 1: when he was going to think Rutgers. Yes, like you know,
Speaker 1: one of his first interview ever as you.
Speaker 3: Was with me.
Speaker 1: And that's just because I I've always just paid attention, man,
Speaker 1: And I'm never going to deny people like that's it's
Speaker 1: not my thing, right, you know. I mean I've always
Speaker 1: been that type person like you reach out to me.
Speaker 1: You tell me, I'm a young dude. I go to Rutgers.
Speaker 1: You know, I look up to what you're doing. I
Speaker 1: would love that opportunity to interview you. Why not, Like,
Speaker 1: why would does it hurt me?
Speaker 3: Right?
Speaker 2: And that's to grantans if nobody never told you that's
Speaker 2: some real shiit, what's some real shit?
Speaker 3: It don't hurt me to grant him that.
Speaker 1: So it's like I've always been paying attention to what
Speaker 1: he's done, giving them game, you know, along the way.
Speaker 1: And for me, all of these guys that we see now,
Speaker 1: I used to see them on at YouTube before they
Speaker 1: had tattoos on their face.
Speaker 4: And that's what the dread.
Speaker 2: I mean, he was early, and I think there's something
Speaker 2: to be said about that. There's something to be said
Speaker 2: about yo. I was there first, willing to do it,
Speaker 2: doing it, but and I like the disruption he caused.
Speaker 2: What I think has happened and we'll get to that.
Speaker 2: But what I think has happened is along the way
Speaker 2: he's picked up liquor or something, and I think effectively
Speaker 2: crashes his business when he gets on. When he gets drunk,
Speaker 2: I think he calls out people unnecessarily. I think he
Speaker 2: ruins relationships and then he tries to clean it up
Speaker 2: when he's not drunk, like he I was just on twitch. Man,
Speaker 2: it really didn't, but that effectively, in my opinion, is
Speaker 2: fucking the business up. And I'm saying he had access
Speaker 2: to this big kitchen with the best grills and the
Speaker 2: flat stove tops, and he chose to use the microwave.
Speaker 2: That's fact and so and so. That's why these conversations
Speaker 2: are like important exactly.
Speaker 1: Somebody could look at me in twenty thirteen to twenty
Speaker 1: fourteen and think I'm crash out too.
Speaker 2: Yes, yes, yes, but you were always in position and
Speaker 2: he is. He's somewhat in position. I think Spotify may
Speaker 2: pull out on him, right because I don't see the
Speaker 2: value with the part. I think the part is lack
Speaker 2: luster for what they've probably paid him, right in my opinion,
Speaker 2: I don't see it.
Speaker 3: But he got the bag already. That's what I'm saying.
Speaker 3: That he got the bag and he.
Speaker 1: Still is able to utilize you know, social media and YouTube.
Speaker 3: He'll he'll be cool for the time being.
Speaker 1: But what I would challenge him or anybody else to do,
Speaker 1: is you gotta build that thing outside of social That's
Speaker 1: what I'm saying. You gotta build that thing outside of YouTube.
Speaker 1: You gotta build that thing outside of streaming. All of
Speaker 1: the time you should build that thing and just use
Speaker 1: those platforms to.
Speaker 2: Push And that's what I'm saying, that you've built, and
Speaker 2: I'm saying you haven't. You haven't utilized the formula of
Speaker 2: the people they comparing you to.
Speaker 1: And he's and he's investing his money in the right things.
Speaker 1: I mean, at least from what I can see.
Speaker 2: Like, I know, he got his own his own buildings
Speaker 2: like that, and that's a good I'm saying. I'm not
Speaker 2: I'm not saying he's stupid. I'm not saying he doesn't
Speaker 2: know what to do with his money. I'm saying that
Speaker 2: exactly get it. And I'm saying, in my opinion, what
Speaker 2: he's doing, I can plug anyone from my neighborhood in
Speaker 2: that place, not how he's talking, because I also believe
Speaker 2: he does know how to talk.
Speaker 4: Again, this isn't hate.
Speaker 2: This is literally saying, bro, the value that you have
Speaker 2: isn't what you are warranted in the culture. And I
Speaker 2: think that a lot of that is kept. And I'm
Speaker 2: saying that because I believe he come up and understands
Speaker 2: the Internet in some weird way, right, And I'll get
Speaker 2: to that at some other point.
Speaker 4: But I don't see I don't know, man, I don't.
Speaker 4: I don't see the value.
Speaker 1: I see the value I do. And like I said,
Speaker 1: we don't know where it's going to go.
Speaker 2: You know, even when he bit into the sixty nine thing,
Speaker 2: to me, that so to me, he changed his business
Speaker 2: model when he when he grab hold of six nine
Speaker 2: and said I'm gonna be with you like I'm gonna
Speaker 2: be your guy, effectively alienated a lot of the other
Speaker 2: people who would have came and sat down on this platform.
Speaker 1: I think six nine had a lot of people confused though,
Speaker 1: just like Trump had a lot of people confused. Remember
Speaker 1: that's not never had me confused, not you, But that's
Speaker 1: that whole era, right, Like, if you think about it,
Speaker 1: you go back to that time, like everybody was loud
Speaker 1: and boisterous. You go back and listen to order, And
Speaker 1: I was telling everybody all this shit gonna crashing burn,
Speaker 1: the Trump's gonna crash and burn. Six nine is gonna
Speaker 1: crashing bruh. I was saying that, go back and listen.
Speaker 1: I was saying, all of this shit going crash and
Speaker 1: burn because that type of shit is not sustainable. Yes,
Speaker 1: you know what I'm saying.
Speaker 2: See I'm looking at but but just peep it out
Speaker 2: so academics. When he starts his platform with Spotify, this
Speaker 2: is how I think he's thinking. All Right, I got
Speaker 2: this deal with Spotify, I got one of the most
Speaker 2: humongous hip hop platforms. I'm gonna funnel my relationship from
Speaker 2: social media over to my exclusive contract and build my
Speaker 2: catalog and re up and get a big bag. This
Speaker 2: is what I'm I'm thinking. It's a it's an underground railroad.
Speaker 2: He's about to run like we say, you use these
Speaker 2: other platforms. Hey, I'm funneling y'all to overhear where I'm
Speaker 2: adding the real value, where I'm really creating the value
Speaker 2: at not posting you here and do it.
Speaker 4: I'm funneling y'all.
Speaker 3: And is he behind the paywall?
Speaker 4: Yes, that's what I'm saying.
Speaker 1: See, that could be the disconnect too, right, because a
Speaker 1: lot of times I've seen a lot of great podcasts
Speaker 1: get behind the paywall and they lose their audience because,
Speaker 1: you know, especially that fickle Internet audience, they're not gonna
Speaker 1: pay for what they used to get.
Speaker 2: Well, it's not pay it's not a paywall, but it's
Speaker 2: an exclusive deal where they have to listen to it
Speaker 2: on Spotify. So that doesn't have to pay, right, And
Speaker 2: that's what I'm saying. So it wasn't a situation where
Speaker 2: they had to pay. It's just be available over here
Speaker 2: where we are, right. And I think he could have
Speaker 2: easily done it had he not locked in with six '
Speaker 2: nine in that way. I think all the rappers would
Speaker 2: have came with him. They would have said, yo, act
Speaker 2: but just post.
Speaker 1: Me still getting mad interviews though, well, who I seen
Speaker 1: him do the pnb Rock one, you know, the little
Speaker 1: Dirky just did.
Speaker 2: Dirk did that. In my opinion, you know, because of
Speaker 2: the young boy thing. Dirk is a calculated individual. I
Speaker 2: think Dirk thought that out and said, all right, I'm
Speaker 2: gona ahead crash this relationship out with you and young boy. Right,
Speaker 2: I'm gonna go ahead and do this interview and put
Speaker 2: you put that relation. Because think about the fickleness of that. Like,
Speaker 2: I've rolled with young boy for all this time, he's
Speaker 2: been one of my best guys, and then I flip
Speaker 2: on him and go get with this guy, and then
Speaker 2: I go interview Dirt, and then I get Dirt out
Speaker 2: of there and go interview his job. It's like, yo,
Speaker 2: what the fuck is this?
Speaker 1: And that just gave me a headache, That's what I'm saying.
Speaker 1: But I will say I'm gonna get you in act
Speaker 1: to talk. But more importantly, man, I just I just
Speaker 1: think it's room for I think it's a lot of
Speaker 1: room for growth there, you know, because to your point,
Speaker 1: he does have an audience.
Speaker 2: He has one of the biggest he should have. If not,
Speaker 2: he can't do what you do because of the radio thing.
Speaker 2: Probably can't do what Joe did because Joe has a
Speaker 2: little audience that will kind of follow him here and
Speaker 2: there a little bit.
Speaker 4: But act, what have he done?
Speaker 2: I think, Oh, he got a name, you know, I
Speaker 2: know niggas, he's all these niggas got named.
Speaker 1: But I think he's done a lot as far as
Speaker 1: like uh int, he's busy, people like getting a lot
Speaker 1: of new artists at least be That's that's why I
Speaker 1: look at He's introduced me to a lot of a lot.
Speaker 4: Of many years ago. This is That's what I'm saying
Speaker 4: ten years ago.
Speaker 1: But I'm saying he's done it consistently because that's who
Speaker 1: I follow to get at last artist. I don't know
Speaker 1: who's the last person introduced to whoever might be on
Speaker 1: this paper, but this is what I'll say.
Speaker 3: I will say that.
Speaker 1: You know, I just think hip hop is a whole
Speaker 1: has a glass ceiling, Yes, and we don't realize.
Speaker 3: It until you hit your hand on you know what
Speaker 3: I'm saying.
Speaker 2: So, yes, I want to see everybody I watched y'all
Speaker 2: and not come in like that. I come in saying nope, Cee,
Speaker 2: I got you come and hey, you come over here.
Speaker 4: I got football basketball.
Speaker 1: You should talk to whoever your interests call you to
Speaker 1: talk to the reason I sit down with Judy Bloom
Speaker 1: because my whole life I've been reading Judy Bloom. My
Speaker 1: mom had me reading Judy Bloom books when I was
Speaker 1: in second in third grade. The reason I can sit
Speaker 1: down with the Honorable Minute the Louis Fire cons because
Speaker 1: my dad was making me sit down and watch minutester
Speaker 1: fri Khnks when I was a jit.
Speaker 3: Like you know what I mean?
Speaker 1: Like the reason why I can sit down and have
Speaker 1: a conversation with Bishop TD Jakes are Sarah Jake Roberts
Speaker 1: any of these people because I watched them and I've watched.
Speaker 3: Them for years, you know what I mean?
Speaker 1: Like this ain't I'm not doing things just because I
Speaker 1: just want to have diversity. No, these are people that
Speaker 1: my interests actually lean towards, you know what I mean.
Speaker 2: I mean, as long as you do that, I think
Speaker 2: you could be effect.
Speaker 1: I don't like anybody because I've been in that space
Speaker 1: while I was a character. I don't like people that
Speaker 1: I have a conversation with. And you know, we were
Speaker 1: going back and forth and I'm like, there's no way
Speaker 1: you can possibly believe it. Shit, And then when the
Speaker 1: conversation's over, they telling me shit, like, you know, I
Speaker 1: just got to do that, you know what I mean,
Speaker 1: I gotta do that because you know, there's a there's
Speaker 1: a whole other side. You can't play both sides of
Speaker 1: the Internet. That's literally when people be doing, they playing
Speaker 1: both sides of the Internet. They're trying to cover all bases.
Speaker 1: They want the internet that agrees with them to agree
Speaker 1: with them, and they like it.
Speaker 2: And if you like, when you do that, nobody spends nothing.
Speaker 3: Nobody spends nothing.
Speaker 2: You don't want viewers, you won't custom on. They have
Speaker 2: to separate this, and our culture has because of the
Speaker 2: cloud chasing thing. And also I need you guys to
Speaker 2: understand out there all podcasts of young niggas people on
Speaker 2: to come up that. You have to do some mental
Speaker 2: hygiene and not feed your ego. You have to put
Speaker 2: yourself in a position to understand it. Ego is stolen, man,
Speaker 2: that confidence has earned.
Speaker 1: You know how many conversations I have with people about
Speaker 1: content and they sit around trying to figure out ways
Speaker 1: to go viral, and I'm just sitting there like that
Speaker 1: is not where your mind should be at, even when
Speaker 1: somebody tells me things like you know I want to
Speaker 1: get I'm doing this so we can get coverage. No, man,
Speaker 1: create good content. That's it, nothing more than nothing less.
Speaker 1: Everything else is I promise you everything else to sell itself.
Speaker 1: You're already on the block. That's why we build all
Speaker 1: these blocks, exactly.
Speaker 3: It's a block. Block.
Speaker 1: Fact, it's a block the company me and Kevin hark
Speaker 1: Gott with Audible SBH, that's a block. All we want
Speaker 1: on these blocks is the best possible product. We already
Speaker 1: got the block.
Speaker 2: Yes, So don't get you the attention and everything else
Speaker 2: you mean, just give me the content, man, sir. And
Speaker 2: I think I think with me, I think it gives
Speaker 2: people light because I ain't did no cloud chase, I
Speaker 2: ain't did no calling out a rappers, no exposing of
Speaker 2: this or that. I've literally just had conversations about information,
Speaker 2: and if I do say something to somebody, it's like,
Speaker 2: I don't think that made sense, man, because if you could,
Speaker 2: you might could have went this way, done it like this,
Speaker 2: and it would have been worth that. Like it's like
Speaker 2: I look at things like that and I believe truly
Speaker 2: because there's a crop of young podcasts behind me that say,
Speaker 2: we let you know what loon is saying because nobody's
Speaker 2: talking about this kind of thing.
Speaker 1: And that's when I started paying attention, Like you used
Speaker 1: to tag me and everything, and your name looks so unique, like.
Speaker 3: What is a fog lord?
Speaker 2: Yeah, what I mean fly get flown over?
Speaker 3: Oh hell, I'm like what does that mean?
Speaker 1: I just used to always see you tag me, and
Speaker 1: then when I started listening, you were given commentary on
Speaker 1: things that were going on in the podcast based in
Speaker 1: the podcast world. But I just be liking the gyms
Speaker 1: you off of my life as well, you know what
Speaker 1: I mean, And that's what made me be like, oh man,
Speaker 1: that that brother and dad got something to say and
Speaker 1: I let you.
Speaker 3: I have no problem letting you know that.
Speaker 2: Yeah, man, you let a nigga. Know we talk all
Speaker 2: the day and every day you talk, you know, and
Speaker 2: it was information. And you know what I'm saying, I
Speaker 2: love that, bro, because I need that. Like where I
Speaker 2: come from, I come after darkness. So I'm telling you,
Speaker 2: I tell you even want go back, going back a
Speaker 2: little bit and we're gonna get back into the business.
Speaker 2: But going back a little bit into the confidence thing.
Speaker 2: Have you ever dealt with imposta syndrome?
Speaker 3: Oh? Yeah, I didn't.
Speaker 1: I didn't get to a place to worth he until
Speaker 1: December of twenty nineteen.
Speaker 2: Wow.
Speaker 1: But that's only because you know, well, number one, you
Speaker 1: can't be in in pasta.
Speaker 3: You can't.
Speaker 1: You can't get in posta syndrome when you're being in
Speaker 1: I pasta. So when I was playing the character of myself,
Speaker 1: I didn't get it. But when I came back down
Speaker 1: to reality, you know what I mean, and started looking
Speaker 1: around at everything that I was doing and everything I
Speaker 1: was building, it did start to feel like, man, this
Speaker 1: ain't this ain't me. And a lot of times too,
Speaker 1: man like when you get in the if you're getting attacked,
Speaker 1: like you know, like people are literally trying to take
Speaker 1: you out, like on some real like you'd be like.
Speaker 3: Damn is this you know?
Speaker 1: Go be how I go out and tell you re
Speaker 1: established that No until you hear God say, bro, you
Speaker 1: you're divine protect Yes, yes, what you tell me you
Speaker 1: like you've been through worse, You're gonna be fine, like relaxed,
Speaker 1: like you're gonna be You're gonna be fine. And so
Speaker 1: December twenty nineteen, and I remember bitshr TDJS told me
Speaker 1: that because I remember having a conversation with him about
Speaker 1: it during the interview. That's why I bringing them up,
Speaker 1: because it was during an interview and we got on worthiness,
Speaker 1: and I remember him saying to me, you know, most
Speaker 1: people who've been like abused as kids, right, because I
Speaker 1: always talk about you know, the older woman used touch on.
Speaker 1: He said, most people who've been abused as kids, you know,
Speaker 1: it's hard for them to get to a place of worthy.
Speaker 3: They never feel, you know, worthy.
Speaker 1: And for me, that situation hit really hard because I
Speaker 1: remember when I stopped letting that lady do that, she
Speaker 1: would call me ugly.
Speaker 3: And tell me I got a big shit cut a nigga,
Speaker 3: that's right.
Speaker 1: So for me, it became like people pleasing and there's
Speaker 1: been points I'm gonna ask you about that. The points
Speaker 1: in my life where I'm like, you know what I'm
Speaker 1: going to do, what this person wants me to.
Speaker 2: Do, not the disappointment to disappoint. I hate that, you know, because.
Speaker 4: I got that urge as a cancer.
Speaker 2: Like I catch myself now even in interviews, even though
Speaker 2: I don't agree with everything, but the idea, like I so,
Speaker 2: my understanding a lot of times dictates my action.
Speaker 4: Right.
Speaker 2: So if I'm in an interview and it's that silence,
Speaker 2: I may I may you know, I may like when
Speaker 2: you're talking, I may nod and you may not even
Speaker 2: got through it yet. But I'm trying to give you
Speaker 2: what I think I need. As you know, it's like
Speaker 2: I don't want you to thank you here alone or
Speaker 2: so I know what it's like on that island where
Speaker 2: you talk and like nobody's into its right. You got
Speaker 2: to survive through that. But it's almost like that. That's
Speaker 2: where I see my people please her at but I'll
Speaker 2: I'll be noan like this and then somebody say something
Speaker 2: like nah, that's not right, but but I wasnad and
Speaker 2: I'm trying to understand that about myself. What the fuck
Speaker 2: is that? And why am I not like, I don't
Speaker 2: get it, bro.
Speaker 3: Now I'm with you on that too.
Speaker 2: I be thinking, why the fuck am I noding?
Speaker 1: And I think the nodding because I do that too.
Speaker 1: I think the nodding is just the acknowledgement that I'm
Speaker 1: actually listening, because when I'm listening, I get quiet, so
Speaker 1: I might just stay at you, but I want you
Speaker 1: to know I'm I'm not I agree with you, right,
Speaker 1: and that's what I'm saying, But it'll come off sometimes that,
Speaker 1: especially on camera, I'm noticing, right, And now I got
Speaker 1: to be cognizant of like we'll on camera certain things,
Speaker 1: and so I can't be gnawing at something, you know,
Speaker 1: sitting next to some of these white people and they
Speaker 1: saying some shit and I'm gnawing in the clip cut
Speaker 1: and they didn't get to get my response, and it
Speaker 1: looks like I'm agreeing right, And I don't know.
Speaker 4: I don't know if it's people pleaser.
Speaker 2: But I've been reading up on imposter syndrome because I've
Speaker 2: been trying to identify what's going on with me because
Speaker 2: as I come from.
Speaker 1: Man, you you fresh out the street, that's what.
Speaker 3: It is you.
Speaker 1: You you can still smell the block on you.
Speaker 3: You know what I mean.
Speaker 1: Like, now you're in front of these microphones, probably a
Speaker 1: person that's used to not showing their face too much,
Speaker 1: and now you're still staying out the way.
Speaker 3: But you in the way. People know your name.
Speaker 1: Now you walking down the street, somebody call your name now,
Speaker 1: you like, but they ain't calling you because they are
Speaker 1: op ain't calling you because show bro enjoyed the show.
Speaker 2: God, it's fucking me up because I'm like, like, I
Speaker 2: even saw a couple of commings yesterday, like saying, yo,
Speaker 2: Loon should have did two or three days so you.
Speaker 4: Can get it in his bag.
Speaker 2: And I'm like, yo, y'all got to understand, I'm a
Speaker 2: technique guy more than anything, so my first time doing
Speaker 2: something is gonna be more soulss like paying attention. Yeah,
Speaker 2: what's going on here?
Speaker 1: You know what space you familiar with? Like you breakfast club,
Speaker 1: I mean, brilliant it is you smoked it smoked, you
Speaker 1: know what I'm saying.
Speaker 2: But this is so important and it's BT and it's
Speaker 2: on your face card and I'm saying, let's just make
Speaker 2: sure that we in rotation like this.
Speaker 1: I did the breakfast club thing because I want people
Speaker 1: to see right, And I want people that know you
Speaker 1: to be like, oh shit.
Speaker 2: And they did it. That's what they doing still, and
Speaker 2: they're like, yo, breakfast club, because bro, it's been a
Speaker 2: short amount of time, Like it ain't need I've been
Speaker 2: going like two years strong. I mean, I started parting
Speaker 2: a long time ago and stop. But I've been going
Speaker 2: like two years strong. Every week clips, every day, this
Speaker 2: and that. And it's like for certain people that's a
Speaker 2: fast movement right in part. And it's like, yo, man,
Speaker 2: you wish Charlamagne you over here? You yeah, like he
Speaker 2: is the he's fucking going. And I need the youngsters
Speaker 2: to know consistency, networking, but most important valuable.
Speaker 1: Content intent over intent over content, Yes, like you should
Speaker 1: you should have intention, You should have intentional content.
Speaker 3: Like y'all just do shit to do it. Don't just
Speaker 3: make noise.
Speaker 1: You know, I mean, don't just set yourself on motherfucking
Speaker 1: fire and think that you're gonna get attention. That's what
Speaker 1: That's the conversation I've been having on a brillian is
Speaker 1: the past few weeks. That's what I'm trying to tell people,
Speaker 1: Like I feel like it's a bunch of people doing
Speaker 1: the same thing.
Speaker 3: Yes, and it's it's and it's old it's ship.
Speaker 1: It's old ship that I used to do, so I
Speaker 1: can recognize that they revamping ship. And I'm telling y'all
Speaker 1: that ship has a short self, like there's a ceiling
Speaker 1: to that ship. You're going to bump your motherfucking head.
Speaker 1: You know what I'm saying with you?
Speaker 2: With us like people like me, I've studied like you
Speaker 2: have all my life, like all different sides, like I
Speaker 2: would sit up and watch seeing then and don't give
Speaker 2: a damn. It's just about technique, how they okay, how
Speaker 2: they transitioning in and out of conversations and what's that
Speaker 2: word mean? You look that word? What the fuck was?
Speaker 1: And I'm gonna tell you something else speaking about all
Speaker 1: of that that you know, uh, you know, seeing things
Speaker 1: that don't pertain to you and everything. The one thing
Speaker 1: I used to always tell act all the time, and
Speaker 1: I'm sure Acta said this. I used to always say,
Speaker 1: find your own voice. Don't be a secondarate version of nobody.
Speaker 1: Don't imitate me, don't imitate this person like, don't do nothing,
Speaker 1: find your own. When you find your own voice, you're gonna.
Speaker 3: Be out here.
Speaker 1: You think he's done that polutely, and that's why I
Speaker 1: think his shit has gone up, you know, because I
Speaker 1: remember when he was. You could go back and listen,
Speaker 1: and you can listen and you'll be like, oh, okay,
Speaker 1: he trying to sound like this person. He's trying to
Speaker 1: sound like that person. He absolutely found his own ways.
Speaker 1: And that's what I'm trying to tell everybody. Now, find
Speaker 1: your own voice. I'm watching these people. Number one, you
Speaker 1: hustling backwards because you're launching your podcast on YouTube. But
Speaker 1: then number two, you doing what everybody else is doing
Speaker 1: the same and listen. Maybe that's all fault. Maybe that's
Speaker 1: my fault exactly because I let him a scrape. But
Speaker 1: I'm telling you, why would you want to be the
Speaker 1: version of me. I'm telling you you're gonna bump your
Speaker 1: head at instead of being a to day I'm telling
Speaker 1: you that.
Speaker 3: You can fly.
Speaker 2: Do you think that they think? Do you think that
Speaker 2: they say, man, Charlotte just don't want me to get
Speaker 2: big like he got big? Is it some of that