Speaker 1: Pushkin.
Speaker 2: Hey, dream listeners, if you like this podcast, you're gonna
Speaker 2: love the book. Yeah. I wrote a book. It's called
Speaker 2: Selling the Dream and it's coming out March twelfth, twenty
Speaker 2: twenty four, on Atria. It's about all of your favorite
Speaker 2: characters from MLMs and some that you've never even heard of.
Speaker 2: I hope check it out on previous seasons of the Dream.
Speaker 3: We have a ladder obviously, like most stress sales companies have.
Speaker 3: It is not a pyramid always like penty and there's
Speaker 3: no pyramid scheme. Those are illegal. I would never be
Speaker 3: part of that.
Speaker 4: When you're coming from a position of belief, you cannot
Speaker 4: be touched. Nobody can touch you, and you must build
Speaker 4: your business on a foundation of belief. So when somebody
Speaker 4: says to you, is this network marketing your answers, Heck,
Speaker 4: yeah it is. If it wasn't, I wouldn't touch it.
Speaker 5: When you unlock the power of your subconscious mind, it
Speaker 5: starts to grind and grind and grind and grind.
Speaker 6: To make the picture that you have in your imagination
Speaker 6: or reality.
Speaker 4: You know what, if people are making money in your
Speaker 4: company and you ate, it's not your sponsor's fault.
Speaker 7: It's not the system. We don't have a very good system.
Speaker 7: It's not your product's fault.
Speaker 4: It's not the company's fault. It's not customer service's fault.
Speaker 8: It is your fault.
Speaker 2: Do you ever have any hesitation in signing people up?
Speaker 2: Like knowing that there is a high turnover, knowing that
Speaker 2: it is really hard to make money.
Speaker 3: When I first started out, you would hear so many
Speaker 3: different theories. There are some consults who will say that
Speaker 3: they only recruit what they want to recruit, which is
Speaker 3: people that they think are going to be like them,
Speaker 3: are going to be successful for me, No.
Speaker 2: This past spring, a small group of folks went to
Speaker 2: the Caribbean on a kind of work retreat with their
Speaker 2: business coach. Only, unlike a work retreat, they all paid
Speaker 2: out of pocket for this experience, but they were told
Speaker 2: it was worth it that it would kick their careers
Speaker 2: into high gear. The coach didn't say exactly what would
Speaker 2: happen on this trip, but at first they did some
Speaker 2: sight seeing, ate great food, and then did some outdoorsy
Speaker 2: group activities yuck, like going on a hike.
Speaker 6: The night before this hike or walk, whatever she wants
Speaker 6: to call it happened. They were told to prioritize rest.
Speaker 6: They got up the next morning and they were told, Okay,
Speaker 6: we're going to go for you know, a couple hour hike,
Speaker 6: and so bring enough water or whatever. And there was
Speaker 6: somebody that asked how many tampons they needed to bring
Speaker 6: to they were on their period, and they figured out
Speaker 6: it was actually going to be longer than what they
Speaker 6: were being told. So they end up going on this hike.
Speaker 6: On the way out there, they're all packed in a
Speaker 6: van like super tight, and they're being told, hey, I
Speaker 6: would prioritize rest, I would try to take a nap,
Speaker 6: and everybody I can only imagine what they were thinking
Speaker 6: at the time. Well, why it's a two hour hike.
Speaker 6: It's not really that big of a deal. We're going
Speaker 6: to walk, it's whatever.
Speaker 2: This is Aaron Bees. She's a former friend and sort
Speaker 2: of colleague of the coach who put the retreat together.
Speaker 6: And so they get there and it's the hottest time
Speaker 6: of the day. They start walking, they're in the sun,
Speaker 6: and there is somebody that is a diabetic that sounded
Speaker 6: like required insulin and they started to have trouble with
Speaker 6: their diabetes and their blood sugar was spiking, and then
Speaker 6: there was another person that was having some issues with
Speaker 6: the heat, and so they ended up putting that person
Speaker 6: on the back of a Colombian residence moped to be
Speaker 6: taken into the next city, and they kept walking and
Speaker 6: along the walk as people would say, hey, are we
Speaker 6: almost there, jesse Lee had instructed the people that were
Speaker 6: aware of what was going on to tell them, oh, yeah,
Speaker 6: we'remblesair were almost their, We're almost their, Just to keep
Speaker 6: going and it was like this sick test of how
Speaker 6: far can I push them.
Speaker 2: Aaron worked under jesse Lee in a multi level marketing
Speaker 2: company called prove It that sells weight loss supplements or something.
Speaker 2: They're called drinkable key tones, which doesn't sound real or
Speaker 2: healthy to me, but whatever. Jesse Lee rose so far
Speaker 2: up the ranks and prove It that she claims to
Speaker 2: be the number one network marketer in the world. And
Speaker 2: with that dubious title under her belt, she has started
Speaker 2: a new venture coaching according to her website, where she
Speaker 2: goes by boss Lee, which makes me think of boss Hog.
Speaker 2: And I'm sorry, jesse Lee, I'm not trying to compare
Speaker 2: you to boss Hog, but every time I read boss Lee,
Speaker 2: that's what I think of anyway, anyone can hire her.
Speaker 2: You can, I can, entrepreneurs, realtors, even people who just
Speaker 2: want to change their mindset. And she says, in return,
Speaker 2: she'll show you how to earn six and seven figure
Speaker 2: incomes in no time, so long as you put in
Speaker 2: the work. She's selling the dream to anyone who's buying.
Speaker 2: Here's a clip of Jesse Lee on stage at a
Speaker 2: live event.
Speaker 1: So I'm really excited for this. This is one of
Speaker 1: my favorite trainings of all time, because if you haven't
Speaker 1: heard one hundred and thirty times this weekend yet, you
Speaker 1: can't do much without consistency.
Speaker 7: Would you agree?
Speaker 1: I forget who it was because it's all blending together.
Speaker 1: But if you're working full time on your weekends, you're
Speaker 1: working what part time? And if you're working when there's
Speaker 1: a sale full time but none of the rest of
Speaker 1: the time, what is that part time? And I don't
Speaker 1: know if they said this exactly, but if you're running
Speaker 1: it like a hobby because it's part time, it's going
Speaker 1: to pay you like a hobby.
Speaker 2: Not long ago, Aaron and Jesse worked together mostly remotely
Speaker 2: during the pandemic, selling that diet drink, and Aaron says,
Speaker 2: at first She was mesmerized by jesse Lee's raw raw
Speaker 2: sessions online and at conferences.
Speaker 6: When I was knee deep in the MLM and believing
Speaker 6: that what I was doing was helping that type of
Speaker 6: energy and those phrases and those words absolutely would get
Speaker 6: me going, Okay, let's get back to work. I can
Speaker 6: do this and goal I was working towards. Absolutely. Yes,
Speaker 6: jesse Lee and I were actually very close. When she
Speaker 6: was in town here, she would stay at our house.
Speaker 6: She had the code to my front door, so she
Speaker 6: would I would know she was coming and she would
Speaker 6: come in. She'd stay in the guest room. She knew
Speaker 6: my husband, my kids. We spent a lot of time together,
Speaker 6: a lot more than I think some of the other
Speaker 6: leaders on her team. We were friends. The first time
Speaker 6: she was teaching at an Eric Worry event, which is
Speaker 6: an industry gan eric event, it was her first time
Speaker 6: on stage and we were like, Wow, look it that's
Speaker 6: our leader, that's our friend.
Speaker 2: Eric Warrey, the guy who invited jesse Lee to speak,
Speaker 2: is a huge name in this world.
Speaker 9: Yeah.
Speaker 6: Eric Worry is an MLM trainer, if you will.
Speaker 2: He's a coach.
Speaker 6: He's a coach. Yep, he's done it. The longest and
Speaker 6: he might have like Tony Robbins come in. He's had
Speaker 6: Grant Cardone come in. Are you kidding me?
Speaker 2: I don't know who that is?
Speaker 6: Grant Cardon No, Oh my god, he's under investigation.
Speaker 2: Oh for her fraunt.
Speaker 6: Oh really yeah. He is a scientologist. Is somebody that
Speaker 6: he gives like real estate advice. He's the guy behind
Speaker 6: ten X. He puts on his own events. It's that
Speaker 6: same kind of skeleton business model coach.
Speaker 2: To have Eric Warright shine his light upon you is
Speaker 2: a really big deal, and it didn't take long for
Speaker 2: jesse Lee to capitalize on the attention and build her
Speaker 2: own following and the motivational speaking and coaching world. So recently,
Speaker 2: as part of that work, she sold that vacation package
Speaker 2: to Columbia to a group of her clients. They got
Speaker 2: shuttled off to Kartahana, which is on the northern coast
Speaker 2: of Columbia. It's gorgeous, just resorts in an old town
Speaker 2: and village area. Those and attendance knew, of course, this
Speaker 2: was a business trip, so it wasn't going to be
Speaker 2: like all lying around on the beach and getting massages.
Speaker 2: But this hike they went on that was supposed to
Speaker 2: be too and lasted all day and into the night.
Speaker 2: Wasn't exactly what they'd signed up for and paid for.
Speaker 2: Aaron wasn't there, but she was watching via social media,
Speaker 2: keeping up with all the videos people were making about
Speaker 2: the experience, including jesse Lee.
Speaker 1: So I warned him.
Speaker 7: I said I would prioritize and sleep tonight because they
Speaker 7: didn't know. We said we're gonna go you know, we're
Speaker 7: gonna go on a little We're gonna go on a
Speaker 7: hike tomorrow. You know, prepare for like two hours. And look,
Speaker 7: I knew it wasn't two hours.
Speaker 3: Okay.
Speaker 7: We planned to make them walk five kilometers in direct
Speaker 7: sunlight on the side of a Columbian road. We planned
Speaker 7: it to be like this because the whole thing was
Speaker 7: I wanted to break people.
Speaker 6: And at one point jesse Lee started to get really pissed,
Speaker 6: according to her on her video, and she was like,
Speaker 6: we're just walking like I don't understand.
Speaker 7: And then it's hot, like I'm not gonna lie. You're
Speaker 7: on asphalt. It's the dead heat of the equator. We're
Speaker 7: in Kardahena, okay, and we're just going, going, going, And
Speaker 7: then the first person goes like, and I'm like, are
Speaker 7: you freaking kidding me? It was twenty five minutes into
Speaker 7: this walk and somebody literally is done. Then I started
Speaker 7: getting mad. I'm like what, And then this person starts
Speaker 7: to mention, well, I have diabetes. I gotta check my
Speaker 7: blood sugar and Sasha I look at each other like
Speaker 7: nobody mentioned diabetes, Like we might actually kill people on
Speaker 7: this trip, like we literally thought that.
Speaker 6: I was like, oh my god, this is you gotta
Speaker 6: kidding me.
Speaker 7: It's been forty five minutes at this time, forty five
Speaker 7: minutes and I know this is a fifteen hour situation, guys,
Speaker 7: fifteen hours didn't getting started?
Speaker 8: Yeah?
Speaker 7: Okay, I was getting a little spicy.
Speaker 6: And she just could not understand the fact that she,
Speaker 6: as a leader, did not prepare people for this, even
Speaker 6: though prior to this trip she was telling people they
Speaker 6: needed to get in shape, she was telling people they
Speaker 6: needed to drop body fat. And it's just this sick manipulation.
Speaker 6: And then they continued the walk, which led them to
Speaker 6: a beach. Then they were rock climbing there, and you know.
Speaker 2: With rock climbing, yes, how many hours is this twelve?
Speaker 1: What?
Speaker 6: Eleven? Twelve?
Speaker 8: You know?
Speaker 6: Because they had all this trouble along the way, they
Speaker 6: had to stop. You know, So it's nighttime. They're cooking
Speaker 6: their meals on the beach, and everybody was probably so
Speaker 6: hungry by that point that they were like okay, because
Speaker 6: they had just finished rock climbing and plus the walk
Speaker 6: or the hike or whatever.
Speaker 2: Aaron says after speaking to some of the folks who
Speaker 2: were there, they all kept expecting the whole experience to
Speaker 2: be over, like any second now, Like, surely we'll go
Speaker 2: back to our rooms at this point. Surely this hike
Speaker 2: will be the end.
Speaker 8: Wait.
Speaker 2: No, surely the rock climbing is the last thing we
Speaker 2: have to do. Wait, now we have to cook dinner
Speaker 2: over campfire on the beach.
Speaker 7: And so then we get I say, hey, guys, we're
Speaker 7: gonna get in the boat, and you could see a
Speaker 7: lot of these people in their faces were like, why
Speaker 7: are we getting on a boat almost at midnight? And
Speaker 7: I'm like, come show days, let's go on the boat, okay,
Speaker 7: because I knew what was gonna happen.
Speaker 6: And then they ended up getting on a boat in
Speaker 6: the middle of the night. It was pitch black. According
Speaker 6: to Jesse Lee.
Speaker 7: Middle the ocean pitch black, nothing to see with stars,
Speaker 7: no lights anywhere. We're not near towns, we're not near people,
Speaker 7: we're not near villages. Were in the middle of the ocean,
Speaker 7: pitch freaking black.
Speaker 6: And so they get on the boat and they go
Speaker 6: out to wherever and the.
Speaker 8: Boat stop.
Speaker 7: And I go, okay, jump off, and they're like.
Speaker 8: What.
Speaker 6: They end up jumping in because jesse Lee told them
Speaker 6: to jump in.
Speaker 7: And I said jump jump into the ocean at midnight.
Speaker 7: I said jump into the ocean. So they have their
Speaker 7: life vests on and you can see there like some
Speaker 7: of them are like, nope, absolutely not, absolutely not. It
Speaker 7: is cold, it is it is pitch black. I do
Speaker 7: not jump into black water. I do not jump into
Speaker 7: deep water. I do not jump into the ocean period.
Speaker 3: Hellmo.
Speaker 7: But I didn't just take them to deep water. I
Speaker 7: actually took them uh to plankton.
Speaker 6: And they see glowing plankton, bioluminescent plankton, and everybody's like,
Speaker 6: oh my god, and they're like, get your cameras out,
Speaker 6: and then somebody's like, well, you can't see it on camera.
Speaker 7: So they jumped off of the boat into plankton, and
Speaker 7: everywhere they moved you see green, glowing all over the place.
Speaker 7: Was it was everywhere, It was everywhere.
Speaker 2: If you can't even cast it on camera, what do
Speaker 2: you think her intention was there?
Speaker 6: Just to see who was going to do what she
Speaker 6: wanted them to do.
Speaker 2: And then soaking wet they had to sleep on the
Speaker 2: beach overnight.
Speaker 6: If she really truly were a leader that cared about
Speaker 6: her people, she would have known that this person had diabetes.
Speaker 6: She would have set them up for success and said,
Speaker 6: these are the parameters for this trip. If you're not
Speaker 6: in a place where you can meet these, then maybe
Speaker 6: don't come on this one. You know, a leader is
Speaker 6: going to set these people up for success, not break
Speaker 6: them down so that you can manipulate them more to
Speaker 6: sell more MLM products. But then after that, I think
Speaker 6: she went live on TikTok. It might have been on
Speaker 6: all the platforms, I'm not really sure, and she started
Speaker 6: to turn it into like a marketing lesson, like what
Speaker 6: she was doing, she says, was intentional. What she was
Speaker 6: doing she was trying to say was storytelling and embellishing
Speaker 6: and selling, and all of us were just completely dumbfounded
Speaker 6: that she would take all these people to Columbia and
Speaker 6: manipulate them in the way that she did with abuse
Speaker 6: and say that she was trying to help these people
Speaker 6: in their business. It's absolutely absurd to me. And so
Speaker 6: then she's just started to double down in that video
Speaker 6: and say, no, what I was doing was very intentional.
Speaker 6: I knew what I was doing.
Speaker 2: People who were there corroborate Aaron's version of events and
Speaker 2: jesse Lee's own recap, which you heard, did too. But
Speaker 2: still after the dust settled, jesse Lee took to the
Speaker 2: Internet to make fun of the criticism she was receiving
Speaker 2: and to try and spin it to say it wasn't
Speaker 2: really as bad as everyone, including herself, made it out
Speaker 2: to be.
Speaker 7: All right, So the step two incredible marketing is the
Speaker 7: following Number one, Identify the enemy. Number two, poke the bear,
Speaker 7: slash agitate number three off for a solution. I'm going
Speaker 7: to use an incredible, incredible example of this. Now, this
Speaker 7: is based off of no facts. This is based off
Speaker 7: of egregious claims and somebody taking storytelling and then turning
Speaker 7: into their reality. If you just look at her, she
Speaker 7: is one hundred percent a sociopath, narcissistic, like total psychopath.
Speaker 7: You have to stay far far away from her and
Speaker 7: I want to make sure you know she literally told
Speaker 7: people they were going on a two hour long hike
Speaker 7: and literally did not prep them at all. This is
Speaker 7: ba off of some claims I have seen that are
Speaker 7: very legitimate. Okay, I saw it on YouTube. I saw
Speaker 7: it on TikTok, and I'm telling you she was storytelling,
Speaker 7: but that's not the point in her video. It was
Speaker 7: all true to come out of her mouth. She tricked
Speaker 7: these people, She knew she was leading them to a
Speaker 7: death march.
Speaker 6: This is somebody that, in my opinion, people don't push
Speaker 6: back against, they don't question her. And so to have
Speaker 6: a group of people on the Internet that were actually
Speaker 6: not afraid to talk about her and not afraid to
Speaker 6: talk about the tactics and bringing everything up and saying
Speaker 6: this is not okay to be treated this way, this
Speaker 6: is not okay for her to treat you this way
Speaker 6: was probably one of the first couple of times that
Speaker 6: I feel like that's happened, at least to this magnitude.
Speaker 7: So lested in marketing. Guys, none of you were there,
Speaker 7: None of you watched us prepare of them for days.
Speaker 7: None of you watched the zooms were ninety days in advance.
Speaker 7: I told them we were going to go on a hike.
Speaker 7: None of you know all of the secret things, like
Speaker 7: the special security we had, like the extra people we
Speaker 7: had that were making Spanish along the way to make
Speaker 7: sure everybody was okay. Nobody knows how many times we
Speaker 7: checked in with the amazing diabetic who had the time
Speaker 7: of for life, along with the other fifteen And it's
Speaker 7: not all women, and it wasn't a fifteen hour hike.
Speaker 7: I was with them the entire time and they were
Speaker 7: totally safe. Be careful with people that use crazy sensational
Speaker 7: language to try to lure you in. It's just marketing.
Speaker 7: My name's Jesse Lee. Follow along if you do not
Speaker 7: want crazy people telling you what you should think.
Speaker 2: I have a love hate relationship with the story because
Speaker 2: it's got everything we worked on in our first two seasons.
Speaker 2: It's got MLMs, it's got wellness supplements. But it also
Speaker 2: has this one other thing that kind of powers those things,
Speaker 2: and that's a cult of personality. This story takes all
Speaker 2: the bad guys from all of our reporting and rolls
Speaker 2: them into one archetype Americans love for some reason, a
Speaker 2: person who it's hard to tell if they're really trying
Speaker 2: to help people or if they just love controlling minds
Speaker 2: and pocketbooks. Maybe I should ask Jesse Lee Ward that question.
Speaker 2: Stay tuned. Who knows if the surprise survivor like challenge
Speaker 2: in Columbia will have any lasting effect on Bossly's business.
Speaker 2: It got a lot of buzz in that world, so
Speaker 2: it might even help it. And Jesse leea is far
Speaker 2: from alone in this sort of public fiasco guru sometimes
Speaker 2: stumble into. Remember Gwyneth and the Jade Egg. I mean,
Speaker 2: if your whole business is like how to be above reproach,
Speaker 2: any misstep is closely critiqued. Uber famous self help guru
Speaker 2: Rachel Hollis knows this well. You may have heard of
Speaker 2: her New York Times number one best selling books Girl
Speaker 2: Wash Your Face, which is not about soap, but about
Speaker 2: how to make your dreams come true through truisms like
Speaker 2: You're in control of your life, and then her other book,
Speaker 2: Girls Stop Apologizing, which is the same book. Basically. Her
Speaker 2: latest book, Didn't See That Coming, is a departure from
Speaker 2: the formula. In it, she discusses her recent divorce that
Speaker 2: scandalized the self help world. I'm not kidding. People were like,
Speaker 2: how dare a life expert get divorced, and I didn't
Speaker 2: see that move as being in opposition to the product
Speaker 2: she was selling. Isn't getting divorced a really good example
Speaker 2: of taking control of your life? Apparently not if your
Speaker 2: idea of a good life means everything should go exactly
Speaker 2: as planned. The divorce shocked her fans, her husband and
Speaker 2: their love story was a huge part of her business,
Speaker 2: but it didn't derail her career. People seem to understand
Speaker 2: that motivational speakers are humans too, and she sold millions
Speaker 2: of copies of that book. But about a year later,
Speaker 2: in only forty five seconds, Rachel did something unforgivable. She
Speaker 2: posted an Instagram video where she talked about some criticisms
Speaker 2: she's gotten around the hired help in her home.
Speaker 9: Okay, yesterday I was doing a live stream and I
Speaker 9: mentioned that there's a sweet woman who comes to my
Speaker 9: house twice a week and cleans. She's my house cleaner.
Speaker 9: She cleans the toilets. Someone commented and said, you are
Speaker 9: privileged a f and I was like.
Speaker 6: You're right, I'm super freaking privileged.
Speaker 9: But also I work my ass off to have the
Speaker 9: money to have someone come twice a week and clean
Speaker 9: my toilets, and I told her that, and then she said, well,
Speaker 9: you're unrelatable. A what is it about me that made
Speaker 9: you think I want to be relatable? No, Sis, Literally,
Speaker 9: everything I do in my life is to live a
Speaker 9: life that most people can't relate to.
Speaker 5: Most people won't work this hard, most people won't get
Speaker 5: up at four am. Most people won't fail publicly again
Speaker 5: and again just to reach the top of the mountain. Literally,
Speaker 5: every woman I admire in history was unrelatable. If my
Speaker 5: life is relatable to most people, I'm doing it wrong.
Speaker 2: This post that she posted included hashtags that she added,
Speaker 2: and those hashtags were Harriet Tubman, I'm not going to
Speaker 2: be able to get through. This list included the hashtags
Speaker 2: Harriet Tubman, Ruth Bader Ginsburg, Oprah Winfrey, Frieda, Collo, etc.
Speaker 8: Etc.
Speaker 1: Et Malala.
Speaker 2: She definitely added Malala, having amassed an enormous following through
Speaker 2: selling herself as just like you and me only doing
Speaker 2: everything the right way. This whole I don't want to
Speaker 2: be like you normal people at all. Actually, thing was
Speaker 2: a slap in the face to her fans. Still, if
Speaker 2: we were to go back in time before that misstep,
Speaker 2: you got to admit, Rachel tapped into something, something that
Speaker 2: undergirds what most other self helpers and life coaches believe,
Speaker 2: and that is that we live in a meritocracy, and
Speaker 2: that capitalism is a reward system more than anything else.
Speaker 2: The people who work the hardest, never mind if that
Speaker 2: work is simply making an endless supply of Instagram videos,
Speaker 2: The hardest workers, at least according to themselves, should reap
Speaker 2: the biggest rewards. Wealth and health should be bestowed upon
Speaker 2: those of us who at least feel like we're putting
Speaker 2: in the most effort, right. I mean, why would books
Speaker 2: like The Seven Habits of Highly Effective People or Think
Speaker 2: and Grow Rich be nationwide best sellers for decades?
Speaker 8: Now?
Speaker 2: Why do we keep needing people like Tony Robbins? For example?
Speaker 8: What's ironic is when you interview people that make at
Speaker 8: least seven or fifty thousand a year, right just under
Speaker 8: a million, eighty percent of them say they'll never retire.
Speaker 8: When you interview people that make a very little amount
Speaker 8: of money, they all talk about want to retire, and
Speaker 8: the people who do retire say they'll retire after seventy five,
Speaker 8: like she has. The real goal is not to have
Speaker 8: to work. If you don't work, you will start rating
Speaker 8: mad because we all need to be productive to feel
Speaker 8: a lot.
Speaker 2: Mel Robins no relation.
Speaker 10: So what happened for me is I invented a hack,
Speaker 10: a brain hack. It's the stupidest thing in the world,
Speaker 10: and it turns out that it's actually tremendously profound and
Speaker 10: powerful at a neurological level and at a scientific and
Speaker 10: a psychological level. When I invented it, I had no
Speaker 10: clue what I had invented, and it took me about
Speaker 10: three years from the moment that I invented it to
Speaker 10: actually realize that, holy shit, I think I've discovered the
Speaker 10: secret to changing anything.
Speaker 2: Or Stacy or Kevin or Jerk or Kelly or Kim
Speaker 2: or Daniel, who, according to Google, are all life coaches
Speaker 2: in my area with the last name Robins, Brene Brown,
Speaker 2: sus Orman, eck Art, Toll our household names. At this point,
Speaker 2: people we turn to for advice on how to live,
Speaker 2: and there are plenty of celebrities who frankly have no
Speaker 2: business telling us how to live, but they're getting in
Speaker 2: on the game.
Speaker 7: By now.
Speaker 1: Here's babies. Thank you.
Speaker 8: All you of two.
Speaker 5: Million, have you you had a choice?
Speaker 6: You ain't got to be here. If you're doing whatever
Speaker 6: you do every other mondy here any other time, but you're.
Speaker 2: Not, you're here. This is a recording of a live
Speaker 2: event from the Art of Living, a brand new life
Speaker 2: coaching program from Matthew McConaughey. It was a virtual live event,
Speaker 2: so that cheering track isn't real.
Speaker 10: Soho, what am I doing here?
Speaker 5: I think we're all trying to figure out the riddle
Speaker 5: you put some rhyme to the reason and answer the
Speaker 5: bigger existential question of what.
Speaker 4: The hell are we doing.
Speaker 1: Here in this life that we're living.
Speaker 7: In this life that sometimes we feel like we're not
Speaker 7: living at all?
Speaker 2: All right, all right, all right. I could listen to
Speaker 2: this nonsense all day, and I did. It's silly but
Speaker 2: also enchanting. What if we really do live in a
Speaker 2: world where Matthew McConaughey holds the secrets to happiness and success?
Speaker 2: That would be awesome, as JRR. Tolkien made Samwise Gamg
Speaker 2: say in Lord of the Rings, where there is life,
Speaker 2: there is hope. And Tolkien said another thing, a single
Speaker 2: dream is more powerful than a thousand realities, except he
Speaker 2: didn't say that. It was just some copy that was
Speaker 2: put on a movie poster for the Lord of the
Speaker 2: Rings animated film, and then everyone thinks that he said it,
Speaker 2: but he didn't say it. Was just like the advertising
Speaker 2: company or whatever whoever put the movie up. Hoping and
Speaker 2: dreaming for a better life is just part of who
Speaker 2: we are and who Hobbits are. And claiming to have
Speaker 2: the secret to achieving those hopes and dreams and selling
Speaker 2: that secret for a premium is also who we are.
Speaker 2: I should know. I used to have an advice column
Speaker 2: this season on the Dream We're going to figure out
Speaker 2: why we're all so desperate for someone to tell us
Speaker 2: how to do life. I'm not talking about therapists or
Speaker 2: financial advisors or you know, like actual teachers. I'm talking
Speaker 2: about these general life coaches, self proclaimed experts that say
Speaker 2: you're the only thing standing in the way of your
Speaker 2: own success. These are the people who rise so high
Speaker 2: in the MLM pyramid that they fly out the top
Speaker 2: of it, selling their perspective on everything you need to
Speaker 2: change about yourself. Why do they do it well? In
Speaker 2: this industry, Unlike multi level marketing, there's actual money to
Speaker 2: be made. We spend three billion dollars a year on
Speaker 2: people we think can show US how to be better people,
Speaker 2: not therapists, gurus, experts, life coaches. If you hire a
Speaker 2: business coach, they promise you can expect a sevenfold return
Speaker 2: on your investment. A shit you not. There are love experts,
Speaker 2: parenting coaches, college admissions coaches, personal trainers. There are even
Speaker 2: life coaches that are death coaches. They'll help you have
Speaker 2: the very best death ever. The number of life coaches
Speaker 2: in the US has doubled over the last ten years,
Speaker 2: from around ten to twenty three thousand, and that's only
Speaker 2: counting the ones who get certified, which is not a
Speaker 2: requirement anyway. There's no standardized curriculum, no test, no license
Speaker 2: you have to get. How does one figure out they'd
Speaker 2: be good at helping other people figure out how to
Speaker 2: be better people. Who is privileged enough to hire a
Speaker 2: personal cheerleader? And are they the people who really need it?
Speaker 2: What is it about the American Dream that says, try
Speaker 2: harder in these certain ways, to wake up every morning
Speaker 2: as the best version of yourself, and you will reap
Speaker 2: unimaginable rewards. We're going to find out this season on
Speaker 2: The Dream. Okay, so I've been shopping for a life coach.
Speaker 2: I don't know how you shop for a life coach.
Speaker 2: I'm going to ask you that because I still am
Speaker 2: not sure what I life coaches. I used Google. First
Speaker 2: of all, it's the place to be at Google Best
Speaker 2: life Coaches in Los Angeles. Location not an issue for
Speaker 2: me for a limited amount of time. All right, So
Speaker 2: this is yelp's number one life coach in Los Angeles.
Speaker 2: Uh oh, I just saw something I don't like. Well,
Speaker 2: let's just watch the video.
Speaker 6: Okay, what's up.
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