There's ad tech consolidation.
The latest from podnews.net
with AdvertiseCast.
Marketing data company Claritas
has acquired ad tech service
Arts AI. Claritas runs an
identity graph which lets
advertisers target consumers
based on what else they do on
their
devices. Arts AI uses AI to
optimize advertising delivery.
Terms of the deal weren't given
. Arts AI's CRO, Eric Lundberg,
told us, "When you start
thinking about the
possibilities of merging our
advanced AI personalization
with their
identity and data graph, it's
really phenomenal."
Well, we've a full interview
with Eric Lundberg. In the
podcast business journal this
Friday,
you can subscribe free at
podcastbusinessjournal.com.
Persephoneka, the podcast
producer that makes the newsag
ents Dua Lipa at your service
and
the new political currency,
assigned with talent agency WME
. Their CEO, Dino Sophos,
is speaking at PodNews Live in
London on September 27. Tickets
available now, podnews.net/live
.
Podcast ad measurement company
Magellan AI has added a tool to
expand campaigns with
similar shows, recommending
podcasts that reach similar
audiences to the ones that
perform
the best. SRDS, a media
planning and buying service,
has launched networks in its
online
podcast database. In the
Australian podcast, Ranker has
been released for August to SCA
's
listener. He now has over 8
million monthly listeners and
ARN's iHeart Podcast Network
Australia is celebrating being
the number one podcast
publisher for 40 consecutive
Rankers.
Danish podcast translation
company Podster is to release a
German language version of
a Portuguese hit True Crime
podcast. They're working with
Acast. An Lizzie Pollert, Chief
Communications and Brand
Officer at Acast, is speaking
at PodNews Live in London on
September
27. Tickets available now, pod
news.net/live. Mercedes-Benz has
built a podcast studio van
for ESPN College Football.
Podcast 1's share price closed
at $2.74 yesterday. It debuted
on Friday at $8. Sounder
unveiled a partnership with
Women's Humour Brand Betches
Media.
The partnership will enable
contextual and brand suit
ability targeting across the Bet
ches
Media Network. AI Jingle Maker
is a new service that enables
you to create DJ drops, station
IDs, podcast intros and other j
ingles in just a few seconds,
they say. Podcasthostingcompany
.rss.com
has added enhanced
collaboration for teams and
updates to podcast pages.
Evangelist Joe
Kazabona takes customers
through the new features on a
YouTube video we link to today.
I'm an
advisor and remote recording
tool Riverside has updated
video captions to add configur
able
fonts and colors. In People
News, Herb Scannell is to
retire as CEO and president of
Southern
California Public Radio, which
owns LAist Studios. And in
podcast news, the world in
brief from the Economist tells
you what's on the global agenda
in the coming day, what
to look out for in business,
finance and politics and most
importantly, what to make of it
.
It's part of the Airwave
Podcast Network and we thank
them for their support.
The Audio Branding Podcast
publishes its 200th episode
today. It's a weekly podcast,
the
host Jodie Crangle hasn't
missed an episode since
November 2019. Also mentioned
the Anfield
Wrap which has joined the
sports social podcast network,
Let Me Fix It, a new show about
entertainment,
Banking on Cultura, new this
week, You Had Me At Hello, new
from Sony Music Entertainment
and Dish, returning for a
fourth season today, hosted by
broadcast veteran Nick Grimshaw
and Michelin star chef and
restaurateur Angela Hartnett O
BE. The show's first guest this
season is Gordon Ramsay. Good
luck to everybody there. It
launched in 2022 and is
sponsored
by Waitrose, a UK supermarket
chain. And this podcast is
sponsored by AdvertiseCast.
AdvertiseCast connects
thousands of podcasts with
thousands of advertisers and
has been
matching podcasts with brands
since 2016. Find your fit. Join
AdvertiseCast, the premiere
podcasting network at Advertise
Cast.com. And that's the latest
from our newsletter
to read all the stories and
subscribe. We're at podnews.net
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