Wine-based cocktail? The latest
from podnews.net with
advertised cast.
Have you heard of an apparel sp
ritz? 50% of all consumers haven
't, but almost every
marketer knows about the
Italian wine-based cocktail. It
's one example. According to new
research from Pushkin
Industries and iHeart Media, of
marketers increasingly not
understanding
the consumers they're trying to
reach. The data claims that
marketers often chase the
shiny and new at the expense of
reflecting the values and
priorities of real consumers.
It also says that snacks and
podcasts are the two hardest
things for consumers to give
up. The hardest thing for
marketers to give up was online
shopping.
Podcast movement has released
video and audio recordings from
Podcast Movement 2023 in Denver
,
Colorado. They're available to
all plus pro and virtual ticket
holders. You'll find
links in the swap card. Annotoo
has launched the Annotoo Show
Planner, an entirely AI-powered
tool that auto-generates an
entire podcast action plan for
free. It also has a podcast
name generator and an auto-
generated script for the show's
initial trailer.
SMI data from Guideline, which
captures agency invoicing data,
says that podcast ad spend
grew 57% in quarter two, with
overall digital audio up 6%.
Host-read podcast placement
spend
is up 91% in quarter two year
on year. Nearly one in four
podcast dollars were spent in
the tech industry, they say,
and travel services and
wellness, both more than quadru
pled last
year's investment. In the UK,
Persephoneka launches political
currency today. It's a new
political podcast to compete
with goal hangers The Rest is
Politics
and the company's own The News
Agents. The show is hosted by
George Osborne, a former
UK Chancellor, and Ed Balls,
Shadow Chancellor, positions
similar to the Treasury
Secretary
in the US. Jack Recyder has
added up-to-date podcast
stats for his podcast on his
website. Using an API from Ad
vertiseCast, he adds that it's
been a five-year project and
demands better tools from
podcast hosts. The better tools
he's demanding we would have
thought are OP3, which is open
and free. Winning to ask
stats today and those of many
others would agree that an API
into Apple and Spotify's
proprietary data would be
useful, though. Coleman Ins
ights has launched a new brand
lift study service, it's called
Ascend, and allows advertisers
to assess the performance
of their creative and overall
campaign. Bucking the trend,
financial newspaper The Econom
ist
is adding a new podcast's plus
subscription tier, removing
almost every show behind the
paywall. The intelligence will
remain free and current
subscribers will get included
access. And CBS News and Param
ount Audio announced a quarter-
three-twenty-three slate of new
and
returning shows. And in podcast
news, if you want to keep up
with
the latest advances in AI while
keeping one foot in the real
world, then practical AI is
the show for you. It's part of
the Airwave Podcast Network,
and we thank them for their
support this month. This week's
media roundtable from Oxford
Road looks at the $18,000 White
Noise Gravy Train, the rise of
the Podhead and SiriusXM's new
brand safety tool. Dan
Granger is host, Neil Lucy and
Kristen Duenas, and me, our
guests. The not-old-better show
has teamed up with Prevention
magazine to offer a monthly
interview series focusing
on stories from the publication
. No guilt mum has joined Adlist
Media. The Big Dig is
new from GBH and PRX. It's a
look at the most expensive
highway project in America,
and the removal of the big
green, ugly, elevated I-93,
which cut through Boston's
historic
downtown. After she tied the
record for most VMA wins
in one night and USA Today h
ires for a Taylor Swift reporter
, Taylor Swift today has been
launched. No need to search
high and low for the latest
headlines and updates. Taylor
Swift
today, we're told, has got you
covered. And Audiodrama's super
human public radio returns
for a new season today, and has
also joined the Fable and Folly
Network. This podcast
is sponsored by AdvertiseCast.
AdvertiseCast connects
thousands of podcasts with
thousands
of advertisers, and has been
matching podcasts with brands
since 2016. Find your fit. Join
AdvertiseCast, the premier
podcasting network at Advertise
Cast.com. And that's the latest
from our newsletter. To read
all of the stories and
subscribe, we're at podnews.net
.
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