Promoting your podcast in a new
way. The latest from PogNews.
net with Advertise Cast.
Do you want a simple
straightforward way to promote
your podcast? Embed your audio
in an email.
We tested using the HTML audio
tag in email and learned that
it's an effective way to
promote
your show. It works for much of
your audience and degrades
gracefully for those where it
doesn't.
All of the details are in our
full report. You'll find it
linked in our show notes and
our newsletter at podnews.net.
If you're running an Intel Mac,
don't upgrade to Mac OS Sonoma.
That's according to audio
manufacturer Rode. They've
warned we recommend you do not
upgrade
to Mac OS Sonoma if you wish to
continue using your Rode
product. On Friday,
we suggested that AudioBoom had
cancelled a minimum contract.
As detailed in the company's
financial
report for the first half of
2023, the company has one oner
ous contract which they made
provision
for. But Stuart Lass, the
company's CEO, tells us we have
not and will not cancel this
contract.
AudioBoom has never cancelled a
minimum guarantee that has been
contracted with a partner. We
honour our contracts with
creators, including payments of
minimum guarantees within those
contracts. And we're happy to
make that clear. Podcast One
plans to give all of its
employees
and talent shares in the
company. The stock is at $2.67.
Monolith is an Australian
horror film
about podcasting which got a
cinematic release date of
October 26. It was at South by
Southwest
earlier this year and was
premiered at the Adelaide Film
Festival 2022 and Spotify
released
data about podcasting in Kenya.
Interestingly, it ranks
podcasts by total hours of
listening rather
than by total audience. In
People News, media measurement
company Nielsen has a new CEO.
Karthik Rao replaces David Ken
ney, who becomes executive
chairman. The company was
purchased
by Private Equity last year and
has since had two rounds of
redundancies. And German audio
company
Zebrolution is switching up its
management. It's time for some
tech stuff. And the podcasting
2.0
Music Top 100 is new data from
the podcast index, showing the
most boosted songs played in
music
podcasts. We covered it at the
beginning of September. It now
updates hourly. The Top 100 is
also now available via OPML and
as a remote item RSS playlist.
Our own new podcast trailers
podcast
is also available as a remote
item RSS playlist. All of those
links in our show notes and our
newsletter today along with if
you want to listen to the Top
10 in a podcast, you should try
James's
random show thing. It's a test
by me to see how all of that
stuff works. And in podcast
news,
Yahoo Finance Daily covers the
latest financial news from the
reporters at Yahoo Finance
shows
a less than five minutes. It's
from the Airwave podcast
network and we thank them for
their
support this month. Magic and
Mountains returns for a new
season in early October,
according to the
author T.A. Barron. The second
season will explore the wonders
and inspiration of nature, the
challenges
of climate change and
biodiversity loss, the magic of
creative writing and the power
of young people
to make a positive difference
in our world. And Doctor Who
Redacted is back for a new
season
today to celebrate the show's
60th anniversary. The second
season is made by BBC Studios
for BBC
Sounds. This podcast is
sponsored by Advertise Cast. Ad
vertise Cast connects thousands
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Find your fit. Join Advertise
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And that's the latest from our
newsletter. To read all the
stories and subscribe, we're at
podnews.net.
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