Speaker 1: Pushkin. This episode is a paid partnership with T Mobile
Speaker 1: for Business. I've always loved things that go fast, fast runners,
Speaker 1: fast cars, you get the picture. So I've been a
Speaker 1: fan of Formula one racing since about the same time
Speaker 1: I got interested in running track, which is to say,
Speaker 1: a very very long time ago. I still have Niki
Speaker 1: Lauda's epic showdowns with James Hunt seared in my memory,
Speaker 1: not to mention my favorite driver of those years, the
Speaker 1: great Brazilian Emerson Fittipaldi. So nearly half a century later,
Speaker 1: when I heard about Formula One's plans for a ginormous
Speaker 1: racetrack laid out in Las Vegas, of all places, I
Speaker 1: needed to know more more about how exactly one hosts
Speaker 1: a race and one of the busiest entertainment centers in
Speaker 1: the world, let alone a race stretching nearly four four
Speaker 1: miles in length, accommodating cars that can reach speeds of
Speaker 1: two hundred and twenty miles per hour. It's an incredible
Speaker 1: technological challenge coordinating event operations and hundreds of thousands of
Speaker 1: fans across that massive area, which is already chock full
Speaker 1: of people. That's why the Las Vegas Grand Prix partnered
Speaker 1: with T Mobile for business because over the last few years,
Speaker 1: T Mobile has been helping other sports entities connect teams
Speaker 1: and fans with technology, particularly five G technology. They used
Speaker 1: five G technology to bring Major League Baseball fans at
Speaker 1: the All Star Game an app that showed three D
Speaker 1: visuals of the field overlaid with stats like ball distance,
Speaker 1: launch angles, and an interactive strike zone. And they're helping
Speaker 1: sail GP, a global sailing competition, transmit three hundred thousand
Speaker 1: data points per second from ships racing at nearly sixty
Speaker 1: miles per hour. So when T Mobile offered me a
Speaker 1: chance to record a conversation with members of their leadership
Speaker 1: team and the Las Vegas grumd Prix group in Las
Speaker 1: Vegas during a race week, how could I say now?
Speaker 1: So I headed out to Las Vegas for a conversation
Speaker 1: with Calli Field, president of T Mobile Business Group, alf Ewoldson,
Speaker 1: president of Technology at T Mobile, and Emily Praser, chief
Speaker 1: commercial officer of the Las Vegas Grand Prix. Coming into
Speaker 1: the strip that day, my cab drove along the actual racetrack.
Speaker 1: I kept telling my driver, speed up, speed up. Hello everyone.
Speaker 1: My name is Malcolm Gladwell. I am the host of
Speaker 1: the Revision's History podcast, and I am here in Las
Speaker 1: Vegas with three very interesting people. Kelly Field, the president
Speaker 1: of T Mobile Business, alf Ewoltson, the president of Timobile Technology,
Speaker 1: an Emily Praser, who is the chief commercial officer for
Speaker 1: the Las Vegas Grand Prix. Which is the reason that
Speaker 1: we're all here. It is we are in the Marque
Speaker 1: nightclub overlooking the course, and we're here to discuss the
Speaker 1: role that technology can play is playing in transforming not
Speaker 1: just a fan experience, but also the sport itself. And
Speaker 1: this is a topic of special interest to me because
Speaker 1: I was and remain a huge F one fan, and
Speaker 1: I was just talking to Golf about how as a
Speaker 1: kid in the seventies I fell in love with James
Speaker 1: Hunt and Niki Lauda and Emerson for Thepaldi and Jody Schechter,
Speaker 1: that whole era of F one. But the F one
Speaker 1: that we're talking about today bears no resemblance to the
Speaker 1: F one of the seventies. And that's what I want
Speaker 1: to discuss, is like, what are we changing about this sport,
Speaker 1: how we're making it better? What role does technology play
Speaker 1: in in transforming this into a very different kind of experience.
Speaker 1: But before me I started, I wanted let's start by
Speaker 1: talking about the old F one. So the F one
Speaker 1: I grew up with. When we look at that, back
Speaker 1: at that, what are the things that needed improvement? Why
Speaker 1: do we have to bring in technology into a sport
Speaker 1: like this? Who wants to go there? Oh? Well, I start.
Speaker 2: I grew up with the same experience Malcolm, and watching
Speaker 2: it on television was probably at that time the probably
Speaker 2: the best experience. It was really.
Speaker 3: Hard to follow.
Speaker 2: Cars and drivers were on their own, they made their
Speaker 2: own decisions, it was all It was all a sports
Speaker 2: where it came down to the engines and the power
Speaker 2: and the drivers making all this. But today, with technology,
Speaker 2: it's transformed dramatically, and I would say what Timbobo is
Speaker 2: doing here at the Las Vegas Grand Prix is to
Speaker 2: bring that experience. So first of all, a lot more
Speaker 2: viewers in a completely different way.
Speaker 1: I just want to dwell on this point for a moment.
Speaker 1: So the fan experience back then was at a remove.
Speaker 1: It was relatively opaque, hard to figure out what's going on,
Speaker 1: and so that necessarily limited the size of the audience.
Speaker 1: Is that what we were saying, you'd have to be a fan.
Speaker 1: I read I read about F one every month, and I.
Speaker 3: Think about it a little bit.
Speaker 4: You know, we used to participate, or fans could enjoy
Speaker 4: sports sitting around the radio, and then TV brought the
Speaker 4: ability to visually experience and celebrate and participate. And then
Speaker 4: if you're not able to be in person at the event,
Speaker 4: what five G is bringing to the to F one
Speaker 4: and to Major League Baseball or to even cel GP
Speaker 4: is accessibility. It democratizes the access for people to feel
Speaker 4: like they're a part.
Speaker 3: Of the event.
Speaker 4: You can put on an Oculus headset and you can
Speaker 4: ride the track around which most people don't get the
Speaker 4: opportunity to do that, and you can get a sense
Speaker 4: for what speed around each corner is like. And technology
Speaker 4: allows you to have a very different kind of experience
Speaker 4: with the sport we will.
Speaker 1: That's another thing I want to dig in more, but
Speaker 1: I just want to explain a little bit about the
Speaker 1: technology itself before we go any further. First question is
Speaker 1: five years ago, could we have done the exact thing
Speaker 1: we're doing here Las Vegas? I mean, was the technology
Speaker 1: there five years ago? No, it wasn't.
Speaker 2: The generations of mobile technology has developed further and further,
Speaker 2: and for the fifth generation is really about sensors, low
Speaker 2: cost visual experience. If you look at the typical smartphone
Speaker 2: today has cameras that are just extraordinary good. They have
Speaker 2: processing power that is just amazing in terms of rendering
Speaker 2: and putting things up for viewage and all that comes
Speaker 2: with these generations and why it becomes so affordable is
Speaker 2: because the technology is standardized. So we create this ecosystem
Speaker 2: of technology that all the phones in the world are
Speaker 2: using the same standard, and that brings down the costs
Speaker 2: so dramatically, and that's what's really happening. So we get
Speaker 2: we're able to put sensors where we could never put
Speaker 2: them before they were too costly.
Speaker 4: I'd also say, just if I could add the one
Speaker 4: hundreds of thousands of sensors that are around, whether it's
Speaker 4: for this sporting event or CELGP or for MLB, the
Speaker 4: amount of data that's coming from those sensors. The way
Speaker 4: that technology has evolved. What five G allows us to
Speaker 4: do is take you know, in CELGP with hundreds of
Speaker 4: sensors on boats, three hundred thousand data points that were
Speaker 4: able to center the cloud and have real time experiences
Speaker 4: drivers the fleets that are on the boats. They're able
Speaker 4: to get that data and information has there in the
Speaker 4: middle of doing sixty nights. We didn't before five g
Speaker 4: we weren't able to get that kind of data real time.
Speaker 4: To me, that's one of the exciting things because we
Speaker 4: now have this speed and the latency where we can
Speaker 4: actually participate real time.
Speaker 3: I think that's pretty cool.
Speaker 1: Emily, Has there ever been a Grand Prix event that
Speaker 1: approaches this Las Vegas One in terms of the kind
Speaker 1: of technological sophistication.
Speaker 5: No, I mean back to your original point around the seventies. Obviously,
Speaker 5: Formula One in the Eccleston era was a technology broadcast
Speaker 5: and media company. At it's heart, they are their own broadcasters.
Speaker 5: So we're a very different business to say the NFL
Speaker 5: or the NBA, where we do all of our own cameras,
Speaker 5: we do all of our own filming, We have our
Speaker 5: own if so everything that you see in Vegas this
Speaker 5: weekend is actually being filmed locally by the Formula one
Speaker 5: team is sent back to our offices in Biggin Hill,
Speaker 5: Kent in London and projected out to our one hundred
Speaker 5: and seventy broadcast partners global. So we're already quite technologically
Speaker 5: advanced with respect to how we operate as a business.
Speaker 5: So from that point of view to already a question
Speaker 5: around how the sport has evolved. Formula one was bought
Speaker 5: by Liberty Media in twenty seventeen and the brief was,
Speaker 5: we want to take this up and notch, we want
Speaker 5: to take it to the next level. How do we
Speaker 5: make sure that we create the ultimate fan experience. So
Speaker 5: when I first moved here about two years ago and
Speaker 5: started working on some of this stuff, we actually mapped
Speaker 5: out who our ideal sponsors and partners would be to
Speaker 5: create that fan experience, and at the top of that
Speaker 5: list was T Mobile. You know, from a technology standpoint,
Speaker 5: how do we get them to help us create this
Speaker 5: experience of which we have fan connected events. And I
Speaker 5: remember sitting in meetings in London saying, how do we
Speaker 5: bring all of this together? How do we create an
Speaker 5: application that's actually functional and good enough to get people
Speaker 5: around a living and breathing circuit. But with respect to
Speaker 5: this weekend, it's all been about, you know, selling the
Speaker 5: benchmark for connectivity access. It's the first time that we've
Speaker 5: done e ticketing as Formula one, and that is completely
Speaker 5: impossible without a partner like T Mobile. So there's been
Speaker 5: all of these different elements and then ultimately tapping into
Speaker 5: the marketing power of a T mobile as it related
Speaker 5: to you know, concerts, fan zones and engaging different audiences.
Speaker 5: So for us, you know, it's been incredibly important and
Speaker 5: something that we've needed to be able to be successful
Speaker 5: in Las Vegas.
Speaker 1: So let's dig into a little bit. Let's talk about
Speaker 1: the fan experience. What is what sorts of things are
Speaker 1: available to the fan watching this race that transformed the
Speaker 1: experience from them. That's one question. But before he answer
Speaker 1: that question, tell me what you learned from other sports?
Speaker 1: What did you bring to this sport from because I
Speaker 1: know you've done you mentioned baseball and sailing.
Speaker 4: Well, el start just from a fan experience perspective with
Speaker 4: sale GP. First of all, they did a lot of
Speaker 4: things about the sport and the race to make it
Speaker 4: more accessible so they could bring in more fans, and
Speaker 4: they did that through technology. They did that by bringing
Speaker 4: the races closer in to the water edge and then
Speaker 4: providing through the hundreds of sensors on each each boat,
Speaker 4: the fans are able to through the app or or
Speaker 4: watching the live broadcast, be able to see how the
Speaker 4: individual athletes are deciding to make a turn or all
Speaker 4: jump over to the other side of the boat at
Speaker 4: fifty knots.
Speaker 1: I mean, I am I seeing what's going on? Yes, oh,
Speaker 1: I have I have an image of life.
Speaker 4: Real time, so you can see when the when the
Speaker 4: captain of the boat decides to make a quick shift
Speaker 4: and pivot the boat, you can see live from from
Speaker 4: his or her camera. You can be in the race
Speaker 4: with the athletes, and that's something that you wouldn't on
Speaker 4: those types of boats. You would never get to have
Speaker 4: that experience without that without technology.
Speaker 1: So I'm interested in the when I said the lessons
Speaker 1: that you learned from that? So what was what was
Speaker 1: the reaction of fans? I mean, did you get the
Speaker 1: expected bump that you you thought technology would bring you?
Speaker 2: Well?
Speaker 4: I think sale GP is a great example of bringing
Speaker 4: in audiences that they're fascinated with the technology, They're fascinated
Speaker 4: with the speed and the live experience of the race.
Speaker 4: They start to really like who are these athletes and
Speaker 4: learn more about them. I mean, it's a pretty incredible
Speaker 4: league that has come from this investment in technology on
Speaker 4: the boats. We have customers, business decision makers, CTO CIOs
Speaker 4: that will come and look at the way that the
Speaker 4: modems and the routers are installed, the sensors on the
Speaker 4: boats and find business applications for their own critical infrastructure
Speaker 4: or their own needs for super low latency. If you're
Speaker 4: CIO of a hospital in healthcare. I mean, there's so
Speaker 4: many things that they can extrapolate from what we're learning
Speaker 4: in the live broadcasting, moving the data to the cloud,
Speaker 4: and how that draws in more and more people. So
Speaker 4: for broadcasting or even for ways that technologists might think
Speaker 4: about ways that they need to get data sooner and
Speaker 4: faster to either their employees or to their technicians, or
Speaker 4: to their end users or customers overall. So to be
Speaker 4: a spectator at the MLB, and you know, maybe you
Speaker 4: get to sit in box, maybe you're sitting in the stands,
Speaker 4: but with this technology, you can actually be the batter
Speaker 4: seeing the ball coming at you. And that's a truly
Speaker 4: unique experience for customers and fans alike.
Speaker 2: I'll that'sch onto that because there's another thing you talk
Speaker 2: about what we learned. So we see people who wants
Speaker 2: to be on an onboard camera view or they want
Speaker 2: to be experiencing and taking part of this and the
Speaker 2: problem in the past as being capacity, so even during
Speaker 2: Formula One races all over the world, it's been a
Speaker 2: difficult part for the operators who are operating these networks
Speaker 2: to actually be able to make it happen. It looks
Speaker 2: really nice when nobody's there, and then you put one
Speaker 2: hundred low yeah, buggie, But you put one hundred and
Speaker 2: fifty thousand people there and it looks very different. And
Speaker 2: just to give the scale of it, like this is
Speaker 2: a three point eight mile track going through the center
Speaker 2: of Las Vegas for the Las Vegas Grand Prix. Cars
Speaker 2: are going to go two hundred and twenty miles an hour,
Speaker 2: and we have had to put in massive capacity. And
Speaker 2: you know, we got about fifty different sites just covering
Speaker 2: this track and we have speeds now two hundred and
Speaker 2: three hundred megatives per second on average. We're putting in
Speaker 2: just this massive capacity that five g gifts compared to
Speaker 2: forty four gy couldn't add all to, Like it was
Speaker 2: sort of a forty thirty to forty negatives per second thing,
Speaker 2: and here we are like ten times more.
Speaker 5: When we first started looking at what we needed to
Speaker 5: build this Grand Prix, a connectivity partner was number one
Speaker 5: on our list because for us, having looked at this
Speaker 5: through the lens of other races, we realized that being
Speaker 5: in a living, breathing city like Las Vegas, it was
Speaker 5: so imperative to ensure that people can speak to each other.
Speaker 5: You know, everybody is coming here, they have fans in
Speaker 5: different areas. They want to know where people's seats are.
Speaker 5: I mentioned previously that e ticketing was such a big
Speaker 5: focus for this event, and so making sure that people
Speaker 5: can actually get to their seats and access their seats.
Speaker 5: So we came to T Mobile with the solution and said,
Speaker 5: we want to create this unbelievable app that means that
Speaker 5: no different to ways or Google Maps or what have you,
Speaker 5: that people it whilst the track is hot, so cars
Speaker 5: are going around the track. You could say, I'm at
Speaker 5: the bellagio and I need to get to the T
Speaker 5: Mobile zone in this grandstand, and it creates a live
Speaker 5: platform of which you know exactly the walking path, and
Speaker 5: that's just not been done before, not just in a
Speaker 5: normal circuit, but you know informula one generally, and when
Speaker 5: you're here and everything is changing the whole time, the
Speaker 5: routes change, so you need something live that means you
Speaker 5: can literally get from A to B in the shortest
Speaker 5: possible route.
Speaker 2: The connectivity challenge for us was really the size of
Speaker 2: the event and also that we are in the middle
Speaker 2: of a business city. It's all about you can hear
Speaker 2: the busy scenes, but it's all about doing multiple things
Speaker 2: here at the same time. One of course, fan experience,
Speaker 2: t mobiles, customers, everybody who's here experiencing that. But it's
Speaker 2: also about navigation, finding seats, being able to purchase items
Speaker 2: out of points of sale, all of this on one platform.
Speaker 2: And that's why five year technology is good. It will
Speaker 2: give you the opportunity to build apps that can connect
Speaker 2: all kinds of stuff on this five year platform. That's
Speaker 2: the challenge that we took and that's what we have
Speaker 2: built here in Las Vegas at this Grand Prix.
Speaker 4: You know something that was funny that because it's now
Speaker 4: real time and broadcasts and you're turning on the conversations
Speaker 4: that they're having.
Speaker 3: I mean, it's great for fans.
Speaker 4: They love it, but it's live broadcasts, yes, and so
Speaker 4: if they're swearing, they get penalized.
Speaker 3: And so there's like this constant to the athlete, like.
Speaker 4: You cannot swear in this live, high intense competition.
Speaker 3: You know, I.
Speaker 5: Just that Fortunately there's the terminology that people know about,
Speaker 5: so I think box box has become like a globally
Speaker 5: recognized term, which box box means pit stop. But it's
Speaker 5: all part of the again, the strategy discussion of They
Speaker 5: don't want it to become this whole conversation. So we'll
Speaker 5: here a lot of the time when the drivers are
Speaker 5: speaking with the team principles, you know, Plan A through
Speaker 5: to Plan F. Obviously they get to pick each tire
Speaker 5: compound and they make quite big decisions around that and
Speaker 5: that's all run through tire blankets and heat technology and
Speaker 5: the garages. So when you're building a racetrack the way
Speaker 5: we have, and I don't know if any of you
Speaker 5: have seen, but we've obviously built this new pit building,
Speaker 5: We've put in really great technology, obviously really advanced services
Speaker 5: from T Mobile to help us perform that, and that
Speaker 5: building will be something that is a multifunctional facility year round.
Speaker 3: So we've had to be very very flexible.
Speaker 5: But it all fits back to obviously, how do we
Speaker 5: make sure that we're getting you know, even setting this up,
Speaker 5: making sure that the right amount of cable to go
Speaker 5: up into all the different hospitality suites to make sure
Speaker 5: that the broadcast links the whole way through the circuit,
Speaker 5: the fan TV, making sure that what's happening at the
Speaker 5: T Mobile zone. So I think we've got J Balvin
Speaker 5: performing on Saturday night is being shown on the big
Speaker 5: screens in the main grandstand and linking that whole thing together.
Speaker 5: So again, like I know, we're kind of jumping around,
Speaker 5: but there is just so much bringing it all together.
Speaker 5: And again it comes back to making sure that the
Speaker 5: partnership here is just completely on point to make sure
Speaker 5: that we've got things all in the right place.
Speaker 1: So let's just talk about the information that's being transmitted
Speaker 1: from the car to the audience. So what am I?
Speaker 1: What can I? What are those sensors telling a fan
Speaker 1: about an individual auto and beile on the track.
Speaker 5: Again, it really depends on the broadcast. But you'll see
Speaker 5: that there's time, there's telemetry, there's the distance between each
Speaker 5: of the different cars. It can come down to a
Speaker 5: tenth of a second at points as to whether something happens.
Speaker 5: Is speed data, there's win data.
Speaker 1: So the idea though, is that the fan watching either
Speaker 1: at home or here in Las Vegas will have their
Speaker 1: phone open with the app, and on that app is
Speaker 1: available a kind of it's almost like your own personal
Speaker 1: color commentator or something, but it's data. It's it's data
Speaker 1: commentary essentially on the race it is.
Speaker 2: And I will just I mean, I'm a big Formula
Speaker 2: one fan, so I've watched, I watched. I use the
Speaker 2: app all the time, and what I use it for
Speaker 2: is to know where all the drivers are. So for example,
Speaker 2: you get this real time seed where you know exactly
Speaker 2: where they are if they are overtaking events or something
Speaker 2: exciting going on, and all that has to be really
Speaker 2: real time because when you are watching this thing, they
Speaker 2: pass you very very fast as cards, right, and you
Speaker 2: have to be interacting with that.
Speaker 5: And F one F one TV app as well. So
Speaker 5: that's the event app which tmobove helped us build. And
Speaker 5: then we've integrated the F one TV so that to
Speaker 5: your point, people can s in the groundstands. We don't
Speaker 5: have to put up as many big screens all around
Speaker 5: the circuit. So you go through to the F one
Speaker 5: Las Vegas Grand Pri app presented by Tmobile. You push
Speaker 5: a button takes you through to F one TV and
Speaker 5: then you can watch the live race on your phone. Obviously,
Speaker 5: F one is a very strange consumer watching sport to
Speaker 5: the extent of which the car goes pass so quickly
Speaker 5: that you want to see what's happening on the other
Speaker 5: side of the circuit. So having that ability to see
Speaker 5: what's going on whilst you're waiting for the car to
Speaker 5: come background is really important.
Speaker 1: Yeah, tell me a little let's talk a little bit
Speaker 1: about we're going to get to the athletes. But I
Speaker 1: wanted to pause a little bit and ask the two
Speaker 1: of you, you to TEA mobilers, why what was motivating
Speaker 1: Team Mobile to be involved with it? So you've, guys
Speaker 1: have been involved with a bunch of different sports. I'm
Speaker 1: guessing in a way that your competitors have not. Am
Speaker 1: I right about this? Are you guys a sports leader
Speaker 1: in five G?
Speaker 2: I think for us, first of all, to be able
Speaker 2: to build what we believe is not only the United
Speaker 2: States best five G network, actually in the world the
Speaker 2: best five G network. It's we are covering about three
Speaker 2: hundred and thirty million of the US population ninety eight
Speaker 2: percent with five G. A lot of that is covered
Speaker 2: what we call the ultracapacity, and now it's get a
Speaker 2: bit technical, but the ultracapacity is where you get ten
Speaker 2: times fifteen times better, better experience and speeds. We are
Speaker 2: looking for possibilities for this technology to transform things and
Speaker 2: transforming what enterprises can do, and there is a massive
Speaker 2: interest for how can this technology be used. Obviously, sport
Speaker 2: is a great way to demonstrate that because here we
Speaker 2: get both the sensor technology that we talked about, we
Speaker 2: get all the visual experiences that we can create, the
Speaker 2: evolution of smartphones being supported by completely new new stuff.
Speaker 2: And the more we engage in these kind of events,
Speaker 2: the more we also learn ourselves how we need to
Speaker 2: set the networks up.
Speaker 3: I mean, because I mean, let's let's be let's be honest.
Speaker 3: It's fun.
Speaker 4: It's really cool to be able to bring fans in
Speaker 4: and to and I said this earlier, but to like
Speaker 4: democratize the experience for people who may not have access
Speaker 4: or don't have whatever the limitation is, whether it's physical
Speaker 4: limitations or whether it's financial limitations, but to be able
Speaker 4: to bring people in and create community and excitement and
Speaker 4: entertainment around sporting events that people love, where there's heroes
Speaker 4: and losers and winners. I mean it's it's fun. From
Speaker 4: a technology standpoint, what I find is CTOs CIOs are saying, look,
Speaker 4: I've got major cost transformation that I need to go through.
Speaker 4: I've got moving all of my data to the cloud.
Speaker 4: And what's going to help me in my process of
Speaker 4: digital transformation? And five G is the technology that solves
Speaker 4: the cost and the data issues that are facing CIOs
Speaker 4: and CTOs, whether it's sports or whether it's any other
Speaker 4: vertical throughout industry. Being able to designate particular bands of
Speaker 4: spectrum for particular experiences. We're the only one in the
Speaker 4: US right now today that's able to do that. So
Speaker 4: it means that this is an area where we can
Speaker 4: come and play and deliver a live, real today experience,
Speaker 4: not a theoretical one in the future. So I think
Speaker 4: that puts us in a place where with the partners
Speaker 4: like like Las Vegas Grand Prix, we're ready now and
Speaker 4: we can make this experience come to life.
Speaker 1: Yeah, it does. You know, that's funny because I was
Speaker 1: watching not that long ago. I was watching a golf
Speaker 1: match and there was a rain delay, and they had
Speaker 1: that thing where they had those little risk monitors on
Speaker 1: the golfers and they were trans they were transmitting the
Speaker 1: data in real time to the TV audience, and Rory
Speaker 1: McIlroy is just practicing his drives the tea, waiting for
Speaker 1: the range layer to be over, and they're tracking his
Speaker 1: heart rate and it is whatever it normally and then
Speaker 1: suddenly it's spikes and you all of a sudden, I
Speaker 1: had this insight into the athleteses, Like even Rory mclroy
Speaker 1: has this surge of like something adrenaline, excitement, tension when
Speaker 1: he's hitting a practice drive off the tee. Like, I
Speaker 1: had that insight in this stuff. Really can it's giving
Speaker 1: us It's not, it's adding a whole new dimension to
Speaker 1: the to the fan experience. It's like a whole all
Speaker 1: of a sudden, I have insight into his inner psychology,
Speaker 1: inner psychology in that.
Speaker 4: Moment, Think about your your runner. Think about if I
Speaker 4: have access to your Strava app. I'm assuming Strata.
Speaker 1: My Strava's public.
Speaker 3: Yeah, so think of what I.
Speaker 4: Can know about how you perform on hills or particular
Speaker 4: race runs.
Speaker 3: I mean, connectivity.
Speaker 4: Has allowed us to know and form community and even
Speaker 4: compete if we're not professional athletes in a way that
Speaker 4: we didn't get to before. What Faijib brings to it,
Speaker 4: and what we hope is that in those times where
Speaker 4: you want live data and interaction like you just described
Speaker 4: watching Rory, that we can make that even more exciting
Speaker 4: and accessible for people.
Speaker 1: We'll be right back with more from Las Vegas. We're back.
Speaker 1: Let's switch gears and talk a little bit about what
Speaker 1: this means for the for the drivers and their team specifically,
Speaker 1: so not the fan experience, but how does this kind
Speaker 1: of five G connectivity change what the teams themselves are doing.
Speaker 1: What are the opportunities here?
Speaker 2: It is really about that latency and giving information that
Speaker 2: any sports has never really have access to before. It's
Speaker 2: just going to push the boundaries on performance and being
Speaker 2: able to do things that people have not been able
Speaker 2: to do before. We love it because it dems. Give me.
Speaker 1: Give me a for example of how a bit of
Speaker 1: data might push a boundary of performance. To use the
Speaker 1: sailing example, I could collect every bit of data about
Speaker 1: the performance of my boat, the win, the speed of
Speaker 1: the real time.
Speaker 4: So the coach for the team actually is on the shore,
Speaker 4: and then the captain receives instructions from the coach, so
Speaker 4: they'll take a number of I mean it's just a
Speaker 4: complex amount of data, whether it's win speed, or whether
Speaker 4: it's where the other boat is situated, or something that
Speaker 4: they know in particular about the team. Hey, this team
Speaker 4: really struggles whenever you're at fifty knots and you've got
Speaker 4: to do a quick turn. So we're going to give
Speaker 4: them the data that they need in order to you know,
Speaker 4: not overcare.
Speaker 1: I have done a moment. I've done an analysis beforehand
Speaker 1: of my competitors based on data collected in right of
Speaker 1: my competitors' tendency strengths, weaknesses, and then I'm feeding that
Speaker 1: data back into the stream that's coming in real time
Speaker 1: and helping.
Speaker 3: Yeah, and we're just learning how AI.
Speaker 4: We're just learning how AI can help us get better
Speaker 4: and better at taking I mean, three hundred thousand data
Speaker 4: points is a lot for even if you're the most
Speaker 4: dedicated coach and team to go through. But we're just
Speaker 4: learning like how to how to use AI to be
Speaker 4: able to give you the very best kind of critical
Speaker 4: data points for instruction and for coaching. We're doing the
Speaker 4: same with with PJ of America, so they're working with
Speaker 4: T Mobile to take all of the data about the
Speaker 4: mechanisms of a of a golfer and using AI in
Speaker 4: the practice facility, in the in the studio to give
Speaker 4: them much better understanding about how you perform while you're
Speaker 4: actually competing, how you perform in your practices.
Speaker 3: Where there's differences, you get.
Speaker 1: To pick another sport that would benefit as much or
Speaker 1: or even more from being souped up with five with
Speaker 1: T mobile five g what would be your where would
Speaker 1: you go next? Like wave a magic wand which one
Speaker 1: do you want to?
Speaker 3: Well, we we do a lot.
Speaker 2: I think the coolest ones is where we actually have
Speaker 2: a larger area, a coverage thing going and and and
Speaker 2: and Cali mentioned the golf, for example, is a good experience.
Speaker 1: A marathon is a great example of.
Speaker 2: Because a large area.
Speaker 1: And the TV experience is so subpar. You can only
Speaker 1: ever the New York Marathon there are two women were locked.
Speaker 1: They were flat out even with eight hundred meters to go,
Speaker 1: and they cut away to show the man who was
Speaker 1: like two miles in the finish and had two minutes
Speaker 1: up on his competitor. And I was every running fan
Speaker 1: in the world just said, what are you? But that's
Speaker 1: what they have only one Yeah, they have opportunity and
Speaker 1: with what you. What we needed was an app which
Speaker 1: allowed us to move around and see who we wanted
Speaker 1: to see. And that's right. Could anyone could you clear
Speaker 1: a situation if you have ten thousand winners in the
Speaker 1: field where if they wanted to, every athlete could have
Speaker 1: a little have censors so their family could watch them
Speaker 1: throughout the entire race on it. Yeah, with five UK
Speaker 1: you could do that.
Speaker 2: Yeah, this massive capacity, what are you doing?
Speaker 3: What?
Speaker 1: How huge?
Speaker 2: Is this is gonna It's going to change. It's going
Speaker 2: to change a lot of sports events. And I believe
Speaker 2: and Kelly said very well about the democratzation. It's really
Speaker 2: going to happen through events that are not only super
Speaker 2: super events, but even smaller like local events are going
Speaker 2: to change.
Speaker 1: Yeah. I watched a friend's kid run across country the
Speaker 1: other day with a drone. The school cross country meet
Speaker 1: had a drone just fault. It wasn't I mean it
Speaker 1: wasn't the school event. I mean it was school event.
Speaker 4: There's a company out of Tel Aviv that has a
Speaker 4: sort of plug and play solution for parents to be
Speaker 4: a to set up through sixty cameras at their kids
Speaker 4: sporting events and then gives them also so the connectivity
Speaker 4: and the data to be able to get the capture
Speaker 4: the whole event, and then gives them the ability to
Speaker 4: kind of build their own broadcast, build their own production
Speaker 4: of what that sporting event looks like, and then they
Speaker 4: can they can create their own video and then they
Speaker 4: can send it to friends and family or to college recruiters.
Speaker 4: You know, obviously they can't get to all the games
Speaker 4: or if you're from a small town, you've.
Speaker 3: Got the superstar kid. And I thought that was pretty cool.
Speaker 1: Is this an excuse so that parents never have to
Speaker 1: go to games again? You could? This could this will
Speaker 1: this will improve American productivity by life. Yeah, on that note,
Speaker 1: I think we should. That's a great way to end.
Speaker 1: But this has been really fun and incredibly illuminating, and
Speaker 1: it's just I think it's so exciting to say about
Speaker 1: how you know, we're present at the creation here in
Speaker 1: Las Vegas. This is the dawn of a completely new
Speaker 1: era in the in the fan experience. Thank you all
Speaker 1: so much.
Speaker 3: Thank you.
Speaker 1: One more thing. Before I left, they surprised me with
Speaker 1: a sneak peek of the racetrack on the Oculus VR headset.
Speaker 1: It's a three hundred and sixty degree immersive view of
Speaker 1: the Las Vegas Grand Prix Street circuit that fans will
Speaker 1: be able to see on the app. This footage is
Speaker 1: filmed in eight K using five G connected cameras. It's
Speaker 1: incredibly realistic to be in the driver's seat as the
Speaker 1: car goes around the circuit. All right, put putting this
Speaker 1: on hold on, hold on, Okay, it's just starting up.
Speaker 1: Oh my goodness, we have to turn, so we're we're
Speaker 1: behind the pace card at the moment. Oh my god,
Speaker 1: I can look down. I'm looking down at his head.
Speaker 1: The drivers. It good.
Speaker 2: It's so weird, and we backhauled that whole experience.
Speaker 1: It was.
Speaker 2: It was produced on a vehicle that was moving on
Speaker 2: the track, and then we took it out over the
Speaker 2: five D network.
Speaker 1: Left unchecked. I'm just going to watch this forever. All right,
Speaker 1: I'm going to give up, really shorty, but this is D.
Speaker 1: That was my first ever. I've never done that. Oh,
Speaker 1: really done that before. First time for everything. This episode
Speaker 1: was made in partnership with T Mobile for Business and iHeartMedia.
Speaker 1: Special thanks to Kelly Field, President of T Mobile Business Group,
Speaker 1: off Evelson, President of Technology at T Mobile, Emily Praser,
Speaker 1: Chief Commercial officer of the Las Vegas Grand Prix, and
Speaker 1: the entire production crew at iHeartMedia. This episode was produced
Speaker 1: by Ben Adaf Haffrey and Tally Emlin, editing by Sarah Nix,
Speaker 1: engineering by Nina Lawrence, and mastering by Jake Gorski. Our
Speaker 1: executive producer is Jacob Smith. Special thanks to Kira Posey.
Speaker 1: I'm Malcolm Gladwell.