Speaker 1: Welcome to Money Making Conversations. It's the show that she
Speaker 1: has the secrets of success experience firsthand by marketing and
Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me
Speaker 1: advice to many occasions. In the case you didn't notice,
Speaker 1: I'm not broke, you know. He'll be interviewing celebrity CEOs,
Speaker 1: entrepreneurs and industry decision makers. It's what he likes to do,
Speaker 1: it's what he likes to share. Now it's time to
Speaker 1: hear from my man, Rashan McDonald money Making Conversations. Here
Speaker 1: we come. Welcome to money Making Conversation. I'm your host,
Speaker 1: ras Sean McDonald. It's time to stop reading other people's
Speaker 1: success stories and start writing your own. I always tell
Speaker 1: you to leave with your gifts or your passion, and
Speaker 1: don't let your age, friends, family, or co workers stop
Speaker 1: you from planning or living your dream. My interview is
Speaker 1: provided on this show are with celebrity ceo, entrepreneurs, and
Speaker 1: what I like to call industry decision makers. My next
Speaker 1: guest is an entrepreneur. Her name is Liz Rogers. She's
Speaker 1: the executive chef and CEO of the cream Elicious brand.
Speaker 1: That's right, cream Alicious brain a might already owned business
Speaker 1: that is implementing their innovative approach to dessert category. We're
Speaker 1: talking about ice cream. Y'all ice cream, everybody, I love
Speaker 1: ice cream ice ice cream. Chef I don't know getting excited.
Speaker 1: I'm sorry, let me calm down. Chef Live Rogers honed
Speaker 1: her passion for cooking and cooking for others growing up
Speaker 1: in the cleaning on High area, you know, Steve Harvard Country,
Speaker 1: under the watchful eye of her mother and grandmother. She
Speaker 1: prides herself on being truly innovative with a two and
Speaker 1: one desserts that pair fresh based pastries with homemade ice cream,
Speaker 1: made with only the freshest agreements please working to money
Speaker 1: making conversations. I met her in person, she drove down,
Speaker 1: gave me someth of that ice cream in person. Then
Speaker 1: I all just saw him online. The Queen of ice cream,
Speaker 1: that's what I call her, The Queen of ice cream.
Speaker 1: MS cream Alicious herself, Liz Rogers, how you don't list,
Speaker 1: I'm great, Thank you so much for having me today.
Speaker 1: Cool uh, Liz um ice cream? Why ice cream? Ice
Speaker 1: cream is the world's number one dessert. Ice Cream makes
Speaker 1: people happy? It brings the world together. You know, we
Speaker 1: don't have to, you know, wonder what it is or
Speaker 1: what it tastes like. We just know that it's good.
Speaker 1: So ice cream just brings everybody together. So you can
Speaker 1: do so many whimsical things with it and just be
Speaker 1: as innovative as you want to be. Well, you know
Speaker 1: the word innovative, now, you know. I'm just I'm just
Speaker 1: gonna tell you, I'm just a guy who eats the
Speaker 1: ice cream. Okay, there's certain ice cream don't really like.
Speaker 1: I'm not doing trash and it ice cream that I
Speaker 1: don't like, but I'm a big fan of a certain
Speaker 1: ice creft come from Texas, which is Bluebell ice cream country,
Speaker 1: so I kind of like grew up on blue Bell
Speaker 1: ice cream. And then you came to town Atlanta, Georgia.
Speaker 1: That's my town with your creamerlicious ice cream, you know,
Speaker 1: just out of the blue. A friend of mine Los
Speaker 1: Angeles recommended I should eat your ice cream and outstanding
Speaker 1: ice cream was outstanding, Liz. But you, but you, but you,
Speaker 1: but you knew that though, but you you you you
Speaker 1: have the confidence in yourself to know you have a
Speaker 1: top of the line brand. Correct. Well, I'm an executive
Speaker 1: chef by trade and restaurateur, and I really wanted to
Speaker 1: make sure that I worked with the top food scientists
Speaker 1: in the country to um just really bring my brand
Speaker 1: to light. I am like, I really did not want
Speaker 1: to go in and put my label on a private label,
Speaker 1: someone else's brand. I really wanted to create my own
Speaker 1: intellectual property, uh things and formulas that would be proprietary
Speaker 1: to crem Alicious. So I wanted to make sure that
Speaker 1: ice cream was extremely creamy. I wanted to make sure
Speaker 1: that all the pastries and the crust and everything was
Speaker 1: exactly the texture that it needed to be and it
Speaker 1: wasn't soggy. So there was just a lot of time
Speaker 1: and a lot of thought and a lot of research
Speaker 1: that went into creating the ice cream before uh, this
Speaker 1: brand was actually um created and able to go on
Speaker 1: the shelf. Now, before we get more detail about about
Speaker 1: your crew Relicious brand, there's always a journey to get here.
Speaker 1: You know, four generations. You know we made you. Your
Speaker 1: mom and your grandmother talk about that relationship that led
Speaker 1: you to the life of being an executive chef. And
Speaker 1: I'm the oldest of four, so I'm the big sister.
Speaker 1: I have three brothers, and my mom was a single parent.
Speaker 1: She was a welder, and so she taught me how
Speaker 1: to cook, and I used to cook for my brothers
Speaker 1: and take care of them while she was at work.
Speaker 1: And so the really cool thing was I spent a
Speaker 1: lot of time with my grandmother and I noticed she
Speaker 1: made just everything from scratch as well. She just really
Speaker 1: made a lot of things from scratch. And we would
Speaker 1: make up stuff like pound cake and make jello and
Speaker 1: and top the pound cake with the jello with some
Speaker 1: wood cream, just gave it a lot of different textures
Speaker 1: and flavors and just you know, we just did whatever
Speaker 1: we wanted to do. And that was my opportunity to
Speaker 1: really spend time with my family and my mom and
Speaker 1: my grandmother and just really just build a bond. And
Speaker 1: that was our way of communicating love. And it's it's
Speaker 1: just full of amazing memories for the both of them.
Speaker 1: Pound cake, top it with jello and whipped cream. Girl,
Speaker 1: that sounds pretty good to me. It's just a light,
Speaker 1: delicious dessert. So it wasn't heavy and it was favorful.
Speaker 1: So you do the strawberry jello on top of a
Speaker 1: butter pound cake and some whipped cream, and it was
Speaker 1: just something we made that. You know, we would sit
Speaker 1: on the porch when it rained. My grandmother she um,
Speaker 1: she she loved like all these plants. She had a
Speaker 1: green thumb, you know, and we would sit there while
Speaker 1: it rained, and you know, on the porch with like
Speaker 1: a thousand plants and eating this little dessert and it
Speaker 1: it may not be much today, but back then, it
Speaker 1: was just a really big deal for me. Well, it's
Speaker 1: a big deal to me right now because I'm trying
Speaker 1: to figure out how I can get some Well, the
Speaker 1: cool thing about is you have history and food. Uh.
Speaker 1: You had a very popular restaurant in Hamilton, Ohio, believe
Speaker 1: with the name of it was Mahogany Now, now, what
Speaker 1: type of restaurant was that in the Ohio area? Tell
Speaker 1: me a little background on that. Mahogany's was like a
Speaker 1: Southern cuisine restaurant. Um, we made everything from scratch, but
Speaker 1: it really, um, we we really we could give you
Speaker 1: an amazing plate of food, but it really was about
Speaker 1: the experiences. We had karaoke, live entertainment. It was very intimate,
Speaker 1: very small. Uh. Kitchen was probably smaller than a submarine kitchen,
Speaker 1: I feel, but We did so many things out of there,
Speaker 1: and I think the big thing was we knew all
Speaker 1: of our customers names. We were able to provide just
Speaker 1: this amazing welcoming experience and people would come there and
Speaker 1: eat and it was almost like you were eating out
Speaker 1: of your mom or your grandmother's kitchen because that's how
Speaker 1: we cooked. So we peeled our our yams, we didn't
Speaker 1: cook any yams out of the can. We picked our
Speaker 1: collar greens um, we smoked our wings. We had amazing
Speaker 1: dry rubs, and it was just a real good experience
Speaker 1: and you never knew who you were going to meet
Speaker 1: when you came there, and you just felt like you
Speaker 1: were home. Now, when you have something like that, it
Speaker 1: feels this more of a passion tied to the bottom line.
Speaker 1: But you're not a tune into the move to a
Speaker 1: new location. Now, why did you make that move? Because
Speaker 1: that new location it sounded like a good idea, but
Speaker 1: it turned out not to be the right idea. Correct.
Speaker 1: You know, as an entrepreneur, you know you you want
Speaker 1: to see your your brands make it. You want to
Speaker 1: see everything expand and Um a year and a half
Speaker 1: after being open Um, we became a really big destination,
Speaker 1: So it was Mahogany's in Hamilton's was in a very
Speaker 1: small area, residential area, not the best area, but Hamilton's
Speaker 1: was just an amazing welcoming town. They really took a
Speaker 1: chance on me. I took a chance on them and
Speaker 1: had to really UH come to town and just we
Speaker 1: just made something together. I feel the community really supported it.
Speaker 1: So we ended up having people driving for two hours
Speaker 1: away and buses coming from Florida to come to this
Speaker 1: little bitty place and only had about thirty or forty seats.
Speaker 1: And I had the city of Cincinnati come to me
Speaker 1: and the mayor asking what I moved my brand to
Speaker 1: the banks of Cincinnati. So I ended up being uh
Speaker 1: the first male or female African American to be part
Speaker 1: of a major multi mendor development in the city of Cincinnati.
Speaker 1: UH And I didn't take the the offer at first,
Speaker 1: but with some of the leadership in Cincinnati, they thought
Speaker 1: it would be a really great idea, and based on
Speaker 1: the packages and the different things that I was offered,
Speaker 1: I thought it would be a good idea too, but
Speaker 1: it it ended up not being the best business move.
Speaker 1: So I learned a lot of lessons, but for me,
Speaker 1: it didn't mean I had to live in my lessons
Speaker 1: and essentially just ended up making a really bad decision
Speaker 1: on expanding my brand and pretty much lost everything. So
Speaker 1: I always say, as an executive chef, I don't cook
Speaker 1: with politics, and you know, that was just something that
Speaker 1: I wasn't really familiar with, and I I pretty much
Speaker 1: ended up being extremely famous in town for taking that
Speaker 1: deal and uh, losing everything and then coming back. Well,
Speaker 1: that just shows about money making conversations. Those are about advice,
Speaker 1: is so I always like to take those little nuggets
Speaker 1: because you say, you learn a couple of lessons about this,
Speaker 1: because you want to show about the success of Cree
Speaker 1: Malicious and storage nationwide, you to make an appearance on
Speaker 1: um Ellen Show, which is a national TV appearance. When
Speaker 1: you say, because I always tell people, you know, follow
Speaker 1: your dream and a lot of times people will give
Speaker 1: your advice, but they have no like I said, they
Speaker 1: have no bone in the fight or no financial commitment
Speaker 1: and fight dig you got good ideas. So that seems
Speaker 1: to me what happened. A lot of people with a a
Speaker 1: lot of good ideas. And it's for sure the city
Speaker 1: is gonna support you. You know, everybody, the traffic is
Speaker 1: going to be natural down there. What lessons did you learn?
Speaker 1: Because a lot of people get these these big opportunities
Speaker 1: and these good suggestions, but they need to do their
Speaker 1: homework on the suggestion. Correct, that's correct. You know you
Speaker 1: first of all, you need to to research things more. Um.
Speaker 1: It's about partnerships. Uh. If everyone in the partnership is
Speaker 1: a good steward and everyone's doing exactly what they committed
Speaker 1: to do and what they say that they're going to do,
Speaker 1: things should work out right. But when you have a
Speaker 1: partnership and there's uh other agendas and people aren't willing
Speaker 1: to make sure you're successful, or maybe you were offered
Speaker 1: something just as upon maybe you were it was a
Speaker 1: token situation. Um. Every business should have the opportunity to
Speaker 1: succeed or fail on its own merits. UM. I went
Speaker 1: through a lot being called the N word, a great
Speaker 1: amount of racism. Um. You know, I I struggled with
Speaker 1: a lot from uh the African American community, some that
Speaker 1: felt that, you know, perhaps I was leaving them behind,
Speaker 1: when essentially I was really trying to expand my brand
Speaker 1: and really take care of my family. UH. Dealt with
Speaker 1: a lot with the Caucasian community, that really felt like
Speaker 1: I didn't have, uh, the right to be on the
Speaker 1: banks on the riverfront with a beautiful restaurant. Um. So
Speaker 1: you know, I kind of caught it from both ends.
Speaker 1: But through all of that, I was able to create
Speaker 1: Cremalicious and just deal with things on the other end
Speaker 1: and staying really really focused. So I always say that
Speaker 1: if you're going to be involved in something, understand the
Speaker 1: rules of the game. If you're gonna suit up. Because
Speaker 1: I didn't sit on the bench right I was in
Speaker 1: the game, you know, and I'm the type of entrepreneur
Speaker 1: I'm just gonna go for it, and fear paralyzes us.
Speaker 1: We have to understand that at the end of the day,
Speaker 1: you just got to go for your dreams. You know.
Speaker 1: You have to understand that these are the rules and
Speaker 1: they're not gonna be fair. And we can't sit around
Speaker 1: and say, oh, I didn't get the same treatment, because
Speaker 1: you're not gonna be be treated the same, especially as
Speaker 1: a minority business. And you have to own everything. I
Speaker 1: own all of my mistakes, I own all decisions I made.
Speaker 1: I'm a human, right, we all make mistakes. Um, we
Speaker 1: all are human. Uh in business, we're learning said my
Speaker 1: situation was a little bit more public, but I was
Speaker 1: able to really give a lot of minority chefs and
Speaker 1: opportunity to shine, give them a platform to be leaders,
Speaker 1: give them a platform to be a part of something great.
Speaker 1: So we have to understand that even if it's five
Speaker 1: seconds on the clock and I get the ball on
Speaker 1: the fifty yard line, I'm going for it. So I
Speaker 1: got a fifty fifty chance of either making a touchdown
Speaker 1: or I'm gonna get thrown to the ground. But at
Speaker 1: the end of the day, there's always another day to play,
Speaker 1: you know, And that's where I'm at. Well, you're fantastic.
Speaker 1: You're articulated as well as I would have wanted to
Speaker 1: articulated to people who are watching this or who are
Speaker 1: listening to its own podcast. It's about money making conversation. Now,
Speaker 1: your desserts and your and your bio say you craft
Speaker 1: your desserts by harnessing the familiar experience that Southern comfort
Speaker 1: food brings blended with cooling airy artistry, which is your
Speaker 1: skill level. I'm just an eater, okay, but it's the
Speaker 1: art that you put it together. Because when I dug
Speaker 1: into your ice cream and you was watching me, you know,
Speaker 1: I saw, I saw the vanilla. Wait for you know,
Speaker 1: I the red velvet tasted like red velvet. Talk about
Speaker 1: that whole process, because, like you said, you wanted to
Speaker 1: make sure that that cookie wasn't soggy. You wanted to
Speaker 1: make sure that the dessert felt like the dessert that
Speaker 1: you were selling on the as far as the brand
Speaker 1: of the name, because we're gonna we're gonna get into
Speaker 1: the name of your funny dessert names that you put
Speaker 1: on here, but talk about that process and and then,
Speaker 1: you know, because some people say, some people level of
Speaker 1: satisfaction could stop here, but you pushed it beyond their
Speaker 1: satisfaction to reach your standards. Correct, so cremolitious, it's it's
Speaker 1: not just the dessertest and experience, you know, I want
Speaker 1: to take you on a journey where the storytellers right
Speaker 1: we we want to take you to better times. There's
Speaker 1: so many unprecedented times that we're having, you know, in
Speaker 1: the world right now, and I just want to let
Speaker 1: people understand that, you know, we all have something in common.
Speaker 1: We're not that different. We all love ice cream, right
Speaker 1: of different variations of ice cream, whether we're vegan or
Speaker 1: lactose in tolerant we want to make sure that Cremolitious
Speaker 1: is in a dessert category of its own. There there
Speaker 1: is no other ice cream on the market like Cremolitious
Speaker 1: at this point, and I don't feel there will be,
Speaker 1: because we all have our own niches, and I felt
Speaker 1: like I can carve my own niche by first of
Speaker 1: all being extremely authentic, um making sure that we have
Speaker 1: good comfort foods to basically comfort us during these crazy
Speaker 1: moments that we're having in life. You know, when you
Speaker 1: eat that slap your MoMA banana pudding, it just makes
Speaker 1: you feel happy coward to the customers. They you know,
Speaker 1: it's just so funny, and different parts of the world
Speaker 1: just looking at some of the video they always say,
Speaker 1: oh my god, I just feel happy, right, And so,
Speaker 1: you know, just taking that second to just enjoy your dessert,
Speaker 1: making sure that that's sweet potato pie taste exactly like
Speaker 1: a slice of sleep potato pie. You having those notes
Speaker 1: of nutmeg and cinnamon and fresh vanilla bean and a
Speaker 1: puree of uh sweet potato with the actual butter butternut crush.
Speaker 1: I mean, you know, like we need that short red
Speaker 1: crust and and everything in that dessert is homemade and
Speaker 1: it's from an actual recipe that came from my mom
Speaker 1: and my grandmother's kitchen. So I just want people to
Speaker 1: experience that and not just have some ice cream and
Speaker 1: a pine. I just want to be a part of
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Speaker 1: You're now, I gotta come on end now. You kind
Speaker 1: of mentioned a little You teased us a little bit
Speaker 1: on some of those names. I'm must law everybody down.
Speaker 1: She was just not throwing out names to be funny.
Speaker 1: Those are some of the actual names on the actual
Speaker 1: cardins of ice can buy now. This morning, I got
Speaker 1: a project of my interview with her. I order. You
Speaker 1: can order what they're called the seven Indulgent Flavors, the
Speaker 1: seven of them. You can order seven. A nice little
Speaker 1: discount you get on it if they ship it immediately
Speaker 1: via ups already. I ordered this morning. I already got
Speaker 1: my notice, will leave four hours later that the shipment
Speaker 1: is on the way. That's how fast they operate. The
Speaker 1: packaging is fantastic. Let's let's let's go before I start
Speaker 1: getting into flavors of the packaging, because and how did
Speaker 1: you come up with the name cream malicious as instead
Speaker 1: of delicious? I wanted it to be cream alicious, you know, um,
Speaker 1: just when zical. Like, I didn't want it to upscale
Speaker 1: because this is an upscale dessert, but I feel like
Speaker 1: upscale casual um Southern um mainly just a Southern sojourn,
Speaker 1: you know, just like really like a Surrey where you're
Speaker 1: just like, you know, just having an amazing time and
Speaker 1: and dancing and just just enjoying everything that there is
Speaker 1: to enjoy about this particular dessert. And just the creaminess
Speaker 1: of it. It's really really creamy. Um. It's a lot
Speaker 1: more creamier than most and it's a super premium item,
Speaker 1: so it's it really is a very high high product
Speaker 1: that we've made very decadent and very indulgent as well.
Speaker 1: So we didn't spare on anything. We do not use
Speaker 1: any artificial flavoring or covering. Um, we don't use a
Speaker 1: lot of high fruit toast corn, sir or anything like that.
Speaker 1: So you know, while it does have a lot of
Speaker 1: cat calories, I don't suggest eating a whole uh pint
Speaker 1: if you're looking out for those calories. But if you
Speaker 1: are going to cheat, I need you to cheat with
Speaker 1: cream Alicious. I'm just gonna let you know I did
Speaker 1: eat a whole paint. In fact, how many when you
Speaker 1: visited me? How many did you leave me? But seven?
Speaker 1: I left you the seven and dogs we have all
Speaker 1: two left, okay, my staff, My staff ate one total.
Speaker 1: You know, we all sampled a little bit of but
Speaker 1: I'll just tell you they probably consume one. So so
Speaker 1: that statement about don't eat one consume when I've done that,
Speaker 1: And I apologizically, it was just that good, you know,
Speaker 1: I put it on. I even had fun. I had
Speaker 1: a slice of sweet potato pie and I put my little,
Speaker 1: my little cream Alicious sweepotato pie right on top, and
Speaker 1: then I had the slice of peach cobbler. I was
Speaker 1: just having fun with you cause I can bake as well.
Speaker 1: So in my kitchen, I just happened, we got I
Speaker 1: happened to put it out there, and so I'm gonna
Speaker 1: post you on Monday under my motivation On Monday, I
Speaker 1: always post people on motivation about overcoming the arts, and
Speaker 1: I want to post you and recognize you overcoming an
Speaker 1: arts and now have established a national ice cream and
Speaker 1: you're the queen of ice cream. You're You're cream Elictius.
Speaker 1: Just you, Liz Rodgers, and I want to I want
Speaker 1: to talk about that. But that's what you're trying to
Speaker 1: do right now. You're trying to get your brain out there.
Speaker 1: You're willing to become in the face of your ice
Speaker 1: cream brand, and that's important, correct, It is very important.
Speaker 1: You can't. I'm I'm definitely not ashamed of of anything.
Speaker 1: You know, everyone has a story. Um, you know, sometimes
Speaker 1: we just can't keep getting so caught up in the
Speaker 1: things that we read. I I just learned that just
Speaker 1: a regular person being a chef and just a regular
Speaker 1: person just um being involved with the people writing stories
Speaker 1: and dealing with journalists and news and media and different things.
Speaker 1: That was a different world for me that you know,
Speaker 1: you can truly have an interview and then it turns
Speaker 1: into something else that and you know, you can be
Speaker 1: painted a different way. But I feel like the people
Speaker 1: that know me and understand these struggles, and how hard
Speaker 1: it is to have a small business, Um, what I'm
Speaker 1: doing and what I'm trying to do, especially with the
Speaker 1: ice cream right now. Um, I this scream Alicious is
Speaker 1: it's bigger than me, you know, um being one of
Speaker 1: the first African American ice cream manufacturers and mass production
Speaker 1: in the whole world today. You know, I really want
Speaker 1: people to understand that this is really, really a big deal.
Speaker 1: There's a lot of ice creams out there on the shelf. Um.
Speaker 1: I went to a lot of different retailers and I
Speaker 1: had many many doors slammed in my face. You know,
Speaker 1: they were like, you know, hey, you're a minority business,
Speaker 1: so we're not going to take a chance on you,
Speaker 1: or they won't return your calls. And um, then they
Speaker 1: taste your ice cream and then there's all these things
Speaker 1: going on, and then you start to get called. And
Speaker 1: I was really appreciative that Walmart and Meyer and Chinooks
Speaker 1: just really took a chance on me. Walmart is the
Speaker 1: biggest retailer in the world, and they just really really
Speaker 1: believed in what I was trying to do. Prior to
Speaker 1: everyone doing things for African American businesses, I really just
Speaker 1: wanted cream Alicious to stand on its own, you know.
Speaker 1: And I don't want to be a token. I want
Speaker 1: to earn my space on the shelf and compete just
Speaker 1: like anyone else. But I always say I'm going to
Speaker 1: compete with myself because I'm I'm innovative. I'm forever changing,
Speaker 1: going to ever be creative and really give the consumer
Speaker 1: something different every time. Well, you know, let's let's go
Speaker 1: down these indulge in flavors that I'm about to receive,
Speaker 1: and uh, I'm gonna stay. What I'm gonna do is
Speaker 1: when I get them, I'm gonna stack them all up
Speaker 1: in front of me and I'm gonna take a picture
Speaker 1: and send it to you. I'm gonna post it, you know,
Speaker 1: because everybody know I love switch. Now you have ain't Poonies,
Speaker 1: That's right, ponies, right, yeah, ain't Poonies caramel pound cake now?
Speaker 1: And then you have, uh, then you have writer's rain,
Speaker 1: Red velvet cheesecake. Thick as these become piem slap your mama.
Speaker 1: Banana pudding, porchlight, peach cobbler. We all know you the hood.
Speaker 1: You know about that porchlight. Boy, if you gone home
Speaker 1: before that light that's on, we're gonna have a problems.
Speaker 1: I had that conversation with my dad several times growing up.
Speaker 1: Uncle Charles Brown a sugar bourbon cake and then grandmo
Speaker 1: Gs Sweet potato pie. Now those stories. You know, people
Speaker 1: need to understand the history of the South with the desserts.
Speaker 1: You know, the red velvet cake was considered a celebration
Speaker 1: cake when African Americans received their freedom. Uh, porch like
Speaker 1: peach cobblers, just like what you said, you know, like
Speaker 1: we'll lead the light on for you. You're welcome, This
Speaker 1: house is safe. You know, it's it was just, you know,
Speaker 1: it was just really a big thing. You know. Um,
Speaker 1: I have one called white Cake that will be out
Speaker 1: this summer and it's a Southern white cake and it
Speaker 1: was one of the first cakes that they made in
Speaker 1: the South and it was considered a peace offering cake.
Speaker 1: Um Ponies caramel pound cake. She was my godmother and
Speaker 1: she actually made that pound cake and a cast and
Speaker 1: skillet that was passed down from generation to generation to
Speaker 1: her daughter Patricia, and they still have this cast aren't skillet.
Speaker 1: And then finally, um, Uncle Charles Brown Sugar Bourbon. You
Speaker 1: know everybody has the Uncle Charles that that was the
Speaker 1: cool uncle that you couldn't wait for him to come over.
Speaker 1: He always had his brand, he always had his stash
Speaker 1: and his flask. He's always drinking. But he was that
Speaker 1: uncle that everybody loved and and couldn't wait to see
Speaker 1: at the holidays. So, you know, crimal Isious is each
Speaker 1: one of those brands. They're very authentic. They're about real people,
Speaker 1: real times, real stories, and we tell the stories. We're
Speaker 1: the storytellers. So people should know what they're eating. They
Speaker 1: should be a part of each one of those flavors.
Speaker 1: I feel that someone can actually relate to uh better times,
Speaker 1: you know, in their lives and their family. Now do
Speaker 1: you are we are? We do we see any cream
Speaker 1: Alicious ice cream stands? A pop up stands? Uh that's
Speaker 1: coming along the way because it sounds so fun. It
Speaker 1: sounds like in the middle of summer, I should see
Speaker 1: a cream Alias pop up somewhere just to surprise people.
Speaker 1: Are some some quick stories that that will pop up
Speaker 1: doing the summer selling this brand of serving his brand
Speaker 1: because it's so fun that your story telling is amazing
Speaker 1: and so authentic. That's what I love about it because
Speaker 1: you know, like you said, when you just said Grandma,
Speaker 1: g G, I know, Grandma, and then you have slapped
Speaker 1: your mama. You know, that's like a running tail ball
Speaker 1: that foods making slap your mama. Boy, I'm telling you.
Speaker 1: You know, we know we've heard that so many times
Speaker 1: growing up, but every time we heard it, we smiled,
Speaker 1: we laughed, and so that's what you were saying. Like
Speaker 1: you said, you know, love not hate. You want your
Speaker 1: ice team to bring people together, and that's part of
Speaker 1: your brand and that's part of your matra that you
Speaker 1: really believe it and you're really selling correct, right, and
Speaker 1: I you know it's it's it's crazy because you know
Speaker 1: what is what is your purpose? You know, like if
Speaker 1: you open that top, it clearly says there's a dream
Speaker 1: in every scoop. And I really believe that because even
Speaker 1: though it was hard, you know, I felt like I
Speaker 1: wanted to give up, you know sometimes, and and I didn't,
Speaker 1: you know, I persevered. It's almost I always tell the story, Um,
Speaker 1: we all have driven in a car, driving on fumes,
Speaker 1: hoping the good is that we can get to the
Speaker 1: exit to get some gas before we run out. And
Speaker 1: that's what hope is. Hope for me, if you me,
Speaker 1: even when I went through so many failures and successes
Speaker 1: of launching my brands and my restaurants, you know, I
Speaker 1: was like, please just let me get to the exit
Speaker 1: and fill up, you know, on hope, and so that
Speaker 1: I can get right back on the on the road.
Speaker 1: So for me, it wasn't about the destination because I
Speaker 1: know exactly what that destination is and where I'm going.
Speaker 1: It's more about the journey. Who am I meeting along
Speaker 1: the way? You know, I may stop off at this town,
Speaker 1: I may you know, meet this person, and maybe this
Speaker 1: person may even get in the car with me and
Speaker 1: ride with me to a town here and there, you know,
Speaker 1: a few miles, and then they got to get out
Speaker 1: of the car, and then I realized, you know what
Speaker 1: I'm dealing with. But even in those lessons, you know,
Speaker 1: you know what dead ends are, you know what street
Speaker 1: to turn down, you know what's gonna work and what's not,
Speaker 1: and then you're you're you're learning, and I'm praying to
Speaker 1: you know, launch my foundation because that's essential. A why
Speaker 1: I launched Crimalicious because there is a dream in every
Speaker 1: scoop and there are many entrepreneurs out there that they're afraid.
Speaker 1: They're afraid to fail, and I just want to say today,
Speaker 1: don't be afraid to fail. You have absolutely nothing to lose.
Speaker 1: You may make the more you try and the more
Speaker 1: you go for it, You're eventually gonna make it. And
Speaker 1: I just want you guys to know that I'm here.
Speaker 1: I'm looking for you, like Professor Xavier on x men
Speaker 1: like I'm looking for those entrepreneurs that I can help
Speaker 1: build teams around them, give them resources. It's not like
Speaker 1: somebody can come and give you five million dollars, but
Speaker 1: that's not gonna guarantee your success or that you're going
Speaker 1: to stand business right. Multimillion dollar brands have money injected
Speaker 1: into them all time. What we need as minority businesses
Speaker 1: is we need c p a s. We need advisors,
Speaker 1: we need attorneys, we need people that's gonna help us
Speaker 1: with our operations. We need to learn how to build teams.
Speaker 1: We need to learn and have resources, that's gonna sustain
Speaker 1: our business and through buying a pint. If you're buying
Speaker 1: a pint, what I'm praying to build is you are
Speaker 1: inadvertently helping another entrepreneur with their dream. That's why I
Speaker 1: say there's a dream in every scoop. So I just
Speaker 1: want people to understand that they can be a part
Speaker 1: of something great through this point, because that's what it's
Speaker 1: all about for me. Wow, you are incredible. I'm just
Speaker 1: gonna tell you that right now. Interview over six people.
Speaker 1: The gems you're dropping, Dr George Fraser is the closest
Speaker 1: I've had on this show that come that has come
Speaker 1: to you as far as being able to recognize that
Speaker 1: the battles of being an entrepreneur and how to advise
Speaker 1: and also how to inspire you are incredible now lives
Speaker 1: Before we leave, the cream Alicious brand is expanding. You
Speaker 1: said you have some vegan products that are coming out.
Speaker 1: Are the other line brands that we need to know
Speaker 1: about before we wrap up the interview. Free Militias does
Speaker 1: have a vegan line coming out this summer and an
Speaker 1: additional seven flavors um like the Apple Cobbler, the Peace
Speaker 1: and Quiet a cake. We have a strawberry crunch cake.
Speaker 1: We have a Mama Woes chocolate brownie. We have Baby Listen,
Speaker 1: and that Baby Listen is a white chocolate brownie. So
Speaker 1: I don't know if you've ever had the Applebee's white
Speaker 1: chocolate brownie. UM with the maple crema, I mean, we
Speaker 1: have some really amazing flavors. And then for the vegan line, UM,
Speaker 1: I pretty much developed a Southern mimosa and sangria line,
Speaker 1: so it's dairy free um and it's completely made with
Speaker 1: fresh juices and fruit. So we'll have people that are
Speaker 1: a little bit more health conscious and vegan. And if
Speaker 1: you're lactose intolerant, I just wanted to create a line
Speaker 1: for you as well. UM. And so we have some
Speaker 1: really amazing things. And Cremalicious does have a complete pros
Speaker 1: and dessert line. So each one of those points that
Speaker 1: you have, they have a cake, a cobra or pie
Speaker 1: to go with those pints. Every every dessert is a
Speaker 1: match for the pint. Wow, thank cute. You're incredible. Now
Speaker 1: you know when that line comes out, you got your boy? Okay,
Speaker 1: now you got me right, you got me right? Come
Speaker 1: on now, because because I got this already, I got
Speaker 1: this already. It's coming this week. I'm gonna take some
Speaker 1: photos putting on social media. More important. Congratulations, I'm a fan.
Speaker 1: I'll be there whenever you need this phone call of support.
Speaker 1: We're gonna sit down and talk about some marketing ideas
Speaker 1: because you really really are special and the world needs
Speaker 1: to hear your story. Okay, Liz, thank you sir, and
Speaker 1: I appreciate you and your team support. I just really wanna,
Speaker 1: you know, just ask that you know, everyone get behind us,
Speaker 1: because you know it's I can't change the world by myself,
Speaker 1: nor would I ever tried. But I can reach out
Speaker 1: and touch someone. I can make ripples in the pond.
Speaker 1: I can touch someone and their reach can touch someone,
Speaker 1: and then before you know it, we're across the globe.
Speaker 1: You know, it's just about having purpose in life, and
Speaker 1: this is God's purpose for me and my passion. I
Speaker 1: just want to get out here and help other entrepreneurs
Speaker 1: and inspire them to just exists, but start living. Who
Speaker 1: are you doing that? Thank you for coming on Money
Speaker 1: Making Conversation. Liz Rogers, the Queen of ice cream miss
Speaker 1: cream Malicious. Thank you. If you want to hear or
Speaker 1: see any interviews of Money Making Conversations. Please go to
Speaker 1: Money Making Conversation dot com or subscribe to my YouTube channel.
Speaker 1: I'm ra Sean McDonald. I am your host. In this
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