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Speaker 1: Making Conversations. It's the show that she has the secrets
Speaker 1: of success experience firsthand by marketing and Brandon expert Rashan McDonald.
Speaker 1: I will know he's given me advice to many occasions.
Speaker 1: In the case you didn't notice, I'm not broke, you
Speaker 1: know he'll be interviewing celebrity CEOs and entrepreneurs and industry
Speaker 1: decision makers. It's what he likes to do, it's what
Speaker 1: he likes to share. Now it's time to hear from
Speaker 1: my man, Rashan McDonald money Making Conversations. Here we go.
Speaker 1: Welcome to money Making Conversation. I'm your host, ra Sean McDonald.
Speaker 1: It's time to stop reading other people's success stores and
Speaker 1: start writing your own. I always tell you to leave
Speaker 1: with your gifts or your passion, and don't let your age, friends, family,
Speaker 1: or coworkers stop you from planning or living your dream.
Speaker 1: My interview is provided on this show or with celebrities, ceo, entrepreneurs,
Speaker 1: and what I like to call industry decision makers. My
Speaker 1: next guest is an entrepreneur. Her name is Liz Rogers.
Speaker 1: She's the executive chef and CEO of the cream Elicious
Speaker 1: brand that's right, cream Alicious brand. I might already own
Speaker 1: business that is implementing their innovative approach to dessert category.
Speaker 1: We're talking about ice cream. Y'all ice cream, everybody, I
Speaker 1: love ice cream? Ice cream? Chef I don't know, get excited.
Speaker 1: I'm sorry, let me calm down. Chef le Rogers honed
Speaker 1: her passion for cooking and cooking for others growing up
Speaker 1: in the Cleveland on High area, you know, Steve Harvard Country,
Speaker 1: under the watchful eye of her mother and grandmother. She
Speaker 1: prides herself on being truly innovative with a two and
Speaker 1: one desserts that pair fresh based pastries with homemade ice cream,
Speaker 1: made with only the freshest agreements please working to money
Speaker 1: making conversations. I met her in person, she drove down,
Speaker 1: gave me something that ice cream in person. Then I
Speaker 1: all just saw him online. The Queen of ice cream,
Speaker 1: that's what I call the Queen of ice cream. MS
Speaker 1: Cream Elicious herself, Liz Rogers, How you don't list, I'm great,
Speaker 1: Thank you so much for having me today. Cool Liz
Speaker 1: um ice cream? Why ice cream? Ice cream is the
Speaker 1: world's number one dessert. Ice Cream makes people happy. It
Speaker 1: brings the world together. You know, we don't have to,
Speaker 1: you know, wonder what it is or what it tastes like.
Speaker 1: We just know that it's good. So ice cream just
Speaker 1: brings everybody together, so you can do so many whimsical
Speaker 1: things with it and just be as innovative as you
Speaker 1: want to be. Well, you know the word innovative. Now,
Speaker 1: you know. I'm just I'm just gonna tell you, I'm
Speaker 1: just a guy who eats the ice cream. Okay, there's
Speaker 1: certain ice cream don't really like. I'm not doing trash
Speaker 1: and it ice cream that I don't like, but I'm
Speaker 1: a big fan of a certain ice Cread come from Texas,
Speaker 1: which is Bluebell ice cream country, so I kind of
Speaker 1: like grew up on blue Bell ice cream. And then
Speaker 1: you came to town Atlanta, Georgia. That's my town with
Speaker 1: your cream elicious ice cream, you know, just out of
Speaker 1: the blue. A friend of mine from Los Angeles recommended
Speaker 1: I should eat your ice cream and outstanding ice cream
Speaker 1: was outstanding? Liz, But you, but you, but you, But
Speaker 1: you knew that though, but you you you you have
Speaker 1: the confidence in yourself to know you have a top
Speaker 1: of the line brand. Correct. Well, I'm an executive chef
Speaker 1: by trade and restaurateur, and I really wanted to make
Speaker 1: sure that I worked with the top food scientists in
Speaker 1: the country to um just really bring my brand to light.
Speaker 1: I am like, I really did not want to go
Speaker 1: in and put my label on a private label, someone
Speaker 1: else's brand. I really wanted to create my own intellectual property,
Speaker 1: things and formulas that would be proprietary to Cream Malicious.
Speaker 1: So I wanted to make sure that ice cream was
Speaker 1: extremely creamy. I wanted to make sure that all the
Speaker 1: pastries and the crust and everything was exactly the texture
Speaker 1: that it needed to be and it wasn't soggy. So
Speaker 1: there was just a lot of time and a lot
Speaker 1: of thought and a lot of research that went into
Speaker 1: creating the ice cream before uh, this brand was actually
Speaker 1: created and able to go on the shelf. Now, before
Speaker 1: we get more detail about about your Crew Delicious brand,
Speaker 1: there's always a journey to get here. You know, four generations.
Speaker 1: You know, we mentioned your mom and your grandmother talk
Speaker 1: about that relationship that led you to the life of
Speaker 1: being an executive chef. And I'm the oldest of four,
Speaker 1: so I'm the big sister. I have three brothers, and
Speaker 1: my mom was a single parent. She was a welder,
Speaker 1: and so she taught me how to cook, and I
Speaker 1: used to cook for my brothers and take care of
Speaker 1: them while she was at work. And so the really
Speaker 1: cool thing was I spent a lot of time with
Speaker 1: my grandmother, and I noticed she made just everything from
Speaker 1: scratch as well. She just really made a lot of
Speaker 1: things from scratch. And we would make up stuff like
Speaker 1: pound cake and make jello and and top the pound
Speaker 1: cake with the jello with some wood cream, just gave
Speaker 1: it a lot of different textures and flavors and just
Speaker 1: you know, we just did whatever we wanted to do.
Speaker 1: And that was my opportunity to really spend time with
Speaker 1: my family and my mom and my grandmother and just
Speaker 1: really just build a bond. And that was our way
Speaker 1: of communicating love. And it's it's just full of amazing
Speaker 1: memories for the both of them. Pound cake topic with
Speaker 1: jello and whipped cream, Girl, that sounds pretty good to me.
Speaker 1: It's just a light, delicious dessert. So it wasn't heavy
Speaker 1: and it was flavorful. So you you do the strawberry
Speaker 1: jello on top of a butter pound cake and some
Speaker 1: whipped cream, and it was just something we made that.
Speaker 1: You know, we would sit on the porch when it rained.
Speaker 1: My grandmother she uh, she she loved like all these plants.
Speaker 1: She had a green thumb, you know, and we would
Speaker 1: sit there while it rained, and you know, on the
Speaker 1: porch with like a thousand plants and eating this little
Speaker 1: dessert and it. It may not be much today, but
Speaker 1: back then, it was just a really big deal for me. Well,
Speaker 1: it's a big deal to me right now because I'm
Speaker 1: trying to figure out how get Yeah. Well, the cool
Speaker 1: thing about is you have history and food. Now, you
Speaker 1: had a very popular restaurant in Hamilton, Ohio lived with
Speaker 1: the name of it was Mahogany. Now, now, what type
Speaker 1: of restaurant was that in the Ohio area? Tell me
Speaker 1: a little background on that. Mahogany. Mahogany's was like a
Speaker 1: Southern cuisine restaurant. We made everything from scratch, but it
Speaker 1: really um we we really we could give you an
Speaker 1: amazing plate of food, but it really was about the experiences.
Speaker 1: We had karaoke, live entertainment. It was very intimate, very small.
Speaker 1: Uh kitchen was probably smaller than a submarine kitchen, I feel,
Speaker 1: but we did so many things out of there. And
Speaker 1: I think the big thing was we knew all of
Speaker 1: our customers names. We were able to provide just this
Speaker 1: amazing welcoming experience and people would come there and eat
Speaker 1: and it was almost like you were eating out of
Speaker 1: your mom or your grandmother's kitchen because that's how we cooked.
Speaker 1: So we peeled our our yams, we didn't cook any
Speaker 1: yams out of the can. We picked our collar greens, um,
Speaker 1: we smoked our wings. We had amazing dry rubs, and
Speaker 1: it was just a real good experience and you never
Speaker 1: knew who you were going to meet when you came there,
Speaker 1: and you just felt like you were home. Now, when
Speaker 1: you have something like that, it feels it's more of
Speaker 1: a passion tied to the bottom line. But you're an
Speaker 1: opportunity to the move to a new location. Now, why
Speaker 1: did you make that move? Because that new location it
Speaker 1: sounded like a good idea, but it turned out not
Speaker 1: to be the right idea. Correct. You know, as an entrepreneur,
Speaker 1: you know you you want to see your your brands
Speaker 1: make it. You want to see everything expand, and Um
Speaker 1: a year and a half after being open um we
Speaker 1: became a really big destination. So it was Mahogany's in
Speaker 1: Hamilton's was in a very small area, residential area, not
Speaker 1: the best area, but Hamilton's was just an amazing welcoming town.
Speaker 1: They really took a chance on me. I took a
Speaker 1: chance on them and had to really UH come to
Speaker 1: town and just we just made something together. I feel
Speaker 1: the commun that he really supported it. So we ended
Speaker 1: up having people driving for two hours away and buses
Speaker 1: coming from Florida to come to this little bitty place
Speaker 1: and only had about thirty or forty seats. And I
Speaker 1: had the city of Cincinnati come to me and the
Speaker 1: mayor asking what I moved my brand to the banks
Speaker 1: of Cincinnati. So I ended up being uh the first
Speaker 1: male or female African American to be part of a
Speaker 1: major multi mendoor development in the city of Cincinnati. UH
Speaker 1: And I didn't take the the offer at first, but
Speaker 1: with some of the leadership in Cincinnati, they thought it
Speaker 1: would be a really great idea, and based on the
Speaker 1: packages and the different things that I was offered, I
Speaker 1: thought it would be a good idea too, but it
Speaker 1: it ended up not being the best business move. So
Speaker 1: I learned a lot of lessons, but for me, it
Speaker 1: didn't mean I had to live in my lessons and
Speaker 1: essentially just ended up making a really bad decision on
Speaker 1: expanding my brand and pretty much lost everything. So I
Speaker 1: always say, as an executive chef, I don't cook with politics,
Speaker 1: and you know, that was just something that I wasn't
Speaker 1: really familiar with, and I I pretty much ended up
Speaker 1: being extremely famous in town for taking that deal and uh,
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Speaker 1: and the Council. Well know, that just shows about money
Speaker 1: making conversation. It's also about advice. Is also I always
Speaker 1: like to take those little nuggets because you say, you
Speaker 1: learned a couple of lessons about this. Because you want
Speaker 1: to show about the success of Cree Malicious and storage nationwide,
Speaker 1: you to make an appearance on um Ellen Show, which
Speaker 1: is a national TV appearance. When you say, because I
Speaker 1: always tell people, you know, follow your dream and a
Speaker 1: lot of times people will give your advice, but they
Speaker 1: have no like I said, they have no bone in
Speaker 1: the fight or no financial commitment and fight dis you
Speaker 1: got good ideas. So that seems to me what happened.
Speaker 1: A lot of people a lot of good ideas and
Speaker 1: it's for sure the city is gonna support you. You
Speaker 1: know everybody. The traffic is going to be natural down there.
Speaker 1: What lessons did you learn? Because a lot of people
Speaker 1: get these these big opportunities and these good suggestions, but
Speaker 1: they need to do their homework on the suggestion. Correct,
Speaker 1: that's correct. You know you first of all, you need
Speaker 1: to to research things more. Um, it's about partnerships. Uh.
Speaker 1: If everyone in a partnership is a good steward and
Speaker 1: everyone's doing exactly what they committed to do and what
Speaker 1: they say that they're going to do, things should work
Speaker 1: out right. But when you have a partnership and there's
Speaker 1: uh other agendas and people aren't willing to make sure
Speaker 1: you're successful, or maybe you were offered something just as
Speaker 1: upon maybe you were it was a token situation. Um.
Speaker 1: Every business should have the opportunity to succeed or fail
Speaker 1: on its own merits. UM. I went through a lot
Speaker 1: being called the N word, a great amount of racism. UM.
Speaker 1: You know, I I struggled with a lot from uh
Speaker 1: the African American community, some that felt that, you know,
Speaker 1: perhaps I was leaving them behind, when essentially I was
Speaker 1: really trying to expand my brand and really take care
Speaker 1: of my family. UH. Dealt with a lot with the
Speaker 1: Caucasian community that really felt like I didn't have the
Speaker 1: right to be on the banks on the riverfront with
Speaker 1: a beautiful restaurant. UM. So you know, I kind of
Speaker 1: caught it from both ends. But through all of that,
Speaker 1: I was able to create cremolicious and Um, just deal
Speaker 1: with things on the other end and staying really really focused.
Speaker 1: So I always say that if you're going to be
Speaker 1: involved in something, understand the rules of the game. If
Speaker 1: you're gonna suit up. Because I didn't sit on the
Speaker 1: bench right I was in the game, you know, and
Speaker 1: I'm the type of entrepreneur I'm just gonna go for it,
Speaker 1: and fear paralyzes us. We have to understand that at
Speaker 1: the end of the day, you just got to go
Speaker 1: for your dreams. You know. You have to understand that
Speaker 1: these are the rules and they're not gonna be fair.
Speaker 1: And we can't sit around and say, oh, I didn't
Speaker 1: get the same treatment, because you're not gonna be be
Speaker 1: treated the same, especially as a minority business. And you
Speaker 1: have to own everything. I own all of my mistakes.
Speaker 1: I own all decisions I'm made. I'm a human, right,
Speaker 1: we all make mistakes. Um, we all are human. Uh.
Speaker 1: In business, we're learning. I said, my situation was a
Speaker 1: little bit more public, but I was able to really
Speaker 1: give a lot of minority chefs and opportunity to shine,
Speaker 1: give them a platform to be leaders, give them a
Speaker 1: platform to be a part of something great. So we
Speaker 1: have to understand that even if it's five seconds on
Speaker 1: the clock and I get the ball on the fifty
Speaker 1: yard line, I'm going for it. So I got a
Speaker 1: fifty fifty chance of either making a touchdown or I'm
Speaker 1: gonna get thrown to the ground. But at the end
Speaker 1: of the day, there's always another day to play, you know,
Speaker 1: And that's where I'm at. Well, you're fantastic. You're articulated
Speaker 1: as well as I would have wanted to articulated to
Speaker 1: people who are watching this or who are listening to
Speaker 1: its own podcast. It's about money making conversation. Now, your
Speaker 1: desserts and your and your bio say, you craft your
Speaker 1: desserts by harnessing the familiar experience that Southern comfort food brings,
Speaker 1: blended with culinary artistry, which is your skill level. I'm
Speaker 1: just an eater, okay, But it's the art that you
Speaker 1: put it together. Because when I dug into your ice
Speaker 1: cream and you was watching me, you know, I saw,
Speaker 1: I saw the vanilla waitfer, you know, the red velvet
Speaker 1: tasted like red velvet. Talk about that whole process, because,
Speaker 1: like you said, you wanted to make sure that that
Speaker 1: cookie wasn't soggy. You wanted to make sure that the
Speaker 1: dessert felt like the dessert that you were selling on
Speaker 1: the as far as the brand of the name, because
Speaker 1: I'm gonna we're gonna get into the name of your
Speaker 1: funny dessert names that you put on here. But talk
Speaker 1: about that process and and then you know, because some
Speaker 1: people say, some people level of satisfaction could stop here,
Speaker 1: but you pushed it beyond their satisfaction to reach your standards. Correct, So,
Speaker 1: criminals is it's it's not just the dessertest and experience,
Speaker 1: you know, I want to take you on a journey
Speaker 1: where the storytellers right we we want to take you
Speaker 1: to better times. There's so many unprecedented times that we're having,
Speaker 1: you know, in the world right now, and I just
Speaker 1: want to let people understand that, you know, we all
Speaker 1: have something in common. We're not that different. We all
Speaker 1: love ice cream, right a different theoriations of ice cream,
Speaker 1: whether we're vegan or lactose intolerant. We want to make
Speaker 1: sure that crem Alicious is in a dessert category of
Speaker 1: its own. There there is no other ice cream on
Speaker 1: the market like crem Alicious at this point, and I
Speaker 1: don't feel there will be because we all have our
Speaker 1: own niches and I felt like I can carve my
Speaker 1: own niche by first of all, being extremely authentic, um
Speaker 1: making sure that we have good comfort foods to basically
Speaker 1: comfort us during these crazy moments that we're having in life.
Speaker 1: You know, when you eat that slap your MoMA banana pudding,
Speaker 1: it just makes you feel happy coward to the customers,
Speaker 1: they you know, it's just so funny and different parts
Speaker 1: of the world just looking at some of the video
Speaker 1: they always say, oh my god, I just feel happy, right,
Speaker 1: And so, you know, just taking that second to just
Speaker 1: enjoy your dessert, making sure that that's sweet potato pie
Speaker 1: taste exactly like a slice of sleep potato pie. You
Speaker 1: having those notes of nutmeg and sentiment and fresh vanilla
Speaker 1: bean and a pureade of uh sweet potato with the
Speaker 1: actual butter butter not crush. I mean, you know, like
Speaker 1: we need that short red crust and and everything in
Speaker 1: that dessert is homemade and it's from an actual recipe
Speaker 1: that came from my mom and my grandmother's kitchen. So
Speaker 1: I just want people to experience that and not just
Speaker 1: have some ice cream and a pine. I just want
Speaker 1: to be a part of their lives and the experience
Speaker 1: at that moment you're now, I gotta come on end. Now,
Speaker 1: you kind of mentioned a little you teased us a
Speaker 1: little bit on some of those names. I almost lew
Speaker 1: everybody down. She was just not throwing out names to
Speaker 1: be funny. Those are some of the actual names on
Speaker 1: the actual cardins of like off ice can by Now.
Speaker 1: This morning I got a pride to my interview with her.
Speaker 1: I ordered. You can order what they called the seven
Speaker 1: Indulgent flavors. There's seven of them. You can order seven.
Speaker 1: Nice little discount you get on it if they ship
Speaker 1: it immediately via ups Already I ordered this morning. I
Speaker 1: already got my notice or flee for hours later that
Speaker 1: the shipment is on the way. That's how fast they operate.
Speaker 1: The packaging is fantastic. Let's let's let's go before I
Speaker 1: start getting into flavors. The packaging because and how did
Speaker 1: you come up with the name cream malicious? Because instead
Speaker 1: of delicious, I wanted it to be cream malicious, you know, um,
Speaker 1: just whimsical, Like I didn't want it to upscale because
Speaker 1: this is an upscale dessert, but I feel like upscale
Speaker 1: casual um Southern um mainly just a Southern sojourn, you know,
Speaker 1: just like really like a Surrey where you're just like,
Speaker 1: you know, just having an amazing time and and dancing
Speaker 1: and just just enjoying everything that there is to enjoy
Speaker 1: about this particular dessert and just the cream nous of it.
Speaker 1: It's really really creamy. Um. It's a lot more creamier
Speaker 1: than most and it's a super premium item, so it's
Speaker 1: it really is a very high high product that we've
Speaker 1: made very decadent and very indulgent as well, so we
Speaker 1: didn't spare on anything. We do not use any artificial
Speaker 1: flavoring or covering. Um. We don't use a lot of
Speaker 1: high fruit toast, corn syrup or anything like that. So,
Speaker 1: you know, while it does have a lot of calories,
Speaker 1: I don't suggest eating a whole uh pint if you're
Speaker 1: looking out for those calories. But if you are gonna cheat,
Speaker 1: I need you to cheat with cream Alicious. I'm just
Speaker 1: gonna let you know I did eat a whole paint.
Speaker 1: In fact, how many when you visited me? How many
Speaker 1: did you leave me? But what about seven? I left you?
Speaker 1: The seven and dolge in flavors? We have all two left, okay,
Speaker 1: my staff my staff ate one total. You know, we
Speaker 1: all sampled a little bit of but I'll just tell
Speaker 1: you they probably consume one. So so that statement about
Speaker 1: don't eat one, consume one, I've done that, and I
Speaker 1: apologizeally was just that good, you know, I put it on.
Speaker 1: I even had fun. I had a slice of sweet
Speaker 1: potato pie and I put my little, my little cream
Speaker 1: alicious sweet potato pie right on the top. And then
Speaker 1: I had the slice of peach cobbler. I was just
Speaker 1: having fun with you because I can bake as well.
Speaker 1: So my kitchen up. I just happen to we got
Speaker 1: I happened to put it out there, and so I'm
Speaker 1: gonna post you on Monday under my motivation On Monday,
Speaker 1: I always post people on motivation about overcoming the arts,
Speaker 1: and I want to post you and recognize you overcoming
Speaker 1: an arts and now have established a national ice cream
Speaker 1: and you're the queen of ice cream. You you're cream Malicious,
Speaker 1: your Liz Rodgers, and I want to I want to
Speaker 1: talk about that. But that's what you're trying to do
Speaker 1: right now. You're trying to get your brain out there.
Speaker 1: You're willing to become the face of your ice cream brand,
Speaker 1: and that's important. Correct, It is very important. You can't.
Speaker 1: I'm definitely not ashamed of of anything. You know, everyone
Speaker 1: has a story. Um. You know, sometimes we just can't
Speaker 1: keep getting so caught up in the things that we read.
Speaker 1: I I just learned that just a regular person being
Speaker 1: a chef and just a regular person, just um, being
Speaker 1: involved with people writing stories and dealing with journalists and
Speaker 1: news and media and different things. That was a different
Speaker 1: world for me. That. You know, you can truly have
Speaker 1: an interview and then it turns into something else that
Speaker 1: and you know, you can be painted a different way.
Speaker 1: But I feel like the people that know me and
Speaker 1: understand these struggles and how hard it is to have
Speaker 1: a small business. Um, what I'm doing and what I'm
Speaker 1: trying to do, especially with the ice cream right now, Um,
Speaker 1: I this scream Alicious is it's bigger than me, you know,
Speaker 1: um being one of the first African American ice cream
Speaker 1: manufacturers and mass production in the whole world today. You know,
Speaker 1: I really want people to understand that this is really,
Speaker 1: really a big deal. There's a lot of ice creams
Speaker 1: out there on the shelf. Um. I went to a
Speaker 1: lot of different retailers and I had many many doors
Speaker 1: slammed in my face, you know, they were like, you know, hey,
Speaker 1: you're a minority business, so we're not going to take
Speaker 1: a chance on you, or they won't return your calls,
Speaker 1: and um, then they taste your ice cream and then
Speaker 1: there's all these things going on. Then you start to
Speaker 1: get called. And I was really appreciative that Walmart and
Speaker 1: Meyer and Chinooks just really took a chance on me.
Speaker 1: Walmart is the biggest retailer in the world, and they
Speaker 1: just really really believed in what I was trying to do.
Speaker 1: Prior to everyone doing things for African American businesses, I
Speaker 1: really just wanted crem Malicious to stand on its own,
Speaker 1: you know. And I don't want to be a token.
Speaker 1: I want to earn my space on the shelf and
Speaker 1: compete just like anyone else. But I always say I'm
Speaker 1: going to compete with myself because I'm I'm innovative, I'm
Speaker 1: forever changing, going to ever be creative and really give
Speaker 1: the consumer something different every time in your time before
Speaker 1: a D and D fiber internet, what what are you
Speaker 1: doing in the dungeon? It's the only place where the
Speaker 1: bloody WiFi wax and you don't mind the spiders. Spiders,
Speaker 1: let's fighters everywhere in the time after a DND fiber Internet.
Speaker 1: It's nice having fast, reliable WiFi in the whole house
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Speaker 1: But Mom has just nailed the perfect car seat buckle
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Speaker 1: to be about nine or ten, has secured herself in
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Speaker 1: but looks like Mom doesn't realize her coffee cup is
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Speaker 1: the AD Council. Well, you know, let's let's go down
Speaker 1: these indulge in flavors that I'm about to receive, and uh,
Speaker 1: I'm gonna stay. What I'm gonna do is when I
Speaker 1: get them, I'm gonna stack them all up in front
Speaker 1: of me, and I'm gonna take a picture and send
Speaker 1: it to you. I'm gonna post it, you know, because
Speaker 1: everybody know I love switch. Now you have ain't ponies,
Speaker 1: that's right, ponies, right, Yeah, ain't ponies, caramel pound cake.
Speaker 1: Now and then you have uh, you have Writer's Rain,
Speaker 1: red velvet cheesecake. Thickest these become pie. M slap your mama,
Speaker 1: Banana pudding, porch light peach cobbler. We all know, you
Speaker 1: know hood you know about that porch light. Boy, if
Speaker 1: you got home before that light, that's all we're gonna
Speaker 1: have a problems. I had that conversation with my dad
Speaker 1: several times growing up. Uncle Charles Brown sugar bourbon cake
Speaker 1: and then Grandma Ggs sweep potato pie. Now, those stories.
Speaker 1: You know, people need to understand the history of the
Speaker 1: South with the desserts. You know, the red velvet cake
Speaker 1: was considered a celebration cake when African Americans received their freedom. Uh,
Speaker 1: porchlight peach cobbers, just like what you said, you know,
Speaker 1: like we'll lead the light on for you. You're welcome,
Speaker 1: this house is safe. You know, it's it was just,
Speaker 1: you know, it was just really a big thing, you know. Um,
Speaker 1: I have one called white Cake that will be out
Speaker 1: this summer, and it's a Southern white cake and was
Speaker 1: one of the first cakes that they made in the
Speaker 1: South and it was considered a peace offering cake. Um. Ponies,
Speaker 1: caramel pound cake. She was my godmother and she actually
Speaker 1: made that pound cake and a cast are and skillet
Speaker 1: that was passed down from generation to generation to her
Speaker 1: daughter Patricia and they still have this cast aren't skillet.
Speaker 1: And then finally, um, Uncle Charles Brown Shutter bourbon. You know,
Speaker 1: everybody has the Uncle Charles that that was the cool
Speaker 1: uncle that you couldn't wait for him, the cameo. He
Speaker 1: always had his brandy, always had his stash and his flask.
Speaker 1: He's always drinking. But he was that uncle that everybody
Speaker 1: loved and and couldn't wait to see at the holidays. So,
Speaker 1: you know, crimal Isia's is each one of those brands.
Speaker 1: They're very authentic. They're about real people, real times, real stories,
Speaker 1: and we tell the stories where the storytellers. So people
Speaker 1: should know what they're eating. They should be a part
Speaker 1: of each one of those flavors. I feel that someone
Speaker 1: can actually relate to uh a better times, you know,
Speaker 1: in their lives and their family. Now, dude, are we are?
Speaker 1: Do we see any cream Alicious ice cream stands or
Speaker 1: pop up stands? Uh that's coming along the way because
Speaker 1: it sounds so fun. It sounds like in the middle
Speaker 1: of the summer, I should see a cream alias pop
Speaker 1: up somewhere just to surprise people, or some of some
Speaker 1: quick stories that that will pop up during the summer
Speaker 1: selling this brand, of serving this brand because it's so
Speaker 1: fun that your storytelling is amazing and so authentic. That's
Speaker 1: what I love about it because you know, like you said,
Speaker 1: when you just said, Grandma, g G, I know, Grandma,
Speaker 1: and then you have slapped your mama. You know, that's
Speaker 1: like a running to a ball that foods making slap
Speaker 1: your mama. Boy, I'm telling you. You know, we know
Speaker 1: we've heard that so many times growing up, but every
Speaker 1: time we heard it, we smiled, we laughed, and so
Speaker 1: that's what you were saying, Like you said, you know,
Speaker 1: love not hate. You want your ice cream to bring
Speaker 1: people together. And that's part of your brand, and that's
Speaker 1: part of your matra that you really believe it and
Speaker 1: you're really selling correct right and you know it's it's
Speaker 1: it's crazy because you know, what is what is your purpose?
Speaker 1: You know, like if you open that top, it clearly
Speaker 1: says there's a dream in every scoop And I really
Speaker 1: believe that because even though it was hard, you know,
Speaker 1: I felt like I wanted to give up, you know sometimes,
Speaker 1: and and I didn't, you know, I I persevered. It's
Speaker 1: almost I always tell the story, Um, we all have
Speaker 1: driven in a car, driving on fumes, hoping the goodness
Speaker 1: that we can get to the exit to get some
Speaker 1: gas before we run out. And that's what hope is.
Speaker 1: Hope for me, if you me, even when I went
Speaker 1: through so many failures and successes of launching my brands
Speaker 1: and my restaurants, you know, I was like, please just
Speaker 1: let me get to the exit and fill up, you know,
Speaker 1: on hope and so that I can get right back
Speaker 1: on the on the road. So for me, it wasn't
Speaker 1: about the destination because I know exactly what that destination
Speaker 1: is and where I'm going. It's more about the journey.
Speaker 1: Who am I meeting along the way? You know, I
Speaker 1: may stop off at this town, I may you know,
Speaker 1: meet this person, and maybe this person may even get
Speaker 1: in the car with me and ride with me to
Speaker 1: a town here and there, you know, few miles, and
Speaker 1: then they got to get out of the car and
Speaker 1: then I realized, you know what I'm dealing with. But
Speaker 1: even in those lessons, you know, you know what dead
Speaker 1: ends are, you know, what street to turn down. You
Speaker 1: know what's gonna work and what's not, and then you're
Speaker 1: you're you're learning, and I'm praying to you know, launch
Speaker 1: my foundation because that's essentially why I launched Crimalicious. Because
Speaker 1: there is a dream in every scoop and there are
Speaker 1: many entrepreneurs out there that they're afraid. They're afraid to fail,
Speaker 1: and I just want to say today, don't be afraid
Speaker 1: to fail. You have absolutely nothing to lose. You may
Speaker 1: make the more you try and the more you go
Speaker 1: for it, You're eventually gonna make it. And I just
Speaker 1: want you guys to know that I'm here. I'm looking
Speaker 1: for you, like Professor Xavier your on x men, like
Speaker 1: I'm looking for those entrepreneurs that I can help build
Speaker 1: teams around them, give them resources. It's not like somebody
Speaker 1: can come and give you five million dollars, but that's
Speaker 1: not gonna guarantee your success or that you're gonna stand
Speaker 1: busy us right. Multimillion dollar brands have money injected into
Speaker 1: them all time. What we need as minority businesses is
Speaker 1: we need c p a s. We need advisors, we
Speaker 1: need attorneys, we need people that's going to help us
Speaker 1: with our operations. We need to learn how to build teams.
Speaker 1: We need to learn and have resources that's going to
Speaker 1: sustain our business. And through buying a point, if you're
Speaker 1: buying a point, what I'm praying to build is you
Speaker 1: are inadvertently helping another entrepreneur with their dream. That's why
Speaker 1: I say there's a dream in every scoop. So I
Speaker 1: just want people to understand that they can be a
Speaker 1: part of something great through this point because that's what
Speaker 1: it's all about for me. Wow, you are incredible. I'm
Speaker 1: just gonna tell you that right now. Interview with six people,
Speaker 1: the gems you're dropping, Dr George Fraser is the closest
Speaker 1: I've had on this show that comes that has come
Speaker 1: to you as far as being able to recognize that
Speaker 1: the battles of being an entrepreneur and how to advise
Speaker 1: and also how to inspire. You are incredible that you
Speaker 1: before we leave, the cream Alicious brand is expanding. You
Speaker 1: said you have some vegan products that are coming out.
Speaker 1: Are the other line brands that we need to know
Speaker 1: about before we wrap up the interview pre Militias does
Speaker 1: have a vegan line coming out this summer and an
Speaker 1: additional seven flavors, UM, like the apple Cobbler, the Piece
Speaker 1: and Quiet Cake. We have a strawberry crunch cake. We
Speaker 1: have a Mama Woes chocolate Brownie. We have Baby Listen
Speaker 1: and that Baby Listen is a white chocolate brownie. So
Speaker 1: I don't know if you've ever had the Applebee's white
Speaker 1: chocolate brownie. UM with the maple crema, I mean, we
Speaker 1: have some really amazing flavors. And then for the vegan line, UM,
Speaker 1: I pretty much developed a Southern mimosa and sangria line,
Speaker 1: so it's dairy free UM and it's completely made with
Speaker 1: fresh juices and fruit. So we'll have people that are
Speaker 1: a little bit more health conscious and vegan. And if
Speaker 1: you're lactose and tap on right, I just wanted to
Speaker 1: create a line for you as well. UM. And so
Speaker 1: we have some really amazing things. And Cremolicius does have
Speaker 1: a complete pros and dessert line. So each one of
Speaker 1: those points that you have, they have a Kike, a
Speaker 1: cobra or pie to go with those points. Every every
Speaker 1: dessert is a match for the point. Wow, thank you,
Speaker 1: You're incredible. Now you know when that line comes up,
Speaker 1: you got your boy? Okay, now you got me right,
Speaker 1: you got me right, Come on now, because because I
Speaker 1: got this already, I got this already. It's coming this week.
Speaker 1: I'm gonna take some photos putting on social media. More important. Congratulations,
Speaker 1: I'm a fan. I'll be there whenever you need this
Speaker 1: phone call of support. We're gonna sit down and talk
Speaker 1: about some marketing ideas because you really really are special
Speaker 1: and the world needs to hear your story. Okay, Liz,
Speaker 1: thank you sir, and I appreciate you and your team's support.
Speaker 1: I just really wanna, you know, just ask that you know,
Speaker 1: everyone get behind us, because you know it's I can't
Speaker 1: change the world by myself, nor would I ever tried.
Speaker 1: But I can reach out and touch someone. I can
Speaker 1: make ripples in the pond, I can touch someone in
Speaker 1: their reach, can touch someone, and then before you know it,
Speaker 1: we're across the globe. You know, it's just about having
Speaker 1: purpose in life, and this is God's purpose for me
Speaker 1: and my passion. I just want to get out here
Speaker 1: and help other entrepreneurs and inspire them to not just
Speaker 1: exist but start living. Who are you're doing that? Thank
Speaker 1: you for coming on Money Making Conversation. Liz Rogers, the
Speaker 1: Queen of ice Cream miss cream Malicious. Thank you. If
Speaker 1: you want to hear or see any interviews of Money
Speaker 1: Making Conversations, please go to Money Making Conversation dot com
Speaker 1: or subscribe to my YouTube channel. I'm Rishan McDonald. I
Speaker 1: am your host. In this season of giving, Cools has
Speaker 1: gifts for all your loved ones. For those who like
Speaker 1: to keep it cozy, find fleeces, sweaters, loungeware, blankets and throws.
Speaker 1: Or support minority owned or founded brands by giving gifts
Speaker 1: from Human Nation and Shame Easter. And in the spirit
Speaker 1: of giving, Coals Cares is donating eight million dollars to
Speaker 1: local nonprofits nationwide. Give with all your heart this season
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