Speaker 1: Welcome to Money Making Conversations.
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Speaker 4: I'm Rashan McDonald and I host this weekly money making
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Speaker 4: It's time to stop reading other people's success stories and
Speaker 4: start living your own.
Speaker 1: My guess is.
Speaker 4: Doctor Stephen Williams is a Board certified plastic surgery in
Speaker 4: practice in the San Francisco area at Tri.
Speaker 1: Ballet Plastic Surgery.
Speaker 4: He specialized in cosmetic face, body and bretschwork. He is
Speaker 4: the leader in body contour with techniques like minimal pain,
Speaker 4: tommy tucks and fat transfer to enhanced patient curves including hips, buddocks,
Speaker 4: and breads. Doctor Steve Williams is a passionate plastic surgery
Speaker 4: professional with a decade of hands on expertise in plastic
Speaker 4: and reconstruction surgery. He is the first African American President
Speaker 4: elect of the American Society of Plastic Surgery. Doctor Merritives
Speaker 4: will be taking it on or on later this year.
Speaker 4: Please welcome the Money Making Conversation Mastic Class, Doctor Steph Williams.
Speaker 5: How you doing, sir, I'm very well. Thank you so
Speaker 5: much for having me on, and it's an honor to
Speaker 5: be here.
Speaker 1: I appreciate that. So you're on the West coast, Yes, sir,
Speaker 1: tell us a little history.
Speaker 4: You know, usually suddenly become a plastic surgery What inspired you?
Speaker 1: Because I tell you little history of me.
Speaker 4: I made my name as a stand up comedian, as
Speaker 4: a sitcom writer, but my degree is in mathematics, so
Speaker 4: I didn't even think about doing this direction.
Speaker 1: What got you in this area?
Speaker 3: Yeah, so it's a great question.
Speaker 5: As everyone knows, physicians, we start kind of at an
Speaker 5: early age.
Speaker 3: There's a lot of training, there's a lot of schooling.
Speaker 5: We essentially give up our twenties to kind of achieve,
Speaker 5: you know, what we want to do, and my father
Speaker 5: was actually a physician. My mom was a school teacher
Speaker 5: and my dad was a physician, and he kind of imbued.
Speaker 5: Both my parents imbued that importance of achievement and success
Speaker 5: and striving. So I owe a lot to my family.
Speaker 5: You know, throughout my education, my undergrad years in medical school,
Speaker 5: I met some very inspiring plastic surgeons and decided that
Speaker 5: was something that really appealed to me.
Speaker 4: Right, you know, but plastic surgery. You know, like I said,
Speaker 4: you already mentioned your father was in the medical profession,
Speaker 4: But why plastic surgery?
Speaker 5: Yeah, And so I think most doctors, the way they
Speaker 5: choose what they're going to do is they really find
Speaker 5: people that they respect, people that they look up to,
Speaker 5: people that they see themselves in. And that process usually
Speaker 5: happens in medical school, and that allows people to identify
Speaker 5: the direction they want to go.
Speaker 3: Plastic surgery.
Speaker 5: Was really one of those things that allowed physicians to
Speaker 5: treat almost every age of patient, for almost every element.
Speaker 5: And when we think about plastic surgery, we think about
Speaker 5: the cosmetic side, but plastic surgery is really a lot
Speaker 5: more than that. There's cancer reconstructions, there's congenital reconstructions, reconstructions.
Speaker 4: Because I think what you were saying to me, ra Sean,
Speaker 4: is that we get caught up in the hype, especially
Speaker 4: the Hollywood type of so many people making these physical changes.
Speaker 4: But beyond that being depopularized version of what plastic surgery
Speaker 4: your role is far more reaching to the general community.
Speaker 5: Correct, Absolutely, I think that there's two ways to look
Speaker 5: at it. Plastic surgery can help children with congenital defects
Speaker 5: and can help people who have injured their hands or
Speaker 5: have had breast cancer, and so really we're trained to
Speaker 5: operate on all parts of the body and deal.
Speaker 3: With multitude of issues.
Speaker 5: But the other thing about cosmetic surgery, which I think
Speaker 5: people are being to recognize, is it really is part
Speaker 5: of one's healing in one's whole self because being able
Speaker 5: to look on the outside the way you feel on
Speaker 5: the inside is an important part of self identity and
Speaker 5: being able to direct your life.
Speaker 1: Well.
Speaker 4: Really interesting because you really just educated me right there
Speaker 4: because of the fact that about the role and the
Speaker 4: perception of what a plastic surgeon does. Because we're so
Speaker 4: inundated with whether there's social media, where there's people magazine,
Speaker 4: where's ETV or entertainment tonight about people who have want
Speaker 4: to look like a Kim Kardashian or somebody who has
Speaker 4: done multiple surgeries that they don't, I mean plastic surgeries,
Speaker 4: they don't look like themselves. Do you Are you annoyed
Speaker 4: by that, doctor Stephen Williams.
Speaker 5: Well, I do think that the public pays attention to
Speaker 5: the things that are, you know, salacious and scandalous, and
Speaker 5: that's that's a little bit of media and that's kind
Speaker 5: of a little bit of natural human instinct to pay
Speaker 5: attention to those things that you know are shocking, and
Speaker 5: definitely social media feeds upon that a little bit. But
Speaker 5: I think it's important to recognize that plastic surgeons, a
Speaker 5: good plastic surgeon is a physician first, and that means
Speaker 5: that we address all elements of patient's health and patients care,
Speaker 5: and it means that we have to listen to our patients,
Speaker 5: whether it's I had breast cancer and I need breast reconstruction,
Speaker 5: or it's you know, I just don't feel like myself
Speaker 5: and I want to be I want my outside to
Speaker 5: look the way I feel inside.
Speaker 3: Both are are very very important.
Speaker 5: Parts, and it gets a little bit away from the
Speaker 5: drama of you know, I want to look like a Kardashian.
Speaker 1: Right, because that does dominate. Like I said, we do.
Speaker 4: We deal with a world of you know, digital hits,
Speaker 4: engagement at people.
Speaker 1: There you go, but you know, let's.
Speaker 4: Go to the reality of I'm an African American and
Speaker 4: so my perception is that plast surgery is.
Speaker 1: For white folks.
Speaker 5: You know, yes, so you yes, So you have hit
Speaker 5: on a very very important topic. Plastic surgery and social
Speaker 5: media is bad in some ways, but social media.
Speaker 3: Can be good in other ways.
Speaker 5: Took plastic surgery has become much more accepted across the globe,
Speaker 5: across all ethnicities, races, across men, women, transgendered. Plastic surgery
Speaker 5: is really being seen as a tool now to align oneself,
Speaker 5: to find interhealing, fulfillment, those types of things. Now that
Speaker 5: doesn't mean that everyone should try to look a certain way,
Speaker 5: but increasingly, especially in the African American community, there is
Speaker 5: a recognition that this is something that you deserve, this
Speaker 5: is something that you are a person of value, and
Speaker 5: it's okay to seek this. I've had many many patients,
Speaker 5: and I educated myself because I was shocked when I know,
Speaker 5: I was shocked when I heard it too.
Speaker 3: I had a patient say I didn't feel like I
Speaker 3: deserved this.
Speaker 5: I felt like I deserve to look like this because
Speaker 5: of life choices I had made, or just because society
Speaker 5: said you're not supposed to look the way you want
Speaker 5: to look. And when I heard that, it really expanded
Speaker 5: my mind that there really is this concept, especially in
Speaker 5: African American culture, and especially among African American women, that
Speaker 5: they don't deserve to look the way they want to look,
Speaker 5: they don't deserve to feel the way they want to feel.
Speaker 3: And that's something that I really want to change.
Speaker 4: Well, you know, it's interesting because you know what, I
Speaker 4: got to go to famous people to reference plastic surgery,
Speaker 4: like sub k A. Fox was probably jumped out there
Speaker 4: in the African American community as a person who publicized
Speaker 4: plastic surgery, and I'll be frank, the black community was shocked.
Speaker 4: I was like, Wow, she can actually do that, because
Speaker 4: in my mind, I felt you would see scars. I
Speaker 4: felt that we couldn't do those things. What led to
Speaker 4: this being misinformed? I guess you would say what a
Speaker 4: black person or a person of color and how we
Speaker 4: could participate when it comes to plastic surgery.
Speaker 5: Raseean, you're going deep today, I'll say that, you know,
Speaker 5: it's that is an incredibly incredibly complicated, multifaceted question. You know,
Speaker 5: that doesn't have one single answer. You know, part of
Speaker 5: it probably is there's a disenfranchisement of African Americans in society,
Speaker 5: and that's been part of American culture. There is kind
Speaker 5: of this reinforcement that things that are associated with affluence
Speaker 5: or success right that, you know, that isn't attainable or
Speaker 5: accessible by our communities. The good thing is some of
Speaker 5: the those stereotypes and some of that, some of those
Speaker 5: barriers are beginning to fall away. And I think it's
Speaker 5: discussions like this that are really helpful for everybody, not
Speaker 5: just African Americans, but everybody to understand.
Speaker 3: That they have a right to feel the way they
Speaker 3: want to feel.
Speaker 5: And your physical appearance is an incredibly incredibly important part
Speaker 5: of your psyche and your emotional well being.
Speaker 1: Right now, there age limits.
Speaker 4: I'm assuming that one should consider I apologize. I just
Speaker 4: think because we're talking a couple of things here. I'm
Speaker 4: talking about, I guess, the Hollywood type, the physical, the visual,
Speaker 4: the breast enhancement, the buttocks, the hips, the curves.
Speaker 1: Of Tommy Tucks. And then there's also the side that you.
Speaker 4: Said, Rashaan burns physical deformities, and so I want to
Speaker 4: make sure that I'm talking really clean right now. I'm
Speaker 4: just talking about the change because of the fact that
Speaker 4: one say they look normal, they don't say why they
Speaker 4: make a these adjustments physically and people being impacted. And
Speaker 4: there's an age limit. Does teenagers be involved in this?
Speaker 4: Are there restrictions? As a doctor? How do you move
Speaker 4: forward with these decision makings? Doctor Wair?
Speaker 5: Yeah, again, you're asking really really fantastic questions. You know,
Speaker 5: there is when we're looking at patients, the first thing
Speaker 5: is safety, and so we want to make sure that
Speaker 5: someone is healthy enough for surgery. And it's not necessarily
Speaker 5: a number we operate on all ages. It's really more
Speaker 5: you know, what are your other medical problems? Is this
Speaker 5: a safe procedure for you to undergo? But the second
Speaker 5: thing that you hit upon is something that again is
Speaker 5: really very much a hot topic right now, which is,
Speaker 5: you know, how young is too young? And you know,
Speaker 5: social media really is driving this pressure, especially for young girls,
Speaker 5: that they have to look a certain way, that they
Speaker 5: have to be a certain way to be successful, and
Speaker 5: that is incredibly corrosive and can be harmful, and as
Speaker 5: plastic surgeons, it's important that we recognize those negative influences
Speaker 5: to make sure that we're protecting our patients, not in
Speaker 5: a paternalistic way, but in an educational way to say,
Speaker 5: you know, the things that you see on social media,
Speaker 5: most of that isn't real, and let's talk about realistic expectations,
Speaker 5: and let's talk about why you want to make changes
Speaker 5: in my own personal practice, I'm very very hesitant about
Speaker 5: operating on people who are emotionally still in a growth place.
Speaker 3: And that's a nice way of saying maybe a little
Speaker 3: bit immature.
Speaker 5: And the reason why is because you want to make
Speaker 5: sure people are making these decisions for the right reasons.
Speaker 5: It's empowering and it's something that we want people to do,
Speaker 5: but we want to make sure that it's for the
Speaker 5: right reasons.
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Speaker 6: Welcome back to the Money Making Conversations masterclass hosted by
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Speaker 4: Now, this is really interesting because I when I it's
Speaker 4: called trendy, Doctor Steven Williams, you know, people see this.
Speaker 1: They want this.
Speaker 4: I'm pretty sure that, like whenever it thinks there's a request,
Speaker 4: people like if balloons are hot, people want balloons. People
Speaker 4: want to Ferrari, they wanted Ferrari. And this plastic surgery arena.
Speaker 4: I'm pretty sure there are trends and then people stop
Speaker 4: asking for it. How does that cycle in and out?
Speaker 4: And what are trends that are kind of like dropping
Speaker 4: as far as plastic surgery requests?
Speaker 3: Yeah, great question.
Speaker 5: So the trend, I mean, the thing that we're all
Speaker 5: kind of hearing about is a Brazilian butt lift, and
Speaker 5: that's a little bit kind of on the downward slide.
Speaker 1: Steve Wood, what is a Bazilion butt lift?
Speaker 3: Yes, sir, I'm sorry, thank you. So it's a great
Speaker 3: question because I'm.
Speaker 1: Gonna be honest with you.
Speaker 4: I see some people walking around and I go that
Speaker 4: don't look real.
Speaker 1: That don't look real, So educate me.
Speaker 5: Yeah, and so the concept of the Brazilian butt lift
Speaker 5: is taking fat from areas of your body that you
Speaker 5: don't want it and moving those living.
Speaker 3: Fat cells to areas where you do right.
Speaker 5: And you know, the Brazilian butt lift focuses on the
Speaker 5: hips and buttocks, but as a concept, we use fat
Speaker 5: t for again in burn reconstruction, in breast reconstruction we
Speaker 5: use it, and faceless we use it to rejuvenate hands.
Speaker 3: It's a technique that's very, very powerful.
Speaker 5: But when people say Brazilian butt lift, they're really referring
Speaker 5: to kind of those additional curves around the waistline, hips
Speaker 5: and buttocks, and it's something that again was made popular
Speaker 5: by a lot of kind of A listers and heavy influencers,
Speaker 5: but it's a really kind of current example of that
Speaker 5: concept of that trend. And it's that current example of
Speaker 5: people saying I want to look like that person and
Speaker 5: then maybe five or six years later saying, well, maybe
Speaker 5: that was too much. And so as plastic surgeons, it's
Speaker 5: our job not to be these gatekeepers for patients and
Speaker 5: say you don't know what you want, and we're not
Speaker 5: going to let you do that, because that's not the
Speaker 5: right thing either. Especially again in the African American community,
Speaker 5: we've had medical professionals maybe have some negative influence about
Speaker 5: saying what's right for us or what's wrong for us,
Speaker 5: But to be their partner as a physician to help
Speaker 5: them make those right decisions and maybe dissociate a little
Speaker 5: bit away from what's trending and kind of dissect what
Speaker 5: their motives are and why are you doing this? And
Speaker 5: maybe it is for all the right reasons and we
Speaker 5: should definitely do it, but maybe it's something that you're
Speaker 5: going to look back on and not appreciate in four
Speaker 5: or five years.
Speaker 4: Well, you know that's always you know, you look this
Speaker 4: way on Tuesday, and then the following week you look
Speaker 4: this way and it is too much?
Speaker 1: Is too much?
Speaker 4: Now? I don't know if you answered my question, but
Speaker 4: what are some of the trends that was trending?
Speaker 1: You mentioned the Brazilian butt lift.
Speaker 4: Are the other trends that were trendy that are not
Speaker 4: so trendy?
Speaker 1: Now?
Speaker 5: Yeah, I mean it's under constant evolution, and things like
Speaker 5: social media have kind of sped up that cycle of people,
Speaker 5: you know, I want to look like that and then
Speaker 5: saying Okay, maybe I don't want to look like that.
Speaker 5: So social media it's always been something that's there. I
Speaker 5: would point to rhinoplasty trends in the seventies and eighties,
Speaker 5: where everybody wanted this very kind of eurocentric ski slope,
Speaker 5: very kind of done looking nose. You know, that was
Speaker 5: in trend for probably fifteen years, twenty years, maybe so
Speaker 5: much so that the surgical device companies made little molds
Speaker 5: that you could keep in your operating room that were sterilizable,
Speaker 5: so you could put it next to the patient's nose
Speaker 5: and say, have I created this very standard looking nose?
Speaker 5: And you and I look at think about that now
Speaker 5: and say, well, that's crazy. You know, why would anybody
Speaker 5: want Why would everybody want the exact same nose? But
Speaker 5: it's an example of that trend. It's example of that
Speaker 5: social pressure for people to say, this is what's associated
Speaker 5: with beauty, and I want to align myself with that.
Speaker 5: Social media has kind of put a little bit of
Speaker 5: gasoline on that because again, it's very insidious.
Speaker 3: We all have pictures of perfect people in our pockets.
Speaker 5: You can kind of pull out at any point in
Speaker 5: the day and kind of reinforce what we're supposed to
Speaker 5: look like. And I say that very much in quotation marks.
Speaker 5: But there is this kind of counter trend about identity,
Speaker 5: and I think for the African American community that's really important.
Speaker 5: And so some of the things that are really popular
Speaker 5: right now or are kind of the ethnocentric nos for example,
Speaker 5: and that's in some ways a counter trend to the
Speaker 5: one size fits all saying I want to look like
Speaker 5: I'm African American still, but there are some small things
Speaker 5: or some larger things that I want to change, but
Speaker 5: don't make me look like I'm not African America or
Speaker 5: I'm not Asian American.
Speaker 4: Well, you know, I did mention Vivaca and fact, but
Speaker 4: we know the king in the Black community of plastic
Speaker 4: surgeon with Michael Jackson. Yes, And then it became one
Speaker 4: of the Michael Jackson knows. People wanted to get the
Speaker 4: Michael Jackson knows.
Speaker 1: And that was really popular. And so it comes.
Speaker 4: Into that you're kind of like the UFO person.
Speaker 1: You know, they're really aliens out there.
Speaker 4: The Michael Jackson Knows was just a dominant part of
Speaker 4: the conversation.
Speaker 5: You know, an example, an example of too much right,
Speaker 5: because you know, professionally as a plastic surgeon that knows
Speaker 5: was a disaster.
Speaker 1: You know why why you say that, Doctor Steve Williams.
Speaker 5: Yeah, and so you know, the first he's had he
Speaker 5: had several rhinoplast He's had several operations, and you know,
Speaker 5: I think the first few were conservative and reasonable. But
Speaker 5: this was kind of an example of someone saying, I
Speaker 5: want to chase this ideal at any cost, and you know,
Speaker 5: maybe not getting great advice because clearly, you know again
Speaker 5: I we it's all.
Speaker 3: It's relatively clear in.
Speaker 5: The plastic story community that there were some substantial issues
Speaker 5: with that nose, including skin breakthrough, including breathing problems because
Speaker 5: it was overdone. And it's all in this effort to
Speaker 5: chase this image of perfection that he had. And you know,
Speaker 5: the downside about celebrity and wealth is you can find
Speaker 5: enough money to have someone do it. Because the nine
Speaker 5: out of ten plastic searching to say this isn't safe.
Speaker 5: Eventually you put enough money down, someone says I'll do it.
Speaker 5: But that can lead to some really unfortunate situation.
Speaker 4: You know, when I look at this interview, when I
Speaker 4: came up on it, you know, I have all these
Speaker 4: questions about myself personally, and I have all these questions
Speaker 4: about the rumors.
Speaker 1: That I've heard about plastic surgery. And the great thing.
Speaker 4: About doctor Stevid Williams, you informed me that Risha, stop
Speaker 4: the madness. Plastic surger is not about what you read
Speaker 4: or what you see on social media.
Speaker 1: Is more than that.
Speaker 4: It's about it's about saving lives. It's about the impacting lives.
Speaker 4: As people were born with a split lip, that's plastic
Speaker 4: surgery too, people who may have, you know, born together,
Speaker 4: that's plastic surgery.
Speaker 1: All these things.
Speaker 4: So as a person who is going to be the
Speaker 4: first African American president elect of American Society of Plastic Surgery,
Speaker 4: what is your responsibility because you have to deal with that,
Speaker 4: you have to deal with these false understandings of what
Speaker 4: a plastic surgery really is.
Speaker 5: Yeah, it's it's a really it's a really large responsibility,
Speaker 5: and it's something that I think ASPS, the American Society
Speaker 5: Plastic Surgeons and myself, I think we work towards that
Speaker 5: every day, about educating people. That's part of the reason
Speaker 5: it's an honor to be on your show and can
Speaker 5: be able to talk about it. So I really appreciate
Speaker 5: that and I want to say thank you again. But
Speaker 5: it's a constant effort because social media really does warp
Speaker 5: things a little bit. And I think that plastic surgery
Speaker 5: is one of those things that was kind of whispered
Speaker 5: and rumored about, and you know, back in the seventies
Speaker 5: and eighties, like I think she had something done and
Speaker 5: it was kind of and patients were very private about it,
Speaker 5: you know, back in the day. And now it's completely reversed.
Speaker 5: People want to talk about their stories, they want to
Speaker 5: share their successes, they want to share their fears and
Speaker 5: their journeys, and that's really powerful and we encourage that
Speaker 5: because I think that does bring a little bit of
Speaker 5: reality to the overall process.
Speaker 7: You know.
Speaker 4: The beauty of this interview is that it's about education
Speaker 4: and it's about informing people and also breaking down what
Speaker 4: I was perceptions, you know, and I will tell you, honestly,
Speaker 4: doctor Steven Williams, my perception, I totally removed the whole
Speaker 4: responsible side of plastic surgery from a medical standpoint.
Speaker 1: Treatment.
Speaker 4: I had gotten so caught up in Hollywood, the Brazilian buds,
Speaker 4: the breast enlargement, the nose job, the lifts job, you know,
Speaker 4: the neckline uplifts and tightening those the jaws, and people
Speaker 4: doing multiple surgeries. I want to look like Kim Kardashian.
Speaker 4: These are the things that will dominate our world. But
Speaker 4: what you've enabled me to do on the show is
Speaker 4: educate me about your world. Thank you for coming on
Speaker 4: Money Making Conversations Master Class.
Speaker 6: Let me tell you about the host of Money Making Conversations,
Speaker 6: Rushan McDonald. Rushan's a two time Emmy Award winner, three
Speaker 6: time n doubleacp Immage Award winner, sitcom writer, stand Up
Speaker 6: comic and former IBM executive. Thank you for joining us
Speaker 6: for this edition of Money Making Conversations Masterclass. Money Making
Speaker 6: Conversations Masterclass with Rushan McDonald is produced by thirty eight
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