Speaker 1: Quest Love Supreme is a production of iHeartRadio. All right,
Speaker 1: let's do it, Let's do this again.
Speaker 2: Supremo Supremo role called Supremo Supremo role called Supremo Sun
Speaker 2: Sun Supremo role called Supremo Supremo role.
Speaker 1: We back together, Yeah, something out of a dream. Yeah,
Speaker 1: I so forgot. Yeah we once had a theme.
Speaker 2: Supremo role calls Apreema so Supremo rod.
Speaker 3: My name is Fante. Yeah, back with the squad. Yeah,
Speaker 3: my Carolina brother.
Speaker 4: Yeah, God, Supremo Supremo role called Suprema Son Supremo role call.
Speaker 5: My name is Sugar, back in the booth.
Speaker 2: Yeah, my raps destroy you, God's honest truth, supprim.
Speaker 6: Roll Suprema Suprema roll called.
Speaker 7: I'm paid bill. Yeah, I'm getting random with y'all. Yeah,
Speaker 7: because it's been three years since I have done a roll.
Speaker 8: Damn years.
Speaker 6: Suprema roll Yeah, yeah, but a black effect agreement.
Speaker 2: Suprema roll call, Suprema So Suppreva roll call.
Speaker 6: My name is Charlah. Yeah, I'm not a scholar. Yeah,
Speaker 6: if I'm broke, Quest Love got a couple of dollars.
Speaker 8: Sup Supremo, Supremo, Supremo roll Suprema son sup.
Speaker 1: At the end to Yeah, you know, I learned a
Speaker 1: lot during the pandemic, so I learned where all the
Speaker 1: effects were.
Speaker 6: Don't Fontine got a cheat cold with the Supreme role
Speaker 6: called that's not.
Speaker 5: Fair, and we ain't said sh about it for years?
Speaker 6: Yes, what kind of pressure is that?
Speaker 3: I don't admit.
Speaker 1: When Bill said three years, like I remember the Dawn
Speaker 1: Lewis episode was the day that we found out that
Speaker 1: this thing was real, like in real time it was
Speaker 1: either sexily Strong or Dawn Lewis, in which we were
Speaker 1: like having a normal conversation, but we were texting each
Speaker 1: other like.
Speaker 3: Like literally like NBC told me to go immediately home
Speaker 3: and don't talk to anybody and stay locked.
Speaker 6: Up in my rib.
Speaker 3: Yeah, it's it's been an interesting it was going to
Speaker 3: be three months.
Speaker 9: It's three years in New York since everybody left, came
Speaker 9: back to New York, came out of the house.
Speaker 5: I went to get.
Speaker 6: Right, and Bill became a new fante.
Speaker 10: I think we actually needed roll call to remember each
Speaker 10: other's name.
Speaker 1: Exact, not not to mention. I guess we well, you know,
Speaker 1: if you guys are still listening with us, that bad
Speaker 1: nerves when like the algorithms start falling off when I
Speaker 1: started rampling.
Speaker 9: Charlotte presented us with the iPod. Remember we are the
Speaker 9: pop music podcast.
Speaker 3: Of the year, so do not Yeah, I'm not. I'm
Speaker 3: not gonna downplay with self defocate all right, new way
Speaker 3: of thinking.
Speaker 6: No, but we should.
Speaker 1: We should also take the time to think via the
Speaker 1: squad that held us down for three years to make
Speaker 1: it happen like we were thinking in real time to
Speaker 1: keep the show alive, even though we weren't in the
Speaker 1: same room. So shout out to Layah for holding it down.
Speaker 1: Shout out to uh Britney, Benjamin Britney in the.
Speaker 3: House, Jake.
Speaker 6: Down. I know these people.
Speaker 3: I used to work as a felon.
Speaker 5: You know cousin Jake is her cousin.
Speaker 1: Now she's running our lives. Yeah, shout out to cousin
Speaker 1: Jake Man and you know Brian Calhoun. Also shout out
Speaker 1: tip of they have to showing g as well and
Speaker 1: our friends at iHeart. Am I missing anyone important? Shout
Speaker 1: out to our animators everyone at Zoom.
Speaker 6: Yes. I wish people saw how much goals into this though,
Speaker 6: because people think and just grab a mic and just
Speaker 6: kick it with their friend and have a successful podcast.
Speaker 6: This is a full production. Yeah, yeah, it's real.
Speaker 3: Well, in case you wanted to know who that voice was,
Speaker 3: lazy jump.
Speaker 1: This is this is probably the best way for us
Speaker 1: to jump back in the pool, because you know, it's
Speaker 1: been a minute. I can't think of a better guest
Speaker 1: just to sit around talksmack or whatever. Can I say
Speaker 1: it's talk smack without sounding like fifty plus.
Speaker 6: Ship unless you try not to curse. I mean, I
Speaker 6: go through those stages while I'm like, you know what,
Speaker 6: I'm not gonna curse. I don't like the vibration of
Speaker 6: the words.
Speaker 5: Okay, yeah, yeah, yeah, yeah, I feel that.
Speaker 6: Yo.
Speaker 3: I didn't realize that you're in the Radio Broadcast Hall
Speaker 3: of Fame.
Speaker 6: Yeah that is two twenty during COVID. Yeah that is major,
Speaker 6: major ship. They snuck all the black people in and
Speaker 6: during COVID Sway, Angie Martin, the whole breakfast Club, Envy,
Speaker 6: Angelie Sway, Donnie Simpson. I believe. So it's just a mass,
Speaker 6: exodent mass. It was like five five black radio personality
Speaker 6: that all got in in one year.
Speaker 5: Yeah, it's just like.
Speaker 6: One every five years.
Speaker 9: If that, if that they just got Donnie Simpson in
Speaker 9: that's crazy where they had in time joiners.
Speaker 6: I think Tom Guardian, I think I'm not sure. I'm
Speaker 6: pretty sure he is though, and he.
Speaker 1: Is still with us of course, yes, I just wanted
Speaker 1: to make sure well in case I didn't say his name,
Speaker 1: the legendary Charlomagne, the God is readings.
Speaker 6: Hello everybody, thanks for having me.
Speaker 1: So we actually, as with every QLs episode, was you know,
Speaker 1: kind of had the or dervs before we started rolling
Speaker 1: the tapes that we were talking about the AI effect,
Speaker 1: and I guess we were observing that, Yeah, in the
Speaker 1: beginning is going to be cute, but in about five years,
Speaker 1: five to ten minutes, do you think this will actually
Speaker 1: force us to actually carve out private lives and boundaries?
Speaker 6: Again? No, Nah, private lives and boundaries are only for
Speaker 6: people who remember private lives and boundaries. You got to
Speaker 6: be born in like the nineteen hundreds. If you was
Speaker 6: born in nineteen hundreds, like me, nineteen hundred and seventy eight,
Speaker 6: then you understand private lives and boundaries. This era doesn't
Speaker 6: know anything about private lives and boundaries. I think about
Speaker 6: a week come from the era of even with like
Speaker 6: the artists, we liked it there was a super air
Speaker 6: of mysteriousness. You didn't know anything about them, you barely names.
Speaker 6: That's right, and even that was a performance, right, But
Speaker 6: it's like now it's like your favorite celebrity is waking
Speaker 6: up with you in the morning on Instagram Live, but
Speaker 6: they sign it with their bonding on so privatizing boundaries,
Speaker 6: Like there's no such thing for this generation when it
Speaker 6: comes to that. That's why you'll be in the airport.
Speaker 6: Quts loving never run up on you with their phone,
Speaker 6: you know what i mean, Like like you don't have
Speaker 6: any like you really like that, Like you just want
Speaker 6: to be have a phone in your face all the time,
Speaker 6: just to take a selfie with somebody.
Speaker 1: Being as though what I've seen with Twitter, because in
Speaker 1: the beginning, Twitter was fun and all that stuff and
Speaker 1: hey I'm having a cheese sandwich or you know that
Speaker 1: sort of thing. But now where now every damn near
Speaker 1: every blue verified check is That's.
Speaker 6: What I'm saying. We can't even handle fake tweets, So
Speaker 6: how are we going to handle deep fakes? And you
Speaker 6: know the artificial intelligence voices Like imagine somebody calls you
Speaker 6: Fonte and it's questlove loving Laia having a conversation about you,
Speaker 6: but it's not it's not tim.
Speaker 1: So now you're coming here mad and I was talking
Speaker 1: about me? Does it make me morally wrong that I
Speaker 1: number one?
Speaker 6: I actually like?
Speaker 1: There's as of this taping, there's a second Drake song
Speaker 1: that just got released by the fake AI that I like,
Speaker 1: and then caught myself downloading Wa mine into a crime
Speaker 1: right now?
Speaker 9: No?
Speaker 10: No, no, no, Well we should cut a deal with
Speaker 10: AI where AI gets the n f t s, they
Speaker 10: get to make n f t s and we get
Speaker 10: to make everything else.
Speaker 6: What happened right speaking the baby, let me.
Speaker 9: Let me ask you just about a because I really
Speaker 9: just got my I Gotta Immersed tutoring session over the
Speaker 9: weekend and it kind of changed my life.
Speaker 6: And what's the first thing you did? When you like?
Speaker 6: What was the first thing you do? Crazy?
Speaker 9: Saying is out loud because I'm so, I'm yo, That's
Speaker 9: what I did, all right. I put my TV pitch
Speaker 9: in there and to fill the gaps of what I
Speaker 9: thought that I needed. And then I yes, and I
Speaker 9: realized that as the artist in your description, because then
Speaker 9: I said, well, let me just describe what my show
Speaker 9: is and let me see what your version is. But
Speaker 9: then let me tell you what the what my demographic is.
Speaker 9: I'm looking for black women over the.
Speaker 6: Age of fifty five. What does that look like? What
Speaker 6: does that pitch look like?
Speaker 9: And I got so overwhelmed, But again I realized, I
Speaker 9: feel like you, Charlamagne, maybe it is the end of
Speaker 9: the world, but I also feel like it's this weird moment,
Speaker 9: just like when the Internet came in the nineties, when
Speaker 9: we were in high school, when maybe encyclopedias came into
Speaker 9: the world, Like are we overreacting in a minute?
Speaker 6: And it just has to settle down. I think this
Speaker 6: is a little bit different because even with all of
Speaker 6: those other platforms they needed us to go. This needs
Speaker 6: us too, not really like they're already having conversations about
Speaker 6: the AI could take a life of his sona and
Speaker 6: how much of us are we really using? Like if
Speaker 6: we can just go to chat GPT and give it
Speaker 6: an idea and then it gives me a whole pitch back,
Speaker 6: how much brain power am I actually using? I still
Speaker 6: believe that one needs.
Speaker 1: I'm not even plugging my book, but I would still
Speaker 1: like to think that you need some sort of level
Speaker 1: of creativity.
Speaker 6: The script describe tell me what to do.
Speaker 1: But then again, we also live in a society where
Speaker 1: like the Instagram filter look is kind of the norm.
Speaker 1: So I see, using AI creativity will perfect everything and
Speaker 1: all that. But you know, I'm a guy that like
Speaker 1: like fucked up drum beats, and you know, I worship
Speaker 1: at the author of Dila, which is pretty much like
Speaker 1: anti right.
Speaker 6: To Enter and Dila type beat did.
Speaker 3: But even then, still there's still it's not nuanced.
Speaker 6: And you know this is like year one, year two,
Speaker 6: so so you're saying it has to have flaws basically,
Speaker 6: like I.
Speaker 1: Still feel like there is a level of human touch
Speaker 1: that is needed. Or maybe I'm just the last generation
Speaker 1: that wants a human touch like.
Speaker 6: For it part.
Speaker 3: Yeah, like your kids might not, Yeah, they may not care.
Speaker 10: Well is there I won't know to ultimately use it
Speaker 10: creatively as just another tool that we have to make stuff, Okay,
Speaker 10: So I.
Speaker 6: Won't yeh, No, you tell too, I told you tail
Speaker 6: Come on.
Speaker 3: One time, I was like, all right, I'm having trouble
Speaker 3: writing a hook.
Speaker 1: Come on, and damn if this motherfuckern spit back twenty ideas,
Speaker 1: of which four of them were actually perfect at it, and.
Speaker 3: I I did it like I closed my computer, like no,
Speaker 3: I can't, No, I can't.
Speaker 6: I'm crossing into the void. What did you say, though,
Speaker 6: did you say like roots type hook? I literally no,
Speaker 6: I was so explicit. I was like, I want to
Speaker 6: do better than roots type hoe.
Speaker 5: I want to do a non.
Speaker 1: Pretentious I was like a non pretentious political song that
Speaker 1: captures the mood of and I maybe just as an example.
Speaker 1: I was like, I gave like four specific situations, but
Speaker 1: my thing was like, I want to stress how tired
Speaker 1: we are of protesting, but not too heavy handed.
Speaker 3: And I said, make it.
Speaker 6: Twenty hooks has to be four lines each, and of
Speaker 6: the twenty of them, four were like shit, none of them.
Speaker 6: Were we going to be all right?
Speaker 5: Yeah?
Speaker 1: I mean, but it was it was something that made
Speaker 1: me like, yo, that that would be something I would
Speaker 1: think of. And that's when it got scary.
Speaker 6: So I don't like it. I'm thinking about the presidential
Speaker 6: election next year. If y'all thought misinformation ran rampant in
Speaker 6: twenty sixteen twenty, like, we don't want that. That's what
Speaker 6: I'm thinking. What can we do about that? Plug it
Speaker 6: or whatever?
Speaker 10: Like I.
Speaker 6: Hate when people have these conversations and they're like the
Speaker 6: robots are going to take over. I'm like, well, just
Speaker 6: turn the turn them out, I mean the off. You
Speaker 6: can turn them off, But that don't mean that that's
Speaker 6: not going to still happen. Elon Musk and a thousand
Speaker 6: other people in the tech industry wrote a letter right
Speaker 6: saying that, yo, we need to pump the brakes on
Speaker 6: AI because they like oside with him. He just wanted
Speaker 6: to make him. I don't know. I don't trust him.
Speaker 6: I don't know. Yeah, I just know that they're more
Speaker 6: smarter and when it comes to tech than I am.
Speaker 6: When I hear them saying that we might need to
Speaker 6: pump the brakes, I'm like, but also, I just we
Speaker 6: know people. People are stupid. They are like in this room,
Speaker 6: everybody seems to have, you know, a certain level of
Speaker 6: intelligence to a certain point, right, I q our I
Speaker 6: q is majority of people are stupid. So if we
Speaker 6: live in the world that can't even handle fake tweets,
Speaker 6: how are we going to handle deep fakes and fake conversations?
Speaker 1: Like I don't, I don't what is potentially can go.
Speaker 1: I'll say this much though, and this might be taboo.
Speaker 1: I don't know if it's too soon, but you know,
Speaker 1: no offense to my two brethren over here.
Speaker 5: Of those four yeah, he's.
Speaker 1: Talking of those four Kanye songs. Kanye AI singing is
Speaker 1: way better than real Kanye singing.
Speaker 6: Really.
Speaker 1: I was like, if you ever if you want, if
Speaker 1: you want to hell Mary, if you want a hell No,
Speaker 1: you got to hear it. If you want to hell Mary,
Speaker 1: pass back into the mainstream or forget. Like I'm not
Speaker 1: saying that you have to pull an Ignition remix, but
Speaker 1: I almost feel like the perfect song is the most disarming.
Speaker 3: I mean naming facts.
Speaker 1: History shown that the perfect song has been a very
Speaker 1: I know we were in a different mind state back then,
Speaker 1: but I will admit that there's like six Ai Kanye
Speaker 1: songs out there. And I listened to the third one.
Speaker 1: I was like, oh man, it's gonna make me like
Speaker 1: this guy getting I stopped what.
Speaker 6: It's AI Kanye though, so AI Kanye. You know probably
Speaker 6: that wasn't Kanye Kanye.
Speaker 1: I know there's going to be a moment in which
Speaker 1: someone is going to now that the possibilities are endless,
Speaker 1: like I would like to hear Prince again.
Speaker 6: You know what about that you can get your roots album.
Speaker 1: That you've been I will you know this is one
Speaker 1: of the moments in which ignorance is bliss. I don't
Speaker 1: want to read knowing none about you don't know he
Speaker 1: got kids, so I know, I just I don't want
Speaker 1: to talk.
Speaker 6: About playing with the dead is spookye. I saw somebody
Speaker 6: having a conversation with Tupac and Biggie and they were
Speaker 6: talking like they were from the great like, so, how
Speaker 6: does it feeling to be dead? Like it was that yeah,
Speaker 6: and they were talking back to them. I'm like, like
Speaker 6: Biggie was like, I don't even realize I'm dead.
Speaker 10: Like.
Speaker 6: This is black Mirry, y'all. We are living like I
Speaker 6: don't know if we want this. And I know everybody
Speaker 6: they say, oh, you're old, you're just fighting to get
Speaker 6: tex like a man. No, in the past thirty years,
Speaker 6: we've seen, you know, because everybody's also like, oh, they
Speaker 6: can't clone you. They don't know what you're thinking. I'm like,
Speaker 6: we've given them thirty years of that on us. Yes,
Speaker 6: you're talking about Gucci man being cloned. We gave them
Speaker 6: enough information over the last thirty plus years that they
Speaker 6: can clone us, you know virtually.
Speaker 3: Wait, that's what that's what you said on the internet.
Speaker 6: State the clone. Yeah, because he's too improved. Yeah, that's right,
Speaker 6: that's right. How dare you improve yourself? He's because he's.
Speaker 3: Living in sad that's right, that's right, living his life, right,
Speaker 3: that's right.
Speaker 6: Oh damn okay, I didn't know that. All right.
Speaker 10: I feel like a lot of people are going to
Speaker 10: lose their jobs.
Speaker 6: Because what will teachers do? What will teachers do?
Speaker 9: Well?
Speaker 10: Yeah, research your assistant for anybody doing that's.
Speaker 6: One of the top ones to go. Disistance paralegals, attorneys,
Speaker 6: financial advisors, like it's it's gonna be bad. Lawyers and
Speaker 6: the writers. Oh y'all sure, y'all want to go and
Speaker 6: to write a strike? Are you sure now the time
Speaker 6: about that? Not like this AI ship? I'm telling you
Speaker 6: that's how I look. All it takes is one hit
Speaker 6: AI show. Yeah, you know what's coming. You know we're
Speaker 6: talking about it.
Speaker 3: Here is there an AI song on the charts right now?
Speaker 1: The Drake and Weekend song have gotten over like two
Speaker 1: billion listens, which.
Speaker 3: They pulled it though that you pulled it, yeah, but not.
Speaker 6: We all heard it. Yeah.
Speaker 1: It's you know, it's kind of like you know, when
Speaker 1: Beyonce had heard Falls like the best of her slips
Speaker 1: on stage digitally removed from the Internet, but people keep
Speaker 1: putting them out there.
Speaker 6: You know, my grandmother said it's the end of day,
Speaker 6: so maybe they finally write. I don't know, it's not
Speaker 6: the end of the day, you know, my mother. They
Speaker 6: keep saying it.
Speaker 10: It's just the beginning of some crazy bullshit.
Speaker 6: You don't want it. I'm telling you what we think
Speaker 6: we want. We do not want it. And I just
Speaker 6: feel like it's mutually as shored destruction. It's like humans
Speaker 6: can't help themselves.
Speaker 1: But what I do want to know, or you mentioned lawyers,
Speaker 1: and what I do want to know now if we
Speaker 1: remember way back in that trial over the the Chicago
Speaker 1: figure that's now behind bars, where his whole defense was like, well,
Speaker 1: that's not me, that's someone did a digit right now,
Speaker 1: what's going to stop someone else from you know, in
Speaker 1: case they get videotaped.
Speaker 6: You know, I don't know if that will work with videotape,
Speaker 6: but it definitely work with fake tweets, fake tweets and
Speaker 6: old audio and stuff like that's not me, that's AI,
Speaker 6: that's chat GPT, you can talk. You can do that now, actually,
Speaker 6: all right, So we definitely feel gloomy question. Make me
Speaker 6: feel good about.
Speaker 5: He said the indition, this was the best song ever.
Speaker 5: I told you that. That's what you said. I know
Speaker 5: what I heard. That's what I heard.
Speaker 6: Because you might have to blame that on AI. You
Speaker 6: went from Kanye to Kelly. Kelly.
Speaker 1: This is bad, I'll ask you, because I mean you're
Speaker 1: basically like leading the charge and out in the forefront.
Speaker 6: Is this, and I say this in air quotes, is
Speaker 6: this what you imagined life would be like? Did you.
Speaker 3: Have a vision of the future?
Speaker 6: Is it for you?
Speaker 1: Just like one day at a time, like, oh, this
Speaker 1: opportunity came, and that opportunity, Oh, I have a voice.
Speaker 1: I have a voice stronger than the host of the
Speaker 1: show that I'm on. And then like for you, where
Speaker 1: is your mind state? In two thousand and three.
Speaker 6: I can go back farther than that, when I started
Speaker 6: off as an intern in nineteen ninety eight in Charleston,
Speaker 6: South Carolina ad Z ninety three jams, like I remember
Speaker 6: being in there doing overnights, you know, and in like
Speaker 6: nineteen ninety nine and just I was studying everybody, right,
Speaker 6: so I would study whoever was the big person at
Speaker 6: the time, like I'm you know, the big Tiggers, Angie Martinez,
Speaker 6: Wendy Williams, the Tom Joyner, you know, Doug Banks, And
Speaker 6: it just took me down these rabbit holes where I
Speaker 6: started learning about the p D greens of the world.
Speaker 6: At the time, I think, you know, Steve Harvey was
Speaker 6: just getting in the radio, and I just always said
Speaker 6: to myself, if I'm going to do this, I want
Speaker 6: to be one of them. Like I used to call
Speaker 6: those super jocks. I want to be a super jock,
Speaker 6: Like I don't want to just be you know, in
Speaker 6: a market, you know, doing time and temperature and announcing
Speaker 6: the next Drake song, Like I want to be one
Speaker 6: of one of those. So from that point on that
Speaker 6: that's what my intention was, Like I said, my intention
Speaker 6: in nineteen ninety eight, ninety nine to have my name
Speaker 6: mentioned amongst those individuals.
Speaker 3: So it's this limiting to call you. I mean, you know,
Speaker 3: I've heard the whole like you're the Black Howard Stern.
Speaker 6: In the New I used to get me in so
Speaker 6: much trouble.
Speaker 3: You're the new You wait, why tell me it got
Speaker 3: me in trouble?
Speaker 6: Because when I started seeing that, like that's that's that's
Speaker 6: like as much as you think you're not influenced by
Speaker 6: these things that are said about you, But if you
Speaker 6: start seeing that in magazines and you start seeing that online,
Speaker 6: you start seeing yourself. Oh I'm gonna give them more
Speaker 6: of that. But you don't stop to ask, well, what
Speaker 6: about me? Is the black house? All you run with
Speaker 6: is like all of the perverted, the frat boy humor.
Speaker 6: That wasn't no, that wasn't it. So you know, you
Speaker 6: run with that for a while. So that definitely got
Speaker 6: me in trouble. Well, we can actually at home, and
Speaker 6: but that's what I meant. I'm sorry.
Speaker 3: Of course it's my mom.
Speaker 1: Hi, moms, Jackie, Jackie. I'm actually live on the air
Speaker 1: right now doing.
Speaker 6: Jackie said, it is twelve o'clock. I know where you are,
Speaker 6: Jackie and wife daughters.
Speaker 7: Do you ever hear Nikrolls think about when your parents call?
Speaker 7: He's like, why is that that? Every time everyone's parents call, you're.
Speaker 6: Just like fuck.
Speaker 5: No matter what, it's always like fuck. It could be like,
Speaker 5: oh I don't want to talk to you, or like
Speaker 5: every time somebody I was like yeah, yeah, anyway.
Speaker 3: Chances are we're going to keep this on the air.
Speaker 3: So I love when my mother.
Speaker 6: Called because this show. She definitely listens to this show.
Speaker 1: No, No, but for you where you are right now,
Speaker 1: which is basically, you are our go to pundit. You're
Speaker 1: now the place where mainstream media, whatever that means in
Speaker 1: twenty twenty three, you're there, go to tag team party
Speaker 1: like you get tagged in a lot of these things.
Speaker 1: Is is that pressure to be the sort of unofficial
Speaker 1: spokesperson of whatever generation we are or for people in
Speaker 1: general pressure?
Speaker 6: No. I wouldn't call it pressure because I'm small enough
Speaker 6: to know that I'm not an expert at anything, and
Speaker 6: so if it is things that I feel like need
Speaker 6: an actual area of expertise, I'm gonna go get that
Speaker 6: person and bring that person into the room with me.
Speaker 6: I'm gonna go get you know, Angela Rai or a
Speaker 6: Tuessling figure O or a Roland Martin, whoever it may be.
Speaker 6: I'm gonna go get that person and say and say, hey,
Speaker 6: I want you to sit in on this conversation. Because
Speaker 6: I always look at the platform like it's not my platform,
Speaker 6: it's not Envy's platform, it's the people's platform. So if
Speaker 6: it's the people's platform, let's have these conversations with the people.
Speaker 6: So you know, I'll have my POV and I'll have
Speaker 6: the questions that I want to ask. But when you
Speaker 6: have the actual expert in there that can you know,
Speaker 6: actually apply that real academic pressure, it's no, it's no
Speaker 6: pressure on me at all.
Speaker 1: All right, So maybe I have you here just so
Speaker 1: I can get coached on how to not be more brash.
Speaker 1: But you kind of have a you have a fearlessness,
Speaker 1: a very direct question thing which I'm still trying to like,
Speaker 1: I don't want to fit in the person.
Speaker 6: That's because you're a smart question.
Speaker 9: No, No, it's a general. It's a boomer. It's the
Speaker 9: it's the boomer. And I think it's the fear is like,
Speaker 9: it's funny watching you because I was just thinking, I said,
Speaker 9: I wonder what was Charlemagne's first moment in radio back
Speaker 9: in South Carolina when he realized that he may be
Speaker 9: a little controversial. What did his boss say to him
Speaker 9: that was like, Yo, do.
Speaker 3: You remember the first time? He like poked, Yeah, yeah,
Speaker 3: when's the first time?
Speaker 6: You tell me? Please tell me story?
Speaker 1: I do.
Speaker 6: Actually it was a it was a person who would
Speaker 6: call the radio station. They would call D ninety three
Speaker 6: all the time, and they would like do like these
Speaker 6: sexy phone voices and moaning would be talking like really
Speaker 6: really crazy to the guys. And then I found out
Speaker 6: that the person was actually a guy doing it. So
Speaker 6: it was a guy who would call into the station,
Speaker 6: pretend to be a woman, and he would it off
Speaker 6: by getting the guys off. And they didn't know. Nobody knew,
Speaker 6: but nobody knew, and I didn't even know if what
Speaker 6: I was, if the information I was receiving was true,
Speaker 6: that's right. But when the person, when that person called in,
Speaker 6: I was like, Yo, your name is really such and
Speaker 6: such and you are from such and such South Carolina,
Speaker 6: and you're really a guy. And I was right, and
Speaker 6: they just yeah. So I ended up getting put on
Speaker 6: I got put on liners, like you know, all before
Speaker 6: you know, you could have your own opinion, you could
Speaker 6: you know, talk well, at least in South Carolina, they
Speaker 6: weren't doing that. I was doing that at the time,
Speaker 6: but after that they put me on liners and all
Speaker 6: I could do was the time, temperature and whatever. The
Speaker 6: next Nellie, you got reprimanded for that. Absolutely. So that's
Speaker 6: why I'm curious about Sean Lain in that way, because
Speaker 6: I know I never even thought about that till you
Speaker 6: said it.
Speaker 9: Yeah, because as a radio person, you either go one
Speaker 9: of two ways, like I was usually the controversial person
Speaker 9: in my radio mix or whatever, but you usually go
Speaker 9: that way, or you go you get quieted down because
Speaker 9: you been told so many times like what the fuck
Speaker 9: are you talking about? Don't do that, you're offending, did
Speaker 9: not get on the liners that whole thing. So with you,
Speaker 9: that must have been a moment where you was like, nah, well,
Speaker 9: because I.
Speaker 6: Number one, I didn't even really know any better, right,
Speaker 6: So it's like when I always say the best thing
Speaker 6: that happened to me when I got on radios. I
Speaker 6: didn't have any experience, Like I didn't go to college,
Speaker 6: I didn't do college radio. I got I got, you know,
Speaker 6: blessed to be able to get an internship in Charleston,
Speaker 6: South Carolina in nineteen ninety eight, and you didn't need
Speaker 6: to be in college or have any college credits or
Speaker 6: anything like that. So I was literally coming into the
Speaker 6: radio station drunk. Nobody taught me how to, you know,
Speaker 6: do breaks and everything else. I literally learned on the
Speaker 6: job training. I did voice tracking, you know, on Sunday mornings.
Speaker 6: But I was scaring all the church folks. So they
Speaker 6: started putting me on Saturday night. So I would voice
Speaker 6: track from seven to ten and go live ten to twelve.
Speaker 6: And all I would do is you would scare the
Speaker 6: church folks. Oh Sundays, it's the Bible Belt Chelsea, South
Speaker 6: Carolina on a Sunday morning, like so you would go
Speaker 6: Roague even on Sunday mornings. I was just talking. I
Speaker 6: didn't know. I didn't know any better. Nobody said you
Speaker 6: can do this and you can't do that like that. Yeah,
Speaker 6: then somebody did. Yeah, And I wasn't with it because
Speaker 6: it wasn't fun. And I'm the type of person man
Speaker 6: if it's not fun, if it's not making me happy,
Speaker 6: like I don't want any parts of it. And so
Speaker 6: you know what happened was there was a new station
Speaker 6: that popped up in the market. It was Hot ninety
Speaker 6: eight nine in Charleston, South Carolina. My man, George Cooke
Speaker 6: was still a great mentor to me to this day.
Speaker 6: He's operations manager at K one to four in Dallas.
Speaker 6: He hired me to do nights seven to midnight. So
Speaker 6: I left the big station, right that would be like
Speaker 6: Power ninety nine in Philly. I left the heritage big
Speaker 6: station in Charleston, which was Z ninety three to go
Speaker 6: work for Hot ninety eight nine and Charleston, which was
Speaker 6: like a fifty thousand watch station with a with a
Speaker 6: with an OK signal for nineteen thousand dollars a year,
Speaker 6: but they gave me free rein seven to midnight.
Speaker 1: Yes, so how that nuanced into like you came into
Speaker 1: our radar of course through Wendy, but how how did
Speaker 1: you make that move?
Speaker 6: I worked at Hot ninety eight nine and Charleston. I
Speaker 6: think I got fired from there after like maybe a year,
Speaker 6: and then I was out of radio for a while,
Speaker 6: and then I started going to do radio in Columbia,
Speaker 6: South Carolina. And that's when the whole Windy connection thing
Speaker 6: happened because the stations in Columbia was called Inner City Broadcasting.
Speaker 6: NFC Broadcasting owned the Big DM in Columbia, South Carolina,
Speaker 6: and WBLS in New York worked at the Big DM
Speaker 6: when they was hip hop. Then they flipped four Match,
Speaker 6: but they ended up buying the other station in the market,
Speaker 6: Hot one O three nine. I used to do nights
Speaker 6: on Hot one O three nine, and Wendy was syndicated
Speaker 6: in the afternoons and at that time. I just I
Speaker 6: was using the internet by then, so like a lot
Speaker 6: of my content and interviews started ending up on the
Speaker 6: all hip hop dot coms and the SOHH dot com
Speaker 6: at the time, that's all we had. So people started
Speaker 6: hearing me. Nashally and even Vlad got a slew Vlad
Speaker 6: Lad had the Beef DVDs. So Lad would take some
Speaker 6: of my interviews and put them on Beef DVDs. So
Speaker 6: that's even how I got Vlad started Beef. Yeah, it
Speaker 6: was called. So that's how I even got on the
Speaker 6: radar of like Wendy them. And then they would come
Speaker 6: into the market, you know, her and her husband, and
Speaker 6: we would just show them love. You know, we take
Speaker 6: them around to the clubs, make sure they got whatever
Speaker 6: they needed from weed, the drinks and everything else. So
Speaker 6: then we had a rapport. And so like one day
Speaker 6: they invited me to come to New York, like come
Speaker 6: up for a party. So I came up for a party.
Speaker 6: She asked me to come on our show. I went
Speaker 6: on our show for like twenty five minutes. Next thing
Speaker 6: you know, that night, they was offering me the position
Speaker 6: to be her sidekick.
Speaker 5: Sounds going to be on the show what.
Speaker 3: That showed up?
Speaker 1: Yeah, yeah, we Bill was one of my our first guests.
Speaker 1: Here's our first guest, our pilot guest, and then we
Speaker 1: stole Bill. You know, he's a big deal in.
Speaker 3: The reduction.
Speaker 6: Tony's and you know and stare dope, Now you're just
Speaker 6: one of us.
Speaker 1: So like at that moment, did you feel like, Okay,
Speaker 1: this is a chess move because like moving to New
Speaker 1: York first, well, you know, moving to New York or
Speaker 1: San Francisco or any of those cities which require like
Speaker 1: you to survive in that city and whatnot, Like what
Speaker 1: was your was that part of your chest plan?
Speaker 3: Like eventually?
Speaker 6: Yeah, because I got fired from my ninety and nine,
Speaker 6: So that's one fire and I got fired from Hot
Speaker 6: one O three point.
Speaker 3: When you get fired, what is that feeling like? Do
Speaker 3: you feel like it's doom and gloom?
Speaker 6: Like the first time I get black balled and it's
Speaker 6: over the first time I did because I didn't know
Speaker 6: anything else other than my hometown. So I knew Monks
Speaker 6: Corner and Charleston, Like I didn't know you could even
Speaker 6: go do radio other places, Like I didn't even know
Speaker 6: that was a thing, right, Like I had no idea
Speaker 6: So at the first time I got fired, I really thought, Okay,
Speaker 6: this is this is over, this is a wrap. But
Speaker 6: then when I got hired in Columbia, I'm like, oh,
Speaker 6: I could do radio in Colombia. And then when I
Speaker 6: started having ratings and actually started, you know, garnering attention
Speaker 6: in Columbia, I'm like, oh, I can go other places
Speaker 6: and actually be good at this and the city will
Speaker 6: embrace me. So once I realized that, like I had
Speaker 6: I had, I had no fear whatsoever.
Speaker 1: But the thing is is that when you get interviewed,
Speaker 1: you're surely asked like, okay, why did you leave.
Speaker 6: Oh it's different at radio and radio they know, like
Speaker 6: they know, they know pretty much why you got fired,
Speaker 6: like they've already reached out to somebody, or you know,
Speaker 6: like they know like they For me, it was always
Speaker 6: strange because you would think I would get fired for
Speaker 6: something I actually like did on air. I've never been
Speaker 6: fired for anything I've actually did on it. I've never
Speaker 6: even been fined. But as he's seeing nothing, you know
Speaker 6: what I mean. It was literally just a regime change.
Speaker 6: So a new program director came in, and you know,
Speaker 6: I knew the guy at the time, It's kind of
Speaker 6: like he was another radio personality in the market, and
Speaker 6: I remember they asked me what I would I like
Speaker 6: to work with him, and I'm like, yeah, that'd be
Speaker 6: dope to have him on the air. But then they
Speaker 6: hired him as the PD. I'm like, yo, y'all, ain't
Speaker 6: say y'all hired him as the PD.
Speaker 3: You know, you know?
Speaker 6: So then he bought in Territorial, that's right, So he
Speaker 6: bought it as a whole new team, and it was
Speaker 6: the same thing high on three nine. They fired me
Speaker 6: because I had got with Wendy right, so I was
Speaker 6: flying back and focus. I wasn't getting paid for Windy
Speaker 6: my first like year and a half.
Speaker 9: Check.
Speaker 6: It was all an opportunity. They was like, like I said,
Speaker 6: and listen when I say not getting paid, I don't
Speaker 6: mean like I was only getting paid start aunt. I
Speaker 6: wasn't paid.
Speaker 5: No, no, no, same all right, Bill, I don't know. Look,
Speaker 5: the situation has rectified, but I just want the history.
Speaker 1: First of all, Bill, you're wearing those sneakers, which is
Speaker 1: more than our house payment, so eco friendly.
Speaker 3: I'm wearing forty dollars plastic shoes.
Speaker 7: Okay, hold on, before you turn into mister Krock, you
Speaker 7: were really fucking expensive sneakers too.
Speaker 1: And then the pandemic happened. You you ramped expensive nursing
Speaker 1: home shows.
Speaker 5: Those shoes, those are.
Speaker 3: A good clean version.
Speaker 1: But most people when they get those sneakers, it looks
Speaker 1: fucked up already, like it's supposed to look like.
Speaker 9: See Matt White boys with dirty versions. But I didn't
Speaker 9: know if they were expensive.
Speaker 3: Like twelve hundred.
Speaker 6: No those are not, no, no, no, these are eco friendly.
Speaker 6: I got a couple of FLEs ha like they're made
Speaker 6: out of like rich case, recycled material or something.
Speaker 3: I'm wearing plastic sneakers.
Speaker 5: I have those two.
Speaker 6: What the name of them? I'm sorry?
Speaker 1: I did you always wear Crock squest so after the pandemic?
Speaker 1: Oh I thought it was after the Kanye toback.
Speaker 6: No, no, no, everybody hate They still comfortable. They're mad comfortable.
Speaker 1: I mean they were the most comfortable sneaker a month
Speaker 1: before he got kicked out the crib. I got those
Speaker 1: moon boots. Oh my god, I felt like I could fly,
Speaker 1: like like I was going to the store, like just
Speaker 1: jumping on springs spring.
Speaker 6: But no, we got to look up the crocs. People's politics.
Speaker 3: You know, some people just self sabotaged just because they
Speaker 3: can't help themselves.
Speaker 1: But anyway, so anyway, nice sneakers, Bill, Yeah, thanks, Yeah,
Speaker 1: and you're rich anyway, so they don't look nice.
Speaker 3: I just don't think they look because.
Speaker 5: You're such a sneaker.
Speaker 6: Of Let's move on.
Speaker 9: I what the I wear?
Speaker 3: All questions?
Speaker 9: You know?
Speaker 6: Those dude look like quests love you sneakers, like the
Speaker 6: old North Carolina tail Air Force ones. They matched nothing.
Speaker 8: Else, like.
Speaker 5: All right, never mind, let's talk about him.
Speaker 1: Yeah, okay, go tar Hills right up? All right, So
Speaker 1: at what point are you? Like, how am I surviving
Speaker 1: in New York without Well that's why I used to
Speaker 1: fly back.
Speaker 6: I used to fly back every weekend and do parties, right,
Speaker 6: So I would fly back to South Carolina, do a party,
Speaker 6: have a just have some money to eat, you know,
Speaker 6: maybe buy a plane ticket the next week. And it
Speaker 6: got to the point where nine in Columbia was like,
Speaker 6: you can't fly back and forth no more. You know,
Speaker 6: basically the operations managers like you can't have your cake
Speaker 6: and eat it too. So I was just in New York,
Speaker 6: which was probably the best thing for me, because now
Speaker 6: I had an opportunity to like really just focus on
Speaker 6: you know, city, and you know me doing that. After
Speaker 6: a year and a half, I started to make enough
Speaker 6: waves to where they put me on payroll, you know,
Speaker 6: at WBLS because people were requesting me to read ads
Speaker 6: and things of that nature. So they put me on
Speaker 6: payroll at WBLS and I worked there until November second,
Speaker 6: two thousand and eight. You remember the date, you know why,
Speaker 6: because President Obama became president elected next day. That's when
Speaker 6: you came to us in Philly. No, Philly came Philly
Speaker 6: was I got to Philly and two thousand and nine, Yeah,
Speaker 6: two thousand and nine. After I got fired from Wendy,
Speaker 6: I was out of radio for like seven to eight months.
Speaker 6: And it was cool because my daughter was born. My
Speaker 6: first daughter was born June of two thousand and eight,
Speaker 6: so my wife was going to work to pay the
Speaker 6: bills and everything else. I was home with my newborn
Speaker 6: for the first seven eight months of her life, you know.
Speaker 6: And then then I got hired at one hundred point
Speaker 6: three to beat in Philly.
Speaker 9: Can you talk about that time too, because I was
Speaker 9: always curious, you know, you and Wendy both did that,
Speaker 9: Like when Wendy was down for a second.
Speaker 6: She came to Philly, she did mornings, and then I'm
Speaker 6: not saying you were down. I'm just saying I was down. Okay.
Speaker 6: I was afraid to go get unemployment because I had
Speaker 6: too much pride. I was like, now this was on
Speaker 6: Wendy Show, and Wendy was on v H one. I'm like,
Speaker 6: I'm not about to going on unemployment line, you know. So,
Speaker 6: which cost us an eviction because my wife couldn't afford
Speaker 6: to pay, you know, all the bills in the apartment
Speaker 6: and everything at the time.
Speaker 1: So we ended up being South Carolina during this time
Speaker 1: we moved back together. The interesting thing about a hundred
Speaker 1: point through to beat in Philly. I worked there for
Speaker 1: like eight months, nine months. Then I got fired from there,
Speaker 1: the four firing. So second, Okay, you're recapping this nicely,
Speaker 1: but what I need to know is when a firing happens,
Speaker 1: is there a lesson learned? Like I'm a person that
Speaker 1: now sees failure as not a four letter word, but
Speaker 1: as like here's the lesson I learned, Yes, But for you,
Speaker 1: what is the lesson learn when you get fired?
Speaker 6: It was just all part of the journey, like when
Speaker 6: I literally look back on it right now. I used
Speaker 6: to always say to myself, this is just going to
Speaker 6: be another chapter in the book. I used to literally
Speaker 6: say that, and then chapter in it literally became a
Speaker 6: chapter in the New York Times best selling book, which
Speaker 6: was my first book, Black Privilege. Like literally, that's that's
Speaker 6: all I ever used to look at it as because
Speaker 6: every time I would, you know, get fired, it felt
Speaker 6: like I would fail up right. So I got fired
Speaker 6: from Hot ninety eight nine, I ended up in Columbia,
Speaker 6: South Carolina doing radio. I get fired from Hot Wine
Speaker 6: OD three point nine. I end up working with Wendy.
Speaker 6: I get fired from Wendy. I end up doing my
Speaker 6: own morning show in Philadelphia.
Speaker 1: But for you, it's not a game of Russian Roulette
Speaker 1: where it's like, okay, that's that bull, Now let me
Speaker 1: make sure that.
Speaker 6: I keep this job.
Speaker 3: Well, I mean again, like, for you, is it about safety?
Speaker 3: Nothing is it about your dream and goal.
Speaker 6: I never got fired for anything I did on the air,
Speaker 6: so it's like it's not nobody was ever reprimanding me
Speaker 6: for things that I did on the air. I was
Speaker 6: getting fired for political reasons, you know, like like even
Speaker 6: with Wendy November two, two thousand and eight, the economy
Speaker 6: was in shambles. They fired twenty five people. They fired
Speaker 6: the legendary Vaughn Harper. God blessed the dead, you know,
Speaker 6: great radio personalities like Champagne. The same day that I
Speaker 6: got fired. It just so happened. I worked with Wendy
Speaker 6: at the time, so my fire was highly publicized, which
Speaker 6: also let me realize, like, damn, I really, I guess
Speaker 6: been doing my thing in New York that if I
Speaker 6: get fired, it makes news, it makes new movies, you know.
Speaker 9: And it's kind of crazy because you know when you
Speaker 9: came to Philadelphia, the moves that they made to make room.
Speaker 6: It's so funny.
Speaker 9: They kept you for eight months, but they moved everything around,
Speaker 9: Like me and Pooch had a morning show. Charlemagne's coming,
Speaker 9: y'all ain't got it no more. So we're gonna put like,
Speaker 9: yeah Middays and Pooching afternoon, right. So it's just funny
Speaker 9: how radio radio so fucking fickle. Kenderd g come Ken
Speaker 9: was with us, She was with us, she was a
Speaker 9: night show. Yeah, of course not Kendrick's doing her thing too.
Speaker 9: But it's just interesting the way lives are shuffled, and
Speaker 9: then all of that for eight months.
Speaker 1: What is the ideal slot for radio? It used to
Speaker 1: be mornings and getting up at three in the morning.
Speaker 6: I love it, love it. You gotta be wired a
Speaker 6: certain way, but I love you gotta do the bit
Speaker 6: at nine o'clock. I love it.
Speaker 5: It's not for you.
Speaker 6: Man, great you take naps.
Speaker 9: If you really got to go out and do something,
Speaker 9: you do what you gotta do. But then you be
Speaker 9: up in the morning when nobody else is away. You
Speaker 9: just feel like you you ahead.
Speaker 1: So how do you manage, like, you know, your social life,
Speaker 1: because I mean you have to go and do events
Speaker 1: and stuff like that.
Speaker 6: So they are married with four kids. I don't have
Speaker 6: a social right now.
Speaker 3: How many between you and Andrew? Like between like, how
Speaker 3: many jobs do you have right now?
Speaker 6: Your network on? I mean as far as hosting, I
Speaker 6: do Breakfast Club in the morning and then we do
Speaker 6: Brilliant Idiots once a week me and Andrew shows. But
Speaker 6: everything else I do. I thank God that I have
Speaker 6: a team to run it. Like, you know, we just
Speaker 6: had to. We literally just had the Black Effect Podcast
Speaker 6: Festival this past weekend in Atlanta, sold out event. You know,
Speaker 6: first of it's kind where we literally had a festival
Speaker 6: full of podcasts, like you know, I know the roots
Speaker 6: y'all do the podcast stage we did.
Speaker 3: Yeah, I'm steaming right now because I was like.
Speaker 6: At the festival and I can't do that on my own. Like,
Speaker 6: that's a team that doesn't That's a team that makes
Speaker 6: me look good. That's Dollary Bishop, who's the president of
Speaker 6: my network. Yeah, thats too, that's simpl that's right.
Speaker 1: So now in your current life, you make time, do
Speaker 1: you have boundaries like Okay, I'm carving out time to
Speaker 1: do this that like these eight hours I'm working and
Speaker 1: then yeah, I.
Speaker 6: Feel like every honestly for me, I feel like everything
Speaker 6: is carved around my wife and my kids at this point,
Speaker 6: you know what I mean. Like to me, that's the
Speaker 6: that comes first before everything else. And like I said,
Speaker 6: you got to have a great team, like we gotta.
Speaker 6: I got a company at Audible SBAH Productions, Me and
Speaker 6: Kevin Hart. We got a team. Like you know, it's
Speaker 6: all you do is tell us what calls to be
Speaker 6: on and we know we and we tell them projects
Speaker 6: that we want to do, Like yo, I just you know,
Speaker 6: I just find this person. This person just reached out
Speaker 6: to me. Y'all should reach out to them, but like
Speaker 6: they handle all of that, throw please do fourteen, seven,
Speaker 6: four and eighteen months Jesus. Yeah, do you think the
Speaker 6: radio will ever make it come back to what as
Speaker 6: what we know it as? Yes, because the funny thing
Speaker 6: is the audience hasn't gone anywhere. So it's like the
Speaker 6: same amount of people who listen to radio in twenty
Speaker 6: twenty three is the same amount that used to listen
Speaker 6: to radio in the nineties, like they were ninety six
Speaker 6: ninety seven percent of the country still listens, you know,
Speaker 6: the radio. And for the first time ever, radio has
Speaker 6: more cume and viewer and listenership than cable television, like
Speaker 6: in the in the coveted eighteen to forty nine demograph.
Speaker 6: But these are these Breakfast Club numbers.
Speaker 1: No, these this radio status period, Like for the first
Speaker 1: time ever, radio has more cume than cable television. Okay,
Speaker 1: so how do they measure that? Because I watch you
Speaker 1: guys via YouTube? So what numbers are the intendent the
Speaker 1: God's watching to determine what your value is?
Speaker 6: I think for radio at least for us, like Breakfast
Speaker 6: Club has eight million monthly listeners and that's just on
Speaker 6: terrestrial radio, right, and then you factor in the iHeartRadio app.
Speaker 6: I don't know what that number is, but then we
Speaker 6: come out of the daily podcast every day and the
Speaker 6: podcast does between like fifteen and twenty million downloads a month. Right.
Speaker 6: So then you got the YouTube which is five minue
Speaker 6: subscribers on YouTube, and you know the billions of views
Speaker 6: and engagement that they get on that, And then you
Speaker 6: got social media. I don't think they've found a way
Speaker 6: to add it all up yet, but they know that
Speaker 6: individually in all of these different spaces, you're a greenlight.
Speaker 3: You won't be getting fired anytime soon.
Speaker 5: You never know.
Speaker 9: But yeah, still make the point that those are like
Speaker 9: those are breakfast club numbers, which breakfast Club is its
Speaker 9: own anomaly because like you said, y'all are syndicated all
Speaker 9: across the country. Them to add YouTube and all the
Speaker 9: other things. But local radio do you think cause I mean,
Speaker 9: I know syndication ain't going nowhere, but do you think
Speaker 9: that for local radio if.
Speaker 6: They invest back into the greatest asset, which is which
Speaker 6: radio has always had, which is the personality, Because if
Speaker 6: you think about it, all radio did was give up ground,
Speaker 6: you know, to everybody, because when that stupid ass PPM
Speaker 6: meter came out fifteen to twenty years ago, which was terrible.
Speaker 6: PPM was a rating system that literally Wendy Wims was
Speaker 6: number one one day and then the next day she
Speaker 6: was like number twenty five in the market, Like come
Speaker 6: to fuck up, Like, you know this is a you
Speaker 6: know this is a flawed system, right, But everybody got
Speaker 6: so scared of PPM that they turned radio into a jukebox.
Speaker 6: Like literally it was just music. They didn't even have
Speaker 6: imaging and sweepers, it was just music. So what happens
Speaker 6: over the last fifteen years podcasts. So now radio's greatest
Speaker 6: asset personality isn't on radio anymore. It's all on podcasts,
Speaker 6: So people gravitate towards that music. Why would I sit
Speaker 6: around and listen to you play the same Drake songs
Speaker 6: twenty times in a row when I can go to
Speaker 6: Apple title Spotify and pull up what I want to
Speaker 6: listen to. You know, news radio's not breaking news no more.
Speaker 6: They won't even let us. You got Twitter for that. Yeah,
Speaker 6: and live events every single festival from Lollapalooza the Coachella.
Speaker 6: So now the big radio shows don't even matter anymore so.
Speaker 6: But community. That's the one thing I said it was missing, Charlotte.
Speaker 6: But that's why you got to invest back into the personalities.
Speaker 6: That's why it starts there. You got to have these
Speaker 6: personalities in Philadelphia. You gotta have these personalities. People in
Speaker 6: Sacramento outcasts, people can't touch people, they can't go outside
Speaker 6: and whatnot like that.
Speaker 1: Absolutely, so you're saying that, Yes, at one time, when
Speaker 1: I grew up with radio, it was like a community
Speaker 1: thing where you see a local da da da da,
Speaker 1: and it was feeling cool.
Speaker 3: And then something happened in nineteen ninety six.
Speaker 1: I guess from what I learned, especially like being an
Speaker 1: artist on a label, trying to figure out how real
Speaker 1: palol it was and all that stuff. But we realized,
Speaker 1: I think going to Hot ninety seven once that I learned.
Speaker 1: I came there on a Sunday, like I think DJ
Speaker 1: Premier show is like on a Sunday whatever, And in
Speaker 1: the next room, these people are like, yeah, we're learning,
Speaker 1: we're loading in the songs for the week, and I'm like,
Speaker 1: what are you talking about. It's like, oh, yeah, all
Speaker 1: this pre determined. We don't play music anymore, like all
Speaker 1: this all the playlists are predetermined the week in advance,
Speaker 1: Like you know, I can add I'm gonnad you got
Speaker 1: me uh nine times for it and literally.
Speaker 6: Saw them play it two in the morning. Right.
Speaker 3: But my whole point is like, will.
Speaker 1: That system ever let up and they need to the
Speaker 1: DJ it needs to and they'll let the DJ be
Speaker 1: the tastemaker.
Speaker 9: Well, we'll have to improve it, right, Like it's not
Speaker 9: gonna when it does come back, it ain't gonna be
Speaker 9: what it was, but hopefully it'll have some of those
Speaker 9: same elements.
Speaker 6: Correct. I mean, radio will never lead in anything ever again, No,
Speaker 6: it just won't, but it can be. It can be
Speaker 6: the perfect compliment because there's not a greater amplifier than radio.
Speaker 6: I just feel like sometimes these programmers make their job
Speaker 6: more difficult than it needs to be because of what
Speaker 6: Quest's saying nowadays, just pay attention to what's happening on Spotify,
Speaker 6: Pay attention to what's happening on Title, like it's right
Speaker 6: there for you so you can still you know, uh,
Speaker 6: program your golden oldies or your A sides or whatever
Speaker 6: you whatever they call them. But throwing some of the
Speaker 6: new records just because you know what I mean, I
Speaker 6: would have a drop that says, you know, from your
Speaker 6: playlist to our radio, like just because, by the way,
Speaker 6: I would have that as a drop, just because, you know,
Speaker 6: because now if you're in your car and you of
Speaker 6: a certain age, or even if you are just now
Speaker 6: that's it. You're just somebody who always screams you're like,
Speaker 6: that is on my playlist?
Speaker 3: Actually in your mind? Is the Breakfast Club just a
Speaker 3: wolf in sheep's clothing?
Speaker 1: In terms of do you consider it a radio show
Speaker 1: or is it just a platform that also happens.
Speaker 6: To be live on the radio, that's a great question.
Speaker 6: I mean, we're definitely a radio show. But you know,
Speaker 6: remember they used to say, if you build it, they
Speaker 6: will come. Those days are over. You got to build
Speaker 6: it and you got to meet people where they are.
Speaker 6: So it's built, and now we meet people where they are.
Speaker 6: So we put it out as a daily podcast. We
Speaker 6: put it out on YouTube. You know, you see the
Speaker 6: clips on social media, and we're on BT and BAH
Speaker 6: one every morning now, so we're literally meeting people where
Speaker 6: they are. And that's what you have to do if
Speaker 6: you're in radio. Like if I was having a conversation
Speaker 6: with a radio personality in twenty twenty three and they
Speaker 6: didn't have a plan on how to take their content
Speaker 6: and put it on all of these platforms. I wouldn't
Speaker 6: hurt him.
Speaker 1: Wait now, I feel like Britt and Jake are like,
Speaker 1: this is what we've been trying to tell a mere
Speaker 1: to do with questions.
Speaker 5: Yes, it's true though they were just literally talking about that.
Speaker 6: It's the truth.
Speaker 1: This is why we made I didn't even know that
Speaker 1: we were YouTube until like, wait, don't show me a
Speaker 1: clip in my pajamas, Like, wait a minute, you do not.
Speaker 9: Yeah, we're soft on a soft launch, but still, but
Speaker 9: it's hard when you don't have a team. As you
Speaker 9: say that, I'm like, you're right, but man for the
Speaker 9: one person band of it. And if radio isn't your
Speaker 9: main money maker and you still you're trying to get
Speaker 9: a job with chargamun you still go do all that.
Speaker 6: It's a lot sometimes, Listen. I never had a team
Speaker 6: when I was doing mornings in Philly. I was getting
Speaker 6: paid seventy five thousand dollars a year. They didn't have
Speaker 6: no money for any for a producer, so it was
Speaker 6: the local boardop that was there who was my board up.
Speaker 6: Then eventually they hired my homegirl, Sasha Kti. Me and
Speaker 6: Sasha used to get up every morning and drive from
Speaker 6: Jersey to Philly. Not even South Jersey. I was living
Speaker 6: in like brother. She was in like Rawway. So we
Speaker 6: would be getting up at it like three o'clock in
Speaker 6: the morning. Jersey. Wait, are you allowed to be later?
Speaker 6: Traffic is the traffic that time of the morning.
Speaker 1: What happened was so excuse we leave at three, I'd
Speaker 1: be at I'd be there about like five fifteen because
Speaker 1: on one point three B wasn't in Philly.
Speaker 6: Morning. I ever couldn't period y because I'd be up
Speaker 6: at three, like so I don't think.
Speaker 3: I was over what happens if you're over sleep and
Speaker 3: like I gotta be on the air in ten.
Speaker 6: Minutes, like well yeah, and that I couldn't do that
Speaker 6: in Philly because I was the only I was literally
Speaker 6: the only person you got to be there before the
Speaker 6: mic with Breakfast Club, you know, you got it. It
Speaker 6: was envy and it was you for all those years.
Speaker 6: So it's like that was you could be late. You know,
Speaker 6: even now you can still be like because at least
Speaker 6: it's one person there, Okay, now Eddie, Eddi's over there,
Speaker 6: yeap Edi Eddie's with us at Breakfast Club and the Sash.
Speaker 6: Me and Sasha literally to drive every morning to Philadelphia
Speaker 6: and it would just be me, the one man.
Speaker 9: Different times. Now you're asking for YouTube, Instagram, all the things.
Speaker 6: Well, all I needed was a camera person, So give
Speaker 6: me the camera person and didn't give me the footage,
Speaker 6: and we would upload it the YouTube. We put it
Speaker 6: up on one hundred point three the Beach website. I
Speaker 6: would send it to the blogs personally myself. Even when
Speaker 6: we got with Brother, You're your own.
Speaker 1: Absolutely, you would throw the party, be the DJ, be
Speaker 1: the hosts, and then you're the guy outside the club
Speaker 1: handing out.
Speaker 6: Because I'm used to that. I was doing that when
Speaker 6: I was doing radio in South Carolina. I was sending
Speaker 6: my stuff though I would go on all oh LC,
Speaker 6: I could send this to l C. I was doing
Speaker 6: that like I was getting the emails and sending them myself.
Speaker 6: When we got with Breakfast Club, same thing. We didn't
Speaker 6: have no promotion in marketing budget. It was literally me
Speaker 6: and by Angela our our producer q our bought up
Speaker 6: and easy. After about a year they let me hire
Speaker 6: another producer. I went and got Sasha brought Sasha back
Speaker 6: from Philly, and but prior to that, I was like,
Speaker 6: we need a cameraman. We need a cameraman here interviewing,
Speaker 6: I mean recording every single interview, and that's literally all
Speaker 6: we did. And then we would take those interviews and
Speaker 6: shoot him out to all our connections that we had
Speaker 6: in the internet world. All the radio started following them
Speaker 6: and doing it.
Speaker 1: Yeah, are you telling me that the mothership, the the
Speaker 1: top brand doesn't know that you are Lebron or Jordan
Speaker 1: and that you need a team to work that where
Speaker 1: you go there will be numbers, there will be ratings,
Speaker 1: the algorithms will be up and all that stuff.
Speaker 6: I think in twenty ten they didn't know because in
Speaker 6: twenty ten they were still using the dot com. They
Speaker 6: weren't even putting content on YouTube yet. Like literally in
Speaker 6: twenty ten it was still power one oh five to
Speaker 6: one FM dot com and then like those numbers started
Speaker 6: to get so crazy, But we didn't get YouTube until
Speaker 6: twenty sixteen. I had been telling them, like yo, what, yes,
Speaker 6: I had been telling our heart, we need to be
Speaker 6: on YouTube. They only wanted to put clips on YouTube
Speaker 6: and bring people back to the dot com. It wasn't
Speaker 6: until the week of we had Hillary Clinton and Birdman
Speaker 6: in one week.
Speaker 3: So that Birdman incident was Hillary Clinton.
Speaker 6: Was that Monday that was the hot sauce in the bag,
Speaker 6: and then that Monday was Birdman And somebody took the
Speaker 6: clip and put it online and like in twenty four
Speaker 6: hours it had like seventy two million views. And then
Speaker 6: they was like, you know what, we should stop putting
Speaker 6: our videos on YouTube. I'm like, you think, what up? Y'all?
Speaker 9: Okay, So that was part one of our conversation with
Speaker 9: Charlemagne and God, You've got to come back for part
Speaker 9: two when we get more into that Birdman interview and
Speaker 9: we speak with Charlottemagne by his relationship with family and hometown.
Speaker 6: He's done some amazing things at his hometown that nobody
Speaker 6: else has also.
Speaker 9: Don't forget Charlemagne and Questlove Supreme will be live at
Speaker 9: this year's Roots Picnic.
Speaker 6: Come see us.
Speaker 1: Mutch Love Supreme is a production of iHeartRadio. For more
Speaker 1: podcasts from iHeart Radio, visit the iHeart Radio app, Apple Podcasts,
Speaker 1: or wherever you listen to your favorite Chills