James Cridland: Appearing higher in podcast searches. From Oslo in Norway, the latest from podnews.net
with CoHost, podcast analytics and audience insights.
Ausha has published a study about the Apple Podcast search algorithm, including gains
for podcasters who use their keywords in podcast titles and descriptions.
We link to the full infographic today from our show notes and our newsletter at podnews.net.
Apple Podcast has in the past removed shows for keyword stuffing, but this advice seems
no longer to be on the Apple Podcast website, and Apple Podcast didn't respond to a press
inquiry.
Triton Digital has announced a partnership with ID5, an identity provider to add audience
data to Triton's audio marketplace.
ID5 uses consented signals provided by media owners to securely identify users without
compromising privacy and data protection.
Triton client ARN is quoted as saying it's converted 60% of their unaddressable audience
to addressable.
Triton Digital's US Podcast Ranker, which measures participating publishers only, has
been released for February.
Total downloads appear to be down year on year by 41%, thanks to Apple's iOS 17 changes.
Spotify and City University of London announced a new bursary to join the UK's first dedicated
MA in podcasting.
Spotify has provided funding for a student from a marginalised community to attend the
course starting in September.
There's a new podcast host in Riyadh in Saudi Arabia.
Thmanya Hosting is a podcast hosting platform for Arabic creators, as well as offering monetisation
and targeting for advertisers.
Auddia, which was to launch ad skipping for podcasts in January, has announced more details
on the service, which will now be launched later this year.
Participating publishers will receive a payment for each play based on the podcast average
cost per thousand, while listeners will hear the ads automatically skipped.
The company will announce participating publishers in a few weeks and plan to sell the ad skipping
service to other podcast apps.
TuneTaxi, a royalty-free music service, has launched with more than a million AI-generated
tracks.
It's aimed at anyone currently having to pay for music: like retailers or content creators.
LiSTNR, the Australian audio app, has launched an ad tech hub. Jamie East, the head of podcasts
for DMG
Media, the publisher of the Daily Mail, is interviewed in the UK Press Gazette.
The silver tier passes for The Podcast Show in London this May, sold out yesterday, we're
told.
We also hear exciting gossip about a big party!
In podcast news, What Was That Like?
hosted by Scott Johnson has expanded to weekly.
Bi-weekly episodes will continue with first-hand traumatic stories like plane crashes and animal
attacks.
Every Tuesday, Scott and co-host Meredith will answer a thought-provoking question
and then discuss answers sent in by listeners.
We Are Chelsea is a new football or soccer podcast today, which will take fans behind
the scenes of the most successful team in the Barclays Women's Super League.
It's also available on YouTube and is produced by CrowdBranded and the podcast Weekly Review.
This week, we'll contain an interview with Evan Prodromu, a co-editor of Activity Pub,
the W3C standard for decentralized social networking, used by platforms such as Mastodon.
Trailers for selected shows are in our podcast called New Podcast Trailers, and we're sponsored
by CoHost.
Understand listeners' social media habits, interests and industry with CoHost, no matter
your hosting setup.
Find a link in the show notes! And, that's the latest from our newsletter.
To read all the stories and subscribe, we're at podnews.net.