Speaker 1: If you're about to make a change in your life
Speaker 1: and you feel uncomfortable, that's the best feeling you can
Speaker 1: have because for the first time in your life, you'll
Speaker 1: make a decision that's going to be best for.
Speaker 2: You and not what somebody told you to do. And
Speaker 2: that's when all bets are off. Welcome to Money Making
Speaker 2: Conversation Masterclass. I'm your host with Shan McDonald.
Speaker 1: Our theme is there's no perfect time to start following
Speaker 1: your dreams. I recognize that we all have different definitions
Speaker 1: of success. For you and maybe the size of your Aham,
Speaker 1: It's time to stop reading other.
Speaker 2: People's success stories to start living your own. Keep winning.
Speaker 1: My next guest can be seen on several NFL Network
Speaker 1: television series or shows, including Thursday Night Football twenty first
Speaker 1: in prime NFL Game Day. He is also a Pro
Speaker 1: Football Hall of Famer former Major League Baseball player who's
Speaker 1: the only athlete.
Speaker 2: To player on both the Super Bowl and the World Series.
Speaker 1: Coach Philanchepists and father please welcome the Money Making Conversations.
Speaker 3: Dion Sanders, Rishon Rishond Baby, we finally owned it together.
Speaker 3: I miss you, man.
Speaker 2: I'm telling you something. This is greatful.
Speaker 1: You to say that because Dion's a special person to me,
Speaker 1: and you know, our relationship is unique in itself because
Speaker 1: he's a natural motivator. That's why this is a relationship.
Speaker 1: We've been knowing each other about fifteen to fifteen years
Speaker 1: for sure, and he know I've always been inspired by
Speaker 1: his natural gifts.
Speaker 2: Why are you just such a natural motivator, Dion?
Speaker 3: And I think it's something that I saw as a child.
Speaker 3: I saw a mother who worked careless just so ends
Speaker 3: could see one another because they never met. I saw
Speaker 3: a father that struggled with drug addiction, stepfather that struggled
Speaker 3: with alcoholism. I saw an inner city that I was
Speaker 3: engulfed in that I lived in and then I resided,
Speaker 3: and that was headed nowhere in no direction. And something
Speaker 3: inside of me said, you could take a little bit
Speaker 3: of this from your mama. You could take a little
Speaker 3: bit of that and from this. You can take a
Speaker 3: little bit of that and be whatever you want to be.
Speaker 3: And no one can stop you if you focus and
Speaker 3: put your mind to it. No one can stop you
Speaker 3: if you don't quit. And that was the formula.
Speaker 1: Now, but you know, but you, but you you You
Speaker 1: describe a background or an environment where there are nothing
Speaker 1: but roadblocks in life. But you have this natural I
Speaker 1: can win personality. Da You know that at.
Speaker 3: Prime time things different posh and I see things different,
Speaker 3: Like like, I'm a football coach and some days it rains,
Speaker 3: And the first thing I do, the coaches say, well,
Speaker 3: prim it may rain today. I say, what's a percentage.
Speaker 3: They say, well, it's a forty percent chance it's gonna rain.
Speaker 3: I say, what that means is a sixty percent chance.
Speaker 3: It ain't right. That's just the way I look at that.
Speaker 3: I just always look at the positive. And everything negative
Speaker 3: is easy to see. It's easy to really it's easier
Speaker 3: to take a chance with it. But the positive is
Speaker 3: something that people overlook. We always think about what we
Speaker 3: don't have instead of thinking about what we do.
Speaker 1: Because here's the thing about them, I don't know, you know,
Speaker 1: we must be like this moon be circling whatever. I'm
Speaker 1: down or something. And I'm one of those guys who
Speaker 1: stay up all the time. I can always get a
Speaker 1: text from you. Keep your head up, brother. You know
Speaker 1: the blessings are going to come your way.
Speaker 2: Now.
Speaker 1: I know you just don't do it for me, but
Speaker 1: you still take the time to remind your friends.
Speaker 2: There's always a brighter day. That's amazing, Sean.
Speaker 3: I have a text list of a couple hundred people
Speaker 3: that they've been getting my texts over twenty years every
Speaker 3: morning between certain hours now I'm off on weekend, but
Speaker 3: Monday through Friday, they get it. Like, for instance, this morning,
Speaker 3: say get yourself together and do what you know you
Speaker 3: need to do and be what you desire to be.
Speaker 3: Trim the fat off your life. Right now he's holding
Speaker 3: you back, and you know it. Truth, just a simple
Speaker 3: That's the first thing to hit my spirit when I
Speaker 3: woke up this morning, and I put it.
Speaker 2: Out and guess what, and it's received.
Speaker 1: And the thing about it is that Deanna has always
Speaker 1: known me because yeah, I see him as a talented, handsome, articulate,
Speaker 1: entertaining guy, and but he always put family.
Speaker 2: First and kids first.
Speaker 1: When I say kids, I'm talking about his youth program,
Speaker 1: his educational program. Because I would tell him, Man, let's
Speaker 1: go to LA do a sitcom, Let's go to LA
Speaker 1: do a talk show, Let's go to New York. He said, Rasha,
Speaker 1: can you do your talk show on one day?
Speaker 3: You know what. We've had some real conversations like that too. Man,
Speaker 3: It's like bron you could do this like okay, but
Speaker 3: but can they shoot him in Dallas? You know, because
Speaker 3: I'm telling you that you're you're exactly right. You're you're
Speaker 3: not lying, but well, first of all, you don't lie anyway,
Speaker 3: but by any means, you are telling the truth. Because
Speaker 3: I understand what's my purpose is tied to my passion.
Speaker 3: You know, if I'm not passionate about it, it cannot
Speaker 3: be my purpose. And God blesses what I'm passionate about,
Speaker 3: and them things I want to do, but it ain't me.
Speaker 3: I would love to do it, but it ain't me.
Speaker 3: And you got the decipher in your life between what
Speaker 3: you are are you really passionate about and God would
Speaker 3: bless it? Or things that you want to do, And
Speaker 3: it's like deciding between needs and wants. Once upon a time,
Speaker 3: I used to go and get whatever I want it
Speaker 3: because I had you know, that type of cash, and
Speaker 3: you could get whatever you want it. Now it's all
Speaker 3: about your needs. You still have the resources, I still
Speaker 3: have the finances to do it, but now I'm more
Speaker 3: importantly focused on my needs.
Speaker 2: Not right right right?
Speaker 1: And you and your family too and what they can
Speaker 1: do and what they and the legacy and that, but
Speaker 1: I want to tell everybody about that. You know, we
Speaker 1: laugh about it, but I just want to let everybody
Speaker 1: and know. It's something about what's important to not only you,
Speaker 1: but the people that you impact along the way. And
Speaker 1: that's important to you because, like I said, like you said,
Speaker 1: you know you've done. You've been an incredible baseball player,
Speaker 1: an incredible football player, or.
Speaker 2: The entertainer in the music industry.
Speaker 1: You acted, You've done all these things, but it all
Speaker 1: came back to what you can do for the next person.
Speaker 1: And you have turned down millions, flared about millions of opportunities.
Speaker 1: I say that's negative, because you felt that there was
Speaker 1: a better opportunity to change lives.
Speaker 3: This part of my piece, it is part of my purpose,
Speaker 3: ties me to my piece. So when I'm acting in
Speaker 3: my purpose now I activate my piece. Perfect example, we
Speaker 3: had a high school baseball game and I took most
Speaker 3: members of the team to this piece of property that
Speaker 3: I own in nine acres lake, I mean ac rich
Speaker 3: and I'm sitting up there with the guys in a
Speaker 3: circle and I'm teaching them about life and property. I say, see,
Speaker 3: let me tell you something. Somebody could go out there
Speaker 3: and buy a Rose Wars Phantom, which is going to
Speaker 3: be four hundred and fifty maybe a half a million dollars.
Speaker 3: Time you drive their car off the lot, that depreciates
Speaker 3: thirty percent. And now that's what you're dealing with. Then
Speaker 3: it's a new car. Come my next year. People want that.
Speaker 3: It's a new one. So your car constantly depreciates. Now
Speaker 3: you could buy this property for the same costs, and
Speaker 3: not only will it appreciate, but now you get to
Speaker 3: the point where I'm willing it down to my son.
Speaker 3: Right then he's keeping it in the family for his sons.
Speaker 3: It constantly appreciates, and you can enjoy year after year
Speaker 3: after year, and just teaching them little things like that
Speaker 3: that we don't think about and no one teaches us.
Speaker 1: And that's a big thing, because you know, I was
Speaker 1: talking to a gentleman in Houston and he's throwing a
Speaker 1: documentary on black farmers how they're losing their land because
Speaker 1: the younger generation they see the land as they don't
Speaker 1: see the value in the land, and they just sell it.
Speaker 2: And so black farmers are losing their property.
Speaker 1: But as they always say, God's not making more earth,
Speaker 1: okay earth, He's not making more land.
Speaker 3: You don't make them more But see, that's why I
Speaker 3: love you, my brother, because I mean, and you downplay
Speaker 3: it because you're a humble person. But the times that
Speaker 3: I've called you for advice on the next move for
Speaker 3: a career, I mean, you're looking at it as you're
Speaker 3: looking at it as a person who's been there, done that,
Speaker 3: a person who is not just looking at his own
Speaker 3: come up, but looking at men saying, okay, for you,
Speaker 3: this is what's best for you. But we can talk
Speaker 3: about those type of things because we have that type
Speaker 3: of relationship, right But oftentimes men, men of color and
Speaker 3: men of status, we never even conversate with each other
Speaker 3: because we're so busy competing and that's ignorant. So you've
Speaker 3: never been that way, and I appreciate you for it.
Speaker 2: Can I be? Can I be?
Speaker 1: And that's why because because a person like you, who
Speaker 1: I followed your entire career. And before we go to
Speaker 1: the next break, I want to talk about how did
Speaker 1: you because see, branding is the word just thrown around
Speaker 1: by everybody. Everybody got a brand, everybody said they are brand.
Speaker 2: For prid time.
Speaker 1: How did you figure it out? Because man, you're a
Speaker 1: legend dude, you're a legend. I look at the NFL combines,
Speaker 1: I look at those players call you on Sunday nights
Speaker 1: on your show. They all know the who you are,
Speaker 1: and that means that you're very relevant. But to the
Speaker 1: modern day player, and a lot of players can't do that,
Speaker 1: they can't feel how they can just still be themselves
Speaker 1: and relatable. But Prime Time, the branding machine, is very relatable.
Speaker 3: Why well, First and foremost, I think people are crazy
Speaker 3: and they understand that it's not October, it ain't Halloween.
Speaker 3: They know who's trick or treat nowadays, and they know
Speaker 3: what's real. They know it's genuine, and they know when
Speaker 3: I talk to them, when I articulate myself to them,
Speaker 3: it's no motive. There's nothing behind the curtains that I'm
Speaker 3: trying to get garnish from them because I have means
Speaker 3: and I have ways. But this is all started in college. Man.
Speaker 3: I played a position that wasn't handsomely paid, and I
Speaker 3: forfeited an opportunity to play professional baseball out of high
Speaker 3: school because I rolled the dice on myself. That's something
Speaker 3: that I don't bet in Vegas, but I'm gonna bet
Speaker 3: on Prime all day long. So I said, you know what,
Speaker 3: I'm gonna go to college and play this football thing
Speaker 3: because my goal and my dream is to retire my
Speaker 3: mama for the rest of her life. And once this eight, yeah,
Speaker 3: once this agent showed me the finances that a cornerback
Speaker 3: commands in the NFL, I was upset, I was saying,
Speaker 3: because I started reflecting. I started to reflect on the
Speaker 3: opportunities that passed out of high school. What did I
Speaker 3: start thinking about? Okay, this type of money that they're
Speaker 3: paying d.
Speaker 2: D hold that thought, man, hold that thought.
Speaker 1: We're gonna have more own How the prime time came
Speaker 1: about in college?
Speaker 2: On our next break with Dion Sanders, Welcome back to
Speaker 2: the Money Making Conversations masterclass hosted by Rushawn McDonald. How
Speaker 2: does Rashan McDonald?
Speaker 1: You're listening to Money Making Conversations And before we left,
Speaker 1: we was talking to my main man, Deon Sanders, and
Speaker 1: he was telling us about the evolution of prime time. Now, Diane,
Speaker 1: you were saying that you could have played baseball straight
Speaker 1: out of high school, pro baseball, but you opted to
Speaker 1: play football at the defensive back position for the Florida State.
Speaker 1: Then you got to what your agent you realize how
Speaker 1: much money was being made that the evolution of prime
Speaker 1: time started to you all talk to us about that.
Speaker 3: Well, let me slow it down. It was Asians trying
Speaker 3: to solicit me up until my sophomore year, so they
Speaker 3: knew I was going to be a baseball player as
Speaker 3: well as a football player, so they were soliciting me early.
Speaker 3: And one happened to send me the status of how
Speaker 3: much defensive backs made in the NFL, and I was
Speaker 3: alarmed that they were one of the worst paid positions.
Speaker 3: It really upset me, so I really sat down. Now
Speaker 3: you better understand. In nineteen eighty five, I came to
Speaker 3: Florida State where the Firebird where the front license Tate
Speaker 3: you said Primetime. I thought it was my nickname out
Speaker 3: of high school, so I already had the moniker. So
Speaker 3: now it was just enacting it and really marketing it
Speaker 3: and saying to myself, you know what, I got to
Speaker 3: create something that surpasses any defensive back in the game
Speaker 3: because I got the goods, So now I got to
Speaker 3: give you the drama in the game and the intellect
Speaker 3: and the savviness and the sponge an antea and I
Speaker 3: sat in my dormitory room with a black book and
Speaker 3: wrote down probably about twenty five to fifty quotes that
Speaker 3: I would say after the game, and I memorized it. It
Speaker 3: was like if I had a great game, they say,
Speaker 3: I was like, yeah, yeah, I'm the best thing since
Speaker 3: Peter but a jelly baby, I thought y'all knew and
Speaker 3: those things would go national. So now this this added attention,
Speaker 3: and now they were getting much more than just the
Speaker 3: defence back. They was getting someone of an entertainer, somewhat
Speaker 3: of a person who would command people to come see
Speaker 3: and play, whether they hated them or loved them. And
Speaker 3: that's what prime time. The brand had came and I
Speaker 3: just materialized it in my dormitory room in college.
Speaker 1: But not nobody hated you. Now, I'll tell you them
Speaker 1: when it came to returning.
Speaker 3: Punchs, opposing teams, opposing teams there.
Speaker 2: For they respected you.
Speaker 1: I'm gonna just tell you something, man, because everybody wanted
Speaker 1: you on their team.
Speaker 2: Now it was fear. See.
Speaker 1: See, I'm just when I used to watch you because
Speaker 1: I was I'm from Texas and I'm just watching this
Speaker 1: this this guy just just doing some things that I
Speaker 1: had never seen before with style, with articulation, you know,
Speaker 1: and then when did the high step, you know, going
Speaker 1: in the end zone with the touchdown?
Speaker 2: When did that come about? What was the evolution of man?
Speaker 3: That's seven years old plans for the Fort Myns rebels
Speaker 3: and Fort Mynes flaughter. Man, that means, you know, that's
Speaker 3: what That's what Walter Payton did when he was in
Speaker 3: the pros and we grew up watching him. But that's
Speaker 3: that's the things that we emulated. Then we got an
Speaker 3: the end zone and we did the Billy Wright shoes
Speaker 3: Johnson the way back in the day. I mean, we
Speaker 3: danced because it was a happy time and life and
Speaker 3: a happy moment. And we knew that no one in
Speaker 3: my family matriculated to college. Man, no one went to college, right,
Speaker 3: that wasn't even a thought. So being in the first
Speaker 3: and being someone that said, you know, I'm gonna get
Speaker 3: out of here because the only thing was getting us
Speaker 3: out was the armed forces or job corps, that's the
Speaker 3: only thing that's or jail, that's what people was leaving
Speaker 3: to go to. And it tripped me out. Someone was
Speaker 3: getting ready to go to prison for twenty years and
Speaker 3: they throwing them a party in the crib I'm like,
Speaker 3: what's wrong with y'all? Man, hein't going to jail. That's
Speaker 3: to celebrate, right, And that's just all that kind of
Speaker 3: stuff that changed my life. It just changed my whole
Speaker 3: thought process that I got to get up out of here.
Speaker 1: Now this is now. Now you're a legend in so
Speaker 1: many ways. First of all, the forty second time at
Speaker 1: the NFL Combine. You know, I know, John Ross supposedly
Speaker 1: broke your record against what whatever. Okay, you were able
Speaker 1: to run that fat and become a Hall of Famer. Now,
Speaker 1: the thing I love about you is that you talked
Speaker 1: about Billy white hues. Johnson, I knew the little chicken
Speaker 1: wing leg. But players are still doing the.
Speaker 2: Prime time stroll in the end zone.
Speaker 1: See See, That's why I know why you're still relevant
Speaker 1: because people, the people, the players still understand that they
Speaker 1: can communicate with you.
Speaker 2: And it shows every.
Speaker 1: Time at the NFL Combine like this, every type a
Speaker 1: player came over you, whether it was white or black.
Speaker 1: They knew they could relax and talk like I would say,
Speaker 1: real to Dionne.
Speaker 2: Is that correct?
Speaker 3: That's that's correct, Because I'm there too give them to
Speaker 3: give to them, to make the support them to encourage them,
Speaker 3: and a lot of players that I'm fond of that
Speaker 3: I meet for the first time. I can myself. Man,
Speaker 3: if you got a problem, man call me. Man, call
Speaker 3: me before the house catch on fire. Man. I want
Speaker 3: you to call me when you think you smell smoke
Speaker 3: so I can help you get up out of there.
Speaker 3: You said the same, Yeah, yeah, I just I just
Speaker 3: love these kids, man, and I don't want them to
Speaker 3: make the same mistakes I made because there was no
Speaker 3: communication or conversation. Because when you reach that level, no
Speaker 3: one wants to help you, No one wants to talk
Speaker 3: to you, and then you can't turn to your family members.
Speaker 3: They ain't never been nowhere. I mean, how you gonna
Speaker 3: tell me about how to how to balance this check
Speaker 3: book and how to how to understand what I need
Speaker 3: to purchase and what I don't need to purchase. And
Speaker 3: you ain't never had none, I don't. It was no
Speaker 3: one to talk to in your family because you're supporting
Speaker 3: the entire family and friends.
Speaker 1: Now that goes back to albom saying. Is that is
Speaker 1: that you have to have a supporting group around you
Speaker 1: that not only believe in your brand, but that you
Speaker 1: can trust. How did you come about developing that strong
Speaker 1: support base that protects you but also advises you, but
Speaker 1: also to challenge you.
Speaker 3: For foolish mistakes. I made some idiotic mistake, and you
Speaker 3: learn from trialing the era. I had a gentleman that
Speaker 3: blessed me that passed away a few years ago, named
Speaker 3: Eugene Parker, African American agent, one of the powerhouse agents
Speaker 3: in the game. And Eugenie and I met when I
Speaker 3: was still in college, and he oversaw my entire career.
Speaker 3: He was always saved, always went home to his wife,
Speaker 3: always was a man of God, always a good person.
Speaker 3: And he allowed me to develop into what I am now.
Speaker 3: But he never pushed me, never shoved me, because he
Speaker 3: know it would have been too premature. So he let
Speaker 3: me get a lot of things out of my system.
Speaker 3: But also he would guide me. The thing about a
Speaker 3: cut man in the corner and a coach in the corner.
Speaker 3: In a boxing man, she's telling you left, right, left, right,
Speaker 3: But when you get hit, all that stuff throws you off.
Speaker 3: And I was hit a few times, you know, by
Speaker 3: some nonsense that I didn't expect. He was always there
Speaker 3: telling me what was wrong, right and what was wrong.
Speaker 3: So I really had no catastrophic ignorance in my life.
Speaker 3: I had some bull jump that I can't control that
Speaker 3: divorces and all that kind of message. We that's just
Speaker 3: being a man and foolish living. But all together, I
Speaker 3: kind of kept it on the road.
Speaker 1: Get on, I want to talk about Prime five. That's
Speaker 1: a twenty one million dollar fundraising initiative. There was well,
Speaker 1: tell us more about that, Yeah, daid for love it.
Speaker 3: Man. Man, you got to understand, man, poverty is running
Speaker 3: rapid and now in the cities. Man, and and and
Speaker 3: we got to have comprehensive, individualized solutions. Man. And I
Speaker 3: constructed this thing called Private Prime five with the Coke Family,
Speaker 3: the Coke Network. It's caned to stand together. That's who
Speaker 3: oversees it. These organizations man to tackle poverty from different angles.
Speaker 3: We deal with chronic unemployment, family breakdown, addiction and trauma,
Speaker 3: personal debt, educational failure, and these type of things run
Speaker 3: rapid in our inner cities. Man and I've got a
Speaker 3: collected group were raising twenty one million. We already over
Speaker 3: halfway there. And we're we're funding different groups around the
Speaker 3: inner city that's been doing it for years. We're just
Speaker 3: giving them the resources, the structure, the mentors and everything
Speaker 3: so they could have a scalable impact on society and
Speaker 3: these inner cities. And we're tackling the poverty at every angle. Man,
Speaker 3: We're going to do it. We're doing well. I love
Speaker 3: what we're doing. I love to see the smiles on
Speaker 3: the people's faces. I love being able to do something
Speaker 3: for someone that cannot even reciprocate the gesture. That's who
Speaker 3: I am, Rashana. You know that. And I love the
Speaker 3: life I live, and I live the life I love.
Speaker 1: And that's why I love about the whole to bring
Speaker 1: you on the show, because people need to see so
Speaker 1: many layers and so many layers of individual like you
Speaker 1: as an entertainer, you know, and you're so you're so
Speaker 1: relevant and you're so current.
Speaker 2: But I just loved it. Prime five is who he is.
Speaker 2: And I'm just.
Speaker 1: Telling you, guys, is that is that he knows me.
Speaker 1: Every every couple of years, I go, hey, yeah, let's
Speaker 1: go do a television show. He goes with shot where
Speaker 1: y'all go tape the show at And Dallas is your
Speaker 1: home and you're giving back and and and and I
Speaker 1: you know, and and I'm gonna keep coming because you wanted.
Speaker 3: You want to endless people? Are you ready?
Speaker 2: Endless people are ready for shot?
Speaker 3: I do it ready.
Speaker 2: I know because he can cook people.
Speaker 3: He can cook it, he.
Speaker 2: Can dance, he can wrap. He you know, he has
Speaker 2: an endlessly You know, one of those black don't crack people.
Speaker 3: You need to stop putting all of those good looking
Speaker 3: food on social media. Man, I'm trying to stay fine.
Speaker 3: I'm trying to stay fit. And every time I look
Speaker 3: at one of those pictures that you have cooked up something,
Speaker 3: Bettery crock ain't got nothing on you. You gotta stop.
Speaker 2: Man.
Speaker 3: This is what we're gonna do.
Speaker 2: Man, This we're gonna do.
Speaker 1: Man, We're gonna go to the NFL network. Me and
Speaker 1: you gonna do a cooking and baking show. Looked at
Speaker 1: the NFL network because all these football players can cook
Speaker 1: and bake. And we're gonna go from city to city
Speaker 1: and take a show, me and you hosting. Brother, You're
Speaker 1: gonna be cook and barbecue and I'm gonna be bacon.
Speaker 1: That's what we go do for NFL network.
Speaker 3: Cook eating everything you cooked. But we just do that.
Speaker 2: We're gonna do it, though, he d thank you for
Speaker 2: coming on the show. Man, Hey, brother.
Speaker 1: You know how I feel about you, man, the one
Speaker 1: at all time Greats.
Speaker 3: Deon Sanders, thank you for joining us for this edition
Speaker 3: of Money Making Conversations Master Class. Money Making Conversations Masterclass
Speaker 3: with rough Shan McDonald is produced by thirty eight fifteen
Speaker 3: Media Inc.
Speaker 2: More information about thirty eight fifteen Media Inc.
Speaker 3: Is available at thirty eight fifteen media dot com. And
Speaker 3: always remember to lead with your gifts