Ask the podcast coach for March 23, 2024.
Let's get ready to podcast.
There there it is. It's that music. Mhmm. Yeah. That's
right. It means it's Saturday morning. It's time for ask the
podcast coach where you get your podcast questions answered
live. I'm Dave Jackson from the school of podcasting.com,
and joining me right over there is hold on. We're gonna fix
that. It's the one and only keep keep waving, Jim. There we go.
The one and only Jim Collison from the average guy dot
tv. And if you're new to the show, what
you do here is we're live, so you can go to ask the podcast coach.com
slash live. But you can also go according to this
thing right there, ask the podcast coach.com/question,
and you can, jump into the video. And
but it is Saturday morning, which means, you know, sometimes we're we're
dragging it a little bit. And the best way to get a pickup,
and Jim's got it handled there, is that's right. A
little coffee. And that coffee pour is brought to you by
our good friend, Mark, over at podcastbranding.co.
And if you're watching the video, you can see he's done the Ask the
Podcast Coach logo. He's done the School of Podcasting.
He's done the podcast rodeo show. He's currently working on your podcast
website's logo. So I when I talk about how great he
is, I'm doing that from firsthand experience. He's may he just
everything looks really pretty and just professional. And I had
somebody yesterday that it it really looked like they did their artwork in
Cran. And I'm like, that's just not a good first impression. And one of the
things you gotta think about, especially if you're trying to be a guest on other
shows, they're gonna come over and look at your website. And, you know,
if the first thing they see is a logo, that's like, yeah, that's
not good. And speaking of websites, if you need a website, you can have
Mark do your whole website. Anything that you want to look good,
go contact Mark over at podcastbranding.co. The beautiful thing about it
is he is a podcaster and an award winning graphic.
I've already cut myself off. I'm not done. No. Sorry. No
take me home. No cappuccino. I'm not done talking about
Mark. You know, he's he's gonna do that extra time with you. He did with
me, and, we're now working on, version 2
of the your podcast website logo. So if you need somebody,
then go over and talk to market podcast branding dotco, which
then leads us to cappuccino on a phone. Take me
home. Okay. Then then that leads to Jim talking about our good friend,
Dan. Yeah. Yeah. Big things.
I'm not sure what I'm done doing here. It's all you got it all
discombobulated this morning. I do. Big thanks to our good friend Dan over there. You're
all all all wind up over there at based on a true story
atbasedonatruestorypodcast.com. This week,
Waterloo, the Blue Max, and Hitler, The Rise of Evil are the
movies that he is covering. If you're interested, need need something else to
listen to it, we got a long Easter weekend coming up here next
week. Maybe you're on the road traveling. Good time to download a new
podcast and have a listen. Check it out today based on a true
story podcast dot com. Beautiful.
And I have to run over because I've had I went over, you know, the
typical Reddit stuff, and I thought this was a
good question to to start off because some people
are are in this boat. And that is
well, Jim, you like, you kinda have cohosts. But
when it comes up to ideas and stuff, somebody said, who do you
brainstorm with if you don't have a cohost
or a team? And they say if you're making a podcast now and don't
have a team or a cohost or a partner a partner of some sort, who
do you brainstorm with when you have a format or
creative question? And I was like,
that's an interesting question. And, also, for me,
it's ugly right now. But if you go to your podcastwebsite.com,
you will see where one of the biggest things over there is sign
up for the email list, and that's
why. That's that's the group that is going to
basically help me shape the show. And I've told them,
like, you are my focus group, and, you know, this is
so start an email list. Start a Facebook group. I don't know. Any other ideas,
Jim? Well, chat gpt will actually help you do that. Yeah. It's it's pretty
good at that. It you know, once you've gotten a couple ideas from it, they're
going to start sound pretty, pretty repetitive. But yeah. You know, Dave, I
wanted to ask you a question back on that. You've got say, you know, you
come, say you come a board of directors or you call them whatever, this group
that you've gathered to help you with ideas. Sometimes you don't want to
listen to their ideas, you know, like not every idea is a
good idea. And I know everybody thinks their ideas are the best ideas, but
sometimes you don't want to do it. How do you, how do you handle that
when you get that idea from somebody? Or like, you
should what you should really do is just and leave that little
mustache in between. You know, you're like, we're not gonna do that kind of thing.
I know. Any thoughts on that? Yeah. A lot of people are saying
this. Brainstorm with bots. Yeah. That is the
fun part. What happens when you get feedback that
steers your show in the wrong direction.
That would be perceived the wrong direction. It may not be you don't
know yet. You know? You're kinda like Well, that's that's the
tricky part. Like, for the record, like, last week, we were talking about the different
artwork options. We had a op option 1 that had this cool
microphone, but instead of the microphone, it was a mouse because it's your podcast
website. And then there was this other one with the hand clicking on stuff.
I like the mic I like the mic one. That was the one that jumped
out at me. And everybody else was like, oh, dude. Option number 2. I
get in, and I was like, does this group speak? And then I looked at
my I had a Google form, and the Google form was like number 2. And
I'm like, alright. Well, the audience has spoken. And I could've said, well, I'm
using number 1 because I think the mouse is cool. But I was like, no.
If everybody else is saying 2, even without group think,
then, you know, let's, let's go that route. And so
sometimes you you know, like, I could have
gone my way again, made it all about me. But if you have a bunch
of people here's a great example. Have you ever heard of this thing called
YouTube? It's a it's a website, I guess. Yeah. YouTube
little website. Yeah. You They're trying some things out. Yeah. YouTube
started as a dating site, and
it was a place where you could upload videos to kinda say,
hi. I'm Dave. I'm, you know, £40 overweight. I
like to podcast, you know, and, you know, I
like hard rock, whatever. And then people started putting up videos
that weren't about dating and then more videos not about dating, and
they went, We put this out to do this.
Like, do we just put in some controls to make sure it's about
dating, or should we just let people upload videos about anything? This seems
to be what the audience wants, and they went with option number 2.
Let's make it a video hosting thing. So there does come a time if you're
getting a bunch of feedback that says we want to go
this way and you wanted to go that way, well, you can either
go, you know, you say, nope. Sorry. I'm attracting the wrong audience. I
just need to tweak this. Or, b, go to where the audience wanna
go. So that's, I Speaking of feedback, we're
getting some that I'm a little louder than you. Yeah. I I am
adjusting as we speak. And I see where I turned down a little bit too.
We have a super chat out there as well. We got a super chat. We
did have a super chat. A t h f. All
the no. After the
been. Dancing is forbidden. What does ATHF
mean? But, thank you very much for the super chat.
A t h f. I understand dancing is forbidden. That's a dirty
dancing thing. How? I'm not
sure. A t all the hot
yeah. So Should we have the guest room the the chat room
guests? What Let's all guess what a t h f means.
Because I'm trying to think with Dirty Dancing, like, what was the name? I'm sure
ATHF will will put it in that. Steve Stewart is in the chat
room. Holy cow. The king of audio editors.
Beautiful. Dancing yeah. But thank you for the super chat.
Dan says Dan LeFebvre says, I like to use terms
that make it obvious they're not making the final decisions. You know, thanks for the
input or recommendation or suggestions. And I and
I get that. It's just even if you I
think even if you're clear about that, when people give you feedback,
they really think it's right. And sometimes it is. Yeah. And they
really think you're gonna act on it tomorrow. And you're not
always. What do you mean? I sent this out on Friday.
It's Monday. What's going on? I got some feedback
this week on the Gallup side of things from a friend in
Europe. And, he was like, you know, if you would do your live
shows in a more European friendly time
zone, you'd get more from Europe. And I'm like,
yes, that's true, but the overall gains I would get from Europe
would not be anywhere close to the numbers that I get from the
United States. So if I did it at 5 am, so to speak here,
US time, I get nobody from the US and I get, I'm going to get
a handful from Europe. If I do it at 9 am. Nah,
it's probably not a good example. If I do it like 3 pm here in
the United States, Europe's offline at that point. They're not they're not
going to tune in, But I'm gonna get 35 as opposed to 5.
Now, listen, the podcasts do weigh more numbers than
the live stuff that I do anyway. So I don't worry about that too much
from a timing perspective, but that it was tough. He was,
it was a listener who wanted to listen to it live,
happened to live in a time zone that makes it difficult to do that.
Also, there was some expectation of like, why can't you
just do it at 11 o'clock my time for me? Right. You're like,
well, there's other factors that go into this.
Right? So, you know, I had to kind of gently say, well,
I take multiple factors into account, including the guest and the time zone
availability, some of those kinds of things. And again, the live
audience, we only get 2% of our listens from
live. So I'm not prioritizing it that that
much. That didn't go over well. Like, he was not that
was not a, oh, thanks, Jim. I appreciate, you know, the transparency and
being honest with me. It was like, well, I don't care. I want it in
my time. You know? So that's the hard part of feedback. I think it's
sometimes or gathering a group of people around you and
asking that question. They really do think like, well, I said it. Why
haven't you done it? Mhmm. Like, yeah. You know, it's that's not what
I'm looking for here. I'm just and, you know, Dan Been the
same yeah. Go ahead. Dan hit the nail on the head. Sometimes you can't help
that some people think the world revolves around them. I mean, how many times
I don't wanna get into this discussion, but, I mean, there are times when it's
like, I feel this. That means you must change.
Mhmm. Then it's like, well, no. Not really. I mean, I'm sorry if I
made you feel bad, but, no. You know? And,
the I'm not let's see. I'm not sure that's a current thing. I I think
that's been going on for a long time. Well, that's true. I think it's human
nature. You know, it's human. Listen, we you and I both
did work before the Internet. And listen, I did a
lot of, you know, I would do a lot of church stuff, music, church music
stuff when I was younger. And the audience, this is all before the Internet.
The audience had no problem telling me what they liked and
what they didn't like. So I don't I don't know if it's an Internet or
it's a current thing. I think it's just a human thing. It's the I think
it's a hard part of leadership, by the way, is is being
able to take and sometimes with the suggestions they make,
you need to follow them. You need to go, you know what? I do need
to fix this. And sometimes you need to say, I'm
sorry. I'm not gonna do it. The the hard part of the genius
of leadership is knowing which is which and when to do
it. And it's sometimes, it's not always clear, and so you just have to make
a decision. And that's part of being an adult, I think, is making that decision,
living with
too. I mean, that's the thing. And sometimes you make bad decisions, and you've
gotta own up to it and kinda go, yeah, more and more. I pivoted, and
I thought this was gonna be great. I listen. I added a show segment at
one point. Forget which show it was, but I added the show segment, and it
was terrible. It was just and I thought it was gonna be
the cat's meow. You know, I was like, oh, this thing is good. This is
gonna revolutionize podcasting. You know, I thought I
was the next Joe Rogan. And then it just fell flat and a few
people were like, you know, that's not the that's not the smartest thing you've ever
done. And you you go, yeah. You're right. So sometimes
we make you got you got to know too when, like, when
you've made a bad decision and you're like, Yeah. I shouldn't deflect
this anymore. I shouldn't defend myself anymore. Just say it was a bad decision
to move on. You know? Yeah. The chat room is saying there are quite a
few people who make suggestions that don't understand the logistics behind
it. I do this all the time at Libsyn. I'm like, can't we just make
the system do such and such? And then I'll go, says the guy that's never
done programming. I'm like, I understand you're probably going, oh, that guy's
such an idiot. I'm like, but I'm just saying, this is what people want. Can't
and then again, like, why can't we have this by, like, next Wednesday? Like,
what's the deal? Creating great grooming dogs. You'll find
that you have a strong opinion once you ask others. Yeah. That's how you'll find
out. It's a great point. And then Chris from castahead.net. There's
human nature, and then there's bad human nature. And that
is true. And then also, the mystery has been solved. And as soon as somebody
said this, I'm like, of course, it is. It's the cartoon.
It's the Aqua Teen Hunger Force. Oh, yeah. And as soon as he said that,
I'm like, oh, yeah. Of course. It's like, we all know that. I think we
know that. We've even said that before. Yeah. I know. As soon as he said,
I'm like, oh, yeah. Well, how did I not know that? So and then
Gary Stockton, who I now hear in a British accent when I read
these, now that I know these, you know, James Bond, keep an
open mind and being open to other perspectives is a it is a soft
skill. And not that not something that everybody
has, unfortunately. So it is what it is. But
I'm with you, though. I I brainstorm because a lot of times, it's just me.
It's chat g p t, where I'll be like, I think I'm doing a
show on this, and I've got my my list of 6 things that my brain
has put out. And I'll be like, what are the steps to doing whatever the
heck I'm going to talk about? And it'll give me quite a few. I did
a thing where hold on.
We'll share my website here because I had ideas
for the new show. Like, hey. Here's here's some things I'm gonna talk
about in the your podcast website.
And if we go to this so here you can see
miner at the top. And then I said, hey, you know,
mister GPT. And then I said, hey. And it gave me 20.
Now not all these are great, but it was 20. And I was like,
okay. Give me another 20. And it did. So out of these,
there's some ideas that I was like, oh, you know what? That's not
a bad idea because I forgot about you know, you have to,
again, figure out who is my audience. And is this
seasoned, you know, podcast people or website people?
Or are we gonna talk about what's the difference between a WordPress page and
a WordPress post? And in I'm basing
this on a webinar I went to. And I'm
like, yeah. We're gonna start it down there. This is not for the season.
Because if you're if you're Mark from Podcast
Branding, you don't need this show because you've been doing this
forever, and you know what a website it's for the person that is trying
to do their own website, and they're not a web guy. And they don't have
the budget to be to have a web guy and that whole 9 yards. I'm
like, okay. Let's you know? Like, I I know somewhere in the first
five shows is gonna be because I see this all
the time. They might I'll ask somebody. You know, they've been podcasting.
They've got, you know, 12 episodes out. I'm like, what's the goal of the podcast?
Why are you doing it? Well, I wanna be seen as an expert. I wanna
drive traffic to my website. I want people to hire me. I'm like, great. And
then I go in, and in their feed, they're pointing at their Libsyn
site or their Captivate site or whoever. And then every
episode is pointing to their media host. I'm like, yeah. You should
be putting just treat every episode like a blog
post, and then throw a player in there, and voila. And then
Google finds the description
your time on-site go up that boosts your SEO. It's super
simple, but I just see that's like that's almost the
situation that I was like, I have to do a vodka. If nothing else, just
to do that one episode, that's still I'm gonna do because I just
see people do that all the time. So that's,
but I'm having fun with this quick, intro for the show. And
what was interesting is I went to 11 Labs
and typed well, first, I went to chat gpt, and I said, give
me a 60 second script for
a show. And then I said, it's for podcasters who don't have any
website experience, blah blah blah. And it spit out that, and I
went to 11 Labs and found a a woman. It's weird. This whole
show I don't know why, but I'm like, I wanna make this not sound like
every other Dave Jackson show. So there's no funky rock music. It's,
like, kind of jazz piano. And then instead of
having, you know, Wayne Henderson, the deep voice guy, go, what's the
your podcast website? No. I found a woman
that's not a woman. It's a chat thing. And what's
so interesting about it is I never expected this
is that, she needs a de esser.
Like, you would think the robot voice would be pristine
audio, and her s's were a little says just just like,
e. Little hot, So I I had to kinda d s her.
But what was interesting is I had her read it 4 times because she kept
saying, learn things like SEO. And I'm like,
yeah. That's SEO. So I had to type e s
ee0 h. You know? So she would say
SEO. Yeah. Now one time, what was weird spaces? Yeah.
If you put spaces between it, it would still say c o? No. Because I
just the first time I just put SEO. Oh. And she was like c o.
But when I finally spelled it out, she did it. But the one time, what
was weird is I I didn't even notice it when I was
kinda doing it. And then one time, she actually said SEO before I spelled
it out. And I'm like, well, why would it do I'm like, okay, stupid robot.
You're fired. But what I did was I took
different chunks. Like, sometimes she'd have just the right voice inflection. I'm
like, okay. That's a good one for the beginning. And then the middle one, she
kinda you know, and then I'm adding spaces. You know? But I was
surprised that if you take a voice
and then put music under it, add a little spacing I was kinda
cool that at timesheet, you can actually hear her breathe, which was kinda nice.
I was like, that's that's not bad. And, like, that's passable. Because I've
I've heard other voices, and and I think the key to
this is putting music under it because you will hear where it's kind of
a a voice, but not really. And it's usually in the timing where they keep
just talking, and they pause in the middle for no apparent reason. You're like,
it's but this I had total control, but it took me, like, 4
tries. And especially with the I wanted her to go, here's Dave
Jackson. And she just kept going, here's Dave Jackson. Here's Dave Jackson.
I'm like, no. Like and I'm like, boost the boost of, you know,
make her flamboyant or whatever. Make it sound like, Ed McMahon.
He he's Dave. Well,
here's the cool thing in 11 Labs. If you wanted to, I could have done
you know, I might have to play with that now. But I could go, and
here's Dave Jackson, and then upload that and say
use the robot voice and use that inflection.
That's a new thing. And I was like, so I could do the, you know,
Ed McMahon. Good old is he dead? He's still dead. Right? I think
he's dead. He's still dead? Did they come back these
days? But good old,
yeah. Woah. We have a question. Rich Graham is saying,
hey, Rich Graham, winner of the 30 minute consulting.
We had a great time together. We do have if you go to school of
podcasting.com/ giveaway, I am giving away 30 minutes of
consulting. And he goes, no joy. Is that a new thing? Yes. That is my
new Evernote. Evernote said, hey, Dave. We're so happy
to have you as a customer that we're gonna double your price. And I'm like,
that's funny. And, well, you know what? That's a great segue to kinda what we're
talking about If you think about it, I don't know who it
is, but I am not Evernote's target person anymore.
I'm a guy that just wanted notes. That was it. And I want them
and this is kinda weird. I want them to be somewhat pretty. Like,
notion, I understand, will, you know, make my bed and do the laundry and
cook breakfast. It's just boring to look at. It is
gray and gray. And I understand somebody said, well, you could've color coded your notes.
I'm like, okay. But I found Evernote. The other thing was
I found, notejoy. Support this show.com/notejoy
to use my affiliate link. Links in the show notes. And
the other thing was Evernote was kind of
being like the jilted lover. Like, fine. If you
wanna leave, you could only take 10 notes at a time, and I want my
black t shirt back. Right? They were just being really crappy about
it. And I started there was a couple open source things I was
doing, And then I found Notejoy, and they're like, oh, wait. And the other
thing I wanted was the ability to email Notejoy and have them put
that email as a note in that. That was another cool thing of Evernote. And
they had a web clipper, which is cool. So and it was, like, you know,
it was more than what Evernote was charging me, but less
than what Evernote was going to charge me. So it's kind of in the middle.
And the thing I loved about it, I log in to Notejoy. I go, here's
my Evernote login name and password,
and I made a video and send it to them. They do when you do
a web clip, it tries to
kinda reformat it and make it I forget
what the official title is. Let me see if I bring this up.
It says it is a simplified article.
And I just said, hey, I appreciate the simplified article, but I
I made this clipping of this one page, and you kinda
simplified some stuff right out of it. And I'm like, that's not cool if
I have to go back and check every note I clip to make sure you
got it all. And I'm like, I had to go back, do a
select all copy and paste, and that worked. I'm like, but I'm
under, the assumption that if I clip a website, I'm
getting it all, and I've not heard back from them. That was the only thing
I've heard seen so far. But because I'm just a guy. I could've used Apple
Notes. Apple Notes is fun, but, you know, I was like,
you know. $50 a year for that? Are you paying any amount? Something like
that. Yeah. So and the other thing was I think might might be a little
more because I had something like 14,000 notes, which is why when
they said you have to do it 10 at a time, I'm like, no. We're
not doing that. Sorry. But, So more like a $100 a year or
a little less? Yeah. I think it's I think it was 90. They're plus plan,
maybe? Yeah. They're plus. They're with no joy? Yeah. Yeah. And so I just use
it all the time, especially when I'm, like, I'm going to,
LA next week. That is next week, by the way. There is no show next
week. I thought it was this week. It's next week. But I will be taking
pictures of all my receipts, which makes it really easy then. Because it's on my
computer. It's on my phone. It's on my tablet. It's everywhere. It's like Santa
Claus. And you, basically, when I get home then, I just right click on the
picture, save it into my expenses folder,
and, you know, do the whole expense sheet, which is always so much fun. It's
one of the things that's not hard. You just everybody's like, okay.
Here's what I had for breakfast. You know, that whole nine yards. So
if you're in, LA by any chance next week at,
Podcast Movement Evolutions, I'll be at the Libsyn booth, and I'm speaking on
Thursday on how to hook your audience, which is
really it's kinda weird because, boy, this sounds like a weird humble brag.
But when you when you end up talking a lot, it's hard to come up
with a presentation where you're not just repeating everything you've already said. Plus,
if you're like me and podcasting is a sickness where you're always doing a
podcast, like, you've said something at least once before, so it's hard to
make something that's not a complete rerun of here's everything. Oh, it's
Dave doing Dave's greatest hits again, but I found a couple of things that I
haven't talked about before. So that'll be fun. What, what
hooks you, Jim? Like, is there anything that you can think of that you're like,
oh, that got me? Yeah. I think,
excuse me, authentic humor. Like Mhmm. Just
there's a couple podcasts that I listen to that are just they
don't try to be funny. They're just funny. You know, they're they're
in the midst of doing their podcasts. They've got a great relationship with each
other. They know what they know how to get each other.
You know, they they're just funny. I, I
found myself, I was driving in. It was either Thursday or Friday,
and there was a funny moment going on and I'm laughing out
loud in the car and I'm realizing the person next to me is staring at
me laughing by myself in the
car. Right? For me, I like that kind of authentic
and maybe even some self deprecating. That's good. It's my favorite kind of humor when
it's sorry, self deprecating humor.
So it's just a good that's those those are the kind of things that hook
me. By the way, my my viewing habits on YouTube
are very different. Mhmm. So I'm more of a on YouTube, I'm more
of a DIY guy. I like to see people do things.
I like to see them clean up stuff or I like to see them make
stuff or tear stuff down or visual.
Visual. Yeah. Visual things. And I'm not necessarily looking. In
fact, there's one DIYer that lately made a little bit
of a format change, and they're doing these things. But in between,
they're doing these kind of silly they're not very funny. They
think they're funny. They're actually not very funny. All my friends say I'm
funny. Yeah. Okay. Yeah. And it's the little things that
the, you know, the kids do with each other to, you know, to, and it's,
it's, it's supposed to be sarcastic or it's supposed to be, I don't know what
it's supposed to be, but it's not funny to me. And I'm like, guys, I
I'm watching you to tear stuff up and put it back
together, not rib each other about how dull
your tools are or how cheap you are in the in
in the kind of things that you buy. And so it yeah. I've noticed
that my my YouTube habit is different than my
podcast, habit as far as what I'm looking for.
Interesting. Yeah. I I am watching more and more
YouTube on my TV in my living room. That's like my lunch thing. I go
to lunch. I ask my Google thing,
not the woman in the tube, to open YouTube,
and she opens it on my TV, which I still feel like it's magic
that you know? And so that and plus Meet the Jetsons?
Yeah. Exactly. There you go. Look at
this. Who's it? We got Steve Stewart, and we
have mister Bitcoin boomer himself, Gary Leland.
Nice. Hey, Gary. Or if you're if you're a old timer like me, mister
podcast pickle, it's been a while since, Is it should we cancel our
show more often and then come back? Should we say every week? Yeah. We're not
gonna be here next week. And then at last minute show
up and, and or maybe it's just the week before,
Podfest is a no. Podcast Movement. Sorry. The week
before podcast movement, everybody's just getting geared up, ready to
go. That's it. Gary, are you gonna be Steve, are you guys gonna be at,
podcast movement? Am am I saying the right thing? Podcast movement.
Evolutions. You have to throw in the evolution. Evolution. And what's the difference
again between movement and movement evolutions? More old guys
in suits at Evolutions. Lot they way. Right? Well, they should
do they should just come out and say what it is. Podcast Movement
Evolutions is more business to miss because it's
more business to business. There's a lot of wondery. Like, we're
sending, like, 23 people from Lipson
and 4 of them from Lipson, and the rest are from advertise cast. Because those
guys are gonna be working it with all the big networks and all that
other stuff. So that's gonna be fun. Gordon, I would think Gordon's gonna
be at maybe podcast Movement Evolutions. I don't know. He
might. He's an entertainment lawyer. And he also, I think, lives in LA, if I
remember right. I know he's somewhere out there and, Steve Stewart says he's not going.
So Oh, no. Steve Stewart. I'm not saying. Steve, if you're not calling, I'm not
going. Yeah. It's well, it's very it's I don't think it's for
the I see. I get in trouble if I say this. It doesn't appear
to be that the indie podcaster is as interested in
evolutions as they are in podcast movement, which will be happening later this year in
DC. So I just know last year because it's
supposed to be evolution. So let's talk about what's happening,
the new technology and all that stuff. So I did an episode I
did a presentation on podcasting 2.0. And if
I remember right, I had 9 people. And I was like, well,
it's not the quality it's not the quantity. It's the quality of people. And we
had lots of time for q and a, which was great. But I
it's I it's it seems very business to business. A lot
of networks there and a lot that's where you run into people
like, so tell me about your show. Oh, I'm I'm just the
storyboard guy for Pineapple Express, you know, blah blah blah, some
sort of big network, something something something. So, yeah, Tim
says, I'll be at Podfest Movement in DC. That makes sense because Tim
lives in DC, if I remember right. He was always involved with
DC Podfest. Yes. Steve says one less old guy
in a suit. So yeah. People still wear
suits. Really? If you go to if you go to NAB,
especially, there are, like, really old guys in suits because they're from
radio. Yeah. Back in the day yeah. I'm the manager of Wixey
9 60 AM. You know, you're like, really? Seriously? Like
but I haven't been to NAB in a long time either. So that's, that's always
a fun one. I threw away all my dress up close. Well, I fatted out
of them to begin with. That's it. That's me. None of mine fit.
I gotta buy a new shirt. I gotta I'm singing in the choir
on Easter, and, apparently, my neck is not
17 anymore. And it's either a, leave the button out and
have the tie kinda cover the fact that you're not buttoning that. But I was
like Just get a just get a new shirt. You probably need one anyways. Yeah.
Well, that but the problem is I'm part orangutan, So I need, like,
36 arm, 18 neck now. But,
they pronounce that orangutan. That's Orangutan.
Yeah. There you go. Gordon is speaking at Evolutions on
Wednesday. Network and acquisition deals mock negotiation.
There you go. Well, speaking of, legal stuff, let's let's do this
one. Do I have the question as well? Yeah. So this was I'll put this
link in the the thing about Bob in just a second. Hey. I'm thinking
of using a name. It says I I have so many good
names and ideas. I find that many of them were used
by short running smaller pods. Here we go. I can't do
a no pods. It's a show that I've since seemed fizzle
out. It feels counterintuitive to me. But to y'all,
how does it feel morally speaking to title the same name as another show that
hasn't published an episode in 1 plus years, especially if the name is
more relevant to my show than the older one. Ultimately,
how do you niche your names with keeping them eye catching and
relevant? Those are called taglines, boys and girls. My newer show is very
casual, but themes to an industry. So play on words is
preferred over just the the blank podcast with blank. Yeah. I'm
a big fan of the blank podcast because that's what peeps are
using. But there is an article that I will put in the
chat room. Yes. I will put in the chat room that's on Podnews where
there is a trademark. Now here here's the one that you go, really?
Really? It was something about money. I forget the name of the
show. But let's say I did a show and I called it
Home Gadget Geeks with Jim Collison, and that was the name
of my show. It was literally that blatant.
And it was like the money pot money something with
Laura Smith or something. And this person did a show
with that exact name. And I was like, yeah. I don't think that's really I
don't think a judge is gonna have a hard time going. Let's see. Does this
trademark confuse do people get this confused with the other one? I'm like,
yes. Yes. They do. And so
it's trick. It it's one of those things where it's like, you're kind of on
thin, you know, thin ice there because the
person could say I used it first, but they did quit.
So I'm usually like, let's go back to the drawing board and see if you
can come up. Like, I spent 2 days looking at your podcast website, and
I did not find I found lots of things about websites, and I found a
lot of thing about podcast websites. But nobody, at least according to
uncle Google, through many different searches with quotation marks
and not quotation marks and things like that, nobody's doing a show called your
podcast website. So I think I'm okay on that. And if they came to
me and said, I've been doing this since, you know, 2019, I
would just go, okay. Well, we're gonna do a rebrand and go to
town. But Mhmm. What what do you think, Jim? If it's been over, you know,
a year, they only did 4 episodes. What I would do,
I would here's where the you know, hire a nerd, get their
old RSS feed, and in theory, unless they use
Buzzsprout or Captivate, you should be able to pull their email out of their
RSS feed and email them and say, hey. I'm
thinking of doing a show that has the same name as your show.
Do you know are you completely done with this podcast? I
would like to offer you $50 for your name and your
RSS feed, and I'm gonna pick the show up. In fact, if you want, we
could have actually do an episode where you come on and explain how
you're handing the show off to me. I would try that just to see
you know, now chances are you're gonna send that to an email that they
never check anymore because it was the email they used with that podcast that they
haven't done in forever ago. So that might be something I would
try because, a, then you're not starting with 0 audience,
you know, in theory. Now probably not a big audience because if it was a
big audience, they probably wouldn't have quit. But that would be,
something you might wanna try. 22 different things
happening here. 1 is somebody is trying to
ride on your trade trademark. Let's just say I listen, I don't have home
gadget geeks trademarked. So we'll use that as an example.
So I think, you know, I've been doing home gadget geeks. Well, it's been Home
gadget Geeks for maybe 8 years now. It was HomeTech before,
and now there's actually a HomeTech podcast. And I have the guests from home or
the hosts from home tech on my show from time to time. And we
talk about how, you know, I've I've talked about that was my original name and
I dropped it and they took it. But let's just say somebody else came
along and and, took all of a sudden the Home Gadget
Geeks showed up. I think I may try to figure out some
ways to take advantage of that. Like, there's some momentum there. And, yeah,
there's causes some confusion. Now I don't do Home Gadget Geeks. It's not my
job. I don't do it as if it's not I'm not making money off of
it for a little bit. But so the caveat that caveat, it's
not my livelihood. But I might try to figure out some ways to
let them do some work for me and see
if I can get them to drive traffic back to me. In other words, we
always think they're taking our traffic. And I kind of
wonder, is it would there be some ways to to reverse that, right, to
make it that way? So that's that's item number 1. If somebody steps on
you, you stepping on somebody else. Dave, I like your
idea of, you know, so say you find it hasn't been done for a while.
I like the idea of contacting them. Chances are that you'll probably you'll you'll probably
hear crickets. You can take the risk and try it. If it's a small, you
know, Gordon had said in chat, if it's 1 year,
3 to 5, probably. Right? Right.
So, you know, that would probably work for for both
ways, but try to reach out. If not, take the risk
or change it slightly. You know, I chances are if they
weren't podcasting very long, it's not like they're out there looking for this,
but it is always a risk. You know? You say you're wildly
popular, and then somebody come does come back and say, oh, no. No. This was
us first, and then you got money to deal with or whatever. So
it is worth like you said, it's worth a look. If you're gonna do this
seriously, it's probably worth and Gordon came on months
ago now, I think a couple months ago, and said, it's probably worth,
you know, spending some dollars on a copyright person to to get
that done for you. Or a trademark. Check it out. Yeah. Yeah. Trademark
copyright. Whatever. Yeah. I think Copyright. Probably using those terms wrong. Yeah.
Doctor is like, what's the a trademark is when you trademark a name. A
copyright is more, I think, your content. Like, you know,
a writing is this is copyrighted. You know, you know, if you
want the answer to that, gordonfiremark.com. He's the entertainment
lawyer. He's on YouTube. He's everywhere and, always, can
answer your questions as well. And ChatGPT would probably
answer that question additionally as well. I don't know if it's that far. I'm not
taking any legal advice from ChatGPT. I was
listening to Adam Curry, and he kept asking ChatGPT
questions that he knew the answer to. Like, what is the
book that John C. Dvorak has been working on for years but never finished?
And they're like, it's this. He's like, that is not correct. And it's like, oh,
and then he's even he is like, it's about a liquid, and it just kept
giving him the wrong answers. So Gary says Mark Williams
has been doing a LinkedIn podcast called LinkedIn formed
for 78 years and was recently contacted by LinkedIn Lawyers.
Yeah. Shades of Entrepreneur on Fire. Yeah.
That would the interesting thing about that, that's the John Lee Dumas Show,
is John's dad is a lawyer. So he had
access to, I'm gonna guess, pretty cheap legal
fees and but he was up against, you
know, Entrepreneur Magazine. Yeah. He may have thought there who
who from Entrepreneur Magazine is gonna actually do this?
It's a podcast. Right? Now they're they're not similar forms of
media. They are both forms of media, but I don't think anybody could
have predicted in John's case that Right. The magazine would
come after him for that. Well and I would argue that, like, look,
one's a magazine's, one's a podcast. They are kinda different in a
way. But my point was, most people won't find it because, well, I
can't afford the legal. Right. And I'm like, well, John, a, John
could even if his dad wasn't a lawyer. But it's like and I go ahead
and, you know, maybe his his dad was a divorce lawyer. Who knows? You know,
he may not have been up on entertainment law. In which case, you go hire
Gordon Firemark. But I just thought it was interesting that John started
to kind of fight it and then said, okay. I'm enter
entrepreneurs on fire. And most of the
time, his logo was EO Fire. So he kind of backed
away from the word entrepreneur. Yeah. So Yeah. Well, the EOF
was kind of the middle finger to them to say, fine. I'll
just go rebrand everything. And and now that's a lot
of work. I mean, he had a lot of episodes. Yeah. I'm
sure he had to hire somebody. It might have been cheaper to hire the lawyer
to fight it than to hire. I'm sure he had to hire somebody to go
back and change all of that stuff. Rebranding.
Yeah. Holy people like Yeah. A lot of stuff. Like, we just
Libsyn just changed advertise cast
to Libsyn ads. And just
that's a a decent you know, I think there's, I don't know, 30 to 50
people working in Advertisecast. Everybody's gotta get new business
cards. And all the marketing material that you're gonna bring to Podcast
Movement, I think I'm I'm I'm guessing, which
I'm pretty sure this is accurate. I'm pretty sure the marketing department knew this was
happening, and we're announcing it a podcast movement. So I'm pretty sure we
have new material for advertised cast at the, we're not gonna be like, oh, this
this is Advertisecast, but it slips and I'm pretty sure all the new material.
But it's it's a lot. And then the website so, you know, you're paying your
web guy to redo all the stuff. It's rebranding if not
yeah. And that's more than just copy paste. Yeah. Like, you
mean, you're just not doing that. You know, there's a good comment in chat about
reminds me, you know, the LinkedIn guy Yeah. Could have reached out to
LinkedIn and asked for a a partnership deal. Yeah. Let's
say, Hey, I want to sign in. This isn't where the LinkedIn pays you. Although
that may, that could happen. You could say, Hey, I want to
license that name and then reach out, you know, you have to get, this is
gonna cost some money. It may be cheaper than rebranding though, to say,
no, I wanna, I wanna license the LinkedIn name
to use for these purposes. Not all companies will do
that. It's that's not a the the company's gotta be willing to go into some
kind of relationship, And then they may take some stake
in what you're doing. Plus and that may be an annual you know, you may
have to pay them annually for that, something like that. Plus, or
they may, if you do partner with them, if you do license with them, they
may start an advertising for you too. So it's worth to
ask, like if they came, you know, if that had happened to
me, I might've said, Hey, can I license this then? Can I
license the use of, of that name? And if they said no,
I would say, well, how can I partner with you on I wanna do this?
How can I partner with you on this and make this thing work? There are
no guarantees in any of that. They may say absolutely
not. Change the name, change everything. Some some
legal groups within organizations don't want any of that infringement.
Some may say, oh, this may be a good opportunity to, you know, do
partner together to to to have more reach.
Yeah. Gary says they made him a LinkedIn top voice, though. He
goes, but the fun thing is he speaks his mind about LinkedIn,
which at times is not exactly complimentary. So
and that's why to me, I I somewhere along the line,
I'm gonna make a YouTube video about notejoy. And the one thing I'm gonna point
out is the fact I I to me, that's what I love. When I see
a review and they go, I love this. I love this. I love this and
this. Then there's but there's one thing that I wish they would change
that gives that review validity because I see a Mhmm.
On YouTube, if I see a video review and it starts off
and it is an AI an obvious AI voice talk, I'm like,
okay. Next. Because no. Just and by that, I
mean, no. But those are always and and they're oh, it's
always just slow moving. Like, they've taken the screenshots
from their website, and they're gonna animate them by zooming in on them. So
it's this video talking about the new Von Speeder. The
thing I'm like, no. Just no. But I always Obviously,
stock. Obviously, stock photography. Yeah. You know? Tom Buck is a
guy that reviews microphones. Bandrew is another guy that reviews equipment.
And they will openly first of all, both those guys
buy their own stuff. And if they do get it given to them, they
always fully disclose. So, like, no. No. This is my opinion. I do not
get influenced by by that kind of stuff. So But it's
it's painful to watch reviewers who are
how do I use the word? That are not kind. We'll put
it that way. Mhmm. To the about the things they're reviewing in an
unprofessional kind of way, you know, and and you're like, Hey,
it's just an opportunity. You know, you could review this thing and say, I
love this, and I love this, and this works great for me here and I'll
and this about it. And there were some things that didn't work for me
in this. This, this, and that. Right. You find some reviewers who
just come straight out just smashing it, You
know? And you're like, is that really I mean, is that really necessary
at times? And so here's a good example. This last week,
Erin Lawrence was on my was on my show a week ago, and
she she tested out one of these bird feeders that has a camera in
it. Right? So that you put the bird feed in it. The birds come up.
The camera takes a picture of them. Oh, nice. Yeah. It's kinda cool. Right? Kinda
cool. Well, the the the company a that she got it
from, it was not the best design in the world. And she said you
know, she reviewed it and said, I like all these things about it. And then
there's these things I didn't like about it. It's hard to get the it's hard
to get the bird food in there. The thing's kind of awkward. This doesn't
work this way. The camera, the, I have to charge the battery every
5 minutes kind of thing. So she said, but I did try
this other one, and that seems to be solved those problems. And so
she, you know, talked about that. And I was like, oh, that's kind of
cool. I'd have a hummingbird feeder outside. I'd love one of those. You know what
happened? That company B contacted me the day after, and they were
like, Hey, we heard on your show, you wanted
to you were in the hummingbird feeders. We have one. Would you, you know, would
you try one for us? And I said, you have to talk to me. There's
I don't do this via email. I want a conversation with you.
And they said, oh yeah, great. And they were in China. So I had to,
you know, it was late at night for me and early, early morning for them.
But I told them, I said, look, I don't do reviews and I don't, if
there's things I don't like, I'm gonna say that. She's like, perfectly fine. We, we
want honest, be honest about it kind of thing. I
just wanted to make that really, really clear to them that I'm not like,
I'm, you're, you're going to give this to me, but I'm I'm not gonna that
that's that's not gonna stop me from saying things about it. So you
never with those kinds of things in the review space,
one of the things, you don't have to be obnoxious about it,
right, in, in the bad review. But they also
do they're listening. You know, there's a lot of a lot of times those companies
are listening. And if you can be good Erin is really, really
good about the way she has her pros and cons, and she has these great
relationships with the the vendors. And the vendors say, like, hey, actually,
some of the advice she gave us we've listened to, and we're gonna implement them
in future versions of this. And so I guess I'm saying be kind
in some of these things. I mean, you don't you don't have to be a
shill. Is that the right word? Shill? Yeah. You don't have to be a shill
for them, but you'd also don't need to be a jerk Right. About the
way you say it either. There's a a guy that I just
discovered. I Alan something. Anyways, he's a he's a preacher
kinda guy. And
somebody at my church is like I I mentioned the name Joyce Meyer.
And she's like, well, you do and without getting into a religious discussion,
but she's like, do you do know she's a false prophet? I'm like, wait. What?
I'm never I'm like, I've seen Joyce. She seems pretty cool. And there's a guy
on YouTube, and about every 9th
video is him explaining and he, of course, he has some
sort of scripture, you know, Jonah blah blah blah. This is why I have to
do this. And then he just trashes another pastor, and
they're all much more popular than he is. And I'm like, I'm smelling the
marketing thing here that maybe that's what his whole thing is. And I'm like Too
bad. It's too bad. It's just it it's the worst kind of
marketing. Yeah. Gary says one YouTuber I respect is,
is it Curtis Judd or Judd Curtis? I never know. But, anyway, that guy, his
audio tech reviews are always detailed, and he always does the
pros and cons in the opening seconds of the video and the and great
audio samples. It's awesome. Yeah. I like, I I always thought it was Curtis
Judd, but maybe he's Judd I mean, whoever. That guy. You know him when
you see him. Gordon's got some follow-up, which is great. The difference with
between entrepreneur and John Lee Dumas is
entrepreneurs still using the name for their media product and services.
So even after a a number of years, they have the right to protect and
rely on. And that's the other thing. And that's the key there. They
they have the right to protect it, which means they can get into
court. Right? And that's what you wanna avoid at that at that point. It doesn't
mean it's a judgment on you or you can't do it. This means they can
take you to court and sue you for it. Well, that's the other thing. Yeah.
Gary says here, I saw a video about a guitar teaching system, and the guy
just totally trashed it. And they sent their lawyers for him. I've been in
that. Yeah. I just I disclosed I work for Lipson in a
company, you know, let me play with their stuff. And then I
said I didn't like it. And they sent the dogs after me. And I'm like,
wait. What? Yeah. So that was fun. I also
accidentally Hold hold on just before you get off that point. The other
I've watched a lot of reviewers to your to you in your
situation where they get something and they don't like it, and then
they go back to the who gave it to them and say, hey,
All these things I didn't like. I'm gonna publish this, or
do you want me just to give it back? That's what I do. I do
that now. But, yeah, also, don't say they're a bunch of liars and you should
never do business with them. Well, that's a classic. That's a classic.
That was a Dave Jackson classic. What not to do.
Yes. Exactly. You know what not to say. Yeah. Learn from me.
Don't do what I do. Don't do what I say. Yeah. I've had my
moments. I'm sorry. I cut you off there. No. But it's just the thing
was in the article that I put in the chat room, and I'll have it
in the show notes. James Cridland was talking about this,
and he said and and, Gordon, you can correct me if and if you wanna
pop in, you can. The link's there at the top of the screen. James
said he got a trademark for $900, and that seemed
a little cheap. I I was thinking at least
like, I was thinking 1500. And then the other thing you have to and this
is the part I don't know, is once you get a trademark,
you then have to defend it. And I was looking at
places where you, you know, like, whatever trademark
farm or whatever it was. You know, there are all these different trademarks for us,
but they all were like, oh, it's x amount to get the trademark, and then
you hire us, and it's x amount a year to then
defend it. So if somebody's trying to use school of podcasting.com
or whatever, and that's now the good news is and I'm not an accountant or
even play 1 on TV, but I'm pretty sure that's a a fee you
could claim as an expense on your taxes. So but it still means
you gotta have a couple grand in the in the kitty to,
to pay for that. Yeah. Yeah. You gotta defend it. The the other I mean,
you could the other route you can go is just be super generic
and use words that aren't that, you
know, like peanut butter. Like, you know, that we're the peanut butter
podcast. Well, that's a pretty common
term. Right? And so maybe maybe the peanut butter folks would come after
you. I don't know. Jiffy. Jiff. That's it. Jiff
and Peter Pan gang up on you. I thought it was just Jiff. Just j
I f. Good day, Jeff. Jif is, the
popcorn. Oh, right. Yeah. With the weird little
sultan's hat that comes out that of the pan. The stove. Remember
the stovetop? Yeah. Was it that you would put on it? You can't even buy
can you buy those anymore? Is that even a What was
interesting about that? This tells you how bored we were in the
seventies that that was entertainment. And, b, 9 times out
of 10, you burnt it. So you after you burned your hands
trying to because it made basically a fishbowl of popcorn.
Not not safe at all. Yeah. And, yeah, that was what did you do
before microwaves? Well, we we put this thing on a stove, but
it was fun, you know, to watch. Were big. Air poppers were
huge. I mean, remember all the different brands and you get it. Healthy
popcorn. And then it would, it would shoot it out the front. And And
then everybody said, well, yeah, it tastes like cardboard. I'm like, yes.
Until you just tell you put it. Some
of them had a top where you could put butter in you'd put butter in
a in a in a container on top. And while it was popping
the corn, it would melt the butter, and then you could Right.
Put the delicious butter in it. Yeah. Do you? Still? I
have a well, I have the thing that it's a
little basically, a hot plate with a dome over it. And you put the oil
in, you put the popcorn, and then it it turns this little cable so it
spins it. Because I used to do that. Like, my mom had a recipe.
This much butter, you had to throw some Crisco in there. It was a handful
and a half of yellow popcorn and then, like, just a half a
handful of white popcorn. But the fun part is you would spin it, and it
had these vents for, you know, steam. And the fun part was never make
popcorn without a shirt on because once that thing starts popping, grease
starts flying out of the the air holes. And it was, it
was always kinda like, well, how how hurt am I gonna get making popcorn this
time? Because to me, if you cut me, I will bleed
popcorn. That's one of those things I could just not get enough of. So delicious.
It's amazing what we allowed in the seventies, the front
flying grease and things like that where, you know, we smoked in the
house. Yeah. The good
old days. Oh, the good old seventies. Yeah. On that
$900, Gordon has chimed in. $900 is low. Yeah. I thought
so. That's probably excluding the government cost. So, yeah, it's it's one of those things
that you know, it's Jim said the if you're taking this seriously
you know, because it's one of those things it's probably one because I need to.
I like, the school I shouldn't say that out loud. It was like, I'm gonna
go get a trademark. But I have You've had it for a long
time. Yeah. I've had it for 2,005, but I it's Yeah. And you you have
proof going back. You know, I I do. So from from time to
time, I get asked from from for my day
job, hey, do you have things that you've said about
this going back in your videos to this day?
Because some, you know, somebody's disputing something. And and so you you
have a lot of material there. That's for Yeah. That's for. That's where your
website becomes important too, publish dates and some of those kinds of
things. Yeah. We are on a popcorn roll. Gary says, who remembers burn
pop corn in the work microwave? Oh, yeah. That that never goes over well.
We're Bowden now. That's for Bowden to make popcorn. See, I'm weird. I
like it ever so slightly burnt. Just a little. Oh. It it
kinda gives it a weird barbecue flavor, but it does make the house stink. The
movie scotch then. If you were if you were a whiskey drinker, you'd like
Scotch. Todd the Gator says, the movie theater still use
the spinning wheel. Yes. And it's a proven, it's a proven
method. I mean, you can't, the movie theaters, when you, when you have to make
a metric ton, I'll use, we'll leave that word out. Yeah. When you have to
make a metric ton of popcorn every single night. And there's
something about that movie theater popcorn. I don't know. It's it's terrible and
delicious all at the same time. Fake butter that just
screams diarrhea if you put too much on it. I can't stop eating
it. And you can't stop eating it. Yeah. I Can't stop. Won't stop. I'm
sorry. And the beauty of that is you've eaten
at least 3 fourths of the giant bucket the size of your head, and you're
still halfway through the trailers. Like, you haven't even got to the movie yet.
And then you you know, the gallon of of Coke, you know,
and then the the joy that is, okay, I'm I'm just gonna hold
it for, you know, and then you're watching, you know, some sort of
superhero movie that's 2 and a half hours long. So Doctor has one
last thing on the transcript thing. If you did reach out to them,
let's say after the 5 year mark and they said, no. I'm not gonna
sell you my name or my feed. And it's after
5 years. To me, it Run. Yeah. I'm like Run.
If they're if listen. If it's been 5 years and they are still saying no,
if you do something along those lines, they are I'm I'm not saying
You just put a bull's eye on your back. You're like, they're gonna be watching.
You don't do something different. Yeah. Do something different. So
let's see. We've got fun things. I'm gonna show you a fun tool in a
minute that I found, and then Tim has a question about
newsletters. We're gonna get to that. But right now would be a great
time to talk about, except I have to go back to the first slide, which
I didn't do. And this, of course, is oh, I oh, I can do that.
I can jump right to page 1. Yeah. Our awesome supporters. We love
them. We need them. They're awesome. You can be an awesome supporter by going to
ask the podcast coach.com/awesome. And this
show is brought to you by the school of podcasting.com
where you get courses to walk you through from everything. We had somebody join
up last night that is a flight attendant from
Brazil. She's awesome, and she's going to be doing a show about
stories about flight attendants and what happens in the sky. So
but she got that through coaching, 1 on 1 coaching, unlimited 1 on 1
coaching, and, of course, the awesome podcasting community. So besides flight
attendants, we've got comedy writers. We got a couple of retired
pastors. We have I think here, we have psychologists.
A lot of great people, and they're doing podcasts. And Ask the Podcast
Coach runs on PodPage now here's the thing, the tied in to what we're talking
about, I asked Brendan. I said, hey. Can I buy the
domains tripodpage.comandlearnpodpage.com
because you own the copyright and the trademark to pod page? He's
like he's like and he goes, why are you buying those? And I go, well,
try PodPage I'm gonna use for my affiliate link. And learn PodPage, I'm gonna make
a free course. And as both of those were promoting his service, he's like,
well, by all means. You know? And I'm like, alright. Cool. But I should've, like,
printed out that email and had him sign it or something. But so far, Brent
and I are buddies. At least keep at least keep it. Right? I mean, at
least keep it somewhere so you've got it. Yeah. And, we are using
Ecamm. So if you wanna check out Ecamm for live streaming, go to ask the
podcast coach.com/ecamm. And if you need more Jim
Colson, there he is. Theaverageguy.tv is where you
can check out Home Gadget Geeks. And is this the next slide? It is.
It's time for the awesome
wheel, O'Neige. Yes.
And this is one of those things that's gamifying things makes it fun.
I've had people say, how do I get my name on the wheel? I'm like,
$20 a month? Part. Yeah. It's my favorite. So everybody should
give you $20 just to get on this wheel. It's so much fun.
Right. We should add the, crap. I forget the name of the
cartoon already. AT Aquafine
Aqua Teen Aqua Aqua Teen. Teen Hunger Force. Yes. But don't
dance? I'm sorry about that. The link to that, by the way, Aqua
Teen Hunger Force podcast will be a link in the show notes. But we will
shuffle it just so nobody thinks we're cheating, and we will let it
spin. Will it be Glenn? Will it be Ralph? Will it be Ross? Who knows?
Will it be and it's spinning. It's going round and round,
and it looks like it might be Flame Alive podcast. There you
go. Because hey. When when do the Olympics start in France?
This summer. Yeah. Right around the corner. I'm in July, August,
something. Yeah. Keep the Flame Alive pod, if I remember right, is their
website. I'll put a link to that out in the show notes, but thank you,
ladies. They cover and the beautiful thing is they've actually got to
cover the Olympics. So how cool is
that that you're a podcaster and you get to go to the Olympics?
That is very, very cool. So with that, as we wrap up
our supporter segment here, you can, you know hey. Look. If I'm saving
you time right now, am I saving you money? Am I saving you headaches? Am
I keeping you educated so that you can serve your podcast clients
better? But then maybe you should think about becoming an awesome supporter
at ask the podcast coach.com/awesome. And, of course, if you are
a $20 person, not only do you get your name on the wheel, but you
get your website listed at ask the podcast coach.com/awesome.
So thanks to all our awesome supporters.
And I found a new toy. I've been playing with this because I'm I'm
getting ready to start the Your Podcast
website. So I'm starting to play with website tools. And I found
one that's kinda cool and kinda creepy at
the same time. And this is if you go to support this show dot
com / mouseflow, that is my
affiliate link. And here's the fun thing. I just started using it,
obviously, so there's only, like, 3 days of data here. But if I
go here, I can see here where someone was here for 10 minutes
from Surat, India
maybe? I'm not sure what that flag is. But at any
rate, I can come here's one here. Yeah. These are some overseas
people. Somebody here 9 hours ago
from DuckDuckGo, they found the question of the month. So if I click on this
now, I can watch what
they did on my website. So we're watching their mouse go
around. They're scrolling up. They're trying to figure out, do I upload an image,
or do I click on something? And they're not sure what to
do. So this is great if you're like, why am I not getting anybody
subscribing to the show? It's kinda frustrating because you're watching
this going, just click the box. It's right there. Click begin upload.
Yeah. That's all you have to do. You know? And, suddenly they sound like
Seinfeld. Just click the button. It's right there. What's wrong with you?
Oh, these people. So I I guess he's thoroughly yeah. I
guess he's thoroughly confused here. But it's what here's the
cool thing about it is you get 500
videos a month for free. Now, obviously, if you get
more, you know, like but I get, you know, 5,000 views
a month. Yeah. It's support this show.com. I'll throw
this in the chat room. Can't remember. I think it's
s. Support this show.com/mouseflow,
f o w. And it's pretty hand and now the thing I
loved about it was I have all these buttons for,
like, you know, join now. Click here to play video.
Click here to blah blah blah. It's so easy. You you say, do you it's
like, do you wanna tag your website? And I'm like, as in tag, you're like,
what does tag mean? They have a really great help section, and you
click on it. And I just went, clicked on the login button. I'm like, okay.
And click on the join now button. Okay. Got it tagged. And now I'll be
able to go in and see stats to see, okay, I had
x amount of visitors and only, you know, a half a
percent clicked on the join now button. It's pretty slick.
And the reason I liked it because there are other ones. There's Hotjar. There's one
from there's one from Microsoft, I believe, called
Clarity. And theirs just reeked of,
like, I don't know what I'm doing here, but it's like you have to change
your privacy notice if you use this tool. And I'm like, that's kinda
where I go red flag. I'm like, so and I know there's
Hotjar. Hotjar is not bad. I've used Hotjar before, but I found this
one. And because, you know, I know my audience, I'm like, what's their free
plan look like? And they have a forever free plan. Now it's only 500
videos a month, but it's just like a good drug dealer. You know, the first
one's free. And I was like, well, they get you hooked on the free plan.
And then you're like, oh, wait. I wanna have more videos, or I want the
data to stick around longer. It's not cheap. I mean, this you're talking a
$100 a month for the for the growth plan. Yeah. And then the one what's
the one underneath that? I wanna say it's, like, $30. Starter's $30. Yeah.
31. So but I was like, but the fact that they had a free plan,
I was like, well, you know, it's it's a bummer that I can only you
know, but they need to eat. And I'm sure these videos are not cheap to
make and host in that whole 9 year. They only host them Yeah. For, like,
a month. But if you I just thought, and I was like, Rich Graham says
I've used inspect inspectlet for that.
So there are a bunch of these. I just happen to come across this one
when I was I was googling hot jar alternatives.
And I was like, well, that's kinda fun, you know, and creepy at
the same time, but it does. If if your goal is to, I want them
to click on this button. You know? And you can also see how far they
scroll down. So if your, you know, offers at the
bottom and they're not scrolling down at all, it's I've seen these
before. I forget the I Hotjar was the one I used many, many moons ago.
Record everything? Does it record every every everybody that hits the
site? Everybody that hits the site. Yeah. So So are you getting more
than 5,000 there are 5,000 a month
is the is that bottom of the 500? No. I
think it's 5 That was 5 100. 5000 recordings a
month for Starter. On the starter. Right. For
free. On the starter. 500 for free. Yeah. 5 Yeah. So,
yeah, I'm I get not a ton of traffic, but more than that.
Wait. The 5,000. I have to look. That's about probably where I'm at. But here's
the thing. Did I tell you about my horror story with my my oh,
dude. I switched, and this is not I'm gonna say this upfront. This is not
an all in one SEO problem. I'm gonna point the finger at at little old
me. For whatever reason, all in one SEO had some
sort of Black Friday deal or whatever it was. And I bought it.
And I was like so I switched from Yoast to all in one, and it
seemed like it was like, there there was probably one feature that I was like,
oh, shiny thing. So I got it, and
I've been looking at again, I'm getting into more website stuff. And
I had a guy that was gonna look at it, and he he was using
Ahrefs, which is a super expensive tool. And he's like, dude, what happened to
your website? I go, what do you mean? He goes, you were ranking really well
for some really good keywords. And he goes, about a year and a half ago,
your website went in the toilet. He goes, what'd you do? And I go, the
only thing I can think of is I changed my my SEO plug
in. And he's like, well, he goes, both those are good, you know, whether it's
Yoast or or all in one. And I'm like, Well, I have a tool
called Ubersuggest that they have a lifetime deal for, like, $250.
So I've been I use them off and on. It's kinda funny because if you
don't use them regularly, when you log in, they yell at you. They're like, we've
quit updating. Like, you where have you been? Alright. We're not updating
Dave's stats anymore. And so they're like, we haven't
crawled your site in a while. Like, what's going on? Like, okay. Here it is.
And it's like, I can't crawl your site. And I'm like, what do you mean
can't crawl my site? Like, it's right there. I just just Google it. Nope. So
I so I went over. I'm like, oh, wait a minute. So I go into
all in one SEO, and I click on a couple of things. And
I go into, like, settings, and then I go into advanced. And, you know, where
you have that just holy cow,
like, I can't believe this has happened. There's a there's a thing
called a robot text file on your website, and you're basically it's
instructions on what you can and can't do. So, like, you can say,
don't let this person or don't so I had a slash
whatever it is, no follow, which basically means don't crawl
my site. Like, the only the only stuff I was getting for it was from
people that had linked to me or for me going to school of podcasting.com/922.
I was like, no. You gotta be kidding me. And so what was interesting is
I turned it off, obviously. And the first thing I was
never been so happy to get spam in my life. Because the
minute, like, all of a sudden I'm getting relisted and just
spit like, 100 of spam messages. And I
was like, oh, what's going on? So then I looked at my Akismet because, you
know, I love WordPress. So I go to Akismet. I'm like, what's the deal? I'm
like, oh, you need to update your credentials, which I went to get them because
you used to be able to use Akismet for free. Used to.
Yeah. So you get to pick, but it can't be 0. So I paid
them some money, got that, and that's not blocking my spam. But it was,
like, one of those things where as much as we're worried
about microphones and transcripts and blah blah
blah, you know, that's the whole point of that show is, hey. I know YouTube
is the number 2 search engine. The number 1 is Google, and Google needs your
website. And when I started looking at it, I was like, oh, wait. I think
I've got a problem here. And I did. So it's kind of fun to
now fun but sad to go into my Google Analytics
and see where I was getting no traffic. And now it's just this
icon taken back off, but it's, and I and
Yeah. Yeah. The link there's a broken link checker
that Mhmm. Apparently is now working that didn't used to. And, man,
I had it was episode 24. I have a
lot of old episodes that are I'm linking to podcasters
and services that don't exist any Correct. So I have to go in,
like, unlink, unlink. And that and, also, it's weird to
see where you're at. Like, episode 24, my show notes
were maybe 5 sentences. Was like on today's
show, we talk with Mark from such and such of the such and such, blah
blah blah. We also talk about yada yada yada, links to sites. That
was it. I'm like, man. Okay. Now it's I write a book for my show
notes. But Yeah. It was it was really weird. So Ken
Blanchard, he says, do you ever wonder if foreign intelligent
communities are using the mouse app to backdoor follow? Probably.
I wouldn't put it past them. Those three letter or foreign intelligence or
or our own for that matter. Also, if you are in the
DC area, Ken needs some help. His
wife needs a little extra care, and he he takes care of her like
a good man should, but he could use a day off on Friday. And if
you live in DC, Ken, let's go to pretty sure speak
life church.com is still there, or just look for Ken Blanchard.
He's, and Ken has, if I remember right, 2 n's because he's
he's just that cool. No. Maybe doesn't. Look for Ken Blanchard, Speak Life
Church or Black Man with a Gun. Although that title makes him sound very scary,
and he's not. He's a a lovely gentle person that's,
awesome and he could use some help. So if you're in the DC area and
wanna help out a really good dude, check him out. But let me go back.
I forgot I told Tim we'd answer his question. Jim, do you have a
newsletter for, Home Gadget Geeks of any sort? And on.
It's off and on. Yeah. So Tim's question is and
I forgot to do this. I I think I've now fixed this. I figured this
out. If we do this, that comes up. And then if I push the button
again manually, it goes back to that. So Oofun, I've I figured out
just like that. Yeah. So he's saying, look. Is Substack more
advantageous? Is it more advantageous versus a blog post on
your website? Instead of 1 or the other, do both
It would be my answer. I don't know what they do at substack.
Some sort of magic potion, but I get at least
let's do this realistically. 3 3 new
subscribers a week. And over time that for a
while, when I first started, that's one that I should do every
week, and it usually ends up being, like, 2 to 3
weeks out of a month. I don't know that I've done a full month every
week. And I try to do it on Friday, but I
it it just keeps growing. And so
when I had my list on, I think I used to use MailerLite. I
know I've used ConvertKit. And I was just like, look. I'm not really
gonna use this because Substack is meant for writers, for
artists that want to spew their opinion on. It's not really meant for a
b split testing. Although I did one this week.
I did a, a webinar with, Thomas
Umstatt. And it's just fun to say Umstatt because can it sound more German
junior? And he is a book guru. If you go to, by the way,
school of podcasting.com/booklaunch, you can see a
replay of his presentation. But I did that on Substack.
But they they kind of frown on you just like, buy my
stuff over and over and over. You're supposed to be communicating with
people over there. But I I tend to do that, and it's just I don't
know how they're growing it or why they're growing it. I know they do a
lot of if you like this, you'll like this kind of stuff
with their newsletters. Like, hey. You're you're listening to you know, you're
reading Dave. You might like Tony
Bo, I think it is, who does something about black podcasting news,
which is kinda cool. And then there's there's a bunch of people over there, Tink
Media. And we've all been jumping on Substack. And the thing I like about
it, it's free. And, you know, normally, I'm not a fan of free because
that stuff goes out of business. So the first thing I did when I
looked at it was, can I export the list? Like,
do I own the list? Or is this an Apple kind of thing where, you
know, Apple subscriptions, anybody that subscribes to
that, you don't get the customer information because they're not your customer.
They're Apple's customer. And I was like, really? So I like the fact that
Substack, if I ever wanted to move, I could just export my list and go.
But so far, it's been working great. And what I
did was, a, I had
somebody LinkedIn guru said, Dave, do you know that you
have a LinkedIn newsletter and you have one edition?
So I set it up and forgot about it. So I take my
Substack newsletter, which is really just like it's a paragraph
of, like, what's going on behind the scenes. Then there's a
like I mentioned, like, I'm now selling my audiobook. It's not even done
yet, but I'm doing a thing where if you go to
school of podcasting.com/audiobook, you can buy it
now, and the first, like, two chapters are there. But if
you're an early adopter, I'm gonna give you a channel to where you can ask
me questions as you listen to the book. And part of that will then be
the bonus content for the book, which will include a shout out to you.
And so that's that was in there. And then there's a what caught my
eye. So, like, I I learned about Moxie. If you're
a entrepreneur or freelancer, Moxie is a pretty cool tool. So if you're
using your podcast as a business so there's that
part. And that's really it. It's to me, I look at it and go, this
is the dumbest newsletter ever. And I have people say, I love your
newsletter because I can read it in about 2 minutes. It's just here's what's going
on. Links, links, links, links in, like, headings to show what the links are.
And then what I started doing with my latest one
was I mean, like, hey, here's the title of last week's ask the podcast
coach, and it'll say ask the podcast coach. And I'm now
putting follow buttons after that. So if somebody really wants
like, you know what? I always see these titles from ask the podcast coach. Now
they're gonna be able to click on follow because if you're using podpage, which we
are, if you go to ask the podcast coach.com/follow,
all the links are there that you've put in for Apple and Spotify.
And I was gonna say Google, not next week because
there's no show next week, but also there's you will still have Google. But come
April 2nd, Google Podcast, that
button won't really work. And per
Libsyn per Google from Libsyn, they're not gonna redirect
that, which how stupid is that? Why wouldn't you redirect
it to YouTube Music? And per James Cridlin, it's because you
can't link to a show in YouTube Music. How stupid is
that? Which is why I'm not sending people. I'm like, use Podorama.
Use Podcast Guru. Use Podcast Addict if you're on an Android
phone. But so for me, you know, I I
like the fact that to get back to Tim's question,
blog or newsletter. I would put it on
my my website. If you wanted to, you could have chat gpt
kinda rewrite it for you maybe if you're worried about duplicate content because your
Substack is also a website, but do them both. But
I I I don't know what's going on with Substack, but and and, again, I'm
not I'm not giddy about 5 new listeners or 5 new
subscribers. I just know I didn't used to get that when I was on a
dedicated, you know, newsletter thing. So what's, when you
do a newsletter, what's usually in yours? It it was just
personal advice or not advice, but just a personal updates
and such. It I I always go back
and forth with with those newsletters. Sometimes I'll get really good at it
for a while. Yeah. If you're gonna do them, you gotta do them regular. I
saw an interesting thing this week. A good friend of mine, Cody Wheat,
who used to do shots of history, he's called in here before as a and
asked some questions. He did a podcast called shots of history.
Ran out of time. Life got busy. He got a, you know, he got a
job that was very, very demanding during the pandemic and
decided to kind of end the show. And I was sad because I really liked,
you know, I really liked it was history of a lot of things going on
here in the United States around the history of alcohol and some of those things.
I enjoyed it. Well, he just recently turned that into a to
a daily post. So it's called shots of history, and he's
writing a little bit of content every day and it lands in your inbox
or you can go to his site and do it. So I thought it was
interesting. He went from audio to written
content every day, and that's what he has time for and can put
together and make it work. And maybe someday the podcast will come back,
but maybe a great way, based on what he has time availability
for, great way to keep a podcast feed going because
he could reach out, you know, to those individuals and say, hey. I'm doing this
now as a as a site as opposed to a podcast. So I found that
kind of interesting, a way to make it work for him, you know,
if he didn't have time to sit down and do audio. Yeah. That's still kind
of a head scratcher because the the time
consuming part of that is coming up with the content.
His poster short. There are 2 3 there are 3 paragraphs, and it's
historical stuff that, you know, you can grab some stuff. And he
maybe he's a really good writer. And and that stuff
comes rather quick to him as opposed to sitting down.
Listen, his his podcasts were really, really involved. At one point,
he was he kinda did a chronology of of the entire time
of prohibition. And you're like, that's a lot of work, right, from
a podcast perspective. You know? Because I think people
expect podcasts to be, you know, half an
hour, 15, 20 minutes, half an hour for that kind of stuff. His written
content is now literally 5 minutes of reading. You know?
I guess. Because to me, I'm like, again, you could do it super
lo fi and just go, welcome to A Shot of History.
Today's topic is this. Read your blog post, hit stop,
upload it. You know? You could. Yeah. He's he's he's gone the written
format. That's what he's that's and maybe he's got some help, you
know, something along those lines. But I just kind of thought it was interesting that
he'd for now and he was really transparent with the community. I just don't have
time to podcast. I'm gonna be pushing these out to my
side on a on a daily basis. We'll see how daily goes
on writing. You know? Yeah. That's a lot of work too. It's a lot of
work too. It one daily anything is always, you know, a
treat. And Rich had a great question.
I don't know if it's a great question, but it's a good it's a question.
And I can't find it. He asked, do I have a because
I'm always like ask the podcast coach.com/whatever. And
I do if you go to school of podcasting.com/affiliate
links because I've had people like Rich. Like,
hey, Do you have a page with all your affiliate stuff?
And I do. It's just it's at the school of
podcasting, and I'm over there right now as we speak, except I just typed
in school of podcast. Most of it's at support this show. What I need to
do is support this show.com. I need to
have it if it's 4 0 Ford, go to
this page with all the affiliate links because it explains there
that, you know, these are typically either tools I've
used or I know somebody else who has used them. And
I just add and then I always this is another mistake I see a
lot of people do. I have all these links on here and
all in in theory, most of these links should open to a new
window. Because if I have them open up
in the same window, then people lose my website. They go like, oh, cool mouse
flow. Look. I'm gonna click on this. And then if they go, that's not for
me, then they gotta go back to School of Podcasting, go to the about
page, click on affiliate links. So and that was from
Mark from practicalprepping.info, a member of the
School of Podcasts. Like, why don't you have a page with just everything? He goes,
because he's always emailing me going, hey. I'm gonna use, you
know, ConvertKit or whoever from my email list. You have a link to you. He
just he's launching a course on prepping and
is wrong. He says my mouse flow link is wrong. That's
not good. I did ask them because they're I kinda get
bummed when different affiliate programs send you right
to a sign up page. Because unless I've done a good job of explaining
to you what the tool is, you might need a little
convincing to, you know, buy something.
And when an affiliate link is right to the buy button, I'm
like, And then Libsyn partnered with
some tool called Bunny something, and you
can get 20% off. I need to, to look at that.
And they gave me an affiliate link because usually your
affiliate link is something like, you know, whatever
website.com question mark equals
blah blah blah. And that blah blah blah is your affiliate kind of identification.
And mine was, you know, question mark equals,
like, nothing. And I'm like, how do you guys know this is coming from me?
And what was interesting is the person I was talking to,
I I don't think I don't know. English may not have
been his his first language or some, but we definitely had kind of
a, a problem communicating. And are you as sick
as double authentication is I am? Oh, yeah. Yeah.
Yeah. Yeah. It's always like, wait. I I have I have 3 seconds to get
the link before it goes through. It's I'm trying to get the
link to here we go. Partner resources. So I I
love when people use where is my link to
affiliate logo? Here, just so you guys could see what I'm
doing. This is the back end of their affiliate program. Yes.
Here's my how to use the link. Where is my link, though?
You know, I'll it'll be in the show notes. Did you do did you do
it? Do you do, like, us it was is it support my show
dot com that you have and then Yeah. Support this show dot
com is or is this show.com. But then you
do some slash And it's always slash whatever. Yeah.
And I cannot it's weird. I'm in their links, and I'm like, yeah. But
where is my you know, you think I While you're while you're
finding that, one of the things that I did at Home Gadget Geeks is
I created an affiliate page that just has
all of the I do it, you know, I do a post in there, but
it has all my affiliate stuff in it. Yeah. So I noticed support
this show.com just directs over to your buy me a
coffee. Right? If you just do that one,
you could have that direct to an affiliate page on
school podcasting, and then you could list all your affiliates there too.
Yeah. Well, Rich has saved me. It's it's not the link. It's and I
know this is shocking. I typed it wrong. It's hard
to do. It's hard to do all this stuff live and get it right. And
Yeah. I mean, sometimes it's hard to spell out the average guy. Tv. You never
know when that's gonna go terribly wrong, you know? So
as as we as we saw last week trying to get this, neither
one of us knew it was wrong, But Oh, till the very end. And and
Mark watched it later from podcast branding.co. He goes, you need to fix
Jim's name. And I was like, it like, go to, like, 5 minutes till the
end. I finally figured it out. But Obviously, I didn't even notice. Yeah. So
it's not that that big of a deal. Yeah. So, oh, this will be fun.
I've never done this. For the record today, all the the noises
and stuff that you hear instead of coming from the
RODECaster, I have them in
ECAM. So what's fun is they're under so now I will
have a separate track because I'm gonna try to use the ECAM recording instead
of the Rodecaster recording. And so I always, like, right now
you ready? This is this is behind the scenes. When I click on the button,
you don't hear the sound effects because they're not going. And then I go, Jim,
what's coming up on, you know, Home Gadget Geeks over at the average guy dot
tv? And Jim says, as he's answering, I slowly start
to fade the music up, which usually is squished by YouTube algorithms
by their compression anyway. But at least this way, I'll have a
track with this music that I can, you know, put in later. But so what's
going on? A lot better. The music does sound a lot better. It's Easter week.
It's spring break time. I decided to take a couple weeks off, so I'm off
for the next 2 weeks. I think I'm gonna plan to do my taxes during
this time off. So Not a bad idea. In the US with tax
times. So don't forget, April 15th is right around the corner.
Get out there. Get your taxes. There you go. On The School
of Podcasting, I was all set to provide
the interview with the godfather of
content marketing, Joe Pulizzi, who I finally got to come on my
show. I've been chasing Joe for 3 years. And how do you get somebody to
come on your show? Wait till they have something to promote. So I'm gonna be
at Content Entrepreneur Expo in Cleveland, May 5th through
7th. And, Joe, I was like, hey. Like and I also
helped him. I'm like, Joe, do you know you have a buzz in your podcast?
And I think because I helped him, he maybe it was the whole
law of reciprocity, but he finally came on my show. And I can't wait to
play you that except it's the last question of the month. It's the
last episode. So I asked the question, what do you think of when you
hear phrase podcasting 2.0? And, boy, it's
it's it's not the people at podcasting 2.0, they got some some work
to do there in the marketing department. So that's what's gonna come up, and I'm
gonna explain kind of what is it. Maybe you should try it
even if you don't know what it is. And what's the difference between getting an
ad that pays you 0.004¢ and how many downloads would
it take to do that? Now the fun thing is I can't see how long
this is, but I think we're towards the end of this. So like, subscribe, and
ring the bell. No show next week. Honest. No
show next week. We will see you then. See you in 2 weeks.
Take care.