It's an all-time high from podcast movement evolutions in Los Angeles the latest from
podnews.net with co-host podcast analytics and audience insights US podcast listening
has hit an all-time high according to a new study from Edison research announced yesterday
at podcast movement evolutions 47% of the US population age 12 or over has listened
to a podcast in the past month that's up 12% year-on-year women listeners are up 19%
we link to the whole data from our show notes and our newsletter at podnews.net and if it's
time to update your PowerPoint slide deck you can use our slides which we've updated
to Wondery, iHeart and Lemonade Media are all using a non-public product from Mopod which
gives extra lives and game credits to gamers if they follow shows on Apple podcasts in
game apps according to a piece from Bloomberg's Ashley Carmen it's distinct from Mopod's
public product which we looked into last year and has the effect of driving more downloads
and manipulating chart placings she says at least nine of the current top 50 shows have
been promoted in this way while speaking to podnews CEO Mike Wisden says that gamers are
on average actually 35 years old with a $70,000 household income and that subscriptions are
intentional based on a choice and a low click-through rate from an in-app offer wall the podcast
host publishes the truth about video podcasts on YouTube the truth is you don't need video
to succeed they say in an interview with the Hollywood reporter wonder is blad norman
talks about a new marketing campaign from the company with Wondery meets business the
first themed marketing campaign starting on Monday who are upcoming guests for the smart
list podcast Peter Hamby suggests that presidents Joe Biden Barack Obama and Bill Clinton taped
an edition of the show yesterday all together that's quite the guest booking the New York
Times has launched its seventh annual podcast content for students PRX has announced podcast
creator summit events for Washington DC in Atlanta in May and June and the podcast magazine
is coming back the U.S. title formally published by Steve Olsha is now being published by T.R.
Garland you can expect to see it return later this year and in podcast news those who can't
teach anymore is a seven part podcast series explaining why teachers are leaving education
and what could be done to stop the exodus it's an ambi nominee from airwave and we thank
them for their support this month who killed the video star the story of MTV is new from
Odyssey podcasts the shows an eight part series focusing on the former music television channel
still exists but it's not a music channel anymore is it we wonder if they've interviewed
Adam Curry and the pod news weekly review this week interviews the CEO of Indian podcast
host hub hopper looking at his company and the wider Indian podcast market the show was
recorded podcast movement evolutions trailers for selected shows are in our podcast called
new podcast trailers and we're sponsored by co-host leverage co-host listener data like
social media habits interests and income to win sponsors find a link in the show notes
today and that's the latest from our newsletter to read all the stories and subscribe we're
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