We're as big as TV! The latest from podnews.net with Podcastle. Create, edit, publish and grow.
For 18-34 year olds, podcasts are almost as popular as TV, says Pierre Bouvard of Cumulus
Media and Westwood One. Analyzing Edison Research's Infinite Dial data, 48% of 18-34s listen to
podcasts each week, nearly as large as TV at 50%. Bouvard also shares the one podcast
slide every marketer should have.
Alitu has added video calling in its remote recording app. You can see your guest while
recording before sending it through to the Alitu audio cleanup and editor for production.
It'll record the video soon too. Libsyn Ads published its podcast ad rates for March. Average
cost per thousand was $21.95, down slightly from February's $21.98 and March 2023's $22.10.
Downloads from Apple Podcasts are down 39% a year on year for Buzzsprout podcasters. According
to new Buzzsprout data released for March 2024, Spotify is also down by 11%. Now, while
the number of active podcasts on Buzzsprout is only down 1%, Buzzsprout customers published
12% fewer episodes last month, and data we shared last week from Podtrac showed an overall
drop for larger shows of around 15%. A significant jump for Spreaker is seen in the share of
new podcast episodes in March, according to Livewire. Spreaker's use of Podping, a simple
mechanism to advertise new published episodes, may be the reason why. Podbean overtook Spotify's
megaphone to claim No. 6. Ted Cruz says he makes no money from his podcast called Verdict.
But in a move questioned by ethics experts, it's emerged that his publisher, iHeartMedia,
has paid $630,000 to a super PAC supporting his re-election, according to the Houston
Chronicle. Cruz is standing again as US Senator from Texas. iHeartMedia is headquartered in
San Antonio... in Texas.
Pocket Casts is readying support for podcasting 2.0's JSON chapters, which let you edit
chapters independently of the audio file. The Android app's latest release candidate
has the new feature enabled, and a way to recommend other shows you might like. Podrolls
can enhance podcast discovery even if many podcasts don't use it yet. According to me,
I've coded more support for it within Podnews' website, and I link to a personal blog
post today.
And in podcast news, Humor in the C-suite is new today, from comic and keynote speaker
Kate Davis, talking with the most prominent business leaders on how they use humor to
create an extraordinary work culture, and how not to go too far with it. It's produced
by the Sound Off Media Company. And a recent highlight on Buzzsprout's Buzzcast podcast
was when everybody spent some time on customer support. Happy to help, a customer support
podcast is new from Priscilla Brooke, the company's head of podcaster success, helping you improve
your customer support experiences, whatever industry you're in.
Trailers for selected shows are in our podcast called New Podcast Trailers, and we're sponsored
by Podcastle. Create, edit, publish and grow your podcast, all in one collaborative AI-powered
platform. Make your voice heard with Podcastle. You'll find a link in the show notes. And
that's the latest from our newsletter to read all the stories and subscribe, we're at podnews.net.