The voice of Peter Rabbit? At the Podcast Show in London? The latest from
podnews.net with Podcastle: create, edit, publish and grow. Sirius XM's
president and chief content officer Scott Greenstein will be in
conversation with James Corden at The Podcast Show in London. It's the latest
event from the show which is on May the 22nd to the 23rd. More than 15,000
delegates are expected from around the world and if you would like tickets there's
a link in our show notes and our newsletter at podnews.net as well as a
voucher code to help you save on selected passes. I'm also speaking at the
event; I'll see you there. Making a branded podcast? How about using that
branded podcast as on-hold audio? "How audio turns waiting time into brand
building opportunities" is a new study released today by Veritonic. 40% of
consumers would quite like to hear about interesting new podcasts while they're
on hold. The Podcast Power-Up summit has been announced in Toronto in Canada
there's an early bird price of 75 Canadian dollars if you're quick; the
event is at the beginning of June. Auddia, which is working on a podcast app that
skips the ads, has done some financial maneuvering to avoid being taken off the
NASDAQ. It's lost two-thirds of its stock price in the last six months. Earlier this
month it gained a patent for ad skipping live radio. Daniel Desir Corbett's
monthly Grants For Creators newsletter contains 78 grants worth over one
million dollars. She previews five of them on LinkedIn: we link to that today.
Black America media outlet The Griot has laid off a number of staffers including
members of the podcasting team. Magellan AI covered the top podcast
advertisers for March 2024 we link to that too. Canadian podcasters prefer the
Canadian way to monetise. Collaborative host read ads, with brands they trust.
Kattie Laur looks at the Canadian podcast sponsorship economy in the Pod The North
newsletter this week. Last weekend the Black Effect podcast festival took place
in Atlanta, Georgia and plans from the BBC to take ads on podcasts in the UK
will drain advertising away from journalism that's according to former
BBC News head James Harding; the editor of Tortoise was speaking to UK
politicians. In the same committee, Spiked, a libertarian web magazine, revealed
that a brand safety tool has recently flagged the publication causing a
significant dip in revenue. In People News Danny Wright has been appointed as head
of strategy for Mammamia and in podcast news in and around podcasting this week
features the story we broke last week about Spotify leaving the IAB and what
that means for the industry: Mark Asquith and Danny Brown chat with me. The
Interview is new from the New York Times it's the former first-person feed it
calls itself a full course dinner with the world's most interesting people. The
first two episodes around now interviews will be published as a podcast for those
who want to listen and also as a text Q and A for those who prefer to read. New from
Audacy's Pineapple Street Studios and Wondery, The Competition is now available
everywhere: the series focuses on the contestants of the distinguished young
women program and follows seven participants as they experience the
highs and lows of competing for two weeks away from home and under the most
high-stressed circumstances. Wil Williams also reviews it in their
newsletter; we link to that today too. The Net Zero Path For Business is new today
from AGL, an energy supplier, and The Peers Project. The show aims to unpack some
of the ways you can begin to transition to renewable energy and lower your
carbon footprint; and Appalachian Mysteria has returned for a final season
known for its captivating investigative journalism on the enigmatic and often
harrowing crimes of the Appalachian region, this season draws from listener
recommendations for its subject matter presenting curated content by the
audience. Trailers for selected shows are in our podcast called New Podcast
Trailers - you'll find that wherever you found this podcast and we're sponsored by
Podcastle. Create edit publish and grow your podcast all in one collaborative
AI powered platform: make your voice heard with Podcastle you'll find a link in
the show notes; and we thank them for their support this month. And that's the
latest from our newsletter, to read all the stories and subscribe we're at
podnews.net
(gentle music)