Younger listeners: podcasts versus radio. The latest from Podnews with Supporting
Cast where your brand comes first. When listening to ad-supported audio, Americans
are spending more than three times longer with the radio than with podcasts,
according to The Record: new data from Nielsen and Edison Research. However, for
younger listeners aged 18 to 34, time spent with podcasts and radio are nearly
equal. We link to the data today. Podcast ad spending climbed 29% year-on-year in
quarter one 24, according to a new report from Magellan AI. The free report also
covers details of which categories are growing, how genres compare in ad load, and
the most common place for ads in episodes. In London, podcast production
house Viral Tribe has acquired Soho Radio and its podcast business SRP Studios.
Terms weren't given. SRP Studios are used by a number of large clients including
the BBC, Stephen Fry and Gillian Anderson. Sirius XM released its quarter one 24
financial earnings: the numbers are down for satellite radio and for Pandora, but
Chris Peterson has looked at the numbers from a podcast point of view and
discovers a bright lining: podcast revenue was up 22% year-on-year and
programmatic podcast revenue has almost doubled. Only 12% of people in India
listening to podcasts, says new research from UNPAC research and Ideabrews
studios. The study highlights the growth opportunity in the country: 78% of
existing podcast consumers only discovered podcasts less than a year
ago. In December 2021 the National Association for the Deaf took Sirius
XM to court for failing to provide transcripts lawyers on each side have
argued ever since and it shows no sign of being settled anytime soon. The ruling
is now expected after May 2025 according to court papers filed yesterday;
meanwhile transcripts are available for all shows from Apple Podcasts, for two
and a half million episodes in open RSS, and live captions are also available on
most devices. A new service called Beacon promises "trending podcast topics in
your inbox" - the tool crawls podcast feeds and transcribed shows. The New Zealand
Podcast Summit is less than two weeks away the event in Auckland. It is on
Saturday May the 11th, with speakers from across New Zealand - it's not too late
for tickets, and while it's scheduled to end at 5.45 we know that the discussion
continues into the night at a local pub. And, Captivate has launched a set of
integrations with YouTube onto podcast websites and for supporting podcast
players. And in podcast news, Reflector is a new project from Andy Mills and Matt
Boll, the producers behind The Daily, Rabbit Hole, Caliphate and the Witch
Trials of JK Rowling, who are making this documentary style podcast that explores
the strange experiences of being human. It's a sub-stack paid subscription
podcast, and marks the first time that Andy and Matt will own every aspect of their
work from podcast IP to subscriber data and their own RSS feed. Dig Where You
Stand is a new show from The Berliner magazine and Kollo Media asking why
thousands of human remains from colonial contexts are still kept in museums. Why
do so many European capitals have this in common? And when will they be returned
to communities in Africa, Oceania and the Americas? A new season of investigative
podcast Cover Up is out today; called the conspiracy tapes it's a story about a
conspiracy theory from the 1970s spread by tape recordings. A story in
misinformation and dark secrets, the show is available to binge on The Binge the
premium subscription channel, or available weekly from today: and a new
season of Possible launches today with entrepreneur investor and co-founder of
LinkedIn Reid Hoffman. The show is now always on with guests including Italian
chef and restaurateur Massimo Bottura and renowned podcaster and journalist
Kara Swisher; and Reid's chief of staff Aria Finger will also be asking Reid the
questions too. This podcast is sponsored by Supporting Cast. Don't lock your
members into one platform; with Supporting Cast, you own your podcast
subscription and control the subscriber relationship - and it's completely white
labeled, so your brand is always front and center. You can learn more about
Supporting Cast there's a link in the show notes. And that's the latest from our
newsletter, to read all the stories and subscribe we're at podnews.net
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