Speaker 1: How does an idea change the world? I say it
Speaker 1: comes down to two things. Math and magic. Hi there,
Speaker 1: I'm Bob Pittman, Chairman and CEO of I Heart Media.
Speaker 1: I'm back for an all new season of my podcast,
Speaker 1: Math and Magic, Stories from the Frontiers and Marketing. If
Speaker 1: you're a new listener, welcome. If you've been with us before,
Speaker 1: hello again. I know it's been a minute and we
Speaker 1: had to take a break during the pandemic, as many
Speaker 1: people did, but it really feels good to be back.
Speaker 1: This season, I sit down with the trailblazers on the
Speaker 1: frontiers of marketing to hear how they've used data and
Speaker 1: creativity to bring new ideas to life. Will welcome leaders
Speaker 1: like Jeff Bucas, who oversaw HBO during the age of
Speaker 1: the Sopranos and Sex in the City and brings important
Speaker 1: industry knowledge to analyze today's streaming wars. We were the
Speaker 1: only work that didn't make shows for the advertisers. We
Speaker 1: made the shows for the audience. The math of it
Speaker 1: is we didn't have advertising. That's a structural thing, and
Speaker 1: the magic was our campaign. It's not TV or unique
Speaker 1: thinkers whose groundbreaking insights inform all of us in marketing
Speaker 1: or content creation, like neural scientists David Eagleman, whose book Incognito,
Speaker 1: The Secret Lives of the Brain turns out to be
Speaker 1: the best marketing textbook I ever read. How do I
Speaker 1: tell stories? How do I lead the audience through a
Speaker 1: journey where by the end of it they've learned some
Speaker 1: They've turned on something that's changed their internal model. I
Speaker 1: love learning from truth seekers like Stephanie Rule. NBC News
Speaker 1: senior business analysts and hosts of the Eleventh Hour with
Speaker 1: Stephanie Rule, who fearlessly navigates this era of disinformation. Am
Speaker 1: I hoping? I want the world to get better and smarter.
Speaker 1: I want to create content that helps people do that.
Speaker 1: I want the world that I had my kids to
Speaker 1: be better than the world I received. And I hearts
Speaker 1: very own. President of the Black Information Network, Tony Coles
Speaker 1: joins me as well to share the story of how,
Speaker 1: during a national reckoning on race, he sprang into action
Speaker 1: and led the creation of b I N, the only
Speaker 1: full time news network for the black community. We're sourcing
Speaker 1: stories that mainstream newsrooms would never tell, only because they
Speaker 1: lacked the diversity to bring some of these stories to light.
Speaker 1: Listen to the new season of Math and Magic, premiering
Speaker 1: September on our own I Heart Radio, app, Apple podcast,
Speaker 1: or wherever you get your podcast