Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

All podcast hosts have two things: Things we want people to know about. Things we hope remain secret. Some secrets are scandalous. Or we think they are.  Some are a big deal. Or we think they are. This episode is about secrets and what we...

Most stories in the media, at least when it comes to celebrities, don't just happen. When you see somebody "famous" getting positive coverage on big media, there's a good chance it happened because a publicist (or even the person himself) asked for...

Listeners are attached to you. Because of this, they love "behind-the-scenes" info. One of the best ways to ease into this and provide something of value that's related to your podcast topic is to share the tools you use to do your job (related to...

Over the last couple of episodes, we've covered the "future" as well as the "past." In this episode, I talk about how to share what's happening NOW and get your listeners involved in what you're currently doing. Have you ever been in a city where...

The image we present as podcast hosts is always different than how we actually are as humans. Some of this is done on purpose, but because our podcasts are planned out and edited (or should be), it's easy for people to think we're better at organizing...

As a podcast host, listeners look to you as an authority on your subject. And it can be helpful to your "status" as this expert to talk about current and future trends. Think about the host of a stock market show. What does something like that do for...

There's a saying among those who sell their own products that, "If you don't have a few people return what you've sold, you're not selling enough." The same could be said for bad reviews of podcasts. If you don't have some bad reviews for your...

Most podcast listeners are passive. That means two things: They will never contact you or interact with the community you've built around your podcast. They aren't taking action on what you talk about. When it comes to #2, a big reason for this is...

Looking for sponsors for your podcast? You better know how to tell a story and sell stuff if you want to keep them happy. How do you do it? That's what I talk about here. You'll learn how to go beyond the most advertisers give you and how to inject...

One of the top qualities you can have as a podcast host is approachability. When listeners think you're relatable and they'd have an easy time saying hello if they ever see you out, you will be very attractive to them. You can help your...