Listen in as Nick Taylor sits down with marketers, makers, entrepreneurs and key voices of innovation in the world of brands & marketing. Each week brings relevant discussions and bite-sized insights on the topics driving shifts in marketing, branding, and advertising. Episodes also offer an insider view into the processes and best practices of founders, entrepreneurs & marketing superstars.
https://lippetaylor.com
Gesamtlänge aller Episoden: 1 day 7 hours 33 minutes
episode 16: Capital One Public Relations Director Sukhi Sahni on Insight-Driven PR
“PR is more than press releases. It’s understanding where the audience is so you can share stories that will resonate.”
episode 18: Conagra CCO, Jon Harris on Heritage Brands and Comms in the Age of Covid
“Innovation is the lifeblood of our business. It really is. It's not about the ingredients, it’s about keeping our brands top of mind and close at hand and always evolving to suit the ever-changing, ever-evolving needs of the consumer.”
episode 19: AbbVie's Head of Communications, Javier Boix on Effective Storytelling in Healthcare Communications
“Storytelling is much more a science than an art. But it’s still an art, and it needs to be informed by science, meaning analytics data.”
episode 20: Spotify’s Head of Communications, Dustee Jenkins
Dustee Jenkins is the Head Of Global Communications and Public Relations at Spotify. Dustee joined Spotify in late 2017 from Target, where she spent seven years, culminating in the role of Chief Communications Officer. In addition to being part of...
episode 22: SOUTHWEST AIRLINES CCO, & SVP Linda Rutherford
“Our early employees took a big risk and banded together in what we call today a warrior spirit. It was a matter of ‘we must survive against all odds.’ I think those very early beginnings served as a great foundation for what our culture has become
episode 23: Catherine Blades, CCO of AFLAC
Catherine Blades is the SVP, Chief ESG, and Communications Officer of Aflac, a company she’s been at for over 6 years. Catherine is a PR News Hall of Famer, Forbes' inaugural inductee in the Women in Communications Hall of Fame, a two-time Cannes...
episode 24: MASTERCARD CMO, Raja Rajamannar on Serving vs. Selling
Raja Rajamannar is the Chief Marketing and Communications Officer of Mastercard and the President of its Healthcare division. In the past, Raja has held management positions at multiple Fortune 500 companies, including Unilever, Citigroup, Anthem,...
episode 25: Serving Up Your Brand’s Recipe for Lasting Change With YUM! BRANDS CCO, Jerilan Greene
"Equity and inclusion, when done well, is a transformative strategy…it should be treated with the same rigor a business would address any challenge.”
episode 26: KAO President, Karen Frank on Launching Brands During Covid & Balancing Intuition and Data
“We can't learn for theory; you have to learn for action, and really not be afraid of risk.”
episode 28: Luminaries Circle: LEVI’s CCO, Kelly McGinnis & Maureen Lippe on Executive Female Leadership
The Luminaries Mentoring Circle is a conversation series on female leadership with Lippe Taylor Founder & Chairwoman, Maureen Lippe and PRovoke Media’s Aarti Shah. In this series, we invite the industry's most accomplished and respected...