Each episode puts the lights on various data topics with renowned industry experts. We cover the following topics in a fun and informative interview format: data science, data analytics, machine learning, artificial intelligence, data visualization, data storytelling, data governance, data management, data quality, data strategy, and much more.
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episode 34: How to Map the Digital Customer Journey
Maciej Zawadziński, CEO of PiwikPRO, is joining us on the Lights On Data Show to discuss:
- Why mapping the digital customer journey is important
- Example of a typical journey
- Best practices, tips and tricks
- Action items as a result of the mapping exercise