We talk about startup life, the good, the bad, the insight, the experiences, the mistakes, the failures and everything between. The focus is on practical tips and tools to help you build your company from an idea stage, bootstrapping to investor funded growth companies. We share everyday decision-making knowledge, situation and views so that you as a founder or CEO can avoid some of the mistakes and hardship along the way. You can find more information at www.purposenclarity.com.
https://www.purposenclarity.com/
Gesamtlänge aller Episoden: 7 hours 24 minutes
episode 65: Who's your customer?
Is it the one paying for your product, the one using it or somebody else?
episode 64: What turns off investors?
When do you approach investors, what's your opening line? How are you telling your story and setting the expectations?
episode 63: Complexity is easy but simplicity is harder
Simple is the best but it takes mastery to achieve it. Yet, many perceive complexity as sophistication when you don't understand issues deeply enough.
episode 62: Is it you, the market or your sales process?
How to figure out whether you need to change your product or it's a market-related issue or it's just your sales process that needs fixing?
episode 61: Ideal customers where are thou
Convenience vs. business-first approach to your sales pipeline and lead generation
episode 60: Business-critical for your customers
How much sorrow and tears will your customers shed if you stop doing what you're doing at the moment?
episode 58: How do others perceive you?
Your branding and positions matter a lot. And it's hard to change the image if you're already in some customer-labelled box.
episode 57: Opportunity cost
The conundrum of visible and the unseen: you know where you're spending your time but have you considered what you could have achieved by doing something else instead?
episode 56: What are you doing?
How to understand your prospects, cooperation partners or anybody's line of business quickly? I give you the shortcut method.