Online Marketing Alchemist

On this episode of Social Strategy Slayer, Jess Jacobsen revisits her interview with one of the leading podcast marketing consultants, Luis Diaz. His agency Podcast Domination has launched and consulted with some of the most well-known entrepreneurs & personal brands online. He goes into depth on how to know when it’s the right time to start your podcast and mistakes to avoid when launching. Also, stay tuned to hear about his 14 Day Rapid Podcast Launch Workshop...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses a trend she sees in so many fitness businesses: Superhero Syndrome. She goes into depth on how as a business owner, you can’t and shouldn’t do it all on your own… How much is your time worth? Also, stay tuned to hear about solutions to this pervasive syndrome; they are probably right at your fingertips if you just ask!

“If you are stuck in the business, ask for help. Boom. You are supported, ask for support...

On this episode of Social Strategy Slayer, Jess Jacobsen reflects on her time at an ad agency managing 27 clients at once and how with a portfolio that large, no one gets good results. She goes into depth on how outsourcing your messaging to an agency or social media manager before you are ready is NOT the way to go. Also, stay tuned to hear about the dangers of templatizing your social media messaging, especially in the heavily saturated fitness industry...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses why she doesn’t waste her time teaching the “how-to’s” of social media. She goes into depth on how you spending your energy chasing the latest shiny objects in the social media sphere doesn’t truly serve your business. Also, stay tuned to hear about where you actually should be placing your attention instead and how she focuses on that in her programs and courses...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses the three main things you need to know in order to be creating the exact content that will attract new clients. She goes into depth on identifying your dream client, creating month-long campaigns around single offers, and analyzing your data. Also, stay tuned to hear about her upcoming Case Study Program where she teaches these methods and coaches you through your campaigns for the next 6 months...

On this episode of Social Strategy Slayer, Jess Jacobsen sits down in her car for an impromptu discussion around how hard it has been for her to find a local gym. She goes into depth on why it’s been a struggle and how these issues seem to be widespread on social media in the fitness industry. Also, stay tuned to hear about what tweaks YOU may need to make so that you are actually attracting new members, NOT confusing them...

On this episode of Social Strategy Slayer, Jess Jacobsen discusses ‘lurkers’ in your business. She goes into depth on why they may not be taking action and how you can begin to call them forward in your business. Also, stay tuned to hear how befriending data can be exactly what your social media needs to continue to connect with your audience amidst the flood of other online fitpreneurs...

On this episode of Social Strategy Slayer, Jess Jacobsen shares the deets on social media ROI: what does it look like and how to get the best ROI possible. She discusses the power of social media’s ability to make or break a client’s decision to purchase and what you could be doing wrong (or right!). Also, stay tuned to hear how to use grassroots marketing on your social platforms to build community and become much more than a fitness influencer alone...

On this episode of Social Strategy Slayer, Jess Jacobsen drops massive news about the direction of her business. She goes into depth on how ideal client work helped her open up to her true passion. Stay tuned to hear about how you can join in on this new momentum!

“My team and I are helping fitness professionals create organic social media campaigns that attract their ideal client...