The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
Gesamtlänge aller Episoden: 4 days 12 hours 32 minutes
episode 20: The Influencer Marketing Advantage w/ Shreya Sharma
In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized ASAP.Key Links:
- Shreya Sharma of Inside Podcasting
- Article: https://soundsprofitable.com/update/influencer-marketing-advantage
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
episode 8: How To Field Your Own Listener Survey
Google Forms: https://www.google.com/forms/about/ The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archive/no-one-likes-pizza/ On survey incentives:https://tomwebster.media/archive/what-do-listeners-wantpart-one/ See omnystudio.com/listener for privacy information.
episode 19: How To Buy Host-Read Ads At Scale w/ Jordan Harbinger
Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links:
- Jordan Harbinger
- Article: https://soundsprofitable.com/update/host-read-ads
___Credits:
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
episode 7: Who Doesn't Like Pizza?
Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/ Ed Sheeran obliterates the Spotify record: https://www.musicbusinessworldwide.com/ed-sheeran-obliterates-spotify-record-with-68-7m-streams-in-a-day/ Future replaces Future: https://www.billboard.com/articles/columns/chart-beat/7710203/future-makes-history-back-to-back-no-1-debuts-billboard-200-album-chart-hndrxx Like the show? Subscribe to the I Hear Things newsletter at http://ihearthin...
episode 18: Don't Forget the Intangibles of Podcast Advertising w/ Tom Webster
Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Links:
- Tom Webster of Edison Research
- Article:https://soundsprofitable.com/update/brand-lift-studies
episode 17: Understanding Lift Reports w/ Matt Drengler
Lift reports are critical for understanding the efficacy of your campaigns. I speak with my good friend Matt Drengler of Podsights about how you want the honest truth from about attribution.Key Links:
- Matt Drengler of Podsights
- Articles:https://soundsprofitable.com/update/understanding-podcast-lift-reports https://soundsprofitable...
episode 16: The Podscape! w/ John Goforth and Cameron Hendrix
The podcasting advertising landscape is ever changing. Even the most recent map that I helped work on with the help of Magellan AI is already in need of updates. But that’s the goal of the Podscape. To help people understand the big picture, and to keep us all aware of what’s happening in this ever growing environment.Key Links:
- John Goforth and Cameron Hendrix of Magellan AI
- Article: https://soundsprofitable...
episode 5: Elephants, Shar-Peis, and Hedgehogs: What Recent Podcast Platform Data Really Tells Us
Subscribe to the I Hear Things newsletter at http:ihearthin.gs. All the data I cited is represented there.
James Cridland's exploration of the Libsyn/Buzzsprout data: https://podnews.net/article/spotify-apple-podcasts-market-leader
It's Fun Not To Count Things (on the distinction of "inactive shows" by hosts): https://tomwebster.media/archive/its-fun-not-to-count-things/
Podcast Industry Insights (the source of the total number of podcasts): https://podcastindustryinsights...
episode 15: Taking DAI Seriously w/ Heather Osgood
If you listen to Sounds Profitable, you listen to DAI. It’s an amazing tool which allows you to basically assemble the lego blocks of a podcast, and swap and replace things at any point in the future. Building your podcast towards DAI is easy, and should be on everyones mind. Heather Osgood speaks with me on the subject, and we talk about why DAI is the right way to go.Key Links:
- Heather Osgood of True Native Media
- Article: https://soundsprofitable...