The official podcast of the Indian marketer, author and podcaster Yaagneshwaran Ganesh, popularly known as Yaag. Yaag is a self-experimenter and a philosopher at heart who shares his experiences and philosophies on marketing, startups, writing books, running podcasts, and more.
https://the-yaag-project.simplecast.com
Gesamtlänge aller Episoden: 3 days 15 hours 41 minutes
episode 11: Marketing Money Wasters
As marketers, we understand that for two companies competing in the same product line - what works for them and what they invest on are completely different. How much of it based on deductive reasoning, and how much of it is open experimentation? That's what Yaag and Manish discuss in this episode.
episode 12: Does everything in B2B marketing need to be fast and scalable?
In this episode, Yaag and Manish discuss if scalability is important for all businesses? The best of breed companies originally were never meant for scaling, for instance, companies like AirBnB, Stripe, etc. When does scale come into the picture?
episode 13: Don't be so data driven
Why are Yaag and Manish, saying this? We all like to be data driven, especially we want to convince our internal teams and decision makers on taking a particular direction. We want to spend our resources on that one channel which would give us better returns and double down on it. So, are there any down sides?
episode 14: 12 reasons why email marketing is still dope
In this episode, Yaag and Manish discuss how email marketing isn't dead as some pop culture claims. In fact, they talk about the 12 reasons why email marketing is here to stay, including opportunity to build 1:1 relationships, cost-effectiveness, beating algorithms, and more.
episode 15: Where does podcasting fit into your marketing?
We all have come a long way from blogging as a form of content to now seeing content in all formats across text, audio and video. In this episode, Yaag and Manish, who have dabbled all forms of content, set out to discuss the role of podcast in the marketing journey.
episode 16: What is product-led growth?
For a long time, product-led growth has been looked at, purely from the angle of in-product marketing and selling version upgrades. But what is the core essence of it and how can you make your product the center piece of your growth strategy? That's what Yaag and Manish discuss in this episode.
episode 17: One thing every advertising professional must do daily: Brooke Sellas
In this episode, Brooke Sellas - the founder and CEO of Bsquared Media & the co-host of the famous podcast Marketing Companion, joins Yaag and Manish to discuss paid advertising. Dip into the episode to understand the nitigrities of paid advertising and how to look at it in these trying Covid19 times.
episode 18: Promoting your books, passion projects and online courses
Marketer’s aren’t one trick pony. We have a lot of things going on in the side that we do it for several reasons such as personal brand building, pure passion, revenue and so on. But, the options we now have to promote these have come a long way compared to 5 years ago. What are the options and how can we do it better? And that's what Yaag and Manish discuss in this episode.
episode 19: The role of gamification in marketing: Sumit Kumar Singh
Sumit's LinkedIn profile: https://www.linkedin.com/in/sumitkumarsingh/
episode 20: Ramping your e-hiring
It is one of those topics that is not only useful for our regular listeners (B2B sales and marketing professionals), but also for our favorite people outside this periphery — the HR! ???? Yaag and Manish discuss what's currently broken in the e-hiring process (that is ramping up given the COVID situation globally), the need to use technology better and the tools that can possibly help you.