The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
https://www.spreaker.com/show/sounds-profitable_2
Gesamtlänge aller Episoden: 4 days 6 hours 16 minutes
episode 31: SP Highlights: Brand Safety w/ Moomal Shaikh
The Sounds Profitable podcast started impulsively as a way to test out the amazing ad tech I talk about. It's always been important to me that the people who talk about the technology know how to use it hands on and absolutely know what their clients experience. Now after 30 episodes and just finishing up our first year of Sounds Profitable as a newsletter, we're taking a month to completely reformat and improve the podcast to make it a better listening experience...
episode 13: Little Boxes
Today we talk about whether or not podcasts and broadcasts are two great tastes that taste great together. I also reveal the six phases of radio's relationship with podcasting, the four things radio can do to showcase podcasts effectively, and quote from the great philospher H.I. McDunnough. Full text at http://ihearthin.gs "First Listen: KYCY" from May 2005: https://www.edisonresearch.com/first_listen_ky/ See omnystudio.com/listener for privacy information.
episode 30: Finally Sounds Profitable Has A Podcast w/ Evo Terra
Let’s talk Podcasting! In the last episode of Sounds Profitable’s first season, Bryan speaks with producer Evo Terra, and editor Ian Powell to talk about the ins and outs of making a podcast, and what they’ve learned for Season 2.Key Links:
- Evo Terra of Simpler Media Productions
- Ian Powell of Ian Powell Audio
- Article: https://soundsprofitable...
episode 29: Tracking Podcast Ad Performance That's Hard To Track w/ Omer Jilani
There’s two sides to attribution. Hang out with Bryan and Omer as they talk about the great feeling of helping creators get the revenue they need to keep their visions going, by getting them good attribution.Key Links:
- Omer Jilani of Claritas
- Article: https://soundsprofitable.com/update/tracking-podcast-ad-performance
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
episode 12: Wherever You Get Your Podcasts
On this week's episode, Tom discusses the phrase, "listen to us wherever you get your podcasts." Is this the most effective thing we can say? Resources mentioned: Top 50 Podcast Ranker for Q2 2021: https://www.edisonresearch.com/the-top-50-most-listened-to-podcasts-in-the-u-s-q2-2021/ Support the podcast at Buy Me A Coffee: https://www.buymeacoffee.com/Tomwebster See omnystudio.com/listener for privacy information.
episode 28: How To Write Podcast Ads That Sell w/ Stew Redwine
What makes a perfect host-read ad? We talked to Stew Redwine of Oxford Road to find out.Key Links:
- Stew Redwine of Oxford Road
- Article: https://soundsprofitable.com/update/copywriting-ads-that-sell
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...
episode 11: The Most Asked Question In Podcasting
Graphs of all data discussed on this episode are at http://tomwebster.media See omnystudio.com/listener for privacy information.
episode 27: SP Profiles: Branded Podcasts w/ Dave Zohrob
Sounds Profitable gets to hear some of the best ideas and learn from the best researcher in the business. Unfortunately, that brilliance is sometimes overlooked because we're taught that what the company sells and the education they provide are too intertwined. It’s hard to sort out sales and marketing from universally valuable data.
So we want to highlight those bits of brilliance, and put a spotlight on these incredible ideas and excellent educational resources...
episode 26: How Dynamic Ad Insertion Actually Works w/ Brian Sherman
We’ve been carrying the torch for DAI for a while now. In this conversation with Brian Sherman of A Million Ads, we talk about how this technology is the future of podcast ad tech, and how more people should be working creatively to adopt it.Key Links:
- Brian Sherman of A Million Ads
- Article: https://soundsprofitable...
episode 25: Sounds Profitable's Premium Blend w/Jason Sew Hoy
Are you listening to our Supercast Feed? Good! Are you not? Why not? It’s free! And Jason Sew Hoy is here to explain why joining the feed is good for you and us!Key Links:
- Jason Sew Hoy of Supercast
- Article: https://soundsprofitable.com/update/premium-blend
- Hosted by Bryan Barletta of Sounds Profitable - bryan@soundsprofitable...