Purpose as a noun means the reason for which something is done or created. As a verb, purpose is to have as one’s intention or objective. Imagine a world where you and your purpose are aligned. Simon Sinek challenges us to Start with Why. Lead with our intention – through life and business. I believe when you’ve discovered your purpose, daily tasks become easier, and business decisions are made with clarity and confidence. The Pursuit of Purpose explores how to put your unique purpose to work building an authentic and successful service-driven brand. Your host, Amy Austin, is a successful entrepreneur, coach and branding strategist. Her experience spans over 20 years and many service industries including healthcare, computer software, and entertainment. Additionally, she leads workshops focused on defining your purpose and using it to build authentic personal and business brands. Our stories start with purpose.
https://www.amyaustinmarketing.com
Gesamtlänge aller Episoden: 1 day 20 hours 45 minutes
episode 102: When clients ask for services you don't offer
How do you respond when clients ask for services you don’t offer – but they think you do or should? It is easy to let this question get under your skin or at the very least, start that little voice of self-doubt in your head chattering. Whether...
episode 101: Speaking your way to thought leadership with Carol Cox
A purposeful conversation with Carol Cox
episode 99: Is fear preventing business success?
Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one? If you are in this camp, I’m guessing your thoughts might include some or all these ideas: Is this niche too...
episode 98: What is experiential learning and why is it important with Romy Alexandra
A purposeful conversation with Romy Alexandra
episode 97: Defining success for a purpose-led business
Are you a purpose-led business looking to define success metrics related to your purpose? Do you work with a shared vision and intention but struggle to articulate the role purpose plays in the success and growth of your company? Many leaders...
episode 96: Empowered to take action
Do your messages leave your audience empowered to take action? The call to action in a marketing message should give them a sense of empowerment, a feeling of confidence that the action they are about to take is the right one. In the final...
episode 95: Engage your audience in a conversation
Are you engaging your audience in a conversation? Your marketing message should engage your audience in way that makes them want to know more and take the next step - working with you. Social media has changed the definition of engagement in marketing...
episode 94: How well are you educating your audience?
In part two of this marketing strategy series, I talk about the importance of educating your audience. The foundation of any marketing strategy should be the who, what, where, when, why, and how of what you need your audience to know. But too often...