Sounds Profitable

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

https://www.spreaker.com/show/sounds-profitable_2

Eine durchschnittliche Folge dieses Podcasts dauert 9m. Bisher sind 541 Folge(n) erschienen. Dieser Podcast erscheint täglich.

Gesamtlänge aller Episoden: 5 days 22 hours 13 minutes

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episode 3: Letters From the Past—editaudio x Hope This Finds Me Well


Unfiltered stories from real people who are living and thinking about their future. Steph and Maria take listeners behind-the-scenes of editaudio’s debut original podcast, Hope This Finds Me Well. Featuring interview-style episodes, the hosts chatted with people who had recently retrieved past letters they wrote to themselves on FutureMe. They delve into why they wrote them, how things have changed, and why it’s important to them...


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 May 10, 2021  42m
 
 

episode 4: Those Who Code Together—editaudio x Stack Overflow


Building even stronger connections and a community of people who trust them. Founder of editaudio, Steph Colbourn, and producerAli Sirois chat about Stack Overflow’s relaunched podcast and the strength they carry in numbers alone. Whether learning to code for the first time, or an expert programmer, Stack Overflow is one of the top podcasts coders love to listen to. You can find out more about editaudio at editaud.io or email at hello@editaud.io for tips, opportunities, and more. See omnystudio...


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 May 10, 2021  32m
 
 

episode 5: Brock McGillis is Shaking Up Sports Activism—editaudio x Gutsy


Changing the sports industry from the inside out with the first openly gay professional hockey player. Hosts Steph and Brock McGillis discuss partnering on his upcoming podcast GUTSY, which seeks to empower listeners with honest conversations that have been overlooked for far too long...


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 May 10, 2021  26m
 
 

episode 6: The Future of Sustainability with Tiffany Haddish and an Amazon Warehouse Worker—editaudio x Substance & Style


We are in a pivotal moment to break through barriers and have meaningful conversations about change. Substance & Style host, and founder of the New Standard Institute, Maxine Bédat discusses her upcoming podcast in collaboration with editaudio. NSI brings together leading experts and people on the ground who can share their lived experience, and are trying to drive fashion into a force for good...


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 May 10, 2021  1m
 
 

episode 3: The "Accidental" Podcast Listener


Link to subscribe to the I Hear Things Newsletter, including graphs of the data Tom mentioned in the show: http://ihearthin.gs Bryan Barletta's Sounds Profitable newsletter: https://soundsprofitable.com Register for Clubhouse Users in America: https://us02web.zoom.us/webinar/register/6516203299295/WN_U80SXPDQROenIIxcNmYPJA Rookies vs. Veterans research from Podcast Movement: https://medium...


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 May 7, 2021  12m
 
 

episode 14: Spotify Is Not Going to Kill Podcasting w/ Nick Hilton


Spotify isn’t ending the world. They’re acquiring quite a few properties, and are obviously big and imposing on the landscape, but I believe that they’re not actively killing the podcasting dream. But how far they have to go to do that is open to debate. A debate we have on this episode.Key Links:

  • Nick Hilton of Podot Pods
  • Article: https://soundsprofitable...


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 May 2, 2021  27m
 
 

episode 2: The Provenance of Podcasting


This week, I have an early candidate for the Real Heroes of Podcasting Hero of the Year (RHOPHOTY), and the most interesting-yet-largely-ignored-by-podcasters news story of the past couple of weeks. First, a detour from the world of art, or as we say here in Boston, aht.See omnystudio.com/listener for privacy information.


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 April 30, 2021  17m
 
 

episode 1: The One Thing Podcasters Must Do To Prepare For Paid Podcast Subscriptions


Paid subscriptions on Apple Podcasts: should you? What you NEED to do if you go down that road. Also: how Clubhouse should spend its sweet VC cash.See omnystudio.com/listener for privacy information.


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 April 25, 2021  12m
 
 

episode 13: Post-Roll is Bulls#!& w/ Dane Cardiel


Getting people to listen all the way to the end of your podcast is already tough enough. How do you plan to entice them further when they know there’s an ad waiting for them at the end? Dane Cardiel of Simplecast joins us to talk about rebranding post-roll, and figuring out ways to use DCI to make your podcast better.Key Links:

  • Dane Cardiel of Simplecast
  • Article: https://soundsprofitable...


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 April 25, 2021  30m
 
 

episode 12: Targeting Demographics in Podcasting w/ Jay Green


Demographics in Podcasting get a bit murky sometimes. With digital households and the death of cookies, figuring out how we use demographics may be the future. I talk with Jay Green about how marketers should be looking at demographic targeting, and how diversifying your campaign strategies can be your best bet for your buck.Key Links:

  • Jay Green of Cadence13
  • Article: https://soundsprofitable...


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 April 18, 2021  26m