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27:30 make such a massive difference in the lives of deaf people,

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29:20 Right? So it's just hard to find one little, like, wedge into people's lives. And once you do That's interesting. Like, widen that wedge. Like, don't don't go somewhere else and try to find the next shiny object. 08:10 would be the 2nd pivot, and the 3rd idea. So we try to find a problem in our life, and we try to find problems in our friends' lives. And it just turns out that, you know, we're fortunate enough for most people we know don't really have that many problems in our lives. So we actually thought about problems at work that we had. And I remember when I was fundraising for the fitness idea, I was talking because it was after YC demo day, you know, even if you have a mediocre idea, you're gonna get a lot of investor meetings Right.