[transcript]

30:29 and people leave, and it has been dwindling, but whether or not it, like, kind of stagnates and then more people come in, like, they had the one 51 set release this year where they did the whole 151 Pokemon in Pokedex order. So that's kind of brought a whole heap of people back in again. Not as much the Logan Paul hype period, but it brought a lot of people back into the hobby. I mean, it's a bit the middle of the clock. Yeah. Yeah. So there's stuff like and we could like sit here all all night and like go ride into nitty gritty stuff, like really get into it. Like imagine if you're a kid and you bought like 2 packets and you played with 1 and it's kept 1.