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47:14 No. No. No. Largely, it, it succeeded and gained so much ground because it was able to kind of fly under the radar. I mean, I remember laying out, old issues of the environment and climate news where there'd be some headlines talking about ESG long before I even knew what it was.
25:21 I know this. I think we're all old enough on this call to remember 2,000 when I kept hearing about the, the Armageddon for computing in 2000, the y two k. And, I was at a friend's house. We had a big cookout, stayed overnight out there. We called it the branch perlinian compound because her name was Pearl.
47:31 So that those date back to, I don't know, 2019, 2018, but some of the original, like, papers that that, called for this. I think there's, like, an old UN paper that's from, like, 2002 or something like that. So it dates back a while, but a lot of people just kinda wrote this off like I did. As just like investment jargon. You know, people that wanted to pursue sustainability, type things and and really didn't pay it as much attention as it deserves to be paid, because, really, it was this backbone of this kind of this creation of this stakeholder, stakeholder capitalism model that the people at the World Economic Forum had, and they had the big advocates.