No matter where you are at in your career journey this podcast will inspire you to take your career to the next level and find more meaning, joy and success in what you do. Whether you're simply considering a career change, or actively looking for a role, Kylie's interviews with a host of highly successful individuals will educate, motivate, energise and inspire you. Kylie Butler is a Career Coach, Talent Attraction Strategist and Speaker. She runs a successful career coaching business and consults to businesses on talent attraction strategy and employment branding. Kylie is on a mission to empower individuals to live the life they’ve always imagined through securing careers aligned to their purpose. In the Land Your Dream Job podcast Kylie helps people get “unstuck” in their careers and understand the type of work that will make their hearts sing. Through a series of interviews and directly, she teaches smart job search strategies, interview skills, LinkedIn strategies and how to put together CVs, Resumes, and job applications that get results...
https://inspiredcareerscoaching.com.au
#6: How to write a Standout LinkedIn profile
How to Write a LinkedIn Profile that Gets Results
The Masterclass Podcast
This podcast is ideal for the Job-seeker and Business Owner.
Imagine what would your life look like with an impressive online brand and LinkedIn Profile.
In this podcast I give you the LinkedIn Success formula and teach you how to use it.
So what’s happening now if you don’t have a great LinkedIn Profile?
Unfortunately you have a diminished online brand, you're underselling yourself, you’re being overlooked by amazing employers with great jobs, potential new clients are not contacting you but are contacting your competitors, or perhaps your time is being wasted as you’re being headhunted for the wrong roles or contacted for the wrong type of work. In short, you’re missing out! Big time!
Before We Start
Select NO in the ‘Notify your network’ option - not to broadcast to the newsfeed that you are changing your LinkedIn profile
Customise your URL to appear more digitally savvy
The LinkedIn Success Formula
1 – A Clickable Headline – ensuring that the reader knows you’re the person they want to engage with
2 – An Engaging Summary – capturing the reader’s attention and clearly articulating your value
3 – Rich Media & Key Words – ensuring you’re found and the reader stays reading your visually appealing profile
Key words
Key words are specific words you use to describe your craft, technical skills or education. You need to include Key Words in your headline, job titles and experience to ensure that you are found in search results. Think about key job tasks, education or technical skills that would be included in a Position Description, these are your key words that need to be included in your profile. For example, media buying, digital design, P&L management, CPA or MBA. Also be sure to include any awards you’ve won. These can also be used as search criteria.
Clickable Headline - 120 VERY IMPORTANT CHARACTERS
Below are some tips to assist you to write a clickable Headline
Write your profile first and seek inspiration from the profile
Use the LinkedIn built -in comparrison tool
Look at the Job Boards and search the job functions section of LinkedIn
Be pragmatic – don’t use obscure job tittles.
Look back at testimonials for further inspiration – how do people describe you?
Below are two LinkedIn Headline Formulas
Own Your Niche Headline
Use this headline template if you want to be found for one or two specific keywords/key phrases relevant to your industry.
Formula: {Keyword(s)} | {your specific benefit or focus area}
Example: Management Accountant CPA | Specialist in Telecommunications & IT
Creatives Headline
This formula is not so prescriptive, because Creatives are creative by nature.
Formula: {who you are}, {who you serve} {how you benefit them}
Example: Former gymophobeturned fitness nut, teaching others to love the gym – yes really!
Summary
Succinctly communicate what you do
The most important piece of white space in your profile
Where you demonstrate your “why”, why you do what you do and what excites you about your work
Think about what your target reader needs to know about you
Write a high-level summary of your career
List acheivements and skills
5 summary styles
Personality
Short and sweet
Accomplishments
Mission based
Blended
Rich media
All-star profile refers to how complete your profile is, not the quality of the profile. To be found in search results, you need to have an “All-Star” profile
Profile Sections you need to complete to get to ‘All-Star’ Profile
Your Industry and Location
An up-to-date Current Position (with a description)
Two Past Positions
Your Education