Welcome to "Building Awesome Events," the podcast where seasoned event marketers from leading companies like VMWare, HP, and Drift join your host Ankush Gupta to share their insights on the art of event marketing. Tune in to learn about their personal journeys into the industry and discover their proven strategies for consistently delivering successful B2B events and business conferences. From event management to event marketing, this podcast covers it all. Don't miss out on valuable tips and tricks from the experts in the field. #Events #EventMarketing #B2BEvents #BusinessConferences #EventManagement
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episode 10: Ep 10: In conversation with Allison Crooker, Director- Event Content at VMware.
Building Awesome Events is out with it's 10th episode with Allison Crooker, Director- Event Content, VMware.
-In this episode, Allison graciously shares with us her amazing journey and some of the highlights of her career, including her experience working with big event portfolios at NVIDIA and VMWare.
--She also talks about how she manages her current responsibilities at VMWare while pursuing her passion project with The Event Content Council and speaking engagements.
--Allison emphasizes the importance of analyzing post-event surveys and shares her thoughts on event reviews on Eventible.
--She even spills the beans on her number one channel for new audience acquisition and registrations.
--Plus, she gives some great tips on what she looks for when hiring new team members - and we hear there's even an #openposition