Code Story

Their tech. Their products. Their stories. In a tech startup, how do you get from an idea on the back of a napkin to a fully functioning product? Code Story is a podcast featuring tech leaders, reflecting the roads they travelled and the products they created. On the show, we interview tech visionaries, digging into the critical moments of what it takes to change an industry, and build (and lead) a team that has your back. Hosted by Noah Labhart, this show is a window into the digital startup world. In their own words, tech veterans share what it feels like to create a world class product, how to recover from critical mistakes, and how to scale your solution to the masses. This podcast is for the tech leader, CTO, CEO, developer, software architect, startup leader, disruptive visionary - or the curious minded individual, who wants to know what a builder goes through in creating world changing technology.

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episode 26: S7 E26: Liam Patterson, Bidnamic

Liam Patterson has been an entrepreneur since the early days of his life. He was the kid that was selling sweets at school, undercutting the local store. He journeyed into e-commerce as he got older, continuing his entrepreneurial journey. Outside of tech, he is a runner and is into fencing. Recently, he completed his first marathon, after training for about a year. In regards to fencing, he started when he was a kid, and did it all the way through college - which is actually where he met his now co-founder.

Liam's prior business was a print on-demand company, which allowed locally printing and shipping. As they scaled that business, they came to be hooked on Google Shopping and started using off the shelf tech to manage the campaigns. They found them to be lacking, and eventually built their own - and it became their competitive advantage.

This is the creation story of Bidnamic.