Studying Pixels combines game studies and a joyful engagement with video game culture. Every Sunday, game studies scholar Stefan Heinrich Simond and Japanese scholar Dan Hughes cover anything from reviews of contemporary games to news stories and from academic deep-dives to controversial discussions—all wrapped up in a sincere appreciation of everything geeky. Hosted on Acast. See acast.com/privacy for more information.
https://studyingpixels.com
Replay: Terrible Marketing Choices
This is a replay episode, originally aired on May 22, 2022.
How about we advertise a new game by paying off people’s speeding tickets for one day? Or, even better, how about we showcase a dead goat for some extra PR? Or maybe we plaster the inner city with racist billboards? – Sometimes it is truly impressive what publishers come up with to draw attention to their games. We go through 10 of the arguably most terrible marketing choices ever made.
Hosted on Acast. See acast.com/privacy for more information.