PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 163: The Current State of Robo Calls, Scams, and Customer Service with Sharon Oddy
Sharon Oddy is Vice President of Marketing and Corporate Communications at iconectiv. In her role, Sharon is responsible for global marketing and communication initiatives as well as brand management, public relations, and digital strategy. On this, her third appearance on PR 360, Sharon talks about the current state of telecommunications fraud and how the government and companies are working to make it stop.
Key Takeaways:
- Aggressive government action has reduced the number of robo calls.
- How iconectiv is working to stop fraud
- Scammers are switching from phone calls to texts.
- How you can avoid being the victim of fraud
Episode Timeline
2:00 What does the future look like for robo calls?
3:20 Spam calls have dropped recently.
4:00 Spammers are switching from robo calls to texts.
5:45 Use your instincts to detect potential fraud.
6:30 Tod admits he was scammed.
9:50 It's human nature to be the victim of scams.
10:00 Is customer service improving after the pandemic?
11:30 Even Gen Z likes to talk with customer service on the phone.
14:30 The cost of customer service to business
15:30 How is iconectiv stopping fraud?
19:00 The "maybe" option on caller ID
20:20 The most compelling stories being told in the comms industry
23:00 Tod's go-to copy writing advice
This episode’s guest:
• Sharon Oddy
• Follow Sharon on Twitter @SharonOddy
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Hosted on Acast. See acast.com/privacy for more information.