Welcome to "Building Awesome Events," the podcast where seasoned event marketers from leading companies like VMWare, HP, and Drift join your host Ankush Gupta to share their insights on the art of event marketing. Tune in to learn about their personal journeys into the industry and discover their proven strategies for consistently delivering successful B2B events and business conferences. From event management to event marketing, this podcast covers it all. Don't miss out on valuable tips and tricks from the experts in the field. #Events #EventMarketing #B2BEvents #BusinessConferences #EventManagement
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episode 11: Ep 11: In conversation with Lauren Grady, Strategic Events & Programming Lead at Vimeo
In the 11th episode of Building Awesome Events, Lauren Grady, Strategic Events & Programming Lead at Vimeo, smashed it out of the park and gave us so many nuggets, you would have to listen to the whole podcast to get it all, but to summarize, she spoke with us about:
-The importance of understanding all aspects of events to operate more efficiently.
-The role of an event content manager in an organization and how it can make or break an event.
-The need for a feedback system for attendees to express their opinions on the event and how it completes the loop of the event planning process.
-How she set up an internal global speakers bureau to streamline messaging and the speaker experience for events.
-How email marketing has been her number one source of registration, so perfecting email campaigns is crucial. This includes taking the time to segment the list, writing good copy, and tracking results.
-The importance of social proof and ways to seamlessly add it to your materials.