Thanks for tuning in the Consulting Lifestyle podcast! This show is done by a consultant for the consultants. You will enjoy a combination of solo shows and exciting guest interviews on various topics affecting the lives of B2B consultants: leadership, personal development, sales, CRM, ERP, marketing, information technology, organizational development, employee engagement, intrapreneurship, entrepreneurship, becoming an independent contractor, travelling for work, mental health and work-life (im)balance so that you get to know in detail what does living the Consulting Lifestyle look like! Diogène Ntirandekura, the host of the show, is an ERP consultant since 12 years and practice his craft all over the world for clients in different industries. He founded ERP Happy in 2017, his solo consulting practice. You can review it on those links: https://www.stitcher.com/podcast/consulting-lifestyle
https://consultinglifestyle.fm
episode 8: What are the new rules of marketing with Eric Quanstrom
Today, I discuss with Eric Quanstrom, Chief Marketing Officer of Cience.
- his perspective on "inbound" marketing
- the importance of mixing inbound and outbound
- how to set up an effective outbound strategy (inbound-led, list-led, with intent tool)
- How to calculate the ROI of a lead gen service company
www.cience.com
https://www.linkedin.com/in/quanstrom/
To get in touch with Diogene Ntirandekura, the host of the show:
- Linkedin Profile
- community page
- for coaching
- Instagram profile