This is Brand Story, where host Steve Gilman talks with those on the front lines of brands: business leaders, entrepreneurs, and marketers. Our guests represent a wide variety of roles and industries, but the lessons learned break through those walls, connecting us on shared themes of brand experience, leadership, storytelling and understanding your audience. You’ll hear unique stories you can relate to, be inspired by, and learn from — because stories are what connects us.
https://www.gravitygroup.com/podcast/
episode 47: Brand Story Breakroom: Chewy and Liquid Death
Gravity Group's President, Steve Gilman, and Vice President, Lindsey Laughlin, share positive stories from the brand and marketing world, bringing you insights on successful and unsuccessful campaigns, brands, and marketing tactics. In this episode, hear why Chewy succeeded when Pets.com failed, and how Liquid Death's brand position speaks to their audience
This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.
Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.
Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/brand-story-breakroom-chewy-and-liquid-death/
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(00:00) Brand story Breakroom Introduction
(00:41) Lindsey Laughlin talks Pets.com
(02:51) Chewy’s Brand Opportunity
(04:31) How Chewy Found Brand Success
(06:10) Chewy’s Personal Touch
(07:54) Steve Gilman Liquid Death Introduction
(09:25) Why Brand Works
(12:56) Knowing Your Audience
(14:23) Outro