Weekly podcast with cohosts Kara Kharmah of Simon Says Booking and Publicity and Erwin Schemankewitz of Ever Upward Entertainment. Discussions about music marketing and the music industry. Interviews with musicians and industry professionals for a boots on the ground perspective. This week's topic: how to maximize your use of the internet, social media, website, band sites, etc, to market your band. Visit www.engageyourfanbase.com for more tips on demystifying music marketing!