PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 167: Lessons in Covering Tragedy with Jordan Mendoza
Jordan Mendoza got his start in journalism as the editor-in-chief for The Daily Titan at Cal State Fullerton, and now he’s a reporter for USA Today. His normal beat is trending content and breaking news for Universal Now, but he was on the scene for the horrific aftermath of the Lunar New Year shooting in Monterey Park. Here, he shares the lessons he learned from covering the tragedy and gives the inside scoop on how reporters gather breaking news.
Key Takeaways:
- How reporters gather trending content stories
- How social media algorithms can affect breaking news
- An inside look at the USA Today newsroom
- Lessons Jordan took from covering the Monterey Park tragedy
Episode Timeline
1:20 What’s a typical day like for a breaking news/trending content reporter at USA Today?
1:50 How do you get your trending content stories?
2:45 Where do you get the data to see what's trending?
3:25 How to get an exclusive interview
5:20 How algorithms can squash breaking news
7:20 Jordan's coverage of the tragic Monterrey Park shooting
10:00 Jordan’s most vivid memories of the tragedy
11:10 Learning from tragedy
12:50 What makes great sports writers stand out?
15:55 Obligatory Raiders question
16:35 What role do press releases play in breaking news?
18:30 What will journalism look like in 10-15 years?
This episode’s guest:
• Jordan Mendoza
• @Jordan_Mendoza5 on Twitter
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Hosted on Acast. See acast.com/privacy for more information.