Consumers are fighting the tide of Big Advertising with ad blockers, ad-free subscriptions, and calls for regulation against disruptive marketing. Marketing today—and tomorrow—will be on their terms. As a brand marketer, are you ready to deliver accordingly? Inspired by his bestselling book Friction Fatigue, listen in as Lippe Taylor's CEO Paul Dyer sits down with marketing executives to discuss today's best in class marketing campaigns and 'frictionless' frameworks to help build your brand in an era in which advertising is no longer the answer. With each episode featuring behind-the-scenes stories and expert insights, Frictionless Marketing helps decision-makers like you prepare for a future in which the consumer rules.
https://lippetaylor.com
episode 52: Leading with Purpose A Conversation with Laura Lane, UPS's Chief Corporate Affairs and Sustainability Officer
Today, we have the pleasure of speaking with Laura Lane, Executive Vice President and Chief Corporate Affairs and Sustainability Officer at UPS. Laura is a highly accomplished leader with a storied career that has spanned both the public and private sectors. She has served in roles at Citigroup, Time Warner, and the U.S. Foreign Service, where she played a critical part in trade negotiations and humanitarian relief efforts.
In this interview, we'll delve into UPS's humanitarian relief work in Turkey, the balancing act between always-on earned marketing and being a good community partner, as well as the unique responsibilities of her role at UPS, which has global implications. We'll also discuss the keys to aligning your passion with your career and the power of working with purpose.
Overall, Laura has a truly incredible story to share, as evidenced by her captivating TED Talk, where she recounts her experiences as a foreign affairs officer in Rwanda, rescuing Americans during the genocide, and the lessons she took away from that experience. We highly recommend watching her TED Talk titled "When you shouldn't follow the rules" (available in the show notes) for a firsthand account of the importance of advocating for positive change.
Join us as we dive into these topics and more, and uncover Laura's inspiring insights into leadership, community engagement, and the impact of working with purpose. Here is Laura Lane.
Show Notes:
Laura's Ted Talk - When you shouldn't follow the rules: https://www.ted.com/talks/laura_lane_when_you_shouldn_t_follow_the_rules
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Produced by Simpler Media