Micromobility Industries first defined and now curates the future of urban transport that comes from small electric vehicles. Ride AI is now the focusing force of our industry as we explore how artificial intelligence will change the way we move. Ride AI is hosted by Ed Niedermeyer an American author and analyst who focuses on the automotive industry and mobility innovation. Co-Hosts of the show include Horace Dediu, Oliver Bruce and James Gross.
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episode 178: 178: Creating Premium Owned Scooters - the story of Apollo with founders Maciek Piskorz and Chris Heathcote-Rey
We're really excited to bring this episode to you. Apollo Scooters are one of those companies that quietly works away in the background and ships without being loud and overly public about it – We have been following them since they first unveiled the Apollo Pro at Micromobility Europe last year.
Last year, they shipped 30,000 scooters – which is a pretty decent amount for a company that has never raised outside capital at all. In this conversation we run through the founding of the company, the opportunities that exist in the space, their journey with being direct to consumer, and focusing on being an e-commerce brand, who they admire in the space and what they think is interesting.
We really appreciated both Mac’s and Chris’s humility and how they are running their company and their perspective on the space. Thanks to them for joining.
Specifically they tackle :
- The background to Apollo and how they got started
- What models they have now - they unpack the Pro
- How they’ve funded the company to date - how and where micromobility can source capital
- Marketing scooters - what works and doesn’t?
In the meantime, if you haven’t already please consider getting some tickets for Micromobility Europe - https://micromobility.io/events/micromobility-europe, join us on June 8th and 9th in Amsterdam. Horace, Oliver, and the whole crew will be there – this year. We have opened up the start-up awards to a whole heap of companies and already have at least 55 presenting including some of the most exciting vehicles we have seen in the space to date. Be sure to check it out at micromobility.io. And with that, here’s Maciek and Chris.
Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you.
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